24 Best Tips for Making Videos Look Professional

February 3, 2023

Video is an essential medium for businesses and individuals. It can attract new customers, increase brand awareness and help you reach your target audience. 

36% of marketers say that their company's video marketing efforts aim to increase brand awareness and reach new audiences.

If you have yet to try video marketing, this is the best time for your business. This article has collected some of the best tips for making videos look professional.

Plan Ahead for Your Video

Before taking action, it's vital to ensure that your project will turn out as planned. You must make sure you have a plan before shooting your videos. Here are some things to consider when you plan your video:

Set a Goal

One of the first steps in planning a video is setting a goal. You need to know what your video is about.

You can get a pen and paper and start writing the answers to these questions. 

  • What do you want from your video? 
  • What message does it need to convey? 
  • How does it need to look? 
  • What do you want to accomplish with this video? 
  • Who is your video for? 
  • What kind of tone do you want your video to follow? 

These are all questions that you should answer before starting any video-making project. These questions will offer clarity, and you can set achievable goals. 

Identify Your Target Audience

Once you've set your goals, it's time to decide who your target audience will be. 

You may have written down some specific people or organizations that would be interested in what you're doing. You can create a buyer persona to understand your target audience better. 

Before you start filming, take some time to think about the type of person who will watch your video. 

For example:

  •  What type of content would be most attractive and engaging for a software company aiming to reach business owners? 
  • What kind of content can help them make informed decisions about their business?
  • Is it a how-to guide? 
  • A sales pitch? 

Maybe it's both! 

Once you know what type of information your viewers seek, you can create a more compelling message.

Your target audience will determine the tone, the content, the script, and every little detail of your videos. So, take your time to create a detailed customer persona before moving ahead. 

Research Your Topic

One way to increase engagement with your videos is by researching your topic thoroughly. 

The more information you have when creating your video, the more likely people will stick around and watch it all the way through (and possibly share or link back to it).

You can always use Google search or Youtube if you want ideas on video topics. Here are some tips to help you. 

  • Use a set of target keywords that represent your brand. 
  • Use these keywords to do your research. For example, if you want to create videos on cryptocurrency, you can type "crypto" in a Youtube search and see the list of suggestions that pop up. 
  • You can also use Keywords everywhere, TubeBuddy, and Ahrefs to find effective keywords for your brand. 

Other than that, before you create a video, take some time to research the topic of your video. 

You can do this by reading articles online or looking up information on YouTube channels related to what you want to create. 

You may also want to reach out to experts willing to share their knowledge. 

Choose the Right Video Type

Many different types of videos can be used for various purposes — from infographics and short explainers to vlogs and podcasts. 

Choosing the right type for your video is important if it's going to be successful. 

The first thing to remember is that there are different types of videos. The most common ones include the following:

  • Slideshows: These are slides with text, images, and video that play in sequence.
  • Introduction videos: Short videos that introduce your product or service, such as a company's history or mission.
  • Testimonials: Short videos featuring customers who can talk about why they love your product or service.
  • Tech demos: Short videos demonstrating how to use your product/services.
  • Animated videos: These videos use animation to send your message across. 
  • How-to videos: These kinds of videos are similar to tutorials, teaching viewers how to do something.
  • Listicles: These videos contain articles like "Top 10 smartphones of 2022". 
  • Unboxing and Product reviews: These videos include showing viewers how a specific product works and sharing whether it is worth buying. 

You can make many types of videos that aren't mentioned here. However, choose the type of video you want to make before creating videos. 

Pick the Right Location

When choosing a location for your video shoot, try to choose one that's familiar and comfortable for you and your team members. 

You'll need a place where we can set up lights, cameras, and other equipment required for filming, so make sure it's easy for everyone to get around during the shoot. 

A good location will also have enough space to avoid tripping each other while walking through the area (i.e., no small spaces).

Write a Good Script

A good script will help you get the most out of your video and make it easier to edit. 

