In the past few years, video marketing has gone from a novel idea to a mainstay. In fact, it’s been shown that people prefer to watch videos rather than read posts or articles. So, if you want your business to be seen and heard, then video is the way to go. Video marketing can reach your audience better than any other form of marketing. The medium has developed over the years, and one thing is for sure: there are many ways to stand out. As more people watch videos online each year, you may be worried about your platform getting lost in the mix. It’s also a great way to build and strengthen relationships with current customers. And, it has the power to help you find new ones.
Video marketing has seen so many video trends lately and if you want to go ahead in the right direction of video marketing then leverage these trends. Keeping a track of these trends will let you decide between what is working for your audience and what is not. Identify the best trends and align them with your video content strategy so that you get the best results. But, you don't have to worry about the trends as we are here to help you go through and check what works for you. Let's get started.
Engagement is key in gaining and retaining customers. Being able to connect with them through live webinars, Q&A sessions, product demos, and more allows for a deeper level of interaction between the brand and the customer. These methods allow you to speak directly with your audience and create a personal connection that helps retain customers.
The year 2020 witnessed a huge growth in the number of live streams and people all over the world were able to connect with each other. Brands developed a human connection with the audience and more people joined in live streams. Live videos are very convenient and accessible. Along with it, Live videos provide a very nice approach to the ways industries are functioning.
PR Newswire in 2020 predicted that US consumers will have an average of 9.5 video streaming apps installed on their phones by the year 2021. This is so becoming true as we are seeing the same happen. In today's date where there is no dearth of video options having a live video stream on your social media platform will make you stand out.
In addition to this, the audience also makes an effort to be a part of the live streaming and understand things better because the live stream will disappear after 24 hours. If your audience is more receptive due to live videos use them more and more as it is definitely going to be a game-changer in your marketing strategy. people can have a peek into the daily lives of celebrities, behind-the-scenes into some event, or simply a one-on-one interaction with the audience. As this happens in real-time people love live content. Live streaming events can be a great way to hook viewers to the screen and increase the chances of them being your prospective customers.
Asking people questions and making an effort to answer those in the live streaming session can enhance trust and build credibility. A lot of companies use live streaming platforms to create brand awareness by organizing webinars, tutorials, Q&A sessions, product demonstrations, and other forms of engaging video content. Many businesses sponsor influencers on social media platforms to promote their products during a live stream. Take an example of Facebook, where the watch time for live videos is three times longer as compared to regular ones.
Another added advantage of this is how it is cheaper and easier than hosting an event or show. Adding a bit of presentation and preparation before the live streaming will give you better results than recorded videos. A lot of influencers and companies from the music and beauty industry are interacting with the audience using live video. this helps people to believe more in you and give you more returns in the future.
Therefore, think of including live videos in your marketing strategy and get the ball rolling in top video trends.
Using videos without sound can be a great way to portray what you want to say. Animations and subtitles, captions can do the talking for you. A lot of people play soundless videos while they are traveling or are in public places as this will not embarrass them. Facebook and Instagram are two social media platforms where soundless videos were introduced and people loved them. If anyone wants to play the video they can just tap on the video whenever they want to.
A lot of brands also started creating content that does not rely on audio instead uses visual elements that can communicate the message clearly. More than 75% of online videos are watched on mobile devices.
Video marketing that does not rely on audio will be able to reach a wider audience because the language will not be the barrier. This way your brand reaches a global scale and also gives you more advantages in terms of SEO. This further makes it more accessible. To add to that using subtitles increases video viewing by 40%. So, rather than wanting your audience's undivided attention, it is better to join their ongoing media experience where they can multitask and also accept your brand's message.
In 2021, the biggest video marketing trend is shoppable videos. These videos allow consumers to buy products right on the spot. They include a button leading viewers to a store where they can complete a purchase. This content is mostly used on social media and has become one of the biggest marketplaces on the web. Every company needs this type of video in 2021. Shoppable videos will definitely make the numbers increase, so it is better you start it for your brand too. Facebook and Instagram mostly use these types of videos. Shoppable videos are a great way to boost conversions especially when everyone is concentrating on making ads.
Each video can contain multiple numbers of products that are displayed and all you have to do is click and shop directly without having to leave the website. The tags along with the products on the screen will drive sales for you by grabbing their attention.
As the attention span of audiences is decreasing creating short videos will help in retaining their attention and also convey the brand message. the first few seconds are very crucial in grabbing the audience's attention. therefore give it your best shot at the beginning of the video so that people will be attracted to it. Grabbing their attention early on will give you better results. A concise and engaging video will make your video stand out in the sea of other videos that people are constantly seeing on social media and other websites. in your next video marketing campaign make sure you focus on short-form, engaging, and fast-paced videos that are full of energy so that the audience will follow your message and also remember it.
One trend that you need to factor into your video marketing strategy is the increased use of mobile videos. Facebook and Instagram stories allow you to display short clips for a specific period of time, while IGTV and YouTube will show longer videos. You can create explainer videos where you show how your product or service works or live Q&As with your audience. So many businesses these days are creating mobile-friendly videos because of the growth in apps that make video editing and resizing easy. using an intro and outro maker can help you to make the beginning and ending great that will also keep the audience hooked to watch the videos. Adding subtitles in mobile videos is also important as the maximum number of videos consumed these days is through mobile videos. The vertical video has become really popular among people and can be used in a way that will create an impression on potential customers.
