Writing a Good Instagram Bio

June 27, 2022

Instagram is undeniably one of the most important social channels around. It has over 2 billion monthly active users and has been growing by at least 30% every year since it was created in 2010.

What's more, its user base is almost evenly split between men and women, which means your target market could be using Instagram right now! This makes it a great channel for marketers to advertise on as you can reach out to both male and female customers!

So, are you still neglecting Instagram? If so, we're here to tell you that it's time for a change! It could be one of the most important social channels around and any marketer not using it is missing out on something big.

Whether your company manages huge corporations or small businesses' accounts or if they use them as personal branding platforms - everyone should incorporate this powerful marketing channel into their strategies!

Uploading content and getting all eyes on you is the main motive but what most marketers miss is the need to create a captivating bio on Instagram.

Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impression.

Most people only take a few seconds to scan bio and photos before deciding whether or not they should follow you.

If your Instagram bio is enticing, they might decide to engage with content or follow an account. If it isn’t, you might lose their interest forever. Okay, well maybe not forever but at least until making some changes.

With this article, we will break down what Instagram bios are, how to write one, and some cool tricks too. Let's dive right in by starting with understanding what is an Instagram bio.

What is An Instagram Bio?

An Instagram bio describes what your account is about and who you are in no more than 150 characters. Viewers will see it right under your username on your profile page, so be sure to write it as concise and creative as possible!

Because this space for description can be so short, it's important that you convey who you are in an interesting manner while also letting people know what they should expect when following you on the platform.

Why Is A Good Bio Important?

Your bio is the most important part of your Instagram account. It's a way for people to get to know you and what your page is about so they can follow along with their interests, too!

A good Instagram bio should include details on why someone would want to follow or connect with that person in particular — it makes them stand out more than just another profile picture.

Your website will be included here. This is where Instagram visitors can check out your products or service in full detail, whether you run a business looking for brand awareness or are trying to network with other like-minded individuals.

A well-thought-out bio ensures that customers know what the company does and have an understanding of their mission statement as well; it also includes links to redirect them if they want more information on specific services provided by the organization responsible for this page!

What makes your Instagram presence perfect? Include a catchy introduction, what you do in the business world today and why it's important to understand that personality matters.

Including all these in your bio will land you with followers because they know who they are following.

Now that you know why a good bio is important we will proceed further with how to create a great Instagram bio that will attract visitors to your profile and also convert them later into followers.

Tips to create the best Instagram Bio

Attract the Ideal Audience

An effective Instagram bio should explain what you do in a few short sentences or bullet points. The more targeted your audience is, the better chance they'll tap on follow button and stay engaged with your brand.

To make it all about them instead of yourself, focus on how you help or inspire others - not just describing yourself as another follower without purpose for their day-to-day lives.

These 150 characters are like a pitch for potential customers so make yours stand out from competitors while adding some personality into the mix too!

Share the targeted keywords in the name field

The name field in your bio is valuable (and rarely used!) SEO feature: you can customize it to reach even more people as they search the app. And with Instagram’s new keyword search tool rolling out, discoverability will become an even more important feature this year.

Using targeted keywords instead of your username in the Name Field is a great strategy for brands or businesses to gain potential new followers.

Think about what words and phrases would be relevant to someone looking at your profile—the ideal way could make them stand out above others!

Tag and hashtag in Instagram Bios

According to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links.

This allows you the ability to promote sister brands and drive traffic to your branded hashtag.

Putting hashtags into a description does not make it searchable within those hashtags but adding your company's brand name after its own unique hashtag will highlight posts from that audience as well invite others to participate too!

Also add line breaks and emojis so that your bio looks clean and sorted.

Add a Call to Action

It can be difficult to include a CTA in your Instagram bio because the text is limited. Therefore you can use the last line of copy to tell users what’s in it for them if they click your link.

But, having a strong CTA becomes a valuable asset since you can drive more eyes towards your Instagram bio if there is something important like an offer in store for them.

Don't be afraid to use emojis and italics because then it makes the text stand out while also adding personality into whoever's page this may appear at first glance too!

Add contact details

If you want your Instagram profile to be a favorite place for new visitors, switching to an Instagram business profile will make it easy for them to contact or find your location.

This gives the ability to add key contact information directly in bio after making the switch from a personal account.

In addition to creating promoted posts and ads, having access to the built-in analytics of Insta Business Profiles gives you the ability to add key information directly into your bio, like email address, phone number, and physical addresses so people can get in touch with you when they visit Instagram.

