With online videos accounting for more than 82% of all consumer internet traffic by 2022, growing your following on social media might be the key to getting ahead in business. Social media is continually changing how we communicate and consume information; those who are successful content marketers share their work through various channels. It comes as no surprise that with visual content being 40 times more likely to get shared when compared against text-only posts – the video should not go overlooked!
Social Media has a big effect on our communication and consumption habits so most successful marketers try out different platforms like Instagram, Facebook, LinkedIn, and Twitter. The fact remains: visuals have an astounding impact on shares across social networks which means you can't overlook using videos for your marketing.
Video marketing on Twitter is now a necessity, not an option. With tweets with videos attracting 10x more engagements than those without and the growing popularity of short-form video content in social media feeds, it's essential that brands embrace these trends to gain maximum visibility for their products or services. Here in this article, we are going to discuss preparing a Twitter video strategy and what all you can do to get maximum benefits out of it. Let's dive right in.
When you are planning for a video marketing plan on Twitter consider these steps and increase your brand presence on the internet. In the next section, we have enlisted seven points we call 7D's for you to make your planning and reading easier. Let us begin!
We always know when a video is dead on arrival. It's that one where you feel like the person making the video doesn't know anything about what the audience cares most deeply about. Step 1 in twitter video marketing determines everything from how effective our videos are, all the way down to their content. Twitter encourages conversations and when you tweet something make sure you know who your target audience is and what content they like. These two questions need answering before even considering whether this idea will fly: What does my target audience want? And what topics dominate their current dialogues or what are they discussing now? If these concerns aren’t addressed at least once during the video then it will not create the desired branding impact. When we know who our target audience is then creating video content around that becomes easier. Your answer to these two questions will guide you to create a tweet that will draw their attention and you will have increased site visitors.
Knowing your "why" is a very important step in establishing a purpose. As they say, when you know your "why" the "how" will come to you. Therefore, knowing what your goals are and what you want to achieve should have an affirming answer as you move ahead with your Twitter marketing strategy. There could be many objectives behind your videos. Some of the common objectives include-
This platform can be used for marketing keeping these objectives in mind, but not all at once. There should be the main objective and then managing your Twitter becomes easier. Taking an objective-based approach will let you receive increased ROI on Twitter. Whether customers install your app, click through your website, engage in tweets, or any other KPIs an objective-based strategy will boost your online presence and give you more ROI.
How long can you watch a social media video on your phone or computer? Well, though it depends most of us prefer watching short videos. That is the same when you prepare videos for Twitter. Being direct in your videos will maximize the impact and also convey the message. Giving the message early on in the video clip will be advantageous for your Twitter marketing strategy. Twitter has recently been experimenting with how to grab attention from users, who are scrolling through fast. The company's research found that "breakthrough metrics" can be achieved by pushing your key messaging upfront, helping you capture people in the stream of tweets before their eyes glaze over and move on. Twitter also suggests brand videos should be kept at or under 15 seconds - with accompanying tweet copy being short and sweet (under 100 characters) so it guides viewers towards this content instead of leading them astray onto something else.
One of the most important practices in Twitter's video marketing strategy is to interact with other accounts. When you publish a tweet make sure that you are tagging and retweeting others in your industry, they will do likewise for you by providing retweets on your new Twitter videos. This not only helps to spread exposure; it also organizes all related information into one thread which can be tracked easily by anyone scrolling through their feed. These are considered as best practices as they will help increase engagement with viewers and clients while staying true to the brand. Moreover, this is a great way to advertise on Twitter.
A lot of human interaction is made when we use visual cues that put an impression on the audience. As you create your Twitter videos, think about the message that will be communicated. Even tiny details such as color and graphics should convey this message well so viewers are aware of it at all times. More so, display aspects such as color and typography are not small details- they can affect how well( increased video views) or poorly (fewer views) you communicate to an audience! Displaying a logo or branding element early in the video can increase brand recall by 25% while displaying them for more than half of the time could result in an even bigger payoff - 21% increased messages being remembered! Use your logo or product details early on in the video and see the difference that will make. Also try to change settings and play your video without sound on your computer, if the video is still effectively communicating to you then go with it. After playing it without sound if you cannot understand the message, try to make some changes. We are saying this because a lot of people use Twitter on their mobile phone devices and have the tendency to play video without sound. Using dynamic visuals in your video is considered one of the best practices for Twitter video marketing.
If you don't have 280 seconds for a video, try to work your message into the tweet copy. Tweets are limited to only 280 characters which means that if videos can’t say all we need them to then tweet copies are the best method to do so. It is used for drawing attention to the accompanying video or prompting viewers with actionable instructions (CTA) and add an external link to the company's website on how they can engage in more information about the product being advertised. The copies have to be concise but still descriptive enough so that any viewer will know what exactly the video is about. this is another way of message recall. It also has the potential to make people hit their share button and also lead more customers to your site.
In order to create an emotionally driven ad that will resonate with potential customers' emotions, include both product usage as well as human interactions. This combination has proven to be successful not only on social media like Twitter but also for traditional marketing methods such as television commercials or billboards where people develop a human connection. The importance of showing consumers how their lives could improve through using products is paramount if one wants them to buy those items from companies like yours! Showing how your product can be helpful for the audience can be best done by showing people getting benefited from it that is why this is considered as one of the best practices in twitter video marketing strategy.
Now that you know about Twitter videos and how to make them a part of your marketing strategy then get ready to advertise using videos. Make the video you want using our promo video maker at OFFEO and use it for Twitter. Make your promotions worthwhile by creating the most eye-catching promo videos for your Twitter platform. It is very easy to use as it has a variety of templates that will make our job easier. Edit it according to your needs and hit the download button and it is now ready to be shared on your Twitter handle. The time has come for you to revive your Twitter account and use it to get the maximum benefits.
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