11 Tips To Find Out What To Sell On Amazon

August 30, 2022
Contents

Are you looking for one of the best opportunities to start making an online income? Do you want to sell on Amazon and have no idea what, how, or where to start? 

You’re in the right place because this article will help to guide you through the process. You can sell products in many marketplaces, but Amazon has the best potential for profit generation. 

The benefits both the sellers and the buyers avail of Prime membership is unmatched. Be it quick and fast delivery or the never-ending options and choices of products; it is a given that customers pick Amazon over any other competitors.

Amazon also offers the “Fulfillment by Amazon (FBA)” program and a quick and easy setup process; Amazon equally attracts sellers to promote and sell their products.

In this article, we will discuss what you can sell on Amazon to make money. 

Is It Profitable To Sell On Amazon?

Most definitely, yes! Amazon is already extremely popular among the masses, and it’s attaining more popularity every day, especially with third-party sellers.

Third-party Amazon sales are increasing day by day. The third-party sellers are making legit cash by selling on Amazon. 

Selling your brand on Amazon is profitable, whether you are an ambitious beginner who wants to make it big on your own or if you're going to delegate and use the services of others.

You can choose to handle the shipping, customer service duties, and other roles yourself or sign up for Fulfilled by Amazon and let the Amazon team take all of the finer details of the sale.

If you don’t already know about Amazon FBA, you should look into it, as this option makes it even easier to sell on Amazon. 

Fulfillment by Amazon lets you hand off the duties to a knowledgeable team. You can compare Amazon fulfillment fees with major third-party logistic companies to keep shipping costs down.

The advantages of being an Amazon Seller are:

  • Traffic: Amazon has the reputation of being the most prominent e-commerce platform on the internet. Amazon.com has a considerable amount of visitors every day. Not every visitor is obligated to buy the product, of course. But at least, the seller is in a prime position for people searching for products in the niche and are ready to buy. As mentioned above, this can be a great way to reach new and first-time customers.
  • Ready-made storefronts: You won’t have to worry about setting up an online shopping website using Amazon's seller platform. You can simply fit your products into existing templates for maximum functionality and quick display. There’s only a minimum investment involved to start a business on Amazon. Amazon takes care of every other thing required by the seller.
  • Shipping and fulfillment: Rather than purchasing postal supplies and building shipping procedures from scratch, you can follow the dropshipping business model to let Amazon's systems handle the orders, delivery, etc.
  • Customer loyalty: One of the biggest hurdles any new internet entrepreneur faces is getting prospects to trust them enough to buy something. When you operate under Amazon, there’s already a built-in trust.

How Can I Find Trending Products To Sell On Amazon?

It is a challenging task to find and determine what products to sell. With some research, you can find trending products for sale on Amazon that are perfect for your niche.

 Once you have identified the product you want to sell, contact the Seller Central team through the Seller Central home page and request access to their Amazon Vendor Central page. 

On Amazon Vendor Central, you can find a list of available products sorted by popularity. Use this list to help refine your search strategy and find potential product ideas.

Amazon is one of the most popular retailers. It is also a trendy place to make your store.

You have probably heard about the Amazon marketplace before, but you may not know that this is a very user-friendly environment. 

Many people think about Amazon when it comes to shopping for products when there are features that make this environment even more user-friendly and valuable.

Amazon is an excellent place to source products and finds what customers want. There are many ways to find trending products to sell on Amazon. 

You can search for sellers by keyword, sort by product type, or ask online forums about the best sellers or popular products and then go from there.

The process of finding trending products on Amazon is relatively straightforward. First and foremost, you will need to decide your niche. 

This has to do with the type of products you want to sell on Amazon and the industry they are sold. These are some of the points to keep in mind:

1. Use Amazon's Online Selling Tool and Feedback Tool 

By using online tools to find the best products on Amazon, you can find the top-selling products on Amazon. 

Many Amazon bestsellers provide analytics and give you an idea of ​​what's selling best and what's getting the best reviews. 

You can try creating an Amazon Associates account that will allow you to earn commissions on items that customers purchase after visiting your website. 

You can also try creating an Amazon seller account if you want to sell directly through Amazon's platform. 