By humanizing the videos we mean to make them more connectible and personal. Building a connection with the customers can be done when you show people what goes behind the brand. When people meet the people behind the brand and look at processes that are involved in the company then they can relate more to it. Getting raw content out there will let people feel like they are a part of the brand. vlogs are a great way to do that. They help people build personal trust with the brand and connect more. People love to watch the personal lives, routines, and habits of the people behind the brand. Vlogs portray your company as more approachable and familiar.
Platforms like Facebook and Instagram can be saturated with content. As a brand, you will need to create large amounts of video content for these platforms to keep up with the demand. The best way to maximize your investment is by cross-promoting your content on multiple platforms. this is a video trend that is going to reach a wider target audience and maximize your efforts. If you’re a brand, you can create a long-form promotional video and post it on YouTube and your website. Video transcripts can be created to share elsewhere. Vertical videos, images, memes, and other short-form content can be chopped from such a video for sharing on social media pages. Adding links to related videos will get more people to watch your video. Cross-promotion is beneficial as it gives you higher viewing rates and a larger audience. There might be people who do not follow you on all social media platforms and it will be convenient for them and it increases your chance of more people following you.
A key trend which many companies need to look into is user-generated content. User-generated content is a key component in marketing strategies, and video content is no exception to this. Video UGC will be a top video marketing trend in 2021 due to its ability to attract users and keep them engaged with the product. It also does a much better job of converting users into sales than most other forms of content. User-generated content is all about what your customers think of your business, and if you're not harnessing this enthusiasm for your products and services yet, you should be. User-generated content is increasingly important for travel and health and beauty businesses, but it's something that all content creators should try to use in their video marketing strategies in 2021.
As technology advances, video trends come and go but one that is here to stay is the 360-degree video trend. Videos can be used to showcase the products and services and with technological advancements, immersive ways to introduce products are in trend. Everybody wants to try out something new. These 360-degree video experiences allow you to explore a scene from every angle possible. 360-degree videos may be a new trend in the field of marketing, but their use is becoming increasingly popular. 360-degree videos provide a more exciting experience for consumers by allowing them to see things from all angles. In addition, they can help brands earn customers‘ loyalty because 98% of consumers prefer this format over others. One of the most important benefits of 360-degree videos is that they let your audience control what they see on screen. They are highly engaging because viewers have to be actively involved in viewing them. In a way, they give customers a chance to “demo” your product before buying it. it is most beneficial for businesses dealing in real estate, travel, and retail. This fun and engaging video type is going to give you a higher return on investment too.
The variety of devices, social networks, and streaming platforms requires advertisers and content creators to segment their video formats. Social networks and streaming platforms demand different formats. In order to create content that is easy to use on these platforms, advertisers and content creators segment their video into at least 3 common types: horizontal, vertical, and square. The segmented video format is going to give online videos the deserved attention they seek.
One of the biggest video marketing trends is to add to stories. Though initially started by Snapchat, this was also beneficial for platforms like Instagram. This should be a part of the content marketing strategy as it is a great way to highlight your latest products. Stories guarantee greater engagement and due to their personal nature can help more people dig deeper into it. Over 80% of Instagram users post stories every day. The clickthrough rates have seen a rise due to products getting featured in stories. Include stories in your content strategies and see how it flourishes your brand. Adding stories with videos as compared to static images is considered engaging content and leaves a lasting impression on the audience.
Ask yourself a question. Do I really need fancy equipment to shoot amazing video content? No, not necessarily. Putting more focus on the substance of the video is considered one of the most effective ways to get results for your social video. Innovation in video production is a constant. New technologies are introduced every year, from cinemagraphs to 4K videos and hyper-lapses. However, as these tools continue to become more complex and expensive, businesses need not invest in them right away. In fact, the trend towards simple video production will likely continue as more businesses will consider releasing more videos that benefit them. Companies create videos using just Smartphones and digital cameras that can do the work for you. Utilizing the same money to invest in the content will give you better ranks in search results.
Simply offering good services and quality products is not sufficient to establish a loyal customer base. What you also need is to provide them with unique and tech-forward experiences. Using AR and VR technologies users can have an immersive experience and brands should make an effort to engage with the customers in a better way. Interactive videos have been tried out by many big brands that have been successful in doing so. The best part of interactive videos is that they are interesting and informative at the same time for both customers and leads alike. This is among the on-demand content that can leave behind regular educational videos and informative videos.
We see a lot of people trying to block out ads from their pages and you do not want to be one of them who is interested to stuff products into the audience. However, if you try to make video content that will help users learn about a particular subject then it can establish your reputation. This is among the video trends which aims to educate people and not sell the product. If you provide good value to the audience then they will start treating you as a leader in that niche. An interesting and educative video will lead to more click-throughs and also increase your credibility. People will feel that there is much more to your brand than just products and services.
The number of OTT service users has been increasing leaps and bounds lately. More people are getting interested in OTT and using OTT devices and subscriptions. Utilizing these platforms for video marketing campaigns will give you better exposure. OTT content is watched on many devices starting from smartphones, TVs to game consoles and streaming boxes. therefore consider making videos that can adapt to all these devices and play on each of them. SEO is very important when you go OTT, as most of these leverage algorithms. Therefore use highly targeted content for OTT platforms. This video trend is going to go a long way.
So, this was an overview of video trends that you must know to reach the right target audience and make the best out of your digital marketing strategy. Reach more customers than before by using our Intro Maker that makes your video come alive and leaves an impression of the brand. Select from our templates without having to worry about any design skills as our software is super easy to use and creates your video in minutes. Customize according to your taste and make a splash. Go get started!
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