How Video Sales Email Can Boost Your Conversion Rates

June 19, 2023

Using video to convey your message has always been an effective way to attract a larger audience, whether you are a salesperson or an influencer.

With technology advancing, salespeople are regularly introducing new marketing techniques and tactics. 

The age of cold calls is no longer effective, and one of the latest trends in marketing is video sales emails. 

A video sales email is a personalized video message sent to a potential customer or client intending to initiate a conversation or build a relationship with them. 

Incorporating videos in sales emails can significantly impact your audience and help you stand out. 

In this blog post, we will look closely at video sales emails and why you should use them.

What is Video for Sales Emails: A Better Way to Communicate with Prospects and Customers

Video for sales emails is a technique where a sales representative sends a personalized video message to a potential customer or client. 

In the video, the salesperson introduces themselves, briefly overviews the company, and discusses how their product or service can benefit the prospect. 

It is a great way to communicate your message to your prospective clients.

The video can be customized based on the prospect's needs or interests and is a perfect way to build a relationship.

You can either use a video sales email tool to record the message and send it to your email list or record the video and edit it yourself before sending it. 

Using a tool to record, send and host your video is better because it can help you track your prospect engagement. 

Why You Should Use Video in Your Sales Emails

In today's competitive sales industry, it can be challenging to distinguish yourself from others. 

Utilizing sales video emails is a great way to set yourself apart. Videos are more engaging and memorable than traditional text-based emails or phone calls, as they appeal to the visual and auditory senses.

Additionally, videos provide a more personalized way to connect with prospects, ultimately helping establish a deeper connection between the sales representative and the potential customer.

The 6 Benefits of Using Video for Sales Emails

The Surprise Factor of Sales Videos Grabs Attention

The use of video in sales emails is still relatively new; therefore, prospects are not expecting to receive a video message. 

The surprise factor of seeing a video in their inbox can grab their attention and make the message more memorable. 

This can help increase the prospect's interest in the offered product or service.

Building Genuine Relationships Through Your Approachable On-Screen Presence

When a sales representative appears on screen in a video, it's easier to establish a personal connection with the prospect. 

The video allows the salesperson to showcase their personality on screen, allowing them to appear approachable and personable. 

A strong relationship can be built by showing genuine interest and commitment to the prospect's welfare, not just promoting their product/service.

The Persuasive Power of Video Outweighs Traditional Cold Calling in Sales Emails

Cold calling can be quite tricky and awkward, especially when trying to sell something to someone who does not know you yet. 

With video sales emails, the sales representative can avoid cold calls and instead send a video message. 

The message can outline the benefits of the product/service, increasing the chances of making a sale. You can reach the client without being insistent and awkward. 

Video Facilitates Easier Information Consumption for Prospects

Videos allow prospects to consume information quickly and efficiently, requiring little effort. 

The attention span of a human is just 8 seconds, which is the same as that of a goldfish! 

Rather than having to read through a lengthy sales pitch, prospects can watch a video that explains the product or service in a concise, visually appealing format.

Utilizing Various Tools in Video to Create an Impressive First Impression

When you use video in your sales emails, various tools are available to create a lasting first impression on prospects. 

You can add music, infographics, animations, or other visuals to your videos to make them more visually appealing and intriguing. 

This can help keep the prospect interested throughout the entire video. 

You must make a video sales email to persuade the prospects to purchase. 

Harness Data to Enhance Your Sales Videos Over Time

Video sales emails can also help you gather data about your prospects and their interests. 

You can track who is watching your videos, how much of each video they watch, and even if they share it with others. 

This prospect data can help you know about your audience's preferences and let you create even more effective videos in the future.

How to Create Better Sales Video Emails

Design an Attractive Subject Line

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Your subject line is the first thing potential customers will see when they receive your email. Make sure it is attention-grabbing and relevant to the content of your video. 

You want to pique their interest and entice them to open the email and watch the video. 

No need to add buzzwords or industry jargon; make sure it's enticing enough for the users to open. 

Condense Your Message for Impact

Keep your message short and to the point. Your potential customers have limited attention spans, and you don't want to lose them with long, drawn-out videos. 

Identify the key points you want to make and focus on those. Be sure to communicate your value proposition clearly and concisely.

You also need to add a CTA to the video/email to tell the audience what to do next after watching the video sales email.

Leverage Social Proof for Trust-Building

Social proof is a powerful tool. People are more likely to trust your brand if they see that others have had positive experiences with your products or services. 

Incorporate customer testimonials and reviews into your sales video to build trust and credibility. 

You can add screenshots of customer testimonials or have a client/customer talk about your product. 

Utilize Both Verbiage and Visuals for Enhanced Understanding

Make sure your message is easy to understand. Use both visual and verbal communication to enhance the impact of your message. 

Write an impressive script for your voiceover. But also make sure your video graphics are on point. 

Use graphics, animations, and images to improve the visual appeal of your video while still delivering your message.

Let Your Creativity Shine and Enjoy the Process

Don't be afraid to let your creativity shine. Make your video stand out with unique and engaging creative elements. 

Have fun with the process and enjoy the journey. Here is how you can do it:

  • You can write an impressive story to showcase your product. 
  • You can use fun animation to tell the story. 
  • You can use humor like The DollarShaveClub marketing video. 

Steer Your Prospect Along their Purchasing Path with a Compelling Call to Action

Your sales video should have a clear call to action that motivates your potential customers to take action. 

Whether it is to purchase, sign up for a free trial, or request more information, make sure your call to action is compelling and easy to follow.

Rather than writing a long email that your prospects won't read, it is better to share a snappy video with an easy call-to-action that can be carried out quickly. 

Promote Optimal Practices among Your Team

Ensure your sales team uses these best practices when creating sales video emails. You can have a company guide that sets the standard for your sales team. 

It should have a set of rules and practices that the sales team can follow when creating the sales video. 

You can also have pre-decided video templates that can be used for your video messages. This ensures a consistent and professional approach across all your sales efforts.

Lead with Crucial Information

Your video should lead with the most important information. It should begin with who you are and why you have sent the email. 

Stay calm and get straight to the point. 

This ensures your message is handed across early in the video to maintain your audience's interest. 

Design a Customized Thumbnail that Draws Interest

Your video thumbnail is like your book cover. A good video thumbnail guarantees the prospect will want to watch your video. 

It should grab your viewer's attention and entice them to click and watch. Invest time in designing a customized thumbnail that reflects the content of the video and is visually appealing. 

Your thumbnail can also have a good title; make sure it sends the message you want your viewers to receive. 

Incorporate an Inviting Call to Action Consistently

Consistency is vital when it comes to calls to action. 

Include a clear and compelling call to action throughout your video to drive your viewers to take action. 

It can be anything from asking the viewers to visit your website, subscribing to your newsletter, following you on social media, or buying from a link. 

FAQs: Video Sales Email

What is a video email in sales?

A video email in sales is a sales email you send to prospects with a sales video attached to it to convert your prospects. 

What is the best video email service?

The best video email service as of now is Loom and Snagit. 

Conclusion: Video Sales Email

Creating an effective sales video email requires more than just good content. 

Our tips will help you improve your sales video and increase your chances of success. 

Remember to design an attractive subject line, condense your message, leverage social proof, utilize both verbiage and visuals, let your creativity shine, and consistently include a solid call to action. 

With these tips, you will be on your way to creating better sales video emails that drive results.

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