Selling online is hugely time-consuming, and finding what will outsell everything else is a process of trial and error.

 2. Find out Which Pages Amazon's Top Sellers Drive Traffic To 

To discover the top-selling products on Amazon, you must first try to figure out the online traffic on Amazon. These vendors have accumulated a vast customer base and have their way with analytics and marketing. 

After learning what they sell and what pages they focus on, you'll also get an idea of ​​what products aren't selling well. It uses research that has already been done. In addition to using these steps, be smart about your research. 

Find out why the product is in demand. For example, sunscreen sales are at an all-time high during the summer.

 3. Use Amazon Reviews to Identify Market Gaps 

If you sell digital products, they are an essential part of this industry. People often leave clues about what they want from a product and what they want the product to be.

They often leave disappointed thoughts and wish for a product they wanted a little more of so they could justify their purchase. 

If you want to create a great product and love seeing it among the best sellers on Amazon, focus on the customer. 

 4. Go for Food, a rising product on Amazon 

 Food is always in demand. There will never be a time when people stop buying food because it is one of the necessities of life. 

Many online resources research foods' rise and fall in popularity. And some of the more profitable food products are said to be healthier than the alternatives on the market. 

This also applies to health-conscious consumers willing to pay more for a healthy lifestyle. 

 5. Wholesale products on Amazon 

When you wholesale an item, you are buying it wholesale from the manufacturer. If you sell individual items on Amazon at retail, you are more likely to win over customers, as most are looking for the lowest price they can get. 

To wholesale items, you must establish a relationship with a supplier. It can be long and tedious, but it will be well worth it if you succeed. 

You will need to make sure that the manufacturer you are working with is very reputable and trustworthy. 

5 Characteristics Of An Awesome Product For Amazon FBA

1. It's Small, Lightweight, and Has 100+ Reviews

Try searching out small and lightweight products because they prove helpful at the same time as shipping. For example, include products like earphones, bottles, chargers, candles, and mats. 

They are transportable and smooth to import and don’t price a lot. Once you sourced the goods, another essential element to look out for is review. 

The better the reviews, the better the sales of the product.

2. It Retails From $25 – $50

Products in this price range generally tend to make a higher income. 

This is generally because they do not charge a few indirect fees, just like the price of the products listed, marketing price, and Amazon dealer fees. 

However, some products above $50 or $60 can grow to be exceptional in phrases of income. 

Your conversion rates, the range of customers seeing your merchandise, and the probabilities of purchase – drop in the higher price range. But the merchandise that lies in the $2-$50 price range is much more likely to generate higher income

3. Easy To Make

You also need to take care to avoid problems with manufacturing and quality. So, supply merchandise that you may create without problems in manufacturing that isn't fragile. 

Avoid electronics, glass, ceramics, or complicated products that the delivery people must handle more carefully while transporting and shipping.

4. You Can Sell Anytime (Not Seasonal)

Never choose seasonal merchandise, as they'll fetch you an income that’s most effective only at that precise season. 

Sell products that may be bought and used for the entirety of the year. 

Always remember that the product you will be selling is also the product you will be shipping, and it is your duty that the product is not subjected to any damage while shipping. 

Some of the products are seasonal or occasional gifts for festivals, like Christmas trees, cups, scarves, etc.

5. Has Plenty of Room For Improvement

Review some of your competitor’s product listings and study via the reviews. Pay attention to the bad reviews. 

Try to pay attention to the ones that highlight the errors so you can improve your products. Always try to enhance your product so that there are no old complaints or the same bad review.

11 Tips To Find What To Sell On Amazon FBA

It can be hard to find a profitable product if you're just starting selling on Amazon. But with some work, you can find products that the right customers want and resell them for money. Here are 11 tips to get started selling on Amazon:

Learn From Top Product Listings

When you find product listings selling well, check out the text used to describe the products. 

People usually put a lot of research into their product descriptions. Looking over these listings will help you learn new approaches to your own. 

To sell on Amazon FBA, you'll need to learn from the best sellers. The most successful products tend to be those that have a large number of reviews and high ratings. 

This means you should focus on getting your product listed on Amazon with as many reviews as possible.

