How To Create A Second YouTube Channel

January 6, 2023

Do you have a YouTube channel where you share your gaming videos or content about makeup? Are you thinking about creating a second YouTube channel focused on a different niche, such as music?

Whatever the reason for wanting a second YouTube channel, it is pretty easy to set up. 

Some of us are content with creating one YouTube channel, but multiple YouTube channels are a great idea for people who want to get the most out of their online presence.

But how to create a second YouTube channel? Is it as simple as creating a new account? Yes! If you want to take advantage of the largest video-sharing platform fully, then creating multiple YouTube channels is the way to go.

We’ll show you how in this article.

Can You Have Multiple YouTube Channels?

Yes,  you can have multiple YouTube channels. Earlier, YouTube asked users to create multiple Gmail accounts for creating multiple YouTube channels.

But thankfully, now you can use your Gmail account/ YouTube channel to create multiple YouTube channels. You do not need multiple accounts to create multiple YouTube channels. 

Learn more: Advanced YouTube Channel Settings

Should You Have Multiple YouTube Channels?

It depends on your needs. If you want to post various types of content, want to categorize your content, or want to attract different kinds of audiences, then you should give the idea of multiple YouTube channels a chance. Yes, you should have multiple YouTube channels if

  • You want to post content in various niche
  • You want to reach different types of audience
  • You want to organize your content 
  • You want to reach more viewers
  • You want to increase your brand visibility

You should have multiple YouTube channels, but we will focus on the main ones here.

People Can Find Your Brand Easier

When you have one channel for all of your videos, it can be challenging for people who don't know about you to find your channel.

When they search for something specific, they may not see any results from your channel or brand that they can click on. 

Having multiple channels makes it easier for people to find you when they search because they will see numerous options each time someone searches for something specific related to your brand or niche.

This will help increase traffic and conversions, which leads to more sales and profits!

Enables You To Target Different Audiences

Having multiple channels allows you to target different audiences with different types of content at other times.

For example, You could use one channel to target parents with family-friendly content while another could target young people with makeup videos. 

You can also use these channels to split up various types of content so that each channel has its niche audience (for example, one channel may focus on beauty products while another focuses on home improvement). 

Experiment with Different Voices or Tones

You can also use these channels to split up various types of content so that each channel has its niche audience. Whether you're a blogger or a vlogger, the first thing that people will notice about you is your voice. 

If this isn't something that you're comfortable with, then it might be a good idea to create another channel so that you can experiment with different voices.

Experimenting with different voices on the same platform allows you to see how each of them performs and how they affect your audience.

Helps Amass A Larger Audience

Another reason why you should have multiple YouTube channels is that it helps amass a vast audience over time.

Once a person finds out about your content through one channel, they will look for more of it on other channels.

So having multiple channels gives you more chances to get discovered by people who may not have found out about you otherwise. 

It's easier to reach a broader audience with multiple channels because each has its unique niche that you can further explore by creating new videos or adding more content to existing ones.

How To Create Multiple YouTube Channels

If you already have a channel, follow these steps to add another one:

  • Open your YouTube account/ channel
  • Click on the “Profile Icon” at the top right side of the screen with your profile picture.
  • Click on “Settings”
  • Then choose “Account”
  • Click on “Add or manage channels.”
  • You will see your channel list here, and you will have just one for now
  • Click on the “Create a channel” button
create a channel on youtube
  • Enter the channel name, and agree to the terms and policies of YouTube. Then click “Create.”
enter channel name on youtube
  • The next step is the verification process. Enter your number and verify your Channel by adding the OTP or receiving the call. 
account verification on youtube

It's done! You have successfully created a second YouTube channel!

How To Add Multiple Users To Manage Your YouTube Channel

 YouTube’s Brand Account feature allows you to add multiple people to manage your account.

You can use this feature to share your channel with a team of people. For example, if you have a large company with different departments working on the same channel, you can add them to one account. This way, everyone has access to what everyone else is doing on the channel. Here is how you can add multiple users to your YouTube channel-

  • Open your YouTube account. 
  • Click on your “Profile icon.”
  • Click on “Switch account.”
switching account on youtube
  • Choose the account you want to switch to and add multiple users.
  • This will take you to the dashboard of the selected channel. 
  • Click on the “Profile icon.”
  • Select “Settings”> “Account.”
  • Click on “Add or remove managers.”
add or remove manager on youtube
  • This will guide you to the brand account details page. 
  • Click on “Manage permissions.”
  • In the Manage permissions pop up, click on the “Invite new users” icon at the top right corner of the screen. 
  • Enter the email id of the user you want to add. Manage the permission you want to give to the user as a manager or owner. 
  • Click “Invite”
  • You can add as many users as you want to, then click “Done.”

