Facebook is the largest platform, with over 2.8 billion monthly subscribers. What better way to connect with your audiences than Facebook.
Facebook ads allow you to target your audience based on demographics, likes, and location. The ads are very specific and will enable you to target people who respond to your ads.
Facebook ad-makers help you easily create ads that align with your business goals to create an ad.
You can choose from Facebook video makers that have different kinds of features. Some video makers on Facebook allow you to edit only basic elements of your videos, like adding text or filters.
Others give you more options to edit the entire video, including adding soundtracks, sound effects, etc. Having many features is indeed excellent. But if you don’t know how to use them, it won’t be fun for you.
Choose a video maker with enough features for your purposes but not so many that you get confused!
Facebook video makers should support the following formats: landscape, portrait, and square videos.
It should be such that you can also optimize your videos for Facebook and Instagram. Furthermore, it should allow customizable image sizes.
If you want your ads to display correctly on Facebook, each ad should be square and aligned with an object in the image the way it’s been done above.
The image size is around 1200 x 628 pixels with a recommended ratio of 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link).
It's easier to upload videos if you can share them directly on Facebook with one click.
You might have to export it from a video maker and upload it to Facebook from your computer, which takes more work.
A Facebook ad maker should be user-friendly and easy to use. An intuitive interface where it is easy even for beginners to edit and does not require any professional video editing skills.
It depends on the features you want and the price you are comfortable with.
Other factors that control the pricing are whether it is cloud-based or needs a download. Therefore, you should find out what features you need and the price you can pay for.
Facebook enables you to see reports and analytics about the performance of your ads.
You’ll have access to metrics about your weekly reach, post engagement, page likes, and which posts have the best performance.
Facebook will also provide insight into clicks, conversions, and even sales.
This data enables you to adjust your ads based on what’s needed instead of guessing or finding out later that your investment was for nothing.
If you can’t track and measure something, you can’t know if it’s working or how you can improve it.
Facebook is great for video content because it provides marketers with psychographic, demographic, and first-party data matching options and targeting capabilities.
The network allows you to create a video campaign that combines video formats with a compelling narrative to drive conversion.
There are a few ways Facebook is more effective than TV at marketing: streamlining targeting, increasing interaction, and measuring ROI.
A Facebook marketing campaign can help you generate buzz, expand your reach, improve your reputation, and draw paying customers.
Facebook ads can bring many unique visitors per month and give you conversions. Moreover, Facebook ads can also give you returns against your investment cost.
These are how Facebook ads give you ROI. Therefore, you can use the ROI option in Google Analytics to examine the effectiveness of your ad campaign.
Facebook Targeting Ads lets you show your ads to the people most likely to be interested in your company and products.
You can create an audience based on a person's location, age, gender, education, and income.
And if you're a small business owner, you can also create ads for people based on their relationship status, job title, and behavior.
With Facebook targeting options for businesses in almost every category, the possibilities are nearly endless.
Facebook's click-through rate (CTR) is steadily increasing due to its improved advertising tools. That's why businesses are learning how to use ads properly.
Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target audiences they want to reach, and they can do so for a low cost.
You can use Facebook ads to get the word out if you have consistently good content. People might not see everything you post, so you need to promote it.
But that’s okay! Facebook ads can help you reach more people than your organic audience.
Once you have an ad converting well, keep running it until it isn’t working anymore.
Then create a duplicate ad and target another portion of the same audience.
Offeo Facebook ad maker enables marketers to create attention-grabbing short videos quickly. The platform is a hybrid between a graphic design tool and a video creation platform with thousands of templates that marketers can customize to suit any marketing campaign.
Learn more about Facebook ads here.
Pricing: Regular premium plan is $19/month or $149/year.
The next on the list is Facebook’s creative hub. You can easily design a Facebook ad using Facebook’s tool; you just need to have a Facebook page.
If you’re looking to create Facebook ads in a snap, Canva is a perfect choice. Canva is one of the most popular tools for creating Facebook ads.
Pricing: $12.99/month for up to 5 people
Crello is an online design tool that allows everyone to easily make ads by providing templates and elements you can customize in a snap.
Pricing: starts at $9.99 per month or $95.99 if paid annually
Figma is a cloud-based solution and browser-based design tool.
Pricing: $12 per editor/month. Billed annually or $15 month-to-month.
MotionDen’s free Facebook ad maker includes hundreds of customizable templates, so it’s easy to get started.
Pricing: $9 per video. The second is a monthly plan at $39 a month.
InVideo is an intelligent and easy video maker that can help you create Facebook video ads.
Pricing: $15/month when paid annually or $30/month when paid monthly.
Wave.video is an online Facebook ad maker.
Pricing: starts at $20/month (billed annually) for the Creator plan and $40/month (billed annually) for the Business plan.
This video-making solution has made creating Facebook ads easier.
Pricing: Plus plan at $19.00 per month. Ultimate plan at $49.00 per month.
Pricing: 14.95 USD per month or 89.65 USD per year
Promo makes it easy to create Facebook video ads, whether you’re just getting started or an experienced video ad maker.
Pricing: $18.00 per month
Animaker is an online video maker. You can use it to create animation and live-action videos, photos, and Facebook videos that you can share on Facebook.
Adobe Spark is a video maker that allows you to create engaging content for your audience.
Pricing: $9.99 per month, or $99.99 per year.
FotoJet is an all-in-one free 3D CAD solution that lets you freely create Facebook ads.
Pricing: Billed Monthly at $6.99/month · Billed Annually at $39.99/year.
Before you start your ad campaign, be clear on your objectives. Are you working on an advertising campaign, a direct marketing project, or something else?
Maybe you'd like to build your brand or download an app. Once you know what you're hoping to accomplish, it will be easier to create a strategy and set realistic goals.
Facebook has rules prohibiting specific content within its advertisements. These rules apply to video ads and other ad types that use dynamic elements, including slideshows and videos.
People these days have very short attention spans. Therefore making your videos straightforward and to the point, while conveying the important message will give better results.
Start your video ads with a statement that will pique the interest of those in your target market.
To grab attention, address a common problem, ask a relevant question, or share something that makes your brand stand out. That way, viewers are more likely to stop and continue watching.
The carousel ad is considered the most effective type of Facebook ad. They drive more engagement as they are more interactive.
The CEO and founder of BusinessNET, Ben Simkin, is perhaps the best Facebook marketer. Another widely known name in the Facebook marketing world is Seth Godin.
Yes, Facebook ads can help you earn money. It depends on specific KPIs that determine how much money you can make from advertising.
Yes, Facebook ads are 100% worth it. Starting a Facebook ads campaign will make more sales and generate leads and bring traffic to your brand.
You’ll want to use the Facebook video makers we’ve covered here to create engaging Facebook videos and ads that convert. They each have certain advantages and use cases where they shine. Of course, you should play around and see which one captures what you want your Facebook ad to have.