What do you pay more attention to? Podcasts or social media videos? It is safe to say that a social media video has more hold on the audience than any blog post, image post or podcast ever could. The truth is, there is a scientific reason why we are more attracted to video clips than to still images. Dynamic videos appeal to human eyes than any image of text. Medium says that videos produce 1200% more shares than images and texts. Even HubSpot believes that the audience engages more with videos than any other form of content.
It is no wonder that YouTube, the prime video sharing platform has some of the most-watched videos on the planet, may it be Despacito by Luis Fonsi or See you Again by Wiz Khalifa. Videos are fast becoming the main content of social media platforms. If the content is king, then video is the emperor of social media.
If you haven’t already incorporated videos into your social media strategy you need to start doing so now. We have formulated an easy-to-learn guide that will help you to create videos on your own.
Before jumping in into planning and execution, you need to be clear about your goals. Let’s be honest, posting on every possible social media platform is reaching too high. It may not be manually possible for you to do so, on top of that it isn’t necessary as well. Select social media platforms that will offer your more engagement and reach. Try to focus on 2-3 platforms. Here is how you can select which platforms to post on –
Ask yourself three questions-
1. Who is your audience? – What is the demographic you are targeting? You need to be very selective about it. If your brand is all about fashion then the target audience would be young. Different brands target different demographics or age groups. You need to select the right platform according to that. Facebook serves the age group 24- 50 and above, while Instagram is more focused on the younger generation 18- 29.
So, choose your social media platform according to your target audience.
2.How can you reach them? – The next question means, how are you going to reach the audience? What form of content are you going to use to reach them? That can also be a deciding factor when choosing social media platforms.
3. What are your goals? – What is your purpose as a brand? What are your marketing goals? These questions are critical when you have to choose a social media app.
After selecting which platform to post on you can get started on creating social media videos. The next step in the process is Planning.
Going in blind when creating social media videos is what fools do. Many believe that posting videos every day will bring more audiences in. But that doesn’t mean you post anything. That is why we believe in Plan and Recon. Obviously, you are going into a war. Reconnaissance missions are meant to study enemy territory. In this step as well, the goal is to collect ideas, study the market, and plan the content.
Before planning recon or information gathering is important. Here are a few ways in which you can recon and collect ideas for creating videos for your brand –
How can you know which articles/ posts/ videos are most shared? Use tools like Buzzsumo. It is the holy grail of every content marketer. You can know which of your blog posts are most shared. You can also learn about the top articles/blogs of a specific keyword. The best thing about Buzzsumo is you can also sort the top shared articles based on Facebook engagement, Twitter shares, LinkedIn shares, etc.
You do not need to keep coming up with new ideas. The best thing about social media content is, it can be repurposed. A blog post can become an infographic as well as a tutorial video. The fun never stops! With the help of Google Analytics, you can easily know which are your top-performing posts. If it is possible, repurpose them into short videos. A 10 min read article can be turned into a 2-minute video. Rather than reading the long post audience will prefer watching the short video.
A recon mission for social media looks different. Here it is okay to take inspiration from rivals. Follow your top competitors on social media, and track their activities. If their content performs well, you can always use that idea and give it a twist of your own. It is always better to come up with your own ideas, but inspiration doesn’t hurt. This also helps you study the market. You can understand what many social media users prefer. So, you can deliver accordingly.
After collecting ideas, the next logical step to create your own videos is planning. Here is how you can plan your video content –
To record the videos you need, video creation tools. You do not need high-end equipment to shoot videos. Most online video creators use their phones to do so. If you still want to get a camera, here is the Top of The Range vlogging cameras, you can choose from. Below we have mentioned the simple steps you need to follow to create video content.
Nowadays, it is easy to make a social media video. You can do so without recording even! Many video marketing tools make video creation easy and fast. We have listed out some helpful video makers below, which can be used to make catchy videos
You can say that Offeo is the best online video maker there is in the market right now. Offeo is a web-based video maker, which is designed to especially make short and snappy videos for social media. Do you want to create exciting videos like this?
Then this is your chance. The best thing about Offeo is creating animated videos has never been so easy. Geniemate is the automatic animation maker in Offeo that can lend movement to still pictures. Your brand picture can be turned into a thrilling new short promotional video. In just a few clicks you can create high-quality videos for your brand.
Other video makers you can use include Animoto, Biteable, Quick, Share, etc. There is no scarcity of a good social media video maker on the internet. But if you want to create attention-grabbing videos for social media you need to choose the best. There are also plenty of tools that have a free version alternative, you do not even have to pay to use it.
After recording the video, the only thing left to do is to edit the video. Editing is all about adding finishing touches. It is you who decides what makes the final cut. If you are using a video maker like Offeo your job is already done. But if you have recorded and want to edit it then editing is the next sensible step. Here is a list of Top 10 free video editing software you can use. You do not need to use complicated apps to edit. Use simple tools that make sense. Making videos isn’t easy, but you do not need a professional editor to create engaging content.
The final step is to post your branded videos on social networks. Post the video content on selected platforms. You can add videos to any social network easily. But to make sure your video reaches the audience, you need a few tricks. Use tags, captions, and descriptions to make sure the video ranks better. Interact with the audience, reply to comments, like comments and ask for opinions on the video.
Numbers matter. More viewers lead to more leads and funnels down to more potential customers. Another pro tip: Share videos as much as you can, and ask your viewers to share them as well.
Your social media videos have the potential to be great videos. Post consistently, be authentic, and keep interacting with audiences. That’s the best way to grow your social media through videos. And if you do not want to waste time and money in creating time-consuming videos, Offeo is a sure-shot way to success!
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