Also, add a business category to help people know easily what you do.

Story highlights

To enhance your stories, consider adding highlights. You can save the most popular stories for followers to revisit and potential ones will get a quick glimpse of who you are when they first visit your profile.

Some good highlight categories include products/services, my story (testimonials), events, or any free training via Stories that you offer!

Instagram Bio fonts

As we look at the many ways that your Instagram profile can stand out, it's important to remember what is right in front of us: fonts.

For instance, just as emojis and #Branded hashtags are able to grab attention from potential followers on Instagram—and even highlight a link within our bio!—our choice of font plays an equally critical role when creating our bios.

Since there are over 1 billion people using this social media outlet and you want yours standing apart from others; think about how limited space makes for little room between getting lost among other profiles or really making an impact through all-important information like a brand name.

Fonts give you another way to capture the attention of your target audience. However, make sure it is readable and seems professional. Do not use too many fonts or else they will seem childish or overwhelming.

To appeal to your target audience, differentiate yourself from competitors and improve the appearance of your posts on Instagram, use a unique font.

But how can you find the right font? All you have to do is use a font generation tool and just type the text you want to write and you will get results. Just copy, paste it and you are ready to go.

Inspiring Instagram Bio Ideas

In this section, we will share some practical bio examples with you that will give you great bio ideas.

Creative bio Ideas

If you want to stand out from the crowd, and it makes sense for your brand personality, consider incorporating emojis or puns.


If you want a cheeky peach to highlight your brand promise, MeUndies uses this pun and image.


If burgers are all that's on your mind at the moment, Wendy’s Insta feed will have them for you! Yet another example of how an Instagram bio can be creative with the puns used.

good Instagram bio pun example

Funny Instagram Bios Ideas

While some companies may take an aggressive approach with their social media and humor, sometimes it can be a great way to break the ice.

Old Spice uses humorous language that aligns with their previous ad campaigns while Totinos plays off a popular joke to make fun of themselves and build an audience.

Both examples prove you can only get away with using this tactic when your brand is extremely well-known; as you are not directly saying what your brand does.

However, there are other less extreme ways to play on words if it suits your company's personality.



good Instagram bios that are funny example



Anna Kendrick has very humorously thought out her Instagram bio, without writing too much she has made it eye-catching and interesting.

15 Instagram bio ideas to help you write the best bio

Also, look at how David Dobrik has done the same in a way that will surely bring a smile to your face.

More Examples of Funny Instagram Bios

  1. My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert.
  2. Kanye attitude with Drake feelings.
  3. Gifted napper, talker, and ice cream eater.
  4. Relationship status: Netflix and ice cream
  5. The bags under my eyes are Chanel

Instagram Bios With Quotes

A great way to express an idea or create a feeling of connection is by using Instagram bio quotes.

You could use one from a saying, line from a poem/song, etc., but you must give credit where it's due if the quote belongs to someone else.

You can search the web and there are plenty of websites that are dedicated to posting quotes which will make your work easy.

Here are some quotes you can use in your bio:

  1. All our dreams can come true if we have the courage to pursue them. — Walt Disney
  2. When you want something, all the universe conspires in helping you to achieve it. — Paulo Coelho
  3. Be kind whenever possible. It is always possible. — Dalai Lama
  4. It is not in the stars to hold our destiny but in ourselves. — William Shakespeare
  5. Never bend your head. Always hold it high. Look the world straight in the eye. — Helen Keller
  6. To love oneself is the beginning of a life-long romance. — Oscar Wilde
  7. Strive not to be a success, but rather to be of value. – Albert Einstein
  8. I never dreamed about success, I worked for it. — Estee Lauder
  9.  Your time is limited, so don’t waste it living someone else’s life. – Steve Jobs
  10. This above all: to thine own self be true. – William Shakespeare
  11. Never let the fear of striking out keep you from playing the game – Babe Ruth
  12. It does not matter how slowly you go as long as you do not stop. — Confucius 
  13. In order to be irreplaceable one must always be different. — Coco Chanel
  14. When the whole world is silent, even one voice becomes powerful – Malala Yousafzai
  15. Energy and persistence conquer all things – Benjamin Franklin
  16. You can be the lead in your own life – Kerry Washington
  17. The only impossible journey is the one you never begin – Tony Robbins
  18. We are what we repeatedly do. Excellence, then, is not an act, but a habit. — Aristotle
  19. You should never let your fears prevent you from doing what you know is right. — Aung San Suu Kyi
  20. The only impossible journey is the one you never begin – Tony Robbins

Cool Instagram Bios

It's tough to get noticed on Instagram, but some brands are taking risks with their bio. CitizenM identifies itself as a misfit—a classic cool-kid move.


