These days, YouTube is filled with so many channels and videos. It can get really difficult to establish your own YouTube channel in 2020. If you have started a new YouTube channel or are thinking of starting one then it is necessary that you draw an audience towards your channel. That can only be possible if you create something that is eye-catching. As Charles R. Swindoll correctly said, “First impressions never have a second chance.”
Therefore, creating the best YouTube channel art can be the best way of winning over your viewers. Here, we will aim to share more about YouTube banner or YouTube channel art basics, how to add one to your YouTube channel, and some tips to help you to do that.
So, let’s get the ball rolling!
The first thing that anyone sees on your YouTube channel is your YouTube banner or YouTube channel art. Figuring out how your YouTube channel is different from others is necessary. Because with the increase in competition on the platform and millions of people watching it your channel should be able to capture people’s attention.
YouTube Channel art is also known as “Channel Header image” or “YouTube banner”. This should be visually attractive as well as communicative. A great YouTube channel art conveys your quality and personality.
Banners play a key role in capturing the features of your brand. They depict the story and the essence of your YouTube channel and give you an opportunity to showcase your brand. As a matter of fact, people are attracted more to visuals than text.
To achieve success as a YouTube channel, your banner should be able to give a quick representation of your channel. Though it sounds like a daunting task, with the information that we are going to give you here, your work is half done. Let’s dive in to know more about youtube banners in detail.
Channel art for your YouTube is an important part of your channel’s branding. If you are starting out and want to expand your reach and increase your subscribers, a YouTube banner is a great way to do so. It matters a lot as YouTube is such a big network with a lot of content. Further, it has many people who are already popular on the platform. That’s the reason your YouTube channel art can convert your viewers into subscribers.
YouTube banners give channels a steady growth rate. This expands your customer base too. The more people get engaged with your channel, the more conversion rates you will notice. It acts as a catalyst for increasing views on your channel. In the media industry, YouTube is flourishing and has become a giant in recent years. Thus, if you are thinking of using the platform as a prospective way to expand your business, then create good YouTube channel art.
People tend to go to places where they get a positive user experience. A first-time viewer will definitely be convinced about your channel if your YouTube banner captures their attention.
High quality and well-designed channel art define your business priorities. If you have added your logo to the YouTube channel art, this makes you identifiable. Banner art conveys information such as upload schedules, media, tagline, accounts and many more.
Audiences know by seeing your channel art what they can expect from you. Your YouTube channel can now function as an extension of your brand. A great YouTube banner art serves as an amazing tool to sell your channel successfully. If you can customize your YouTube channel art according to the videos you upload, then there is no denying the fact that you are going to win over customers. Therefore, do not miss the chance to put your best foot forward and show viewers what you are.
Moving on, let us now talk about some basics about making YouTube channel art or YouTube banner.
The process of adding or updating the existing channel art can be done either in a Web browser or on a mobile app. We will discuss both of them separately as there are some minor differences between the two.
Adding YouTube channel art in a Web browser.
After hitting the select button go back to your channel and your new channel art is ready.
Adding YouTube channel art in a mobile app –
So finally, after your channel art or banner is added, you can also add logos and text to it. Just make sure that they are placed in the right place. Next up, we will talk about a few youtube banner makers that will help you design a youtube banner all by yourself without any professional help. Let’s get started.
Always feature images that make you unique and authentic. Putting up the right images will also let people know the topic of your channel. It could be a high-quality shot of you, your logo, representative image of what you do, or even a meme YouTube channel art. When you run a channel that basically features vlogs or is a personal brand, a shot of you in a pose which describes the work you do could give you the perfect image.
Furthermore, you can also use your logo for your YouTube channel art. This makes it the center of attraction of the banner. Moreover, a representative image is another option that gives you a great YouTube banner. This image describes your channel in the best way possible. In fact, you don’t need to put up only a single image in your YouTube channel art, a collage of some images which are related to your content can be impactful as well.
There is definitely no doubt about why taglines are considered as one of the top ways in which a channel art becomes memorable. Remember, the last time you saw a tagline and recalled what brand it is? It happens almost every time right! A tagline is a short and crisp description of your channel. Using them can instantly ring a bell in the viewers’ minds and help them understand what your channel is all about.By making it short and easy to remember many people will come back to your channel, once they know it is different from others.
Adding links to your YouTube banner can connect with external websites. This can be added in the lower right-hand corner by overlaying them on top of the YouTube channel art. You should target people to go visit your social media profile and websites. By adding links it becomes easier for you to market and promote your brand. Additionally, a “subscribe” button could also work really well. This increases the number of subscribers on your channel.Another thing is you can add your upload schedule if you upload on a daily basis. This builds excitement among users and they are aware of the day when they can watch new videos.
Depending on the platform being used to view it, a YouTube channel banner has different dimensions. For a desktop, it is different from a TV set or a mobile phone. YouTube videos are seen on many platforms and based on that, the YouTube channel art should be large enough to give you a clear display even on larger screens. However, Google has suggested some standardized banner dimensions. These recommend a size of 2560X1440 px and a minimum of 2048X1152 px for upload.
All of this information will surely guide you while creating channel art. In the next section, we will walk you through the process of adding YouTube channel art or banner to an existing blank channel art space.
With all these tips we are quite sure you can ace the designing of your YouTube banner. OFFEO helps you to create high-quality YouTube banners in a very short period of time with its Free banner maker. It is easy to use with an extensive pool of banner templates.
You can tweak the banner design as you want by changing elements such as text, fonts, background, colour palette etc. It boasts of a rich library that contains all elements you need to design your banner. With just 3 easy steps you can create your desired banner design. OFFEO is free and offers you options to edit your banner according to your free will.
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