10 Best Types of Videos for SaaS Companies in 2023

December 9, 2022

Video is storytelling at its finest and most potent. SaaS companies are using videos to grow their customer base and reach. 

Video is essential for SaaS companies as more and more businesses use video to engage their customers and market themselves. 

This post will discuss the types of videos for SaaS companies and why SaaS companies should create videos. 

Why SaaS Companies Should Create Videos

Although video marketing has been around for a while, it's only recently that SaaS companies have become more focused on using video to connect with their customers.

Why? Because, as a SaaS company, you need to show your audience exactly what you do. And if you can show them through video, then you're doing something right!

Connect to Your Audience

The first benefit of a video is that it allows you to connect with your audience. Creating an explainer video or an e-course helps show viewers what your product or service can do for them.

A simple video can help you connect with prospective customers who may still need to be ready to make a purchase but want more information about what your company offers.

You Can Use Video to Showcase Your Product or Service

You can use videos to showcase your product and service engagingly. Sometimes it takes work to explain what services SaaS companies provide. 

By using explainer videos, you can show viewers how to use what they're buying instead of just saying, "buy this product now!" 

Videos allow potential customers to get to know you and what makes your business unique. This builds trust between companies and their customers because they feel they know someone who works there personally and has their best interest at heart. 

Educate Viewers About Everything Related to Your Company

A video can be an effective way for your company to educate viewers about everything related to your business — from your product offerings to where you're located and what you do with next-level customer service. 

For example: If you sell software services for small businesses, a video about how those small businesses use your product would be very interesting for viewers considering making a purchase at some point down the road.

Convert Readers to Sales

Videos allow you to show off your product in action, which will help you convert more visitors into leads and customers. 

Videos also enable potential customers to get to know you and your product before making a purchase. 

It shows that you're willing to do what it takes to help people solve their problems — and that you're eager to go above and beyond.

You can also use videos to showcase the benefits of your product and how it can help your customers achieve their goals.

Video Is A Great Way to Add Personality and Life To Your Company

Video allows you to highlight key moments from your brand's history, which appeals primarily to current customers who may not be familiar with your brand but want to learn more about it. 

In addition, videos are an effective way of getting people excited about your brand by highlighting how passionate you are about providing excellent customer service or how much fun going on an adventure with your products would be!

Allows Potential Customers to Get to Know You and Your Product Before Making A Purchase

A video allows potential customers to understand better who you are as an organization and what type of person they would be working with if they decided to buy from you.

You can also use videos to show off some of the features that make your product unique, which will help potential customers feel more comfortable about making a purchase decision after watching your video. 

Video testimonials are beneficial for this purpose because they show viewers that other people have already used your product and had success doing so. 

They know from watching these testimonials how well it works for others so they can trust that. 

You Don't Need to Be A Professional Video Producer to Make A High-Quality Video

If you're in the market for a video producer, don't worry; you don't need to be an expert videographer or professional editor. 

It doesn't matter if your company doesn't have the budget for this type of service right now; many options can help you produce high-quality videos without breaking the bank. 

If you're looking for something free, try using Offeo instead of hiring a professional video editor. 

It allows anyone with an Internet connection to create their videos. You can use Offeo to edit your voiceovers and add music tracks if necessary. 

You could even use Offeo's readymade templates if you need to edit videos quickly!

 Viewers Engage with Videos More Personally

Video is the new trend. It's not only for entertainment purposes but has become an important marketing tool for companies of all sizes. 

The great thing about video is that it's very personal. Video viewers connect with you more personally than text-based content. 

Videos engage viewers more than any other type of content. A study by LearnHub found that viewers absorb 95% of the message while watching the video. 

In addition, people who watch video content are 1200% more successful than other types of content. 

An Excellent Way to Generate Website Traffic and Leads

Videos also allow companies to engage their audience more than just watching them. 

Video marketing is a powerful tool that can be used by any company looking to generate leads and improve its brand. 

For example, companies can use video marketing content as a call-to-action (CTA) button on their website, directing visitors to a landing page where they can opt-in for more information about the company's product or service.

10 Types of Videos All SaaS Companies Should Make

As a SaaS company, you must do everything possible to make your customers love your product by providing them with the best experience.

