Of all the different methods to business success, none is more effective than effective brand building. We live in the information age where people care more about a company’s values and goals than they do about the products and services it sells.
So, what does a business owner do in such times? Well, you invest in credibility by providing as much value as possible. You must build a reputation as an authority in your industry so that decision-makers and consumers alike turn to you as a thought-leader.
Credibility means that you possess certain valuable qualities in your niche, regardless of your position or your specific organization.
Here are helpful tips on how to establish yourself as a credible thought leader in your industry:
The key to successful branding is to apply comprehensive strategies. You need to consistently provide value and someone like Gary Vaynerchuk is a great example of this.
He never fails to say what his audience needs to hear and he’s a master at staying in his lane. This is what has built his reputation as a powerhouse brand and a leader in his industry and you can do it too.
You can use our Intro Maker for free to make an intro video that focuses on your brand.
As you probably know, the best way to communicate with consumers is through emotion. This is the easiest way to appeal to potential and current customers.
As they say, first impressions last, so you should always ensure that your customer’s first impression of your product is one that makes them feel justified in making the purchase.
The last thing you want is to get ousted as one of those companies that invest in advertising and marketing more than they do into the research and quality of their offering.
Invest in testing to ensure that your product’s quality is up to scratch. Put a few focus groups together to figure out what your target audience needs so that you can offer them something of real value.
There’s nothing like a good testimonial to send the approval rating and credibility of your business through the roof. One of the first things that customers do when discovering a new product is to look at customer reviews and see how the product benefited others.
What makes testimonials so effective is the fact that they provide genuine feedback based on real experience. This is the type of stuff that gives businesses real street cred and it makes it easier for customers to trust you.
That’s why it’s essential for all businesses to include a testimonial page both on the website and on social channels if possible. This will play a huge role in the way people perceive and support your business in the future.
Another key feature that customers look for when researching different options are qualifications that confer further credibility and trustworthiness. This makes it easier to narrow down their options and weed out any scammers that might be trying to take advantage of people.
Regulation agencies are a good place to start when you’re doing this kind of research, and that’s why as a business owner you should be registered with one.
Upload your trade certificate or a copy of your SEC on your website so that it’s available for all to see. Better yet, get an endorsement from the Better Business Bureau.
Sure, this accreditation might require an upfront investment but it’s a small price to pay for the opportunity to be rated as one of the most reliable and legitimate options in your industry.
In most cases, social media bridges the gap between business owners and customers, both existing and potential.
A Facebook page is a great way to get in touch with and understand your followers through engagement. At some point, you’ll get negative comments. Don’t let that get you down. See it as constructive criticism and use it to get better. Respond in a calm and respectful fashion at all times.
This makes your business more relatable and drives the point home that you’re not all about money. You value personality and credibility. Show people that you care, express your values, and watch your credibility score go up.
Well, there you have it! The key to building trust and credibility as a business. A lot of these tips have something to do with using social platforms to express your brand personality and provide value.
Don’t be afraid to show your expertise and show off your accolades while you’re at it!
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