Facebook is the world’s number one social media network. It was created specifically to connect with near and dear ones. But with time, it has become more and more established with over 1 billion daily active users on Facebook. It has not only evolved as a social media network but has also taken a giant leap in the field of digital marketing. Many brands and creators use Facebook video ads to reach their target audience.
With over 100 million hours of videos being watched every day on Facebook, it becomes the most effective advertising network for your brand. It is a potent tool with a robust content format for marketers. These are basically Facebook advertisements in video formats. It is a great way to put forward your brand personality in front of the audience and develop an emotional connection too. Videos tend to draw users’ attention. This serves as a tremendous opportunity to put through your message to the target audience. A lot of Facebook users these days watch video ads and turn to customers later on. Moreover, video ads are more likely to be shared and remembered by the audience rather than a burb of plain text.
I guess you can answer this better!! And why not? Remember, the last time you were using Facebook, and suddenly a video ad came up, and you actually watched it. They are important as they work as strategies to engage users and make them potential customers. Above all, these ads help you to make your Facebook presence. Many marketers agree that Facebook is undoubtedly one of the best platforms to start a marketing campaign.
The people who watch your videos are more likely to buy your product. Facebook has a fantastic reach all over the world, and that is the primary reason why one should choose to start a marketing campaign there. It doesn’t involve all the hassle bustle; instead, it gives you creative freedom. It captures the real essence of your brand as opposed to a standard still picture, which is not engaging for the audience.
Moreover, video ads help you to stand out from the crowd, especially nowadays, where the whole advertising market is filled with options. In addition to that, Facebook video ads allow you to target a specific set of people who later on get converted to your loyal customers. A definitive, compelling video ad will draw in people to watch it and share it; thus, it gets a broader audience reach. This, in turn, leads to more audience conversions as they tend to relate to the video ad and establish an emotional connection with it.
A video ad highlights the different aspects of your brand personality and how your product can serve as an effective means to solve their problems. It is also crucial because Facebook video ads are so powerful that they not only reach new people through it but also generate leads. Many brands have sworn by it saying they saw exponential growth in their sales in a short time. So, rather than using just a regular picture with some text, try advertising the video way, and you will see a sales boost.
Now that you know why video ads are important, you still have that question in mind, does it really help? Is it worth it?
Let me take you through it. First of all, the large user base that Facebook has globally allows you to showcase your brand and reach a global community. Through video ads, chances also open up to Instagram and other websites or apps through Facebook. 98% of social media marketers worldwide believe in Facebook video ads as it has the maximum ROI. People purchase any product by viewing the product in their Facebook feed. Additionally, it also engages customers regularly to increase more profit and be relevant. Through Facebook video ads, you can find your audience quickly and reach specific demographic profiles.
If you are clear about Facebook and why it is worth it, another question still runs in your mind about video ads. Facebook ads can be an image, but the highest success rate is achieved if a Facebook ad is a video instead of an image and some text. A Facebook ad should be such as it conveys a genuinely authentic story and explains in detail about the product like how the product can be useful for the buyer. Facebook ads have higher engagement rates as compared to Youtube and Instagram. And all of this can be done if it is a video and not just an image.
A good Facebook video ad should be something that can captivate your eye and mind. It should also be valuable enough for the audience to watch it. All brands should make sure that the ad is interesting enough to keep people engaged and actually watch the video rather than just scrolling down their news feed. For more views, your video ad has to follow some tips and fulfill an objective.
Your content should be showcased in such a way to educate the customer by solving their problem and thus building up their trust, which can lead to purchases. Customers always want to buy genuine products, so make an ad that speaks directly to them. Therefore try to make the video short and convey a message that resonates with them. It has also been found in studies that the shorter the video, the higher the engagement rates. Another advantage is that if shorter videos are uploaded, they go on an automatic loop after you play it once.
You should also avoid using audios in a Facebook ad; instead, opt for some clear, lucid, and witty statements that can fascinate the audiences. Besides that, the large text size will be like a cherry on top as it draws attention.
Moving on, let us discuss a little more about the specifications for video ads.
Besides these two, the length of the video is of utmost importance. Do you remember when was the last time you actually saw a really long ad video on Facebook? You don’t, right! It’s because it’s the human tendency that people always glue themselves to shorter videos. The shorter the video, the more the views. Here, short can refer to anything between 15 to 30 seconds. The audience wants to watch the ad, which speaks to them, so try to make the first few seconds interesting and gain their attention.
Along with all this, the file size is another crucial factor to be taken into consideration. Though Facebook allows up to 4 GB size files but try to reduce the size as it will help you only.
Lastly, follow the Facebook guidelines for video ads for it to be acceptable. We have also highlighted some essential tips to take care of when you create one Facebook video advertisement.
Along with these two tips, we also have some other suggestions for you to ponder on.
85% of the video ads have sound off, so to make your ad stand out, the ad should be such that it captures attention despite not having audio. But what can glue a user to the video ad if there is no audio? The usage of interesting graphics titles and text can capture attention. Also, we can use animations for muted videos; they serve as a great resource for it. Strong visual imagery can incite a lot of attentiveness among the people who watch it. But what can glue a user to the video ad if there is no audio? The usage of interesting graphics titles and text can capture attention. Also, we can use animations for muted videos; they serve as an excellent resource for it. Strong visual imagery can incite a lot of attentiveness among the people who watch it.
If you want to put audio, then design your video with a “tap for sound” style that will remind the viewers that they can also listen to the sound and engage themselves in it. A video ad is made better with all these features.
A Facebook ad allows you to share stories by setting a theme or motive. Then gradually building different characters around it. This will give the audience a relatability and shareability towards the video. It is proven in studies that 63% of the audience can recall stories.
Case studies or testimonials have also proven to be one of the top ways to increase views on your ad and build trust quickly among people. When the audience sees real people sharing their own stories, it makes it relatable to them, which would in turn works for the best interest of the business.
Attention should also be paid to the title and description of the ad. Any business can flourish if there is a good marketing strategy, and to sell your product, you need to have an intriguing title and an informative description about it. This develops excitement among the audience, and they look forward to the final video and the product. Thus, this indeed increases your conversion rate and ROI.
Finally, don’t forget to include a strong call to action for your audience so that they know what their next step is.
You must be thinking you don’t have the budget to start making one. It is not as difficult as you think it is. Simply visit Offeo and browse through the various templates, designs, and themes to make engaging Facebook video ads for your next business campaign.
Let’s dig deeper into how Offeo helps you to create an advertisement for your business.
Facebook video ads are everything you need to increase brand awareness, and the more video views, the higher the conversion rate. Offeo’s Online Ad Maker is free for everyone to use.
.jpeg)
