With the rise of remote work and dispersed teams in today's world, it's no surprise that we require new modes of communication in the workplace.
While email was previously the primary communication channel, plain text messages, and emails are no longer sufficient.
For important announcements everyone needs to see, a video is a much more effective way to engage and motivate team members than written content.
Plus, creating your own announcement video is easier than you think. This article will guide you through producing and sharing attention-grabbing video announcements step-by-step.
It's time to face the facts: email just isn't cutting it anymore. Despite your best efforts, your staff members simply aren't reading your emails.
But don't worry; there's a solution — video announcements.
According to The Washington Post, the average person will spend over 47,000 hours of their life composing and reading work emails.
And with only 37% of employees reading internal emails, it's clear that we need to find a more effective way to communicate.
With video announcements, you can capture your team's attention and ensure that everyone is up to date on the latest news, updates, and regulations.
This is especially important now that more and more people are working remotely. So why not create your own announcements? It might be the solution you've been looking for.
Without a doubt, face-to-face communication is the most effective. Before email and texting, this was how people communicated with one another.
It is the best method to ensure that our messages are understood clearly and are clear in translation.
And for precisely this reason, video is preferable to text.
Because of its narrative framework and captivating graphics, video helps team members understand and remember new knowledge better than printed materials or email.
Leaders in internal communications and HR both benefit significantly from the on-demand aspect of the video.
This is how it works:
Text messaging leaves much to be desired, and because it requires so much reading, team members frequently lack the time or energy to comprehend the message fully.
When watching a message on video, viewers retain 95% of it, compared to only 10% when reading it in text, claims WordStream.
Email creation is time-consuming. It takes time to write memos. Summarizing your message into a video template is more straightforward and produces a valuable resource that can be viewed repeatedly.
Your team may construct and produce a video that offers a clear and concise message on-demand rather than having to prepare and repeat the same messages to each department.
Even if you are separated by distance, sending a video gives your team the impression that you are physically present.
A simple announcement video place you in front of your audience, something that a presentation and blog posts with just plain text cannot do.
How often have you emailed your business only to find alarming response rates?
We wager there are too many to count.
Video is useful. It not only completes the task, but it does so better than any other available media.
Gallup knows that motivated workers generate better business results regardless of industry, company size, or nationality in prosperous and challenging economic times.
The video encourages employees to be more engaged with company goals and efforts because it has higher response rates than email and other internal team communication methods, which increases productivity.
Let's get it right out of the gate: a text-based email cannot provide the same sense of inclusion or value as a video.
Consider the emails, texts, and social media posts you have made today:
Unfortunately, despite your extra effort, the study indicates that:
The good news is that video can transform these messages into a more intimate, relatable, and powerful medium. Learn how in the section after this one.
Things shift. When they do, inform the team members.
To show improvements, start with a template, add your message, and distribute it among your team.
Make sure your videos are brief, straightforward, and focused. You will be good if you keep them to one minute and cover one subject per video.
Are you planning a party at the office? Or how about a team-building exercise? Is it time for employee development this year? Use this format to announce all of your significant corporate events.
It must be 1 minute or less in length and consist of the following:
With the help of an editable video template, inform team members that they will be taking the day or afternoon off.
Adjust the text to the occasion, add your colors, and add your company's logo.
After that, you can share it with relevant team members.
The announcement must consist of the following:
Use a short video to introduce your new software or application to everyone.
Then, you can send it to the team after making the necessary text, color, and graphic changes to reflect the tool.
Include the following information:
For your newest award recipients, spread out the red carpet. Share your video with the entire team after customizing the text, colors, and animations.
Do not forget the following details:
Create a video to honor your accomplishments as glittering as the prize you received.
Change the text to announce your win and the colors to match your brand. To say "thank you" for their effort, share with everyone who contributed to the prize.
Here are the details:
Create excitement for your upcoming guest speaker using a short and entertaining video. Share the text with invitees after making text, color, and image changes to reflect the speaker.
Add the following information:
Use an engaging video to invite teams and make your next company-wide meeting or All Hands more exciting.
Adjust the text, colors, and motion images to better convey your message before distributing it to the team.
Furthermore, you can try adding the following details:
With a little more flair, share weekly updates or let your staff know when the next meeting is. Send the team the video after customizing the video content, colors, and logo to reflect your company's identity.
Do not forget the important details about your weekly updates:
Utilize a short and engaging video to keep everyone informed and greet your new hire with aesthetics. Consider including a photo of the newest team member and change the text to reflect it.
Keep a duplicate handy in case the team expands once more in the future. Consider also adding these details:
Here are a few tips for creating high-quality, compelling, and successful video announcements.
Make sure that every aspect of your video is clear and understandable. An announcement video's purpose is to inform and hook viewers about something while keeping their attention throughout.
Less should therefore be more. Now customize a catchy video using your original ideas.
Just include the essential details, such as the specifics of the accomplishment you are honoring or the time, date, and place of a forthcoming all-hands meeting.
To keep viewers' interest throughout your video, capture them in the first 5 to 10 seconds.
Think about what you are saying, why it matters, and what workers should do after that.
Smaller details run the risk of confusing your audience and detracting from your primary point.
Remember: Keep it simple but informative.
Stay under two minutes. Any longer than this, your viewers can become distracted and find it difficult to take in all the information in the video.
Use high-quality and relevant images to improve the viewer experience.
Images effectively convey your message, so remember to upload them along with videos for a more engaging and informative announcement.
When team members watch your announcement video, what should they do? RSVP? Complete a survey? Check your email?
The call-to-action you put at the end of your video should be specific and state what you want viewers to do after watching it.
No video among those that have gone viral is produced without considering visual cues. In other words, these videos incorporate both still images and moving picture segments.
After referencing such masterpieces, you can now appreciate the significance of images and videos. Take inspiration from such superb works when creating your video.
A video with just images or snippets is insufficient as viewers will need text as a supporting explanation to understand your message.
To minimize misunderstandings, it is best to provide sentences that will help viewers in understanding you.
Texts can enhance visual content as well.
Consider how uninteresting it is for people to watch videos without background music. They might skip over your video and go straight to the next one, especially if it does not meet their expectations. Thus, music and videos are inseparable.
These are some of the most frequent announcements made by organizations and companies:
Keep announcements concise and relevant to your audience. Include important details like the event's date, time, location, or reason. Consider a video with visuals for better engagement.
Video announcements are among the best ways to motivate and inspire employees and company team members.
To keep your video announcements on-topic, select a video maker offering hundreds of customizable templates, video sequences, and workplace-focused animations.
Video making is simple because of a collaborative workflow and features that handle your editing.
You may record a first-person video, add a voiceover, or include a clickable call to action. Share your finished video announcement across all platforms with a single, trackable URL.