Starting a dropshipping business can be relatively easy. However, competing with other dropshippers can be extremely difficult as the market has become increasingly saturated. If you want your dropshipping business to stand out from the rest, you should consider making video ads. But now, you might be asking yourself, How can I make video ads for dropshipping?
Before we get into that, you should know why it can be so beneficial. In 2020, 92% of marketers said that video is an essential part of their marketing strategy — growing significantly from 78% in 2015. Furthermore, 88% of marketers also said that video marketing results in positive ROI — an even more significant growth when compared to a meager 33% in 2015.
These numbers tell us that consumers are increasingly willing to purchase something after seeing engaging product videos. We do understand that creating video ads can be challenging. However, you don’t need to be a video expert to create high-converting, scroll-stopping, and high-converting video ads.
In this article, we’ll explain everything you need to know about video ads for your dropshipping business. From the basics, the kinds of video ads you can create, the channels you can post it on, and actionable tips you can use to create your one-of-a-kind video ad for your business.
Without further ado, let’s dig in!
Dropshipping ads are designed based on the skills and resources you have available. Luckily, there are many ways to create a successful advertising campaign with just a few resources.
For example, if you have some lovely photos, you can polish them into a short video. You can also write a great sales pitch or use other skills depending on what you have to work with. To create compelling ads for your business, you need to do several things, which are:
Learn about their interests, habits, preferences, so you can tailor ads that speak to them.
You need to be clear with your ambition. What do you want your ads to do? Do you want to create brand awareness? Or do you want to nudge customers to buy more? When planning your ad campaign, make sure to determine what your business goal is.
Whether using Facebook, Instagram, YouTube, or even Twitter Advertising, you can polish some lovely photos into a short video you need to plan your ad campaign after market research.
If an ad doesn't perform well, you can revamp it or stop running it. Keep reviewing your ad campaign to get the best ROI.
There are plenty of ways you can run dropshipping ads. But our general advice is to incorporate video in dropshipping ads. The truth is video ads perform better. People are more interested in seeing a dynamic video than a still image or text. You can run a video ad on any social media platform you want, whether YouTube, Facebook, or even Instagram.
In the previous section, we mentioned that you could run your video ad on any social media, ranging from YouTube to Instagram. This section will explain how you can do just that and the types of ads you can post on each platform.
Scroll down to get the lowdown on each of them!
Out of all social media platforms used for advertising, Facebook is the most effective. Facebook is a great advertising platform with a broad reach and various types of users to target.
Facebook ads give a higher click-through rate than any other social media channel, making both Facebook video ads and images work perfectly well for dropshipping businesses.
Creating ads on Facebook is a 3-step process.
The best thing about Facebook ads manager is that you can share ads and target audiences with high chances of converting. There are several types of ads you can run with Facebook. Here is the lowdown on each of them.
Facebook stories ads: It is similar to the Instagram story feature. It lasts for a day or 24 hours, after which only you can view it in the archive. But you can customize the Facebook story ads accordingly. Here is how you can create a Facebook stories ad
Facebook video feed ads: In-feed dropshipping video ads are the kinds of ads you find when scrolling through the Facebook feed. You can place Facebook video ads near other videos. The environments where these ads are shown are:
In-feed ads are highly influential on the platform because people love scrolling through social media. It is a great way to reach your target audience. You can learn more about it on the About Video feed.
Facebook video ads: to launch a successful Facebook dropshipping video ad campaign, you need to create a professional converting video. If you create something compelling, you’ll increase your chance of turning your viewers into future customers.
Let's have a look at how we can create high converting Facebook video ad:
NOTE: The best way to avoid wasting a lot of money on a video ad campaign on Facebook is to use a strategy called "split testing." In the first phase of an ad campaign, you can run all three variations of your video to see which one converts better.
Creating three variations is not as tricky as it sounds. In most cases, the difference between the three videos is the first three to five seconds. After that, everything else may be identical. Identify which ad among the three becomes your winning ad, and then use it on a larger audience.
Facebook videos can impact audiences. Moreover, Facebook ads manager is the stuff of dreams for advertisers. It lets you target the audience in every stage of the buyer's journey.
You do not have to spend more on ads for people at the top of the funnel, but Facebook lets you run ads that can nudge the users to buy for the warm audience. Facebook ads are an incredible help for dropshipping businesses. It doesn't cost much and helps you find the right audience.
If you are going to make Video ads for your dropshipping business, you need to try out YouTube. Here are several reasons why.
YouTube is the largest video-sharing platform. It has 2 billion users. You can have a large audience at your disposal if you use YouTube ads for your dropshipping business.
While Facebook may be the best place to advertise, YouTube is an underutilized tool by dropshipping businesses. Just create a nice-looking product video, or use the video shared by the manufacturer and run it on YouTube.
Here are six types of ads you can create on YouTube.
TrueView ads
This is perfect for dropshipping businesses. TrueView ads, as you know, don’t cost advertisers anything if the viewer watches for at least 30 seconds, watch the entire video, or interacts with an ad by clicking on a call to action. This way, advertisers can save money and reach a more interested audience: viewers who choose the ads they want to watch and skip the ads they don’t.
Non Skippable instream ads
Non-skippable ads are very similar to TrueView (previously called in-stream) ads. The only difference is that viewers cannot skip them. Non-skippable ads are not as popular because viewers have little control over them. Last year, YouTube killed off the 30-second unskippable ad format and now they must be between 10 and 20 seconds long.
Bumper Instream ads
Unlike typical YouTube videos, bumper ads cannot be skipped and must be less than 6 seconds long. Advertisers can purchase bumper ads on a CPM basis and use them with other video ads to drum up interest in their product.