How To Delete Multiple YouTube Channels

If you have created multiple YouTube channels and have no use for them anymore, you can also delete the channels. Here is how you can do it- 

  • Open YouTube
  • Switch to the YouTube channel you want to delete
  • Click on “Settings”
  • Go to “Advanced Settings”
delete channel on youtube
  • Click on “Delete channel.”
  • You will need to verify your Gmail account. 
  • Then agree to delete all your account content. 
  • Click “Delete my content.”

Once you delete your channel, you won’t be able to access the content or find it on YouTube.

Learn more: How to Create a Private YouTube Channel

Best Practices: 3 Tips on Managing Multiple YouTube Channels

Many businesses use multiple channels on YouTube to build their brands, increase customer engagement and improve their search engine rankings.

If you've never created more than one channel, this is your sign to start creating multiple YouTube channels. However, maintaining multiple channels can be a handful.

Below we have mentioned some tips on how to manage multiple YouTube Channels.

1. Improve Brand Visual Identity

Before you get started with your second channel, make sure that the visual identity is consistent across all of them. This will help users identify the content as belonging to your brand and distinguish it from other channels in the same category. Different identities through different channels will set a unique brand tone and help distinguish multiple channels. 

2. Post Videos Regularly

Posting videos consistently ensures that you keep your subscribers engaged with new content and build up an audience for each channel. It also helps with SEO because it signals consistent activity happening on your channel— which can improve its ranking in search engines.

3. Create Videos Faster With Video Templates

If you have multiple people posting on different channels but want them all to look uniform, consider using templates for each video type. If you are looking for stunning video templates for your multiple YouTube channels, look no further.

Use Offeo’s library of over 3000+ designer video templates to create unique and high-quality videos that grab your audience’s attention with ease.

Start with one of our pre-made template designs and simply replace the text and images with your content to create incredible videos in minutes!

No design or video editing knowledge is needed — just pick a template design that matches your brand and add your content easily using our intuitive editor tool.

Why should you use Offeo?

  • Faster:  Create high-quality videos without learning video editing software and without spending hundreds of dollars on expensive tools
  • More Efficient:  Use readymade templates to quickly create compelling videos that match your brand identity or style. You can also customize any template by adding text or changing fonts and colors
  • Great Designs:  Thousands of professionally designed templates are available for you to choose from, including slideshows, intros & outros, and other types of videos. Our team of designers has carefully crafted these templates over the years to be perfect for any occasion!
  • Cheaper: You don’t need to invest hundreds of dollars in expensive software if you want to create professional-looking videos; all you need is Offeo

FAQs: How to create a second YouTube channel

How do I start a second YouTube channel?

You can start a second YouTube channel by opening your existing YouTube account. Click on the “Profile icon.” Select Switch accounts>View all channels> Create a channel. Creating a second YouTube channel is pretty straightforward. 

Can I have 2 YouTube channels?

Yes, you can have 2 YouTube channels. 

Can I start 2 YouTube channels on one account?

Yes, you can have 2 YouTube channels on one account. Different Gmail accounts were required to create new YouTube channels, but now you can create two YouTube channels on one account. 

How many channels can I create on YouTube?

According to Google support, you can create 50 channels on YouTube using one account. 

Conclusion: How to create a second YouTube channel

Now that you have learned how to create a second YouTube channel, you don’t have anything to worry about. We have provided you with a complete rundown of the steps to creating a second YouTube channel.

A second channel is a lifesaver. You don't just need it to post different types of content or attract a variety of audiences, but it is also a proven security measure.  Because having a second YouTube channel acts as a backup against bans and hackers. If your main YouTube channel is banned or hacked at any moment, you will have your second YouTube channel. 

We hope our article helped you learn how to create and manage a second YouTube channel. If you want to create eye-popping videos that stun your audience, then try out Offeo's dynamic and diverse video templates. Give it a try! You will love it!

More articles on YouTube

The Complete Guide to YouTube Shorts

Best YouTube Animators

Best Car YouTube Channels

Best Youtube Channels

Written By

Create Stunning Videos Easily

Skyrocket your video marketing efforts today

OFFEO Video Templates

Create stunning animated social media videos in afew clicks

Related articles