It is no secret that videos are today's most popular form of content consumption.

96% of consumers increased their online video consumption in 2020, and 90% of viewers desired to see more videos from brands and companies. By 2022, the average person will spend 100 minutes each day watching online videos.

Video content has become an indispensable component of any company's marketing strategy.

Therefore, we have compiled this collection of key video marketing statistics to help you include videos in your marketing strategy this year.

100 Marketing Statistics

Editor's Choice: Top Video Marketing Statistics

These are our most fascinating and latest video marketing statistics:

1. 86% of companies use video marketing. (Refer to Wyzowl)
2. In the last five years, people have seen more videos on average, up by over 249%. (Wistia)
3. Online video traffic will increase by 15x by 2022 to exceed 82% of all consumer internet traffic (Cisco).
4. In 2020, 83.3% of US internet users accessed digital video content. (Statista)
5. Additionally, 79% of respondents claim that watching a video persuaded them to purchase or download software. Using one of the 3000+ ready-to-use video templates on OFFEO, you can create videos for your brand in a matter of minutes.
6. 92% of digital video viewers send videos to friends and family. Compared to text and images combined, social video content receives 12x more shares (Small Biz Trends, 2016 – updated 2022).
7. 93% of video marketers say that it is an essential component of their marketing strategy. Meanwhile, 87% of video marketers are satisfied with the ROI of their video marketing efforts on different social media platforms. (HubSpot)

Video Consumption Statistics and Usage Trends

8. In the last 30 days, more video footage has been uploaded than major US television networks have produced over the previous 30 years (WordStream).
9. By 2022, downloading and streaming videos will account for 82% of all internet traffic worldwide. (Cisco).
10. Watching videos makes up one-third of all online activity (WordStream).
11. 85% of internet users in the US consume video content online (Statista).
12. Users browse websites with videos more frequently, 88% more often. (Social Media Week).
13. On average, people watch 16 hours of video every week (Wyzowl).
14. Compared to television, 6 out of 10 people prefer consuming video content (Think with Google).
15. In 2022, the average person will view 100 minutes of online video daily (Zenith Media)
16. On average, Internet users watched 6 hours and 48 minutes of online video per week in 2019. (Limelight)
17. Compared to women, men watch web videos for 40% longer (WordStream)
18. All age categories have witnessed an increase in online video consumption over the past five years, but adults over 46 have seen the most growth (Limelight)
19. Mobile devices are used to view more than 75% of all videos (eMarketer)
20. 75% of viewers prefer to watch videos horizontally, while only 25% prefer to watch them vertically (Social Media Week).
21. 87% of videos linked to business are still watched on desktops (Vidyard).

22. The most popular videos are those under two minutes in duration. After 2 minutes, there is a sharp decline in video engagement. However, there are virtually any engagement declines if your video is extensive and viewers stick with it through the 6-minute mark. (Wistia)
23. Only 25% of viewers finish viewing a video that is 20 minutes or longer, while 52% of viewers watch a video from beginning to end (Vidyard).
24. You must make videos designed for silent viewing because 92% of consumers watch videos with the sound off, and 50% rely on captions. (Publicis & Verizon)
25. Interactive video completion rates are 90%. (Social Media Week)
26. Personalized videos have a 35% higher chance of keeping viewers than non-personalized ones (HubSpot).
27. Online video adverts are ignored by 65% of viewers (CNBC, 2017).
28. Videos under 90 seconds in length have a 50% retention rate (HubSpot).
29. The most popular time to watch online videos in the US is Wednesdays between 7 and 11 AM. (HubSpot).
30. Worldwide, 56% of all videos created last year were under 2 minutes in length (HubSpot).
31. Only the top 5% of videos, on average, keep 77% of viewers until the very end (HubSpot).

