Best Facebook Ad Makers in 2022

April 21, 2022

Facebook is the largest platform, with over 2.8 billion monthly subscribers. What better way to connect with your audiences than Facebook. 

Facebook ads allow you to target your audience based on demographics, likes, and location. The ads are very specific and will enable you to target people who respond to your ads. 

Facebook ad-makers help you easily create ads that align with your business goals to create an ad. 

Essential Features for Facebook Ads Makers

Comprehensive Editing Tools 

You can choose from Facebook video makers that have different kinds of features. Some video makers on Facebook allow you to edit only basic elements of your videos, like adding text or filters. 

Others give you more options to edit the entire video, including adding soundtracks, sound effects, etc. Having many features is indeed excellent. But if you don’t know how to use them, it won’t be fun for you. 

Choose a video maker with enough features for your purposes but not so many that you get confused! 

Video Formats

Facebook video makers should support the following formats: landscape, portrait, and square videos. 

It should be such that you can also optimize your videos for Facebook and Instagram. Furthermore, it should allow customizable image sizes. 

Photo Formats

If you want your ads to display correctly on Facebook, each ad should be square and aligned with an object in the image the way it’s been done above. 

The image size is around 1200 x 628 pixels with a recommended ratio of 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link).

Direct Share

It's easier to upload videos if you can share them directly on Facebook with one click. 

You might have to export it from a video maker and upload it to Facebook from your computer, which takes more work.

Ease of Use

A Facebook ad maker should be user-friendly and easy to use. An intuitive interface where it is easy even for beginners to edit and does not require any professional video editing skills. 


It depends on the features you want and the price you are comfortable with. 

Other factors that control the pricing are whether it is cloud-based or needs a download. Therefore, you should find out what features you need and the price you can pay for. 

Why Create Facebook Ads?

Facebook Ads Manager Provides In-depth Analytics

Facebook enables you to see reports and analytics about the performance of your ads. 

You’ll have access to metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. 

Facebook will also provide insight into clicks, conversions, and even sales. 

This data enables you to adjust your ads based on what’s needed instead of guessing or finding out later that your investment was for nothing. 

If you can’t track and measure something, you can’t know if it’s working or how you can improve it.

More Effective than Television Ads

Facebook is great for video content because it provides marketers with psychographic, demographic, and first-party data matching options and targeting capabilities. 

The network allows you to create a video campaign that combines video formats with a compelling narrative to drive conversion. 

There are a few ways Facebook is more effective than TV at marketing: streamlining targeting, increasing interaction, and measuring ROI. 

Massive Return On Investment

A Facebook marketing campaign can help you generate buzz, expand your reach, improve your reputation, and draw paying customers. 

Facebook ads can bring many unique visitors per month and give you conversions. Moreover, Facebook ads can also give you returns against your investment cost. 

These are how Facebook ads give you ROI. Therefore, you can use the ROI option in Google Analytics to examine the effectiveness of your ad campaign. 

Able to Micro-Target Your Exact Audience

Facebook Targeting Ads lets you show your ads to the people most likely to be interested in your company and products. 

You can create an audience based on a person's location, age, gender, education, and income.

And if you're a small business owner, you can also create ads for people based on their relationship status, job title, and behavior. 

With Facebook targeting options for businesses in almost every category, the possibilities are nearly endless.

Get Clicks and Conversions for Cheap With Proper Targeting

Facebook's click-through rate (CTR) is steadily increasing due to its improved advertising tools. That's why businesses are learning how to use ads properly. 

Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target audiences they want to reach, and they can do so for a low cost.

Quickly Scale Your Content Promotion

You can use Facebook ads to get the word out if you have consistently good content. People might not see everything you post, so you need to promote it. 

But that’s okay! Facebook ads can help you reach more people than your organic audience.

Once you have an ad converting well, keep running it until it isn’t working anymore. 

Then create a duplicate ad and target another portion of the same audience.

15 Best Facebook Ads Makers

1. Offeo

Offeo Facebook ad maker enables marketers to create attention-grabbing short videos quickly. The platform is a hybrid between a graphic design tool and a video creation platform with thousands of templates that marketers can customize to suit any marketing campaign. 

Learn more about Facebook ads here. 


  • Large collection of templates designed by experts. 
  • Drag and drop interface, which requires no design experience. 
  • 3m+ Shutterstock stock images and stock footage and over 30 themes. 
  • 5000+ curated soundtracks. 
  • Add animation and remove background in just a single click.
  • Has a Desktop App


  • Sometimes slow in loading effects. 