For example, if you want to sell wireless earphones, type wireless earphones in the search bar. 

Then check out the product listings with maximum reviews and highest ratings.

Look For Profitable Products

To manage your business successfully, it’s essential to find profitable products. Look at the Amazon site and find out what is selling. 

You can check the Amazon Bestselling list to find highly profitable products. 

If you see that many users are buying a product and there isn’t a lot of competition, then you can be almost sure that your product is profitable.

You must find a profitable and worth selling product on Amazon FBA. If the product doesn’t help you turn a profit, then it's not worth your time and effort. 

Avoid Selling On Product Categories That Big Brands Already Dominate

Sell a product in a product category that doesn't already have many similar listings. It's important to avoid selling on product categories with similar items that big brands dominate. 

One example of this would be: if you're selling a digital camera, don't try and sell it as a "digital camera" as many products in this category already outperform your offering.

Keep An Eye On The Competition

Keep an eye on the competition to see what they are selling and look to see if there’s room for improvement. 

You should also keep an eye on what other sellers are doing to see their prices and what kind of margins they can offer. 

This will help you choose how much profit margin you’d like to make with each sale, which could sometimes make or break your business.

Over time, you’ll get a feel for what customers want from your business. 

Once you have a firmer grasp of how your competitors are doing, you can make changes that will increase the value customers receive from their interactions with your business.

Compare Product Ideas Using Data

The data is one of the essential tools to get started on Amazon. You can take all kinds of data and compare it. 

You can start by comparing it with similar products that are on Amazon or different products that have been sold in the past.

Use a tool like Google Trends, which shows how often people search for a specific keyword or phrase to find out if there's demand for your product.

We searched for embellished heels and mules on Google trends, and the search volume for mules is far more than that for embellished heels. 

So, if you want to sell women’s footwear on Amazon, mules are an excellent place to start.

If your product is a good fit, you'll see a high search volume for it. If it's not, you may be able to change the keywords, so they are more relevant and popular.

Product Search Volume

Search volume is a great indicator to know how popular a product is. 

It helps you find the most popular products, and it also enables you to compare prices and value from sellers across vendors. 

You can also use this information to see when a salesperson has been bidding on a high-volume item or drops the price of it based on high demand and supply.

Google Search Volume

To determine how often people search for your product on Google, use Google Search Volume Rank (GSVR). 

This tool will show you how often people search for a specific keyword or phrase relative to others that are similar. 

Compared with other products in your industry, if yours ranks higher than theirs, there is a greater demand for it, and you can potentially make more money from it by selling it on Amazon FBA.

Google provides information and is accessible to everyone. The recent market trends and popularity of the product help you to find your niche and if your niche is profitable or not. 

So, the number of times people have searched for the product on Google directly implies the demand for the product. And that, in return, determines if your business will generate enough profits for you.

Amazon Search Volume

Search volume implies demand. Searches on Amazon are primarily made to buy the product sooner or later. Amazon is more focused on commerce and making transactions as frictionless as possible for sellers and buyers. 

Utilizing search volume data for Amazon instead of Google eliminates the guesswork of buyer intent. As a result, you can focus on the level of interest in your market directly from your audience.

Tools like Jungle Scout help you find the data related to Amazon Search Volume. 

Compound Annual Growth Rate (CAGR)

CAGR or compound annual growth rate is the best method for evaluating how different investments have performed over time. 

The compound annual growth rate of your product is the best way to determine if it has the potential to become a long-term business.

It’s a simple calculation: the growth rate of your product over the last twelve months divided by the growth rate of your product in the previous year.

If it’s a positive number, you can expect at least one more year of growth to be possible. If it’s negative, you should look for another product or reconsider whether this is something you want to pursue as a business.

Potential Market Size

The potential market size of a product majorly defines how profitable its sales will be. There are many ways to determine how ample an opportunity this might be. 

However, one of the best ways is to research what other similar products are doing in their category and how much they sell each month. 

You can also look at what competitors are doing, their customers, and how much they spend each month or year on average. 

The demand for a product, the size of its market, and its potential competition are some of the most important things a seller should keep in mind while selling a product on Amazon.

