We all know how well videos perform on every possible social media platform.
Almost every social media platforms, like Instagram, Youtube, and Facebook, have an algorithm that favors the video content format.
So, with this growth in the demand for videos, recruitment videos go a very long way.
The more the reach, the more the possibility of getting the perfect person that fits the job description.
In this article, we will talk about recruitment videos and a few examples of how to make them.
A recruitment video is a short video that summons potential candidates for a job opening in an engaging way.
Recruitment videos are generally scripted and posted on job-listing websites like Indeed and LinkedIn.
Organizations will create an ad-style video to entice potential candidates to apply. It can be a job-specific hiring announcement or a company culture video.
With the rise of social media being dominated by the video format, recruitment videos perform their task well. Some of the reasons why they do so well are mentioned below.
The best part of recruitment videos would be their potential factor for getting viral on the internet.
It does take a fair amount of time to share job postings on employment websites. But a well-crafted, funny recruitment video is very shareable on social media and would do wonders.
Video consistently gets more reach on social media. Here are some facts to prove it
So, if you want more candidates to apply for the position, you better start sharing recruitment videos on social media. It always works like a charm.
Some recruitment firms claim that job postings with video embedded receive 800% more engagement.
As a result, these adverts will rank higher and appear at the top of candidates’ search results. Companies that embed video content on their career pages will also rank more highly on Google searches.
Candidates are likelier to click on and apply for a job posting with video content.
A CareerBuilder survey found that job postings with videos had a 34% greater application rate. Millennials and Gen Zs, in particular, consider employer brand videos critical in enabling brand discovery.
Video has the power to capture the attention of the potential super-talented candidates perfect for the job.
Video is also great at reaching passive candidates – the ones who weren’t even on the lookout for a new job until your recruitment video grabs their attention.
Making a recruitment video for the job postings or openings for your company can serve many purposes:
Videos are perfect for promoting your employer's brand and presenting your company as a great employer.
You can use videos to tell a story about your company, highlight your company values and present your employee value proposition.
You can also showcase your company culture and workplace and give potential candidates a glimpse into everyday life at your office.
All this will help you do more than tell candidates that you're a great employer. By using videos, you can show them how great it is to work at your company.
Since job postings with videos attract more job applicants, you won't have to waste your time promoting your open job positions across numerous different channels.
You will be able to get more applicants in a shorter period. This will significantly shorten your whole hiring process and improve your hiring time.
Finally, it would help if you didn't neglect the power of using videos for screening and interviewing. The video interviewing process will save you the time needed for scheduling, traveling, and welcoming candidates to your office.
In today's candidate-driven job market, job seekers have many job opportunities. It would be best if you differentiated your job postings to attract their attention to hire the best people.
A great way to do it is to add videos to your job postings. The reach of video format on all social media platforms benefits employers and employees.
More candidates will view your company's recruitment videos, and you will get more applicants.
No, you don't necessarily need a recruitment video for successful hiring.
You can continue to hire candidates traditionally by publishing job advertisements on certain websites.
However, this would be letting a considerable opportunity go to waste.
In this tech-dominated world, with so many potential candidates on the internet every minute, you're missing what could be an excellent opportunity for both employers and employees.
Also, recruitment videos have far more significant benefits than just hiring the perfect candidate. Their ability to transform a business as a whole is undeniable.
Applicants can look into your company through a recruitment video. Even if they are not hired, they will know what it is about.
Your video should give prospective candidates an idea about what it looks like to work for your company.
Ultimately, your prospective candidates should know what to anticipate when they come in for an interview and what and how things will be if they come to work with you.
Recruitment videos are a type of company culture video. Introducing your business and your business purpose is highly essential if you want applicants to know more about you.
The whole point of a recruitment video is to introduce your company and its work culture to the potential candidates and employees of your company.
Mention your company more than your brand name and what you sell. Your recruitment video should reflect your company values to impress applicants.
Your video should also represent and communicate your company values. It'll most likely be viewed by prospective candidates who haven't applied yet.
Another detail that you must include in your recruitment video is your team. Introduce your team or the team the applicants would want to know about.
It gives them an idea about where they can work and will get them excited about their work.
This broadens their idea about your organization's work environment and company culture.
Recruitment videos are important for the digital employee experience because they allow potential candidates to get a sense of what it's like to work at a company and what the company culture is like. This can help to attract the right kind of candidates and ensure that they have a positive experience throughout the recruitment process. Additionally, having a recruitment video can help to set a company apart from its competitors and make it more appealing to top talent.
Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets. We all have tweeted at some point in our life. It’s one of the most active social media platforms ever! Working for it is like a dream!
Why we love it
By being Twitter, they have to do very little to sell their brand. Instead, they use their recruitment video to target potential applicants that will fit well in the office. It’s an engaging and entertaining video that gets straight to the heart of Twitter’s fun, witty company culture.
The U.S. Space Force, founded in 2019, is the latest branch of the U.S. Armed Forces and is currently the only independent space force in the world.
Why we love it
The whole thirty seconds of the recruitment video are what we call a visual treat. The skies, the stars, and the rocket launch are so well shot and visually satisfying that they will grab the potential candidates’ attention and make them look forward to being a part of the organization.
