15 Reasons Why Video is Better than Text

March 1, 2023

Many people think using videos as part of your social media strategy is overkill and a waste of time. But they couldn't be more wrong. 

Viewers retain 95% of the message conveyed in videos compared to 10% via text! 

It's a digital world, and you need to use video marketing to gain a competitive advantage online. 

Social media drives most of the purchasing decisions made by users, so it is only fair to start using videos over text because they give you more engagement and reach. 

In this blog post, we will mention 15 reasons video is better for business than text. 

15 Reasons Why Video Is Better for Business Than Text

1. Video Drives More Traffic to Your Site

Video is the best way to drive traffic to your website. According to Oberlo, 82% of world traffic comes from video streaming. 

And 86% of marketers use videos as part of their marketing strategy. In 2022, Wistia shared that videos increase website traffic by 10% if properly optimized.

Even it is proven that tweets with videos are 6x more likely to be shared than those with images! 

You'll see more traffic to your site when you use video content in your marketing strategy. That's one of the top reasons video is better for business than text.

2. Video Grabs Attention Effectively

Regarding grabbing attention, video is better than text because its visual and visual content is more engaging than words alone. 

A video is worth 1 million words. Studies have shown that people are more likely to remember something if they see it rather than read about it.  

People are drawn to videos and will watch them over text-based content because they're engaging and enjoyable! 

Video is also more likely to be shared on social media than text, which can result in more exposure for your brand or company.

3. Video Keeps Viewers Engaged

Video is engaging because it helps viewers stay focused on what's being said by using different types of camera angles and creative editing styles (e.g., slow motion). 

Did you know the attention span of humans has been reduced to 8 seconds? So, you have a few seconds to hook the viewers in. 

In that case, the video is the best option to engage viewers. 

It also allows viewers to interact with the video through comments, likes, and sharing options to interact with the content and other people viewing it simultaneously. 

Videos are also much easier on the eyes than text, so people tend to stay longer watching something visually appealing instead of reading through a bunch of words off a screen!

4. Generates More Leads

Video has been proven over time to generate more leads than text. 84% of marketers said that video helped them generate more leads. 

It generates more leads and gets higher click rates over text, making it a more effective marketing tool.

A video is one of the best marketing tools available today because it can help you get your message across more personally and engagingly than text. 

Videos are easy to share on social media sites like Facebook and Twitter and can be embedded on your website or blog. 

You can also use videos to promote your business on Instagram, Twitter, Pinterest, LinkedIn, and YouTube.

5. Gets Higher Click Rates Over a Text

Click rates on text-based lead generation are usually low since most people don't hover their mouse over the call-to-action buttons on the page. 

This makes it difficult for businesses to drive traffic from search engines and social media platforms like Facebook and Twitter. 

But when someone clicks on a video link, they are more likely to convert into a lead or customer since there is more room for interaction with the viewer. 

Videos with calls-to-action generate 380% more clicks than other CTA options like written text or buttons.

When someone lands on a page with a video, they're much more likely to click on it than if they land on a page with only text. 

This means that you'll have much more success with a video than with just text — which means that you'll see higher click rates when someone lands on your page with a video than when someone lands on your page with just text. 

6. Videos Are Less Likely to Get Skipped or Ignored

Images and videos are easier for people to process than words alone. 

Regarding visual content, viewers tend to focus on what they see rather than read. 

As mentioned, the human attention span is less than 8 seconds. 

If you have an image or video attached to a post or other marketing piece, your message will be more likely to get read and remembered by your audience.

While your audience might scroll past a massive wall of text, they will watch a video. 

7. Video Incites Action

People are more likely to take action when they see something moving on screen than when they see text or images without movement.

Video is an effective way to engage prospects in your message or product because it requires them to pay attention and decide. 

This increases the likelihood that they will take action on what you have to say, whether signing up for an e-newsletter or buying a product from you directly on Amazon. 

As mentioned, videos with call-to-action generate 380% more clicks than content with text or images. 

It also encourages buyers to consider buying from you but has yet to be ready to reach out.  

8. Establishes Human Connection With Prospects

When a prospect first hears from you, they typically read your email over their phone or desk computer. If the message is text-only, it can be difficult for prospects to connect with you on an emotional level.

Video is a great way to establish a human connection with your prospects. It will humanize you in front of your audience.

This is especially true when using video to introduce yourself or your business.

You can easily relate to people through video, which helps them feel more comfortable in your presence.

You can show and tell your customers how amazing your products or services are using videos.

9. Videos Increase Buying Intent

People are more likely to buy something when watching a video than reading an article or looking at pictures in a brochure.  

Studies have shown that 55% of consumers use videos for purchase decisions. 

If you want people to buy from you, create video content that makes them want to do so. 

Videos are easy to create, whether it's one-on-one interviews, product demonstrations, or testimonials from happy customers who have purchased from you before. 