Check Potential Margins Before You Buy

Margin is a metric that shows what percentage of your sales revenue you keep as profit. In simple terms, higher margins mean a more profitable business.

Essentially, two variables affect your margins: your sales and your costs. When your costs go up, your margins decrease. In contrast, when your expenses go down, your margins increase. 

To find products with good margins, you need to know at what price you can sell a product and what you’ll need to pay to sell.

For example, if a product has a margin of $20 per unit, you can sell 100 units for $20 each and earn a $2,000 profit on each piece. That's a nice income stream!

Amazon Best Sellers (by % of sales)

Image source: Statista

Electronics - 44%

Electronics are undoubtedly a good product for sale, keeping in mind their necessities and usage in day-to-day lives.

Clothing, Shoes, and Jewelry - 43%

These three will always be in demand, whether in fashion, daily use, or seasonal wear and selling this will always be profitable. 

All you need to do is keep up with the recent trends and find out what’s trendy and cool these days.

Home and Kitchen - 39%

Interior decoration ideas for home or kitchen accessories or even kitchen decor are a great choice because people always need and desire to keep up with their aesthetic choices and implement the same in their decor ideas.

Beauty and Personal Care -36%

Because skincare and taking care of personal hygiene is a necessity.

Books - 33%

Because there will always be students and active book readers, the demand for books will always remain trending, thus making it a good idea to sell on Amazon.

Cell Phones and Accessories - 28%

The pandemic is a witness to how essential smartphones are and that they need constant care, and there’s this need to upgrade and accessorize them better. So, cellphones and accessories are also a popular category you can dabble in. 

Movies and TV - 25%

With the rise of OTT platforms and the internet being the new normal space for releasing movies and online TV series, demand is surging.

Pet Supplies - 20%

Your pets deserve the best. Therefore, pet care, nutrition, and hygiene needs are essential and always will be so.

Sports and Outdoors - 17%

The surge in health consciousness and fitness makes this a great product to sell. The rise in demand for yoga accessories, gym accessories, and apparel make it a good choice for being sold on Amazon.

Grocery and Gourmet Food - 15%

As said in one of the above sections, food will always be in demand, no matter what, because it is one of the basic needs of survival. Gourmet food and experiments and finding what’s delicious and healthy is always a great plan. 

Automotive Parts and Accessories - 13%

Car, bikes, and every other automobile need to look their best, and like any other products on the market, they are subject to more care and maintenance to work for more extended periods.

Others - 9% 

Insert every other product that the above sections forgot to include. E.g., stationery products, plushies, toys, etc.

Baby Products - 9%

The little humans need constant care and support. Their skincare, dietary and nutritional needs are always important. Therefore, the baby products industry is a good choice for making profits with sales on Amazon.

Examples of Best Products to Sell on Amazon in 2022

1. Makeup Brushes Set 

Free Makeup Brush on Black Container Stock Photo

Makeup brushes are a popular daily use product in the beauty category. Make-up brushes are a must-have product in every makeup kit. 

Beauty bloggers, makeup artists, and enthusiasts use it for the proper and cleaner application of makeup. 

The brush bristles are made of natural or synthetic materials, giving you plenty of options for sourcing custom types of products. 

Due to the individual pieces being and looking more pricey and expensive, it is advisable to sell them as a bundle or in sets.

2. Reusable Food Storage Bags

Free Glass jar with rotini pasta placed on wooden tray near ECO friendly bags with almonds and pistachios in light room near window on blurred background Stock Photo

Reusable food bags are a profitable product in the home and kitchen niche. People use these products to store grocery items and keep them fresh.

 Because the products are reusable, they are also economically efficient, also making them environment-friendly at the same time. 

They make a good choice for selling on Amazon as they are cheap and easy to source and ship.

3. Soft Plush Squishy Toy Animals

Free Collection of various soft toys placed in row on comfortable sofa in modern apartment Stock Photo

Plush squishy toy animals are a current favorite in the toys niche. Kids and adults use these small, lightweight toys to play and reduce stress.

Toys have a consistent demand all year round, giving these products excellent profit potential for selling on Amazon. 

They can also be used as showpieces and an alternative to cushions, thus making them a great choice to sell on Amazon.