Google was founded in 1998 in Menlo Park, California. Today, the company provides various internet-related services and products and has a net worth of just under $223 billion. The company has made such a name that Google is synonymous with the internet!
Why we love it
The video highlights many of the things you already think you know about working at Google. It is aspirational, progressive, and highly inspiring, with many employee perks. You watch it and instantly want to be a part of it. The interns share their journey and try to make you part of it.
Appian is a low-code development platform designed for businesses of all sizes. It enables users to build business process management (BPM) applications.
Why we love it
A few of their Business Development Representatives are asked 26 questions ranging from their favorite places to eat to their favorite Appian moment to date. They film the interview while walking through the office, offering a more casual vibe and simultaneously providing candidates with a tour.
Founders Brewing Co. was founded in 1997 and is headquartered in Grand Rapids, Michigan. Today, the company is a well-recognized brewery in the U.S.
Why we love it
Their story is one of passion and about how you can create great things if you put your heart and soul into it. It’s a good message for prospective employees who want to enjoy their job every day and thus feel satisfied in being a part of the company.
BambooHR is an award-winning H.R. platform that helps growing organizations automate, centralize, and connect people’s data in one place.
Why we love it
BambooHR focuses its recruitment video on one specific aspect of company culture: work/life balance.
The video explicitly states employees aren’t expected to work more than 40 hours a week, then features real employees talking about their passions and interests outside of their jobs.
It sends a strong signal about the value the startup places on the employee experience.
Digital Remedy is a digital media execution and technology company based in New York City that has been in the tech-enabled market space for 20 years.
Why we love it
Digital Remedy takes a unique spin on their recruitment video by participating in a viral internet video trend, i.e., the Mannequin Challenge.
Throughout the video, viewers receive a tour of the office with stops along the way featuring employees frozen in time as if mannequins.
You also hear voiceover testimonials of employees that correlate to actions in the video.
Fiverr is an online marketplace for freelance services.
Based in Tel Aviv, Israel, the company was founded in 2010 and provides a platform for freelancers to offer their services to customers worldwide. More than 3 million services are listed on the Fiverr website.
Why we love it:
Fiverr’s approach is funny, sarcastic, unique, and incredibly self-aware. This video pokes fun because many recruitment videos are similar while highlighting the brand’s sense of humor and distinctive style.
Zendesk is an American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications.
Why we love it:
The recruiters at Zendesk understand the fact about job seekers that how important a workplace is for its employees.
It’s where you spend a good majority of your life. This recruitment video features the Zendesk headquarters office and its surroundings front and center, giving job candidates a good sense of what their day-to-day work life will look and feel like.
JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware.
Why we love it
J.P. Morgan has well over a hundred recruitment videos. The company covers all its recruiting bases, from Intern Stories to #Best Advice and Technology Careers. This video from a recruiter in China offers some advice for candidates interested in kick-starting their careers at the company.
Apple, founded in 1976, is a multinational technology company headquartered in Cupertino, California, in the United States. They design, develop, and sell consumer electronics. Apple is the world’s largest information technology company in terms of revenue.
Why we love it:
Apple’s recruiting video is very well produced and does an excellent job of showcasing who they are as an organization.
They’re experts at what they do and how good they are at what they do.
The video also features employees speaking different languages, a likely nod to the company’s global presence and culture of diversity and inclusion.
Xero is a New Zealand-based technology company that provides cloud-based accounting software for small and medium-sized businesses.
The company has several offices in New Zealand, Australia, the United Kingdom, the United States, Canada, Singapore, Hong Kong, and South Africa.
Why we love it:
One of unique traits of Xero is that it created a long twenty-minute video on a very important topic for candidates i.e., employee happiness.
As a team dedicated to learning and growing, they sit down with an expert on how to create a motivated and engaged team.
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States.
The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an all-stock deal worth around $1.2 billion.
Why we love it:
If you know Zappos’ work culture, you know how funky and quirky it is in the best possible ways.
So much so that the PBS News Hour had a ten-minute special with their CEO about their unique culture.
If you’ve created an incredible culture where people ask you to record a recruitment or company culture video, you know you are the most remarkable company.
SodaStream was founded in London way back in 1903. Today, the organization is headquartered in Airport City, Israel.
It is best known for its soda machines which enable consumers to carbonate water at home, and its reusable bottle, which replaces up to 3000 single-use plastic ones.
Why we love it:
The SodaStream recruitment video is fast-paced and innovative, much like the brand. It cleverly highlights SodaStream as a leading sustainable brand, which is sure to speak to the many candidates with a green conscience.
The video invites prospective candidates to join a workforce that encourages risk-taking and business courage while embracing the inevitability of failures.
Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, the U.S., that offers cloud storage, file synchronization, personal cloud, and client software.
Why we love it:
Dropbox’s puppets do an excellent job of upgrading a typical recruitment video by removing stodgy, corporate talking heads in favor of adorable, quirky puppets.
Dropbox still gets its message across, discussing the company’s perks, office culture, and job benefits. The little details and humor bring more personality to the Dropbox brand than your average recruitment video.
