One of the most stressed about first world problems would be what time of the day to post on social media so as to garner the most likes possible. The hour of the day in which your post goes up can very well be the determinant of your social success. To maximise your impressions, you need to know this:
In order to properly understand the logic behind this, you will have to analyse consumer behaviour and establish their common social media habits.
Therefore, you could also consider posting before the break of dawn, 5am-6am so that your followers get an early greeting from you reminding them about your new collection of clothing or exclusive offers available. This gives your followers plenty of time throughout the day to think about your ad. However, this again varies with the day of the week – if you plan on posting during the weekend, the average time people wake up is around 8:10am.
The lunch hour is another important thing to take notice of and could possibly be the ideal timing for your followers. On average, people tend to have their lunch at around 11am – 1pm where checking what’s new on social media becomes a routined habit and part of their daily meal.
Earlier this year, the Insider wrote about the “2:30 feeling”. This refers to that wave of mid day fatigue that suddenly rushes over working employees who have now worked non-stop for 5hrs straight . This is a great opportunity for you to send out an exciting social media post to catch the attention of every mentally drained adult seeking a social media fix at 2:30pm.
There is no one specific perfect timing to post on social media what you have to do now is to test which timing strategy is best for your brand and your customers. If your business has international audiences, focus on your target market and go along with their timing. Understand the ways of your followers and notice their trends on social media to capture as many impressions as possible.
Posting too rarely would result in people forgetting you exist but posting too often is social media suicide where creating unwanted spam would definitely backfire on you and cause your following to fall drastically. Hence it is important to establish a good balance for your brand.
In order to ensure that you stick to this minimum, pick 3 days throughout the week and begin scheduling posts to go out each week. Decide what kind of content you want to post on each day.
Deciding on a theme for your posts each day creates much smoother social media management and allows the person handling social media to plan many days ahead as well as take note of possible posts for each category.
Interacting with customers is so important but so often neglected. You need to let your followers know you are human, talk to them like a friend, find out what they like and what they don’t. Without engaging your customers on a social level, your business is doomed to fail.
Spend at least 15 mins a day interacting with customers, this means:
Take advantage of different social media platform features. For example Instagram has polls, questionnaires and open questions – these are amazing tools for customer interaction.
Uploading content at the right time and frequency is just the base of it all. How well you engage audiences is through the content you present to them. With millions of posts showing up on your follower’s feeds every second, you need to think of ways to stand out from the rest.
1 in 4 ads on social media is a video, evidently, we are entering a new, video focused social media age. Video ads enable you to tell a story, creating a much better interaction between you and your followers.
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