How to Share a Video from Facebook to Instagram

December 7, 2022
Contents

Facebook and Instagram are two social media giants in the market right now. Every marketer has the responsibility to promote their brand and product on social media. Earlier it was difficult to update the same thing on both the platforms and took up more time and effort.

But now things have become easier and you can share videos from Facebook to Instagram in a snap. This process is called a cross-post. In this article, we will be discussing everything in detail about the process. Before we proceed to the main part let us first see why is it necessary to post on both platforms.

Why do you need to cross-post?

How to share a Facebook post to Instagram? [Quick Guide]

For people who need to post frequently and always want to stay in the social eye, this is a very helpful feature. Your posts can be uploaded on Facebook and Instagram saving your time and effort.

When you want to always update your content, it is a pressure to create it and at the same time post it regularly. Cross-posting helps to solve this problem and gives you higher engagement rates and retains more audience.

In addition to this, cross-posting also helps you to broaden your reach. As there is better exposure for your content you can grow your online presence and drive traffic. For a brand, this really works.

Moreover, Instagram has always been an image-sharing app that works best on mobile phones. However, this feature enables you to post images of your choice directly from your desktop. This is a great way to post images using a desktop.

How to Share a Video from Facebook to Instagram?

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There are many ways to share Facebook videos on Instagram. Here, in this section, we will guide you through the various ways in which you can do that.

1. By downloading

Hand Holds New Facebook Logo And Instagram Editorial Photo - Illustration  of igtv, internet: 151056136

The First way to share a Facebook video on Instagram is to download it and then upload it on Instagram which is the IGTV.

The first step in this process is to go to your Facebook page and click on the video. Before that make sure you have a video downloader installed on your device. It will help you to download the Facebook video of your choice to your device.

There are a lot of apps out there, you can download one from the app store. After the Facebook video is downloaded through the web browser or an app half your work is done.

The next step is to launch Instagram. You have to log into your Instagram account. On your profile at the bottom, there is a "+" symbol, tap on that. It will open to your gallery where you can select the video of your choice and then click on the post button. Do not forget to add the caption and related hashtags as it will make your post more discoverable on Instagram.

2. By cross-posting (Posting Facebook Videos to Instagram)


This is another way to share your post on Instagram. We will be breaking down how to post Facebook videos to Instagram.

Facebook, Instagram reduce video quality in Europe as streaming surges due  to the coronavirus outbre

The first step is to link your Instagram account to your Facebook profile. Let us look at the process to do that.

  • Go to your Facebook page and click on Settings at the top right of the page.
  • At the left sidebar click on the Instagram option which is at the bottom of it.
  • This will lead you to a page, where you have to log in to your Instagram account. This step will link your Facebook page to your Instagram account.

How to cross-post to Instagram from Facebook on desktop, step 4, login to Instagram

Now that your Facebook account is linked to the Instagram account you need to go to create a post. Click on "write a post" and create or write a post.

  • Start writing a new post. You will see there is an Instagram option on it. After writing select it and click on Share now.
  • To make it Instagram shareable, make sure to include at least a single picture. However, there are no restrictions on the size of the picture that you want to upload to Instagram via Facebook. This is because Instagram supports square, vertical and horizontal images. Whatever orientation it is, it can be uploaded to Instagram. There is just one exception to this where any photo taller than the 4:3 ratio cannot be uploaded to Instagram fully, it will be cropped to fit into the size.
  • We would also like to share with you that whatever caption you write on Facebook, will be copied to Instagram. Therefore, write the caption with careful consideration.
  • Instagram is a platform that uses hashtags for greater reach. But Facebook does not require that many hashtags. So, if you want to include hashtags in your Instagram post there are three ways to do it.
  • The first way is to include the hashtags in the Facebook post while writing it.
  • After posting it on Facebook, edit the hashtags and add them to the Instagram caption.
  • You can delete the hashtags from the Facebook post after it is shared on Instagram.
  • One more thing to keep in mind is that, if you wish to utilize the cross-posting feature across your Facebook and Instagram social networks you have to select the "now" option when you post, scheduling it for a later time will remove the option to post on Instagram.
  • You do not have the option to post to Instagram using cross-posting if you do not post on Facebook.