Video Marketing Statistics for Social Media

Before delving deep into the specific video data for each platform, let us first take a look at some general social media video statistics:

32. Social media video posts receive 48% more views than other content. (The Marketing Helpline).
33. On social media, 73% of users prefer to watch entertaining videos (HubSpot).
34. Vlogs are used by 16% of social video viewers to do product research (Global Web Index, 2018).
35. Live video is used by 17% of businesses as a component of their social media marketing strategy (HubSpot)
36. The most used platform for sharing videos among marketers is YouTube (88%), followed by Facebook (76%), LinkedIn (66%), and Instagram (65%). (Oberlo)

YouTube Video Marketing Statistics

37. YouTube is cited as the preferred channel for watching videos by 65% of viewers (Limelight)
38. 8 out of 10 YouTube results for videos are included in 62% of all Google universal searches (Searchmetrics, 2018)
39. On YouTube, there are 38 million channels that are now active, of which content producers run 15 million, and 22,000 have more than one million followers. (Tubics)
40. As of 2019, 500 hours of video are uploaded to YouTube every minute. (Statista)

41. Every day, people spend an average of 17 minutes and 31 seconds on YouTube (Alexa).
42. Mobile YouTube videos reach more 18 to 19-year-olds than any television network globally. (Consider using Google).
43. In 2020, the number of YouTube daily live streaming increased by 45%. (YouTube Trends).
44. 40% of consumers worldwide claimed to have bought things they had found on YouTube (Think with Google, 2018).
45. 50% of video marketers post video content for YouTube (PPC Hero, 2019).
46. Compared to people watching television, YouTube mobile viewers pay 2X much attention to what they watch. Additionally, 7 out of 10 consumers watch videos on their phones with the orientation set to horizontal. (Consider using Google).
47. After Netflix, YouTube is the second most popular video sharing platform for millennials to watch online videos. (HootSuite).

Facebook Video Marketing Statistics

48. Facebook counts more than 8 billion video views daily (TechCrunch, 2015).
49. Video content made up 15% of all Facebook content in 2020. (Social Insider).
50. Facebook accounts with more than 100,000 followers have 71% more video content (Social Insider).
51. Live broadcasts only make up 12% of Facebook videos. Nevertheless, they receive twice as much engagement as pre-recorded videos (Social Insider).

52. Compared to uploaded videos, Facebook users watch live videos for three times longer (Ever Increasing Circle & Hubspot).
53. Each month, Facebook has around 500 million active video marketers (Ever Increasing Circle & Hubspot).
54. On Facebook, video posts receive the most organic engagement (Ever Increasing Circle & Hubspot).
55. Facebook has the highest rate of consumer engagement with branded video content, with 49% compared to any other social media site (Ever Increasing Circle & Hubspot).
56. Visitors to Facebook's video platform total 75 million. Every day, watch for an average of 20 minutes (Ad Week).
57. On Facebook, 85% of videos are viewed silently (American Press Institute)

LinkedIn Video Marketing Statistics

58. On LinkedIn, video pieces are shared 20x more frequently than other types of content (LinkedIn).
59. Since 80% of videos on LinkedIn are seen without sound, those made with text or captions are more likely to be watched through to the end (LinkedIn).
60. On LinkedIn, 30-90 second videos perform well (LinkedIn).
61. Unlike published videos, brands receive 24x as many comments and 7x as many reactions on LinkedIn live streams (LinkedIn).
62. 68% of video marketers plan to use LinkedIn in their video marketing strategy (Wyzowl).

Instagram Video Marketing Statistics

63. Since June 2017, 80% of Instagram users have spent more time watching videos (Instagram).
64. 60% of Instagram Stories videos are viewed with sound on (Instagram).
65. Instagram video posts get twice as much engagement as other posts (Search Engine Journal).
66. Instagram Stories’ viewership can increase by 83% when stickers are used. (Facebook).
67. Short video is the most engaging social media content, according to 66% of users. (Sprout Social).

68. 30% of Instagram users claim to have purchased a product after finding it on the platform (YotPo).
69. 7 out of 10 users reported using the swipe-up feature to view links on brand Instagram Stories (Mention).