The script should include an introduction, body, and conclusion. 

You can also include dialogue and scenes and any background information that you think is relevant.

It would be better if you could create a storyboard for your videos. It is a sequential graphic representation of how your video is supposed to look. 

Storyboard and script can help you visualize how you want your videos to look. 

The script for your video is the most important part of the process. You will have nothing to work with if you don't have a script. 

Use a High-Quality Camera

To make your videos look professional, you'll need a good camera. You can either use your phone camera or look for a professional one.

Phone Camera

Perfect for travel, phone cameras are great for capturing video. But they're not ideal for shooting videos people will view on a computer or TV. 

And if you want to edit your footage on an iPhone or iPad, it won't give you a polished look you want. 

Professional Camera

Buy a professional camera instead of using your phone's built-in camera to make your videos look professional. 

You can find all sorts of cameras on Amazon or eBay, which are usually very affordable. 

Once again, if you have a high-end smartphone and no budget, don't waste your money on an expensive camera because most smartphones have cameras that are just as good as any other professional camera out there today!

Here is a list of the 9 Best cameras you can use. 

Keep Your Editing Simple

The first thing you need to do when making a video is to keep the editing simple. Adding many effects and filters makes it easy to get distracted, but that can make the final video look amateurish.

If you're going to edit a video, then it's best not to use too many effects and transitions. You want the focus of your video to be on what you need to sell your product or service. 

Besides, too much processing can cause problems with playback on different devices, so try to keep things simple.

Make Sure You Have Enough Lighting

A good rule of thumb for any photography is natural lighting. You can either leverage natural lighting or use studio lighting if you are shooting indoors 

Natural Lighting

Natural lighting makes for better photos and videos because it allows for more light and shadow creation, creating more depth in an image or scene. 

Make sure that plenty of natural light comes into your shoot location so that you don't have any shadows or dark areas where people can't see clearly what's being filmed (or photographed). 

Try using reflective surfaces such as mirrors. The best time to shoot for natural lightning is during the golden hour(afternoon). You can shoot just before the sun goes down to get soft and natural lighting. 

Studio Lighting

Studio lighting is vital in creating a professional atmosphere for your videos. 

Many people use studio lights for their videos because they give off much better light than natural light, which helps make everything look more crisp and clear when viewed on screen. 

Here are some of the critical equipment you need to have for studio lighting-

  • Reflectors
  • Fluorescent lights
  • Rim lights
  • Softbox
  • LED lights

You can get creative with your lighting and take inspiration from Pinterest or Instagram. If you do not have the budget, you can always rent the equipment rather than buy it. 

Prioritize Crisp, Clear Audio Quality

The most important aspect of a video is its audio quality. A poor audio track distracts viewers and makes them lose interest in the video much faster than they would otherwise have.

So make sure all your audio tracks are clear and easy to understand. 

If necessary, clean up any background noise in the recording so the viewers can hear every word clearly without distortion or interference.

Use good editing software, and you should use an external mic. It gives you better audio quality than the in-built mic in your camera. 

You can use audio cleaning software like Audacity or Wavosaur to reduce noise and improve your video. 

Add Subtitles

Adding subtitles to your video is a great way to improve its accessibility. 

Not only will this allow people who don't speak English to understand what you're saying, but it may also be helpful for viewers who are learning English as a second language.

TIP: You can switch on "Automatic captions" for your Youtube videos if you do not want to add the subtitle files manually. 

Use a Clean Background

The background of your video is arguably the most important element for making it look professional and polished. 

  • A distracting or busy background can make your video hard to watch, so keep your background simple and clean.
  • You want your video to look like you shot it in a professional studio, so remember how the lighting looks from different angles before shooting it. That means no textured background. 
  • A good tip for this is to set up a white background behind you so that it doesn't distract from whatever else is happening in the shot. 
  • Remove any unnecessary objects from the background screen. 
  • This will also help reduce glare issues caused by reflections off shiny surfaces such as chrome or glassware.