You can also use videos as part of your marketing strategy by creating short social media ads that promote products or services on Facebook or Instagram instead of long sales letters that do not affect people's purchasing decisions. 

10. Video Improves Brand Recall

People retain information better when they see it in an engaging format (such as videos). Research has shown that people remember brands better when they see them in a video rather than text. 

Research shows that viewers retain 95% of a video's message compared to 10% when reading the text.

When people see a commercial or promo video, they remember it more than if they read a blog post or see a text ad on social media.

You should always include some form of branding in any marketing campaigns — especially if you want your viewers to stick around long enough for you to get their money!

11. Video Is Easy to Create

Creating videos can be time-consuming and difficult for businesses with limited resources. 

However, suppose you have the right software and know-how. In that case, you can create professional videos easily using tools like Adobe Premiere Pro or Final Cut Pro X (and many other programs). Y

You'll also want a good lighting kit, so the video footage looks clear and professional without spending too much money on it. 

If you don't want to learn how to use these programs but still want quality video content, hire someone who does this as part of their day job (or get someone who does it as a hobby).

Offeo is also an option if you want to create social media videos easily. It doesn't matter if you don't have any editing experience,

Offeo's user interface is beginner friendly and automatic. You just have to choose a template and add your branding details to customize the video. 

12. Can Be Used as a Tool to Reach New Audiences

Video is an effective way to engage with potential customers because it allows you to speak directly to them at the moment. 

Videos get 1200% more shares than text and images combined! That's because they have the power to connect with viewers. 

The more your video is shared, the better your reach!

Video also allows you to craft specific messages for different audiences based on their interests and needs.

You can create videos that are optimized for specific platforms like Facebook or Instagram, or you can use more generic videos that work well on any platform.

You can use it to reach new audiences and communicate tone and personality.

13. Video Increases Conversion Rates

Adding a video on your landing page can increase your conversion rates by 80%, depending on how it's made. 

Video can help you increase your conversion rate by providing valuable information that will help them decide whether or not they want to buy from you or not. 

For example, if you sell books, videos with book reviews may appeal more than text-only content(like blogs) because it shows potential customers that others have enjoyed what they own and recommend it too!

14. Better at Communicating Tone and Personality

Video is excellent at communicating tone, personality, and emotion because it takes more work to convey them through text alone. 

People prefer watching short videos instead of long articles because they're easier to digest in less time and don't require as much reading comprehension skills or attention spans.

Text-only content leaves room for misinterpretation of tone and personality, while video provides context around the message, so viewers understand precisely what they're getting into before clicking play!

Videos also allow viewers time to digest the information before making any decisions.

15. Video Shows Your Human Side

People tend to respond more to visual images than words, so video is a great way to show people who you are as a person/brand and what makes you unique. 

You'll be able to better connect with your potential customers by showing them how you interact with other human beings.

Video is more than just another medium for communicating messages; it's a way to show your human side, and the results can be powerful. 

The human element is missing from text-only communications, which can make them feel impersonal. 

Video lets people understand who you are — and that's extremely important for building trust with customers and clients.

If Video Is More Effective, Why Am I Reading Right Now?

Video is better for business than text because it appeals to our senses more effectively. 

When we see something on a screen and listen to someone talking, we engage with them on several levels.

But that doesn't mean you must stop using texts and start using video marketing only. 

Google still prefers websites with tons of articles as it can help you show up at the top of the search results as well. 

Video may be more effective and shareable than the written word. But a blog/ website with text will build your brand personality and create your internet presence. 

It would help if you learned how to master using all forms of content for your profit. 

Frequently asked questions on video vs text

Is video better than text?

Yes, video is better than text in many ways. Video is more engaging, shareable, and memorable. It is also more effective than text. 

It's not just a matter of better design or aesthetics but also about how it can engage visitors and keep them engaged. 

What is the difference between video and text?

When reading a text, only your eyes and brain are engaged. However, when you watch a video, it is an immersive experience. Your eyes watch, and your ears listen. While text needs some effort to digest, videos can appeal to viewers. 

How much more engaging is video than text?

Viewers retain 95% of the message in a video than in a text. Moreover, videos generate 1200% more shares than regular text posts! Videos are more engaging than text. 

Why is video the best content?

Video is the best content for a business because it engages more people, creates higher retention, and drives more revenue.

Conclusion: Video vs text

Hopefully, this post has highlighted why video is better for business than text. Unfortunately, many companies still don't realize the potential of video. 

Video is not just helpful in learning but has numerous other advantages. It's a whirlwind of power, so let the video talk for your business today!

However, you should use videos in your business along with text to give users as much information as possible. 

Videos help your potential clients to make more informed decisions and are also great at driving traffic to your website.

Whether you own a business or are looking to start a business, we urge you to keep in mind that video is better for business than text. 

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