Pricing: Regular premium plan is $19/month or $149/year. 

2. Facebook Creative Hub

The next on the list is Facebook’s creative hub. You can easily design a Facebook ad using Facebook’s tool; you just need to have a Facebook page. 


  1. You can use your images
  2. You can also upload a video. 
  3. Create a slideshow with up to 10 images. The images can be from your Facebook page or Instagram account. 
  4. You can also upload externally-designed pictures or video ads from another design tool.
  5. You can also customize your ad according to the format and platform if you'd like. 


  1. Issues in getting ad previews. 

Pricing: Free

3. Canva

If you’re looking to create Facebook ads in a snap, Canva is a perfect choice. Canva is one of the most popular tools for creating Facebook ads. 


  • With its easy-to-use tools and drag-and-drop system, even a first-time user can create great Facebook ads.
  •  It has plenty of templates, so you don’t need to start from scratch and design everything.
  • You can use templates and customize them according to whatever design, theme, color palette, or fonts you want. 
  • It’s effortless to use.
  • Free to use


  • Stock images are not unique and distinctive. 
  • Challenging to do heavy-duty stuff like professional editing. 

Pricing: $12.99/month for up to 5 people

4. Crello

Crello is an online design tool that allows everyone to easily make ads by providing templates and elements you can customize in a snap. 


  • You can choose from hundreds of Facebook ad templates tailored to the requirements of Facebook ad formats, so you can hit the ground running. 
  • With 60 million available images to choose from, you can save time and money and still create ads that look like a pro makes them.
  • Easy to use and strong customer support. 
  • Able to upload creations on many platforms. 


  • The final quality can get reduced. 
  • Problems in changing background. 

Pricing: starts at $9.99 per month or $95.99 if paid annually

5. Figma

Figma is a cloud-based solution and browser-based design tool. 


  • It offers live collaborative tools and built-in version control, and all you need is a browser to use it. 
  • Figma is a go-to tool for designers of all skill levels. 
  • It’s so easy to use and intuitive.  
  • Auto layout where buttons automatically resize with their contents, and lists rearrange themselves when items are moved around. 


  1. Issues arise with their auto-layout feature sometimes. 
  2. Exporting files takes a long and converting them into other formats is problematic. 

Pricing: $12 per editor/month. Billed annually or $15 month-to-month.

6. MotionDen

MotionDen’s free Facebook ad maker includes hundreds of customizable templates, so it’s easy to get started.


  • You don’t need any technical or design skills.
  • Simply choose your favorite template and customize it in minutes with your photos and text. 
  • Supports social sharing. 
  • 3D video editing. 


  • Slow rendering effect.
  • No website updates and crashes frequently. 

Pricing:  $9 per video. The second is a monthly plan at $39 a month.

7. InVideo

InVideo is an intelligent and easy video maker that can help you create Facebook video ads. 


  • User friendly. 
  • Over 4000+ templates. 
  • Export up to 60 videos a month. 
  • Automated text to speech feature.
  • No installation is required as it is web-based.


  • Sync audio with video. 
  • Poor search functionality.
  • Higher price. 

Pricing: $15/month when paid annually or $30/month when paid monthly.

8. Wave. video is an online Facebook ad maker. 


  • The drag-and-drop feature lets you resize your videos (square, vertical, horizontal) with just a click. 
  • You can trim and crop your video
  • Apply video filters and resize your video to 30+ formats. 
  • Offers more than 400 million built-in stock images and music files, animated text, GIFs, stickers, and more. 
  • Cloud storage with landing pages. 


  • Steep learning curve.
  • Slow processing time. 

Pricing:  starts at $20/month (billed annually) for the Creator plan and $40/month (billed annually) for the Business plan.

9. Biteable

This video-making solution has made creating Facebook ads easier. 


  • Excellent collection of animations and short clips. 
  • Easily customizable templates. 
  • Exporting videos is easy. 
  • Suitable for beginners as it is easy to use. 


  1. No square format for videos. 
  2. You cannot download videos with a free plan, and if you do, it comes with a watermark. 
  3. Difficulty in adding voiceover music. 

Pricing: Plus plan at $19.00 per month. Ultimate plan at $49.00 per month.

