If you go into any social media platform, one of the first things you’ll notice is that video content almost always has the most engagement in terms of likes, comments, and shares. That’s because people consume video content more than all other kinds of content.
That’s why video platforms like YouTube continue to grow and dominate. It’s just a sign of the times. A third of internet users dedicate millions of hours every day to just consuming videos on the internet, generating interest for advertisers and creators alike.
That’s why businesses must take video seriously if they want to experience the results. This includes increased signups, connecting to a bigger audience, and experiencing larger conversions. Most importantly, video content is futile if you don’t know how to use.
You must first learn how to create the kind of video content that drives results before you can actually experience those results.
Here are a few helpful tips to get you started:
You don’t have to be an influencer with millions of followers to make an impact with your video content.
You just have to find influencers with that kind of reach to cosign you through a strategic partnership that benefits your business, the influencers and most importantly, the target audience. The best way to position your content is to ensure that it aligns with the target audience’s values and the blog itself.
Once you’ve figured out who the best influencers in your niche are, you can send them a friendly email to initiate a relationship.
The email should sound like something along the lines of, “Hey, I’m a huge fan of your content and I think your audience will love this video I just created. Please check it out when you have a chance and let me know if you’d be interested in sharing it.”
If your budget allows, you should consider promoting your video content so that it reaches more people.
Video content can be promoted on social media or you can promote it through display ads and/or retargeting ads. Both options are a fantastic way to ensure that your video content gets in front of as many people as possible.
Contrary to popular belief, running video ads on Twitter and Facebook doesn’t have to be an expensive endeavor.
A little can go a long way if you know how to position your content so it gets in front of the right eyeballs. A solid ad campaign following the right settings is the key to success here and can lead to impressive ROI.
You’ve heard that it’s vital to include calls-to-action at the end of each post or blog article. The same is true for video ads. The best CTA for video content is one that asks people to share that content. It’s a fast-ticket to viral city.
Don’t be shy to ask friends, family members, colleagues, staff, and anyone else you know to share your videos. But, the best people to share your content are those who are doing it genuinely because they actually received some value from it.
Most people suffer from anxiety when speaking in public and this is what leads to those boring and dull speeches that people have to suffer through out of obligation.
You don’t want to be on the podium forcing everyone else to suffer through your drivel, so make sure your video is worthy of your audience’s attention. Again, providing value is the key here, as is ensuring that the content is actually useful.
What’s great about video content is that it provides a break in between segments of your presentation and helps to keep the audience engaged.
A well-curated video isn’t complete without a compelling and vibrant video intro.
Use a free tool like Intro Maker from OFFEO to create customized video intros that help to introduce your brand while adding a touch of pizzazz to all of your videos.
You can use this tool to animate your brand logo and customize all of your videos just like a professional production company does.
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