Meanwhile, Ben & Jerry’s riffs on a lyric from 1979 Elvis Costello song.


Examples Of Cool Bios

  1. Yup, I’m just another Instagram influencer
  2. Welcome to my world.
  3. I’m a cupcake in search of her stud muffin
  4. Success is in my veins
  5. When nothing goes right…. swipe!
  6. What should I put here?
  7. Being myself – Everyone else is taken.
  8. I already want to take a nap tomorrow.
  9. Here’s my story for the history books
  10. You’re right, I’m not perfect. But I’m unique!

Short Instagram Bios

If you can summarize what your Instagram feed is all about in just a few words, there's no harm in doing so.

Your bio won't be searchable on the app and it doesn’t need to include any keywords because nothing will boost your profile or change its results.

You could also use something like an organization's mission statement as well if that works better for you instead of writing out long paragraphs from scratch every time!

Apple uses its short description to encourage users to share content. The Oatmeal is a more casual take on the game instead of listing its achievements.


The Globe and Mail outline its achievements in simple statements that are easy to read and get straight to the point.


Bumble sticks with their well-known tagline of "Make the first move".


In comparison, Coca Cola just writes "Everyone welcome" with a heart emoji that is suffficient to tell a story.

  1. Too blessed to be stressed
  2. Just living life
  3. Rollin’ with the homies
  4. Live life to the fullest
  5. Here for a good time 
  6. Simple but significant
  7. Everyday magic
  8. Pretty & Profitable
  9. Born to shine.
  10. Wake. Play. Slay.
  11. Risk-taker
  12. Me in the rawest form
  13. Be all in or get out
  14. Sweet as sugar
  15. Real and hustling

Instagram Bios With Emoji

Let's talk about emojis! Emoji hashtags are a great way to highlight your brand personality and provide key details when creating an Instagram bio. You can also use them as substitutes for bullet points in order to make the most of their visual nature.

in all the above examples we can see their different nature, from a Prince Ea to the NFL and Amanda, a nutrition coach, all the above accounts have emojis suiting their own profile.

Emojis can add personality and character to the brand and which is also the secret to a large number of visitors.

Clever Instagram Bios

When deciding upon an Instagram bio, make sure it is clever but not too clever so that you have the right balance. It's important to keep the audience in mind; don't alienate potential followers by being over-the-top.

Don’t be a square and use your creativity for good! Make sure you strike the right balance when crafting that perfect creative Instagram bio.

John Fluevog Shoes does this well with its play on words which aligns nicely with their playful approach towards shoes/clothing.

Have something catchy? Use "call to attention" as seen through Hulu or whatever suits you best!



  1. I’d rather steal your dessert than your boyfriend.
  2. I write bios, not tragedies.
  3. I’m not indecisive. Unless you want me to be.
  4. I always prefer my puns to be intended.
  5. We are born to be real, not perfect.
  6. Turn that blue follow button to white.
  7. You see, Everyone has a story but mine is a mystery.
  8. I have a busy life converting oxygen to carbon dioxide. 
  9.  I regret nothing you see in this feed.
  10. My craziness is not everyone’s cup of tea.

Business bios

Great Instagram business bios tell people exactly what your brand is all about so they know why to follow and what to expect when doing so.

You could simply use it for basic purposes, such as announcing the presence of your account or promoting a product/offer on sale.

The bio also allows you to convey specific aspects of how you want customers to perceive traits like personality through language choices in general.

As far as post promotion goes, there are several things that make an effective one: good quality content with high engagement levels; using hashtags (and relevant ones at that); sharing regularly - but not too often!






A great business bio will be a great impetus to your growth as a brand name on Instagram. Your Instagram bio could help you boost your social presence, showcase your brand identity and creative side. Your Instagram bio is also an entertaining way to attract others on social media! Some examples are

  1. Doing our best to make you look your best
  2. Official home of (brand name) on Instagram
  3. The official account
  4. International, award-winning
  5. Join the community with #brandhashtag
  6. Putting customers first since (established year).
  7. Shop our Instagram using the link below.
  9. Check out our best sellers below.
  10. We love seeing your purchases! Tag us @(your Instagram name), #(your hashtag)
  11. Your success is our priority.
  12. Leading forward with our innovation and creativity.
  13. Providing the best experience by producing the highest quality
  14. Your brand slogan and the CTA
  15. Helping people do/achieve (_____)

Fashion Instagram bio

Your Instagram bio for your fashion brand is the backbone of your account and it's absolutely essential to invest some time into nailing it.