To succeed in this industry, you should create high-quality videos to help your customers understand what your product does and how it can solve their problems.

We have shared ten different types of videos all SaaS companies should make to reach and connect with their target audiences. 

Product Demo/Explainer Videos

These are the type of videos that explain the product, its features, and how it can benefit your customers. 

These are ideal for explaining to clients or prospects what a product can do for them. They also help build trust between you and your audience by showing them how you can solve their problems.


Upsend is a customer engagement platform for businesses. The Saas explainer video example mentioned above is the company's attempt to explain what their product does and how it solves the problem. 

It is an affordable, all-in-one communication platform for start-ups and small businesses that want to provide good customer service to their clients. 

The explainer video mentions Upsend's goal and the features available to its clients, like live chats, in-app messages, and automation. 

If you are also a SaaS company, you can take inspiration from Upsend and create a product demo video describing your product/services. 

Promo Videos

Promo videos are a great way to promote your products and your business. 

They show viewers how great your company is and how much they should be excited about connecting with you. 

They are also great for letting people know when your business adds new features to an existing product line or when new products are being launched. 

Promo videos are typically shorter than product demo/explainer videos, so you should use them sparingly but with enough information and detail that viewers understand what they need to know about the new feature or product launch.

The Microsoft Office app

The Microsoft Office app is an all-in-one Office tool that is probably a part of everyone's work life. 

This promo video gives viewers a taste of all that the Microsoft Office app offers. Powerpoint, Word, and Excel are all part of the app. 

The app provides an animated video that shows all the critical features and ease of use. 

Any SaaS company rolling out a new feature, product or service should create a promo video to spark curiosity in the audience. It is a great way to keep your viewers on their toes. 

Customer Story Videos

Tell your customers how their lives will change with your product or service. 

A great way to do this is by creating a video highlighting how they can use the product or service and its benefits.

Include photos where possible, and show examples of customers using your product or service.

If you're selling software as a SaaS company, you could feature an editor who uses your software to create content. Or there's a designer who uses it for his projects.


With Saas companies, it is imperative to build trust with your prospects. The best way to do it is to share customer stories with them. 

Hubspot has done a great job with this customer story video with Ez Texting, an SMS solution for small and medium businesses. 

The video includes Shawn Lucas, the Director of EZ, texting, pouring heaps of praises on Hubspot and how it has been the best CRM solution for the company. 

Interacting with customers and building relationships with them are crucial. In the long run, you can partner up and create customer story/testimonial videos to help with your marketing. 

Video Ads

SaaS video ads are a great way to engage with your audience and promote your brand simultaneously. 

They allow you to create a custom video ad that you can use across your digital channels ( YouTube, Instagram Stories, etc.). 

This is especially useful if you promote multiple products or services separately. You can even include voiceover narration if you choose to — make sure it's professionally recorded!


Asana is a popular project management tool used by businesses. Their video ad is simple and quirky. 

In this video ad, they have focused on workers' pain points and how using Asana can solve problems. The best thing about the video is the branding and the tagline used at the end of the video "Make work, work for you."

If you are a Saas company, you should also create impressive video ads to reach more of your target audience. 

How-to Videos

How-to videos are a great way to show users how easy it is to do something with your product or service. 

They can help you get customers started using your product or be a great way to teach them something new about using your product. 

This type of video is also a great way to demonstrate the benefits of using your SaaS company's products and services.


How-to videos are tutorial videos that you can share with your customers to make them understand your product better. It is similar to Saas explainer videos. 

Offeo's "How to create a video in 3 minutes" video explains how you can use the video-making tool to create short and snappy videos. 

In the video, you can hear Clement Chia, the CEO, describing the step-by-step process clearly. It gives the audience a clear idea of what to do when using Offeo.  

Social Videos

Social videos are short, entertaining videos that promote the brand on social media platforms like Facebook, Instagram, and Twitter. 

They are meant to engage with customers who may not be familiar with your brand yet, so this video is best for building brand awareness when starting as a SaaS company.