Twitter Video Marketing Statistics

70. Every day, 2 billion people view videos on Twitter (Twitter)
71. Mobile devices account for 90% of Twitter video views, and 45% of users want to see more celebrity videos (Twitter).
72. Promoted tweets with videos reduce cost per engagement by more than 50%. (Twitter)
73. Compared to tweets without videos, tweets with videos receive 10x higher interaction (Twitter).
74. Compared to traditional video advertising, video website cards on Twitter have a 2x higher clickthrough rate and a more than 60% increase in user retention (Twitter).

TikTok Video Marketing Statistics

75. Over 800 million people use TikTok regularly worldwide (Datareportal).
76. Every day in 2018, more than 1 billion videos were seen (Influencer Marketing Hub).
77. Americans use TikTok on average for 46 minutes daily, which translates to 37 billion monthly video views (Ad Age)
78. TikTok is used by 68% of users to watch other people's videos and 55% of users to upload their own videos (Global Web Index)

79. Only one in ten marketers have experimented with TikTok video marketing. 66% of them claim to have had success (Wyzowl).
80. The brand takeover commercials on TikTok have a daily impression guarantee of 5 million, and only a few advertisers are allowed to use this format daily (Ad Age).

Snapchat Video Marketing Statistics

81. Daily video views on Snapchat exceed 10 billion (Social Media Week)
82. 50% of the 12% of marketers who use Snapchat as a channel report success on this platform (Social Media Week)
83. When hanging out with pals, 34% of respondents use Snapchat more frequently than other social media. (Social Shepherd)
84. Snapchat has 332 million daily active users as of the first quarter of 2022. (Social Shepherd)
85. A daily average of more than 5 billion snaps are created, according to Snapchat. (Social Shepherd)
86. Snapchat's users in the US gave it a score of 70 for customer satisfaction. (Social Shepherd)
87. The most frequent Snapchat user demographic in the US is between the ages of 15 and 25, which accounts for 48% of all users (Social Shepherd).

Video Marketing Statistics for Marketers and Businesses

The moment is here to create video content. And no, you need not be an expert to get started. These video marketing stats show how widespread video marketing is and how it has no intention of declining any time soon.

Over 3 Billion Internet Users Watched Videos in 2020

Over 3 billion internet users watched streamed or downloaded video at least once per month in 2020, according to statistics gathered by Statista. 

This number is anticipated to rise yearly, reaching around 3.5 billion by 2023. In 2020, there were over 244.4 million video watchers in the U.S. alone.

92% of People Worldwide Watch Online Videos

Online videos had a 92% audience reach among internet users worldwide in 2021, according to a survey. During this time, music videos, comedies, and viral videos, as well as a tutorial or how-to films, were the most widely seen forms of videos.

In 2021, music videos, comedy, viral videos, tutorials, how-to videos, and other genres were among the most popular online videos.

By 2022, Video Will Account for 82% Oo All Internet Traffic Worldwide

Cisco predicts that in 2022, either video streaming or video downloads will account for 82% of the global internet traffic, demonstrating the prevalence of video content.

Product Videos Have Become Popular Among B2B Businesses

Product videos were the most widely produced content for B2B businesses in 2020.

Sharing information about your company and its products may be a powerful tool for boosting sales. The use of explainer videos and how-to videos was also widespread. Global B2B marketers produced training videos in 47% of cases, while 41% worked on social media ads.

These vital video marketing statistics demonstrate its usefulness, yet many marketers still struggle to create video content. Statista ran a survey with a group of content marketers headquartered in the US actively creating videos. The results of that survey are as follows:

88. According to 48% of respondents, their business is not making the most of its video resources.
89. Another issue, according to 43%, was a lack of in-house expertise, such as filming and editing videos.
90. Additionally, 40% of respondents cited a need for more funding for video production as their top obstacle to using video for marketing.

Video Marketing ROI Statistics

Usually, the ROI or return on investment decides whether or not video marketing is profitable.

As with anything in business, you want to ensure that the content you put out there produces results, such as traffic, engagement, and conversions.

