You’ll learn:
– Stories-First Creative vs Optimized Creative, which is better?
– How to plan for Stories-First Creative?
Transcript
I think brands should think about stories-first.
If, people first approaches is what they think about, in, in the well of creativity, we always let, like people insights inform our ideas, but I think people-first should also inform the way we execute those ideas. So if you want to be truly building for people-first to be authentic and relevant and resonate on the platform, you need to think about stories-first, you need to be creating for where people are and how they’re consuming content.
You need to ask yourself, like, how are people using stories? How about you using stories? Because we are people too often forget the fact facts. They also like personalities in the social sphere. You are. A brand is also a consumer, a brand is also a person there’s a persona to it.
So the way you communicate on organically needs to be the same as how you communicate in a paid environment. So ask yourself, like, how are your people, how are you as a brand communicating and using stories? What kind of content resonates with you, right with your people, your community, what kind of content are people consuming?
What are they engaging with? How are people capturing? How are people expressing? How are people getting creative and how are they sharing their everyday, the moments, their stories, and the offerings and their value as well. Brands need to learn from people on on how we can make our storytelling less linear, less passive.
How can we sort of like leverage all the interactive tools to on stories to let our idea be more visual, more inclusive and. I would say interactive. I think that’s the beauty of stories first. That’s how they can actually make community, make communications, whatever you want to express more of a dialogue to be more involving with your community and people.
That’s why they should do it.
I think what really sets stories are punished is really the interactive portion of it, which I think is really very powerful so I think you have some examples here.
Yeah. Like I mentioned, a lot like how, the beauty of stories and these are all good examples, right?
Organic examples from brands who has taken to stories to use polling. To use question stickers they understood like the kind of content and consumer likes. And using like some of the native features to give a shout out to other businesses as well, to build a community around their business.
I think it is essential for us to understand organically how people are using. The kind of content that resonates in order for us to truly be creating for stories space.