Sponsored card ads, overlay ads, and display ads are not video ads. But you can still use them for your dropshipping business advertisement. These ads are unobstructed, meaning viewers can watch their videos without being assaulted with ads, which can be quite annoying.
We talked about YouTube ads and Facebook ads for advertising dropshipping businesses. While Facebook is the best tool for dropshipping advertising, there are other social media channels where you can use to advertise your business, with Instagram chief among them.
Instagram allows you to advertise your business to a broader audience with the highest engagement rate of any social media. To market your business effectively on Instagram, you can use the self-serve advertising platform on Facebook. However, if you’re just starting, you can use the relatively simple tools on the Instagram app itself when you want to advertise your product.
It's important to note that there are six different formats you can use to advertise on Instagram, which are:
Single Image ads: A simple single image advertisement. You just need to add one photo of your product, regardless if it’s orientation is in landscape, portrait, or square. Once you’ve run the ad, it will have a product link below saying "Learn more"or "Buy now", and will instantly take the users to the said product page.
Instagram single image ads are simple ads that focus on basic advertising. You can use these ads for. Use high-quality, colorful images and create simple but effective ads for your dropshipping store.
Instagram In-feed video ads: as the name suggests, Instagram in-feed video ads pops up in your feed when you scroll through the social media app. For example, while scrolling through Instagram, you may come across videos that has the words “Learn more” or “buy now”, those are called in-feed video ads.
To create an attractive and scroll-stopping video ad, you can plan, shoot, and edit them yourself. However, this could take far too long, especially if you don’t have mastery over video content. To accelerate your video creation process, you can use Offeo’s ad maker.
You can do it all in under 3 minutes and you don’t even need to be a video expert; just use the various templates we provide and tweak them to suit your brand’s image. Better yet, we also provide the perfect aspect ratio for each video — making it even faster for you to create the best video ad for your brand.
Instagram Collection Ads and Shopping Ads: Collection ads are a type of Instagram ad that are perfect for specific products and for quick-decision e-commerce businesses and dropshipping businesses like we'll see in this example.
At first glance, it might look like a traditional Instagram post. But look closer and you'll notice an ad on the bottom of the post from Aerie. There is a button at the bottom of the post in the shape of a bag. Once you click on it you can see the products in the image.
Shopping ads are just another way to make the process of buying something seamless for customers. When someone clicks on an image, you can link to its corresponding page, boosting your click-through rates. Just another excellent way to improve your site traffic and conversion rates.
Instagram Explore Ads: Instagram Explore ads work well if you have a specific target audience in mind. These ads show up in the Explore section of the platform, but only after a user clicks on a post of interest and begins scrolling for more like it.
Therefore, if you have a clear idea of which audience (and their corresponding interests) you want to target to expand your brand awareness, Instagram Explore Ads could be an excellent option for you.
Instagram Carousel Ads: Nowadays, Instagram offers advertisers the opportunity to leverage multi-image posts as carousel ads. This provides an excellent chance to show more aspects of your product, service, or brand in one ad.
It can also be a fantastic way to boost brand awareness or showcase the versatility of your product. Moreover, carousel ads perform better than single image ads. So, why not give it a try and see how it goes?
Instagram Story Ads: Instagram story ads are similar to Facebook story ads. Story ads are full-screen-sized images or videos that you can use to tell your story, connect with customers, and drive them to the conversion.
When creating Instagram story ads, make sure that it hooks your audience from the first second as you only have a very limited amount of time to capture their attention.
After creating your scroll-stopping Instagram story ad, a swipe-up call-to-action on a story ad can take users to your profile, your website, or anywhere else that you want them to go. It’s important to note that a Story ad can have many cards like carousel posts. This way, you can build up your brand, tell a story or explain the product in the ad.
Twitter offers a unique outlook on advertising. You can increase your brand awareness and community with your customers on Twitter. It is unique from Instagram, because Instagram is more geared towards building brand awareness.
Meanwhile, advertising on Twitter is better for identity and community. Influencer marketing is also a great use of the platform. There are multiple ways to run dropshipping video ad campaign on Twitter.
Video ads are not only one of the best ways to drive quality traffic to your dropshipping business; they can also boost your ranking in search engines — increasing your organic traffic in the process.
Because attention spans are becoming increasingly shorter, you should do your best to make your dropshipping video ad to be only 15-30 seconds long. Ensure to hook your audience from the first second by making your promo videos look as stylish and informative as possible.
Instagram is the best platform for dropshipping ads because 90% of users follow at least one brand, and most are open to discovering new products on the social media app.
In your first few ad campaigns, it's better to set a low budget of around $1 to $2 per day and do multiple tests to find out what works for you. When you've got the hang of it, you should gradually increase the ad budget to the most of your capacity to reach bigger audiences.
Facebook ads are an excellent way for you as a dropshipper to promote your business and reach out to a vast yet specific audience. However, always remember to keep up your product's quality and reliable and fast shipping.
When you reach this point, we hope that you’ll get a better idea on how to make video ads for your dropshipping business. Despite everything we mentioned above, however, the best way to learn is to just get started.
Take baby steps and start with simple ads. When you’ve got the hang of it, try and work your way up to create more complex ads. Despite that, however, you really shouldn’t overthink or make your dropshipping video ad to be too complicated.
Just due your due diligence and research what your audience is looking for and align your ad to solve their problem. Finally, remember to not use all social media platforms for advertising, just the ones where your audience is at.
This way, you can use your budget more effectively and focus your efforts on making video ads that makes your audience to react like:
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