It should be thoughtfully crafted, just like a digital business card--you only have a few seconds to grab visitors' attention after all!

You need an introduction that will capture their imagination by showing off what makes you different from others in this space, so think about highlighting any quirky passions or hobbies as well!

Keywords give important keywords which help connect followers with one another through shared interests while adding focus to both yours and theirs.

Identify five words/phrases related directly back (or indirectly) to why someone would follow you on social media for more information.


  1. Keeping you in style all day, every day. 
  2. Sharing Inspiration. Finding Joy. Sending Love.
  3. Helping every woman look and feel beautiful for over!
  4. If you can’t stop thinking about it… buy it. 
  5. Never underestimate the power of a good outfit on a bad day.
  6. Shopping is my therapy – hey, it’s cheaper 😉
  7. I dress as if I’m about to see my arch-nemesis.
  8. “I don’t do fashion, I am fashion.” — Coco Chanel
  9. For women without limits.
  10. Welcome to your virtual closet
  11. Be yourself, fashion trends are meant to change.
  12. Don`t be fashionable, be the fashion. #fashionstores.
  13. Want to boost your confidence up? Our fashion store is here for you.
  14. Your dream is similar to our display window. #fashionstore.
  15. Trend is the way you walk out from our store with shopping bags.

Fitness and health Instagram bio ideas

In a crowded online fitness market, you need to stand out from the noise. To do this, create an Instagram bio that is impossible for followers to miss! Let us begin by looking at some examples of Fitness related Instagram bios for some inspiration.


Fitness guru Joe Wicks has created a well-optimized, engaging fitness bio. His link is shortened and uses emotive language to engage the reader. He also includes his keywords in order for him to be found on search engines like Google or Bing when someone searches relevant terms related to weight loss or muscle gain through bodybuilding exercises.


#Fitspiration author Kayla Itsines's Instagram account contains an aesthetically pleasing photo of herself with hashtags that are popular among her young female followers who want quick tips about how they can lose weight and look fit as quickly as possible without having any exercise regimen at all.


Also, check out Lauren Drain Kagan’s well-optimized health & fitness profile contains keywords, emojis, and links.


  1. Sore today, strong tomorrow.
  2. Wake up beauty, it’s time to beast.
  3. Feeling good > looking good
  4. It doesn’t get easier. You just get stronger.
  5. Keeping you on that grind, 24/7
  6. Hustle for more muscle
  7. You’ve got goals. We’re here to make sure you achieve them
  8. Workout enthusiast and personal trainer
  9. Today doesn’t need your excuses. Make it happen.
  10. Train insane or remain the same
  11. Workouts, training tips, and nutrition advice for fitness enthusiasts
  12. Commit to be fit.
  13. Healthy living doesn’t have to be difficult | Follow along for all the tips and tricks!
  14. It’s time to make a change for the better. Let us help.
  15. You are what you do, not what you say you’ll do

Travel Instagram bio ideas

If you love to travel, your Instagram bio should reflect that. Whether you like to travel solo, journey spontaneously, live for jetting off with friends, or just want to alert your followers that you’re probably not home right now - using some of the best Instagram bios about traveling can help!

If we are talking about globetrotters and if they use good traveling bios on Instagram then it will catch attention because people have a mindset similar to them.

A clean yet descriptive bio will drive more people to your Instagram handle. Let us take a look at some examples below for some inspiration.


  1. Wonder less, Wander more.
  2. Taking the scenic route.
  3. Travel is the only thing you buy that makes you richer
  4. Checking the countries off my list! ____/195
  5. In a committed relationship with my passport.
  6. To travel is to live.
  7. My best stories are found within the pages of my passport
  8. The world is yours to explore.
  9. Catching flights, not feelings.
  10. Travel is my therapy.
  11. Always ready for takeoff.
  12. Helping you get lost in the right direction.
  13. Work hard, travel harder
  14. Professional jet-lag fighter.
  15. If traveling was free, you probably would never see me again.
  16. Work, travel, save, repeat.
  17. Exploring the world, BRB.
  18. Here to help you flesh out your travel bucket list.
  19. Life is short, the world is wide.
  20. Join me as I take on the world.

