There is a famous saying “All’s well that ends well”. While YouTube videos are usually homemade video content, having a good ending to your video will make it stand out more. This will elevate your video content as well.
While it is important to gain subscribers, increase viewership, get more likes, incorporating end screens to your videos is also critical. Here’s a guide to what are end screens, how to add one to your video, and some related tips.
Sample of an End Screen (credits to furrylittlepeach)
With over 5 billion YouTube videos viewed every day, your YouTube channel should not solely depend on content. To rank high in searches, YouTube end screens play a very important role.
An end screen can be referred to as a feature that sits on the end of your YouTube video as an overlay for the last 5 to 20 seconds. End screens can contain links to videos and playlists, a ‘Subscribe; button ad, promote merchandise and crowdfunding, and can also link to your website.
It doesn’t matter if you are starting out now. YouTube end screens enable more traffic and views on your videos. They serve as a great way to grab your audience’s attention and make them come back for more content. It can be used to drive more visits and sales from YouTube.
You must have heard of YouTube tool called ‘annotations’. It was a feature available for desktop users where the creators were able to add links to other videos. YouTube end screen is an upgrade in that matter as it is mobile friendly too. With the increase in the number of YouTube views from mobile phones, end screens serve as attention retaining and spiking user engagement tools.
End screens are said to have been very helpful in improving the watch time of your channels. So, how does this work? Well, once you upload great content and convince your viewers to watch more of your videos by using end screens, the YouTube algorithm helps you to increase the watch time of your channel plus increase your subscribers.
After the basics, it’s time to dive into the technicalities. We will cover the requirements or specifications for YouTube end screens followed by their use.
YouTube end screen specifications:
After all these specifications and requirements we are going to throw some light on some basic things to keep in mind while creating an End screen.
There is a famous saying, “When the why is clear, the How is easy. ” We suggest you create end screens with a specific goal in mind. Setting a goal brings a “why” approach to your work and this makes it easier to do the work. All pumped up? Cool. That is important.
Do you ever get confused when you see multiple choices available at the nearby store? We all do. In the same way, it is always advisable to keep the end screen clean by adding only whatever is necessary. This makes it easier for people to focus on relevant information.
Create your own identity by maintaining consistency. This helps people to recognize, remember, and trust you. Consistent logos, styles and colours lead people to connect with you more which further develops trust and builds equity.
It might be the first-ever youtube video that you are uploading, but by thinking holistically about your account’s content, you can create relevant and related content. This gives you a better approach while creating end screens as they help to link videos to each other rather than on a single video.
Now that you have armed yourself with all the need to know information, let’s get started with how to set up end screens.
Creating end screens is much easier and faster when compared to annotations, resulting in many people replacing annotations with end screens. However, there are several other reasons people do this. Firstly, because a YouTube end screen and annotations cannot co-exist.
Secondly, end screens tend to be more relevant in the present context where the majority of the people watch videos on their mobile phones.
End screens can be imported from other videos or could be used in dynamic overlays. In this section, we will take you through the various steps involved to add end screens. Let’s begin!
Different elements and how to add them to end screen
Finally, go back to Add element >link and add link URL, and click Next. You can add your image, headline CTA Button and then create your end screen.
Et Voila! Your YouTube End screen is ready.
These icons allow users to easily follow you to other platforms. This expands your social reach.
Labelling the videos lead people to watch those videos. You can use ‘watch next’ or ‘next video’ around your video element. This strategy really works for great end screen responses.
Using audio over your end screen reinforces the call to action that you have used. It could be subscribing to your channel or watching another video from your channel. This enables viewers to know what to do after the video is over.
Using a lot of white space helps your users to focus on your end screen elements. Make those elements stand out.
Instead of a single video in the end screen, try to promote a playlist altogether. This is advantageous as it plays videos on the playlist automatically, which in turn gives you more views.
Creating End screen Videos through YouTube is easy, however, it has limited customizability. Create a custom end screen for your videos with OFFEO’s free online outro maker.
You can create professional end screens for YouTube easily with a single drag and drop option. Change the font, color, size, images, or play around with our colour palettes and background images. You can edit your logo or call to action just the way you want to make your end screen appealing.
Our team has designed templates that can be customised according to your needs for the perfect video. The platform is easy to use and saves you time.
Create different versions and see what works best for your content by going to the YouTube analytics section. Then modify it by featuring elements on end screens that are more popular, and witness the rise in views on your YouTube account.
Get started with creating end screens at https://offeo.com/free/outro-maker/
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