Slack Huddles

Slack has used its social media handle on Instagram to share its new feature, Slack Huddles. The video is a bite-sized animated treat for viewers who do not want a lengthy video to watch. 

It explains how Slack Huddles are an alternative for teams who want to catch up but do not want a full-blown meeting. 

As a Saas company, this is a great example of how you can use social media videos to share updates on your brand. 

Mission Videos

A mission video is a key part of any SaaS company's sales process because it helps prospects understand why they should buy from them instead of someone else. 

This video is typically shown before an initial consultation or when potential customers sign up for a trial period.

Mission videos are a great way to show off your company and brand values while highlighting the main features of your product or service. 

This video can create a cohesive brand strategy that aligns with your business goals and objectives.


Salesforce knocked it out of the park with this ad. Even though it is an ad, it is a mission video showing what Salesforce stands for. 

Matthew McConaughey is shown drifting in space, and then he talks about how there is no need to chase a "new frontier" when the earth itself needs to be our focus. 

It is a mission video created by Salesforce to be on "TeamEarth", and support all the companies that work towards the betterment of the planet. 


If you're not already hosting free online webinars, you should be. It's the best way to share knowledge with potential customers and lead to new sales opportunities. 

You can use video to make your webinars more engaging and fun, but ensure they stay within the time limit.

Appian 22.4 Product Announcement Webinar

Appian is a cloud computing and enterprise software company that helps customers dream and design their business ideas. 

This video by Appian is a webinar on the product announcement of Appian 22.4. It includes all the product managers, developers, and assistant managers who help create the product. 

Product webinars are an excellent way for Saas companies to inform customers about the new updates and changes in the product ecosystem. 

Meet the Team Videos

You can make videos about your team members without reinventing the wheel. 

Instead, use an established format like a "Meet Your Team" or "Meet Our Founders" video. It shows people who are interested in what you do why they should care and how they can get in touch with your company or one of its employees.

Simply Business

Simply Business is one of the UK's most prominent business insurance service providers. It's a company deep-rooted in tech, and it is still expanding. 

Their "Meet the team" video is short and sweet. It includes all the industry experts, team leads, and workers. 

Creating such company culture videos will not only help boost sales, but it will develop a sense of community with your clients. The more they know you, the better. 

Case Study Videos

A case study video is a great way to showcase the business benefits of your product or service. It shows how you can use your product in a specific situation and how it solves that problem.

This video can be used to introduce your company or for other reasons. You can also use it to pitch your company's products and services to customers who need them.

For example, a case study video could include:

  • How you used the product to solve a problem faced by a customer.
  • The results you achieved by using the product in question (e.g., increased sales).
  • The cost savings achieved by using the product instead of another solution (e.g., lower costs).


Ahrefs has shared this video that explains how Veed.io was able to 10X their traffic in a year. It is a great case study on a Saas company that accomplished the impossible. 

You can also create Saas videos like case studies to let the viewers know how your tools have helped customers. 

You can use surveys and statistics to prove your brand's worth and raise brand awareness. 

Use OFFEO to Create Videos for Your Saas Company

Offeo is an all-in-one video-making tool that can help you create stunning videos for your Saas company. Let's give it a go! 

We will be creating a promo video for Offeo with Offeo, here is how you can do it.

  • First, log in to Offeo
  • Click on "New Design"
  • Select "Auto-create," if you are in a hurry, but
  • Select "Full creative control", if you want to customize your video. 
  • Click on "Designer templates."
  • Select the social media platform you're going to publish the video. For this article, we chose "Youtube."
  • Select a template that goes with your brand voice. 
  • Edit the video with your brand name, website link, and brand colors. 
  • Download the video when you are done editing. 

That's how easy it is to create a Saas video for your brand. All you have to do is subscribe to Offeo, and your job gets much more manageable!

Conclusion: Videos for SaaS Companies

Now you know why video is an excellent fit for SaaS and that, even on the go, you can have flawless videos. But how do you make them?

If you are interested in creating exciting Saas videos- Offeo might be precisely what you are looking for.

So, what are you waiting for?

Start utilizing different types of video templates for your business today. Sign up for Offeo and make stunning videos on the go.

You can be sure that we will continue to offer features to help you create high-quality videos.

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