Sports Instagram Bio Ideas

If you are into sports and post a lot about it, then make sure your Instagram bio is engaging! We've compiled some creative bios for sport-related accounts.

  1. Start Unknown. Finish Unforgettable.
  2. Hustle hit, never quit.
  3. The grind never stops.
  4. Won’t stop till I reach my goals.
  5. Do or do not. There is no try. -Yoda
  6. Sports don’t build character. They reveal it.
  7. One spirit, one team, one win.
  8. Information and inspiration for everyday athletes.
  9. Where sports meets culture.
  10. Be a game changer – the world has enough followers.
  11. Limits, like fears, are often just an illusion.
  12. If you can believe it, the mind can achieve it.
  13. The huddle is real.
  14. Witness the Power.
  15. Stronger than you think.

Music and Media Instagram Bio Ideas

There are a lot of music accounts and artists on Instagram who are getting lost in the sea of music artists on Instagram. So, to stand out from the crowd all you have to do is write an interesting and captivating bio that will lead more people to your account.

Even if you are a music enthusiast and do not make music yourself you can include these bios to let people know about your personality. Keep reading for some examples so that you do not have to struggle while writing an Instagram bio.


  1. Rocking and rolling.
  2. Music makes the world spin.
  3. Music is the soul of the universe.
  4. Headphones in, eyes closed, stress gone.
  5. Don’t stop dancing.
  6. Shhh, my favorite song is playing.
  7. If music is what fuels your soul, you’ve come to the right place.
  8. Life’s a dance floor and love is the rhythm.
  9. Tuning out the world…
  10. Always ready for a good concert, great friends, and cold drinks.
  11. The constant stream of music news that you need in your life
  12. Highlighting a new artist every day, mixing genres, crossing lines
  13. When music hits you, you don’t feel pain.
  14. Our newest release is now available for preorder. Check it out!
  15. A day without music is like… just kidding, we have no idea.
  16. Creating musical moments that matter. 
  17. Music Is My Painkiller.
  18. There’s something about a song that can take you back in time.
  19. Your music, your stations.
  20. Let the music fill your bones and the rhythm fill your soul.

Photography Instagram bios

Most Instagram users will decide whether or not to follow you within seconds. If your bio is unappealing, they might lose interest and move on from there- but if it's enticing, then maybe they'll take a closer look at all of the work that you've put into creating an account!

You need to stand out in this crowded social media world though so here are some tips for making sure that people want more than just a glance before following along with what you're doing.


  1. Welcome to my photo library in tiny squares. DM for inquiries! 
  2. Photographer | HI-Cali | Events | Travel | Portraits
  3. Capturing amazing experiences one snap at a time.
  4. Preserving amazing moments forever.
  5. Capturing the story of your life, one chapter at a time.
  6. Photography with every season.
  7. Transforming views.
  8. When I have a camera in my hand, I know no fear.
  9. Capturing ideas to adorn you.
  10. I Didn’t Choose Photography. Photography Chose Me.
  11. My camera = your window to the world
  12. I don’t trust words, I trust pictures – Giles Peress
  13. Reinventing moments.
  14. Photographer, artist, and creative mind
  15. Capturing Life’s Priceless Moments.

Food-related Instagram bios

Food blogging has become very popular these days and a lot of people bless our feeds every day with pictures of beautifully presented food. We've collected some bios to help you get started!


  1. Bliss on a plate
  2. It’s food o’clock.
  3. Caution: this account may make your mouth water
  4. Take a trip with us to Foodie Heaven
  5. When life throws you a burger, eat it
  6. Food glorious food.
  7. Made with love.
  8. Special talents including licking every plate clean.
  9. Calories don’t count on the weekends. 
  10. Your resident foodie


There are many ideas here that you can use as they are or customize them to make them more “you.”

You could combine the ideas with some of your personal information such as your achievements, job roles, etc. One important thing is to be memorable and engaging – so don't be afraid to get a little fun and quirky!

Use our Online quote maker to share your favorite quotes on your social media handles in just a snap.

This is very easy to use without any hassle, all you have to do is use our collection of ready-made templates and add your own image and share your quote! It's that easy.

From making promo videos for your social media to helping you create and curate your posts, OFFEO has all that you want with plenty of tools. So, go ahead and give it a try.

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