10. Renderforest


  • Needs no setup or installation. 
  • Large collection of templates. 
  • User friendly. 
  • 500k+ Stock videos and 200+ commercial music tracks
  • Smooth animation effects. 


  • Expensive pricing.
  • Lacks offline editing. 


  • Lite: $6.99/month-billed annually
  • Amateur: $9.99/month-billed annually
  • Pro: $19.99/month-billed annually
  • Agency: $49.99/month-billed annually

11. Placeit


  • Cloud-based 
  • Can edit from browser. 
  • Keyword search.
  • Massive variety of mock-ups and designs. 


  • Video editing only has text and sound. 
  • Texts are character limited. 

Pricing: 14.95 USD per month or 89.65 USD per year


Promo makes it easy to create Facebook video ads, whether you’re just getting started or an experienced video ad maker.


  • 2,500+ professionally designed video templates.
  • 12.5 million video clips, licensed music
  • Post videos directly to Facebook from (and all social platforms).
  • A social media calendar.
  • User-friendly. 


  • Expensive for small businesses. 
  • Customer service issues. 

Pricing: $18.00 per month 

13. Animaker

Animaker is an online video maker. You can use it to create animation and live-action videos, photos, and Facebook videos that you can share on Facebook.


  • Drag and drop feature. 
  • 100+ million stock videos and photos and 1000+ templates.
  • Upload 4K video and resize it for other social media platforms.
  • Easy for beginners. 
  • AI-enhanced automatic voiceover. 


  • Slow processing speed. 
  • Text box issues. 


  • Basic plan – $20/month or $120/year
  • Starter plan – $35/month or $228/year
  • Pro plan – $79/month or $588/year

14. Adobe Spark

Adobe Spark is a video maker that allows you to create engaging content for your audience.


  • A good number of customizable templates. 
  • Opacity slider to make objects transparent. 
  • Add photos and voiceover. 


  • Cannot color correct videos. 
  • Many assets are available to paid tiers only. 

Pricing:  $9.99 per month, or $99.99 per year.

15. FotoJet

FotoJet is an all-in-one free 3D CAD solution that lets you freely create Facebook ads. 


  • Editing tools such as rotate and flip, overlays, color splash, vignetting, radial and tilt-shift, photo frames, gradient fill 
  • Free trial templates are lovely.
  • Smooth and intuitive editing.
  • Drag and drop feature. 


  • The trouble with the auto-enhance tool. 
  • Customer service and billing issues. 

Pricing: Billed Monthly at $6.99/month · Billed Annually at $39.99/year.

Tips on how to create a successful Facebook Video Ads campaign

1. Determine Ad Objective

Before you start your ad campaign, be clear on your objectives. Are you working on an advertising campaign, a direct marketing project, or something else? 

Maybe you'd like to build your brand or download an app. Once you know what you're hoping to accomplish, it will be easier to create a strategy and set realistic goals.

2. Ensure Your Ads Comply with Facebook Policies

Facebook has rules prohibiting specific content within its advertisements. These rules apply to video ads and other ad types that use dynamic elements, including slideshows and videos. 

3. Make Your Videos Short but Concise

People these days have very short attention spans. Therefore making your videos straightforward and to the point, while conveying the important message will give better results. 

4. Write Scroll-Stopping Copy

Start your video ads with a statement that will pique the interest of those in your target market.

To grab attention, address a common problem, ask a relevant question, or share something that makes your brand stand out. That way, viewers are more likely to stop and continue watching.

FAQs: Best Facebook Ad Makers

Which Facebook ads are most effective?

The carousel ad is considered the most effective type of Facebook ad. They drive more engagement as they are more interactive. 

Who is the best Facebook Ads guru?

The CEO and founder of BusinessNET, Ben Simkin, is perhaps the best Facebook marketer. Another widely known name in the Facebook marketing world is Seth Godin. 

Can Facebook ads make you rich?

Yes, Facebook ads can help you earn money. It depends on specific KPIs that determine how much money you can make from advertising.  

Is paying for Facebook ads worth it?

Yes, Facebook ads are 100% worth it. Starting a Facebook ads campaign will make more sales and generate leads and bring traffic to your brand. 

Conclusion: Best Facebook Ad Makers

You’ll want to use the Facebook video makers we’ve covered here to create engaging Facebook videos and ads that convert. They each have certain advantages and use cases where they shine. Of course, you should play around and see which one captures what you want your Facebook ad to have.

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