4. Jump Rope

Free Black Skip Rope Stock Photo

Jump ropes are gaining popularity as more people turn to jump roping as a form of exercise. 

These products are some of the easiest to source, and you can get them for a few dollars. 

If you are a beginner seller looking for a winning item in the sports niche, these items could be right for you. 

The growing sports and fitness consciousness among the masses makes it a better choice for sale on Amazon.

5. Ring Light for Laptop

Free Hispanic lady working remotely on laptop near notebook in room Stock Photo

Ring lights for laptops are experiencing strong demand right now. People attach these items to their computers to improve the lighting when filming themselves with their webcam. 

This is a fast way to get into the electronics niche without investing in a big, complex product. 

Instead of using expensive lighting systems for better photography or video shooting, ring lights are an easy and better solution to solve your lighting issues, and that too at a reasonable price.

Top-Selling Items On Amazon (As of August 2022)

Some of the biggest selling products on Amazon as of August 2022 in various categories give you an idea of what’s trending and selling which product will guarantee you profit. 

Amazon updates these sections daily so buyers and sellers can get an idea about the best-selling products in each category.

  • Green tea from the Food category:

Green tea is a trending food product as it acts as an antioxidant and energy drink, making it a desirable choice to buy and sell on Amazon.

  • It Ends with Us by Colleen Hoover book from the Books category:

Colleen Hoover is a known and trending young adult fiction writer. And her book “It ends with us” is popular among the book readers community.

It ends with us is a roller coaster of emotions and romance, which makes it one of the favorites among the readers.

  • Donald trump gold coin in collectible coins category:

Coins are a great collectible product for coin enthusiasts, collectors, and hobbyists. So, the Donald Trump gold coin is a trending product in collectible coins.

  • Crocs in the clothing and apparel category:

Crocs make an excellent choice for every season and match every outfit. 

They are easy to wash and maintain and can be worn with any outfit, thus making them a popular and trending item in the clothes and apparel category.

  • Night vision indoor outdoor camera in electronics category:

Night vision cameras are a helpful product for security and scrutinizing the environment.

Regardless of whether it is for babies or pets, thus making it a trending product among buyers and profitable for sellers to sell.

FAQs: What to sell on amazon

What is the most profitable way to sell on Amazon?

Some of the most profitable ways to sell on Amazon are:

  • Selling your own branded products on Amazon using the Fulfilled by Amazon program
  • Selling wholesale goods on Amazon
  • Be in touch with the market trends about best-selling products and do your research.
  • Join the Fulfilled by Amazon program

Which product is best to sell on Amazon?

Some of the best-selling products on Amazon are:

  • Electronics
  • Clothing and jewelry
  • Home décor and kitchen appliances
  • Books
  • Grocery and gourmet food
  • Toys

Which items should I sell on Amazon?

Amazon is open to selling any kind of product. Some of the products that could be good to start your selling journey with Amazon are:

  • Gift Cards
  • Electronics
  • Camera and Photography
  • Video Games
  • Books
  • Clothing, Shoes, and Jewelry
  • Beauty and Personal Care Products
  • Home and Kitchen

What items can I sell on Amazon as a new seller?

Look through the list of trending and profitable products. Research properly about the product market and sell your products.  Some of the latest trending products are listed in this article, like make-up brushes, plush toys, and night lights. 

Is selling on Amazon worth it?

Yes. Selling on Amazon is worth it. Amazon is the leading platform for both buyers and sellers all around the world. 

And the FBA or fulfilled by Amazon program makes it easier for sellers to sell their products quickly on Amazon. 

While the competition has increased on Amazon and other e-commerce platforms, so has the demand for online shopping. Most consumers start their product searches on Amazon.  

Conclusion: What To Sell On Amazon

Selling on Amazon is one of the best ways to generate a good source of income and profits. 

The tools and facilities Amazon FBA provides are so easy to use and reliable that starting to sell on Amazon will not be a big deal even for beginners. 

With proper research tools and knowledge about the market, one can easily find good ways to generate profit.

 So, share your ideas, tell us about other profitable ideas, and let us know your experience and if everything in the above article was helpful. Happy selling!

Written By
Ankita

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