Do you know what YouTube cards are? Look at the screenshot above; after the end of the video, the cards pop up, showcasing various videos of the same channel. These are YouTube cards!
The main intention behind using YouTube cards is to direct people where to go next. That way, viewers keep watching your videos. Increased watch time means your channel grows. So, if you haven't started using cards on YouTube videos, this is your sign.
YouTube cards are interactive cards that creators can add to their videos. These cards contain links to relevant content such as other videos, playlists, and channels.
They also allow viewers to access external sites quickly and efficiently while the video is running. YouTube cards are a great way for creators to keep viewers engaged and hooked on their content. You can use cards to do various things, such as:
YouTube cards are a type of CTA (Call to action) that guides your viewers into the next part of your plan for them. You can use cards that suit your CTA. Below we have mentioned it all.
In the image above, you can see the cards. At the end of Jaby's video, the cards pop up. But it isn't of his YouTube channel, but JordIndian. You can use channel cards when you have a second channel that you want your audience to check out or collaborated with another YouTuber in a video.
Like adding channels in your cards, you can also add links. Link cards have a catch: you can only use them if you have a YouTube partner program account.
You can add links to blogs, other e-commerce sites, or crowdfunding sites. Include a link to your blog, your friend's Kickstarter project, or your e-commerce store.
Link your viewers to any available videos you have on YouTube. You can do this by linking to a specific time in a video or sharing a playlist. Offer a complimentary video or playlist to make your current video even better.
GrowwithJo has added her Torch in 10 playlists to the video, as well as a Quick HIIT workout video card. This kind of initiative taken by you can increase viewership.
Now that you know what type of cards you can add to your YouTube video, it is time to learn how to add YouTube cards. The process is straightforward and hassle-free. Here is how you can do it:
NOTE: You can only add card links to your videos if you have a YouTube partner program.
The thing about YouTube cards is you can set a time for when your cards will appear, and these cards won't just appear at the end of the video as they primarily appear. But if you are referring to the following video, you can add the cards anywhere in the video.
When creating a YouTube card, you can set the time to appear in two ways.
You can add up to 5 cards to a YouTube video as we have already mentioned. If you want to add more cards, then all you have to do is.
There are many ways YouTubers can monetize their content. One way is by adding an End Screen to the end of videos that lets viewers see other content and showcase a subscribe button. You can use the End Screen to display links to additional content and subscribe buttons.
During the last 20 seconds of your video, it will appear as an overlay that includes your preferred buttons. This screen differs from standard cards in that you can only display them during this time.
To set your End Screen, follow these steps:
Your end screen is your last chance to grab your viewer's attention. YouTube's end screen requirements, however, are pretty straightforward. You must have at least one video or playlist card on your end screen, and the maximum number of elements you can display is four.
To adjust the layout in the end screen editor, make sure that all cards are within the white shaded box overlaying your video.
YouTube cards can be why someone spends more time on your channel or makes a purchase from you. It is YouTube's way of giving you an excellent way to sign off from your video.
You can either lead it to the next video or use it to add links. To make your job a lot easier, we have shared a few tips:
Do not use cards just for the sake of using them. A related video card or link card can do a better job at retaining viewers. Cards must be relevant. When shooting or editing, you can add targeting cards to ensure that they are relevant to the video.
In other words, your cards should help your audience find more meaningful content or lead them to take action. If a card is irrelevant, people will bounce off, and you won’t reach your target audience. It’s better not to incentivize them with a card.
Cards are also a great way to reuse old content in new ways and retain your audience. For example, view the analytics of one of your videos and pay close attention to when viewers are clicking away from your video to find something else. That is the moment you are losing the most people.
If this happens frequently, flash a card just before they click away to keep them on your video. You not only retain the viewers but also increase watch time.
YouTube is a great place to find similar videos. The custom messages on cards should attract the viewers to click. When writing a video teaser, use the wording that communicates to the viewer an incentive to click.
Use words that convey possible benefits and appeal to the viewer’s needs. In the example below, the term ‘From Madfit’ should impress in the viewer’s mind that the content it is promoting will be just as relevant to the current search.
Those YouTube cards can be easy to miss. To maximize your audience’s chances of clicking on the card, tell them to click on it with a scripted verbal call-to-action. It’s not hard to plan for this. You could add a CTA in the script and present the cards simultaneously.
In the example below, GrowwithJo prompts the audience to follow her cool-down workout(that's displayed as a card) after the abs workout. You can also edit your video accordingly to show the cards at the right moment.
Now that you know everything about YouTube cards, you can easily use them. If you want to create videos for social media, try out Offeo Video maker.
You can create impressive videos that convert. Do you want to make catchy intros for your YouTube videos? Try out Offeo Intro maker. Create instant videos to hook the viewers in.
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