Here are some ROI figures for video marketing that show the outcomes that others have attained:

91. 64% of consumers buy products after watching a brand’s video. (Tubular Insights, 2017)
92. More video content from video marketers is wanted by 54% of consumers (HubSpot)
93. On social media, 45% of customers want to see more live videos from brands (Sprout Social)
94. 87% of video marketers say video gives them a high return on investment, 83% claim that video aids in lead creation, and 87% claim that video has increased traffic to their website (Wyzowl)

95. 80% of video marketers say video has directly boosted sales, and In 2020, 95% of video marketers intend to maintain or raise their video spending (Wyzowl)
96. The average annual growth in marketing budgets for digital video is 25%. (IAB)
97. Because they were more certain of the ROI on videos, 18% of marketers started using video as part of their marketing plan in 2019. (Wyzowl)

Video Marketing Costs Statistics

There is no denying that you will need to invest some cash upfront to get started with video marketing.

If you are going to record using something other than your smartphone, you should invest money in equipment like a camera and microphone.

The price of editing software or whether you will be hiring an editor is another consideration. Depending on how much you decide to spend, these costs will change.

However, if you intend to run video marketing, you might be interested in seeing how much it will cost to launch a campaign.

The following video marketing statistics can indicate what to anticipate, albeit this will vary depending on the advertisement style and your industry:

98. 60% of content marketers plan to increase their video budget for 2022, 
99. In the United States, spending on video ads was projected to reach $55.34 billion in 2021.
100. The Average Cost-Per-View for YouTube Ads is $0.01 to $0.030.

Video Marketing for Business Statistics

Let's look at a few video marketing statistics for businesses that show why using video is a smart decision for any company. 

Even though investing in video marketing demands time and money from companies and businesses, the returns are likely to be great.

101. When making purchases, 73% of consumers say that a brand's social media presence has affected them. (Animoto)
102. 96% of people use explainer videos to learn about a product or service. (Wyzowl)
103. 71% of B2B marketers use video marketing, compared to 66% of B2C marketers. (Content Marketing Institute)

FAQs: Video Marketing Statistics

What percentage of marketing is video?

More than half of all internet traffic is now video. As more companies invest in creating high-quality video content, this trend is only predicted to increase because about 92% of sellers still value developing video as a marketing plan for their website.

How effective are marketing videos?

Videos are a highly effective marketing tool. They are absorbing, and you can easily share them online, and, easy to consume. 

How much more effective is video advertising?

Video ads have become one of the most efficient ways to reach a large audience in the internet era. According to a ComScore study, video commercials are 55% more successful than conventional banner ads.

Are Instagram Reels more effective than video posts?

The Instagram reel, a relatively new tool, receives more interactions than regular video posts and has a much greater engagement rate than any other feature on the platform. Because of this, Instagram has extended the publishing period to 90 seconds.

Is video marketing a good strategy to follow?

Most definitely. If you have yet to start creating videos or investing in video marketing, you better start soon. 

According to the latest video marketing statistics, 86% of marketing professionals embrace video as a marketing tool. It is estimated that online videos account for over 82% of global internet traffic.

How can I drive organic traffic to the website with videos?

The video marketing industry is always looking for quality content, and this content can drive organic traffic to your website. You only need to concentrate on your content strategy and the goal of your video. 

Which video platform is better, TikTok, or YouTube?

Depending on your needs, there is no one correct answer. Although millions of people use TikTok and Youtube as prominent video marketing platforms, their usability differs. 

Conclusion: Video Marketing Statistics

The number of marketing professionals incorporating video into their campaigns has significantly increased over the past few years. The most recent statistics also indicate that video will account for an even more significant portion of all web traffic, making it a crucial component of every digital marketing campaign.

Using video has several advantages in modern times, including the potential to increase sales and lead generation, boost website traffic, and more. You may also use video to engage customers effectively and promote your business in a fun way.

Research is crucial, as it is in all forms of marketing. Discovering more about your target audience is vital to develop an effective marketing strategy for your company.