The Motley Fool is a private financial and investing advice company based in Alexandria, Virginia.
Motley Fool Wealth Management was founded in 2014. They aim to help busy individuals and families outsource the work of Foolish stock picking and asset allocation to a team of experienced professionals so that you can feel confident in your financial strategy and be free to take in all life has to offer.
Why we love it:
Motley Fool has a fun and quirky culture, which is well depicted in the video.
The company focuses its recruitment video on the many opportunities their employees have to learn, grow and evolve in their careers based on their unique interests.
GrubHub Inc. is an American online and mobile prepared food ordering and delivery platform.
The company is based in Chicago, Illinois, and was founded in 2004. It is a subsidiary of the Dutch company Just Eat Takeaway.
Why we love it:
GrubHub is a food delivery company that features employees in its recruitment video, but with a twist.
In the video, employees share “what they bring to the table” regarding talents and contributions.
That is quite important for a recruitment video. The featured employees also share their favorite takeout foods, which give the video a more personal and professional touch at the same time
Hennes & Mauritz (H&M) is a multinational retail company headquartered in Stockholm, Sweden.
Founded in 1947, the company now has more than 5,000 stores across the globe, employs more than 120,000 people, and is considered one of the most valuable apparel brands in the world.
Why we love it:
This recruitment video reflects the brand’s creativity. As you’d expect from a fashion brand, it’s exceptionally well-shot, moving, and aesthetically pleasing.
It begins when the red thread unravels and becomes the main focus of this three-minute video. It’s added into fashion shoots, sewn into the design process, and used to illustrate the company’s core values of diversity and inclusion, collaboration, sustainability, and teamwork.
Heineken is a brewing company headquartered in Amsterdam, Netherlands.
Founded in 1864 by Gerard Adriaan Heineken, the company owns 165 breweries in more than 70 countries, employs 84,000 people, and produces over 300 international, regional, local, and specialty beers and ciders.
Why we love it:
This 2016 recruitment video forms part of Heineken’s Go Places initiative, designed to engage future talent.
The video takes the format of an interactive interview. The viewer is asked 12 questions: "Would you rather have a surprise menu at a new restaurant or a classic dish at your local eatery?”
As the interview progresses, the interactive video showcases the vast range of exciting opportunities available to Heineken employees and highlights some of the brand’s best attributes.
RetailMeNot, Inc. is an American multinational company headquartered in Austin that maintains a collection of coupon websites.
Cotter Cunningham founded the company. The company owns RetailMeNot.com and VoucherCodes.co.uk and acquires coupon sites and third-party software.
Why we love it:
RetailMeNot looks forward to hiring veterans. So much so that they partnered with an organization called Veterans4Quality that helps companies recruit military veterans.
This video highlights some of their military veteran employees sourced through the Veterans4Quality. And in the video, they shared how the program has impacted their lives with a career at RetailMeNot.
These are some tips and tricks you can take into account while you create a recruitment video for your company:
Try to find a way to describe your company's unique work culture and personality, like how your company is different from all the rest.
Try to be more creative and more original in your ideas. Candidates are looking for an office where they can be happy, not where they have to stress out for a minimum of things.
Show your candidates that they could be like your employees if they worked there.
Give them a taste of what it would be like to work for your company and how lucrative and nice would their work life be.
Tap into your audience's main interests and use beautiful compositions to connect with them.
Study your audience and do your research on what they would like or want if they are employed in the company.
If you're looking for dynamic people, make your video fast-paced and exciting.
If you want them to be more focused and calm, show them your company's serene and peaceful work environment. Make your video the way you want your future recruits to be.
Don't forget to add a call to action. Recruitment videos have excellent entertainment value but aren't a good investment if they don't lead to more job applicants.
Your ultimate goal is to attract the right people to apply for your open positions.
Craft a video that speaks to your target candidate directly, and make it easy for them to apply. Include a clickable call-to-action directing candidates straight to your company website.
Here are some tips about what to include in a recruitment video:
Pros:
Cons:
Recruitment videos are effective if they cater to the right potential employees. Given that you can reach a larger audience with recruitment videos, it also increases your chance of having more recruitment options.
If you're looking for a way to create great recruitment videos, you don't have to look any further. Offeo is here to help!
With Offeo, you can create unique content in less than 3 minutes. It comes with a well-endowed gallery of 3M+ Shutterstock images/footage.
You can use this simple and powerful tool to create the best recruitment videos. It has an intuitive interface, so you do not need design or video editing knowledge. Just select a plan and customize it easily with our editor.
Offeo allows you to choose from thousands of products, images, and templates to customize your video in just a few clicks.
In addition, it offers multiple editing options, including image stabilization, background removal, one-click animation, and more.
Recruitment videos are one of the best ways to introduce the work environment or the company culture to potential recruits.
There are a few things to keep in mind while making a recruitment video, and by doing so, you can find the best suitable recruit for your company's job openings.
We hope this article adds to your knowledge and inspires you to create engaging, attractive, and enthusiastic recruitment videos. If you need any help in creating videos, you know where to look. Offeo is always ready to help!
.jpeg)
