With 1 billion active users in a month, Instagram is a great place for marketing, yet it is very competitive. Sixty million photos are posted to Instagram daily. Today, about 86% of big brands around the world use Instagram. The number will keep growing since Instagram has a better engagement rate compare to other social media platforms. More than 130 million users engage with shopping posts monthly. Another report said 200 million people visited minimally one business profile daily.
All of the data proves that Instagram is a significant engagement powerhouse. On the other hand, you need to compete with many brand accounts to win the battle. There are 11 innovative ways to make your account stand out and gain more followers:
Followers are more than just numbers. They will help you to raise brand awareness. Let’s dive into each point to get detailed information on how to get more followers on Instagram in 2021.
People say, “don’t judge a book by its cover”, but they may judge your Instagram account by its bio. People will take a look at your bio to know what your page is about. It is like an introduction to Instagram users before they decide to follow you or not. They will see whether or not your page suits their interest and needs. That is why bio is very impactful for the first impression. An Instagram bio can describe the general overview of your page. You can make it simple yet engaging. It will be good to include these things on your Instagram bio:
You can learn more about how to write a good Instagram bio.
The basic rule to optimize your account is to have a search-friendly username. If you have a long business name, try to simplify it. People will easily find and recognize your account. Avoid using special characters or numbers that do not relate to your brand. The good news is that Instagram allows users in six countries to search accounts using keywords. For example, when you search for “sustainable fashion”, the relevant hashtags, accounts, bios, and posts with the same keyword will come up.
Last but not least, you can give special attention to your name field. Most people focus just on the user name. In fact, the name field is another key to make your account search-friendly and a more prominent opportunity to appear on the top result of the Instagram search. It is such a great idea to get new Instagram followers. You can use your niche, industry, or solution that you offer for the name field.
The Instagram app generates many types of content, such as Instagram Feed, Instagram Stories, IGTV, and Instagram Reels. You can post photos and videos. However, permanent videos on Instagram got 90.91% more likes compared to image posts. Instagram users said they expected more videos from brands on Instagram. To gain followers, you can feed them with your impressive video marketing. Attractive thumbnails, engaging CTA, and dynamic video effects are necessary detail for the video. If you are a newbie in video editing, Offeo can help. It has thousands of templates to create impressionable videos, such as:
You can add a clickable link if you share the video on Instagram Story. If you make feed posts, you can add relevant hashtags and locations to reach potential followers.
Authentic and engaging content is important to get new followers on Instagram. However, you need to post consistently to make the engaged audience stay and even increase more followers. Authentic and engaging content is essential to get new followers on Instagram. However, you need to post consistently to make the engaged audience stay and even increase more followers. Followers will recognize your presence daily. Moreover, consistency is the key to cooperate with the Instagram algorithm and using the system to your advantage. Your post will likely appear near the top of your existing followers’ feeds.
You can share new content at least once a day. Tailwind’s study found that Instagram profiles that published content every day got new followers faster than any account that did not post regularly. If it is possible, uploading more than one Instagram content throughout the entire day is okay. Yet, you need to make sure that you are not spamming.
Having real followers is better than having many fake followers. Though it seems tempting and easy, it will influence the engagement rate and Instagram growth. People might start questioning your account’s credibility if it has thousands of inactive followers. More than that, fake followers cannot repost and share your content to get more followers. They will not purchase anything from your company, too.
Gaining followers does not only need a regular post and organic followers. You need to post content at the best time. Luckily, a business account offers Instagram Insights that provides some information regarding your account performance. It also shows the habit of your audience. Here is a step-by-step guideline to find the best time for publishing an Instagram post:
Apart from the most active time, you can consider the appropriate time. For example, if you manage a coffee shop account, you can post in the afternoon when people need something to boost their energy. You can schedule Instagram posts once you know the best time to upload your photos or videos. Creator Studio can be the best Instagram scheduling tool because it is free and user-friendly.
To get more Instagram followers, you also need to know about the algorithm. It will help you understand what factors make particular posts appear at the top of each user whenever they check their Instagram feed. There are six factors that you need to understand:
Instagram convinced social media managers that the algorithm was a win-win solution. Fifty percent more followers now see a post because the algorithm ensures it will show content based on users’ interests. It means you have a bigger chance to get more targeted audiences.
Instagram is now becoming more than just a photo-sharing platform. You can optimize all the features to get more Instagram followers, like using stickers, polling, Instagram music, and more to make Instagram Stories. You can also try Instagram Reels. It will appear more prominent on the Explore page because it has a different size. Another interesting fact is that 200 million people check to Explore page daily. That is why many brands love posting Reels to get more Instagram followers.
Encouraging user-generated content or user-created content is another key on how to get more followers on Instagram. You can prepare a branded hashtag first, then check it to see how people interact with your product. If you have a long video, consider using IGTV that will appear 4x larger than photos on the Instagram Explore page. If you have a blog post, you can promote it on the Story. You can also try carousels to promote your blog post. Some brands also use Instagram Live to get more Instagram followers.
To get more Instagram followers, use other platforms to promote your account. You can add a clickable link to your website and bios so people find your account quickly. More than that, cross-posting can be another booster for your Instagram account. Your content can be widely shared in a short time. It saves your energy, too, because you can use the same post for different platforms.
Creating an influencer campaign is worth trying way to get more Instagram followers. If you only have a limited budget to promote your account, you can work with a micro-influencer with 1,000 to 10,000 followers. According to Marketing Dive, Instagram posts from micro-influencers had a higher engagement rate. They can publish user-generated content, and then you can reshare it. User-generated content looks more authentic and convincing for people. Besides boosting your followers, it will be great to grow your brand credibility.
Instagram needs more than aesthetic and high-quality photos. If you want to gain more Instagram followers, a good caption is necessary. Moreover, Instagram applies keyword search. People can discover your account if you write a particular keyword on the caption. The audience also wants to know more about your company culture, your brand and get as much information as possible from your social media account. According to research, long Instagram captions will still rise because they get a better result in terms of engagement.
The trend of using Instagram as a tool for social media marketing will not slow down anytime soon. That is why knowing how to get more followers on Instagram is vital to meet your target audience. Having more followers means creating more chances to make people know your brand. However, gaining fake followers on Instagram is not recommended because it will influence Instagram engagement. High-quality Instagram posts that use relevant hashtags and evoking captions are the best option to gain new followers.