3.By using Facebook business

You can use Facebook Business to cross-post from Facebook to Instagram. A lot of tools are provided by Facebook Business Suite to manage your Facebook and Instagram both in one place. Everything can be done in one place starting from checking messages to viewing insights and much more. You can also create posts at once and that is what we want to know. Follow some of the easy steps and you can cross-post from Facebook to Instagram.

  • First of all, you have to connect or link your Facebook page and Instagram handle. This is how we do it.  
  • Open the Facebook page with which you want to link your Instagram.
  • Click on the settings tab on the left sidebar. You will find Instagram on the lower side. Click on that.
  • Hit the login button next to the "Add to Instagram" sign and add your email and password to log in. This will link both your accounts. But, if you fail to do so, then connect Facebook from the Instagram Business page as well.
  • To do this, open business.facebook.com and your Facebook page is logged in. It will show at the top left corner. If you have a single Facebook page only one page will show but for multiple pages, you have to select the right Facebook page that is logged in by selecting from the arrow mark.
  • Next, click on the Settings tab on the left sidebar.
  • Select Instagram connection on the sidebar. Login to your profile and connect to it using the Connect Account button.
  • Now that your Facebook and Instagram accounts are linked, click on the "Home" icon present in the left sidebar.
  • Click on the Create Post button.
  • A new window will open. Here you can add a photo or video of your choice by clicking on the add photo or add video option.
  • There will be an Instagram icon under placements, so make sure to tick that.
  • Finally, on the bottom right click on the "publish" button. This way you can cross-post from Facebook to Instagram, using a Facebook business page.

Sharing Facebook Live to Instagram

You can also share your Instagram Live on Facebook. Let us look at how you can post your Facebook live video to Instagram or IGTV. In this section, we will be guiding you through it. Let us take a look at the steps involved in it.

  1. After streaming live on Facebook, it will prompt you to save the video. By following the on-screen instructions you can do that right away. But, if you somehow forgot to do that you can do so later from your Facebook profile too but this will diminish the quality of your Facebook live video.
  2. Once you have downloaded the video post from Facebook you have to edit it and make sure it fits into the IGTV specs. The video should be in portrait mode with a ratio of 9:16. Other specifications include the time of the video which needs to be at least 1 minute long and can go up to 15 minutes on a phone or tablet and 60 minutes if it is uploaded on a web browser.
  3. The size of the video shall not exceed 650 MB if it is shorter than 10 minutes and 3.6 GB of it is up to 60 minutes.
  4. The format of the video should be in Mp4 with a minimum resolution of 720 pixels. In addition to this, the frame rate should be 60 FPS.
  5. After editing your video and making it fit for IGTV, open Instagram and click on the search button. You will find an IGTV option at the top left. Tap on that.
  6. This leads you to your gallery where you navigate and then select the video you want to upload.
  7. After selecting the video a preview will be shown to you. Tap "Next" to continue.
  8. Select a cover image for the video and again Tap "Next".  
  9. You will be prompted to add a title and a description to the video. You can do so by including all the important information to let people know more about it.
  10. You will see a toggle next to "Post a Preview", tap on it. This allows your followers to see a 1-minute preview of your full video.
  11. Tap "Next" and your saved video will be posted to your IGTV channel on Instagram.
  12. Along with this, you can share it in your story too by tapping on the airplane icon and selecting "Add video to your story".

Conclusion

With all these steps and ways to follow it becomes easier to post and share across Facebook and Instagram without using up too much time and effort. You can now create wonderful marketing videos using our online marketing video maker, and post them on various social media. So, make videos like a pro and reach out to more audiences. Good luck!

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