Use Motion Graphics and Motion Transitions

Another way to make your videos look more professional is by adding some simple animation effects or transitions between scenes or clips within the video itself. 

Motion graphics are great for adding animation to your video, but they can be challenging to do yourself. 

If you're not an expert at creating professional animations with Adobe After Effects, use Offeo or hire a motion graphics specialist to create short animated videos. 

However, if you're looking for more advanced tools, check out tools like After Effects or Premiere Pro. 

Learn more: How you can create your animations easily 

Add Background Music to Enhance Your Message

Background music is a great way to add ambiance and create emotion in your video. 

While you don't need to invest in expensive music rights, it can help if you want people to listen longer and think about your message more deeply. 

If you don't have the budget for custom music, consider using royalty-free tracks instead.

You can get royalty-free on Youtube audio library, Audioblocks, Sound Cloud, and many other sites. 

Use High-Quality Stock Media (If Needed)

With less budget and resources, it's better to use stock media instead of building your own. 

Stock media is high-quality footage that you can use in any video project. These stock media include images, music, and other things that make your videos look like professionals took them.

You can use websites like Pexels, Pixabay, and VidEzzy, to get free stock media. 

Polish Your Intro

The intro is a great place to start your video. Your viewers will only watch your video if they like how it starts. 

Choose an excellent way to begin your video, and ensure you have enough space on the screen to make your intro look professional. 

Your intro should be short and sweet. 

The most important thing about your introduction is you should let your viewers know what value your video will offer so they keep watching. 

Choose a Good Video Editing Program

Most video editing programs are easy enough for anyone, but not all will do exactly what you want them to do.

If you're new to editing, we recommend trying something like iMovie or Windows Movie Maker before diving into more complicated programs like Adobe Premiere Pro or Final Cut Pro X (both excellent).

There are free video editing tools like Canva, but they have similar templates and filters, which can make all your videos look similar. 

Suppose you want to create more professional-looking videos. In that case, you need an excellent video-editing program like OFFEO. 

Avoid Using Shaky Footage

Many people use shaky footage in their videos because it looks cool and gives them an edgy vibe (which is what most people want). 

However, this can make the video appear amateurish and unprofessional, so only use it if you want your videos to look cheap!

Footage that is shaky or shaky enough to look like it's moving will cause your viewers to become uncomfortable with the video and may even turn them off completely. 

You can use a tripod to set your camera while shooting. It will help your videos look better and more grounded. 

If you are recording on the go(like motorbiking or swimming), you can use GoPro cameras which give you better stability while moving. 

Improve Your Video Composition

The first step is to understand how your content should look. There are lots of composition rules, but in general, you want your main subject (or subjects) in the center of the frame, with other elements off-center. 

You need to understand the rule of thirds to improve your video composition. 

The Rule of Thirds

Image Credit

The second step is understanding how composition works concerning thirds — those imaginary lines used in painting and photography that divide space into three equal parts along the horizon line and two vertical lines (the top and bottom).

Your subject should be along the lines when they intersect. If you're shooting a film, this might mean showing the sun or moon in the background; if you're shooting a slideshow, it could be a person's face or body in the middle of the screen.

Just make sure your video composition helps you to focus on your subject. 

Film in Small Segments

If you're producing a video for social media, your content needs to be short enough to share quickly. 

That's why it's important not to overdo it when you're filming — shoot only the most critical elements of your story and keep it moving by cutting between shots and adding brief transitional segments between topics. 

Try shooting the entire thing in segments to ensure you capture all the critical information. 

You can shoot one video segment, take a break, then shoot another. It not only makes your videos look professional, but it also makes editing easier.  

Nail Your Camera Presence

A good camera presence will help make your video more professional looking. 

Whether facing the camera or having a different subject, you need to make sure the subject is comfortable with the camera. 

Make sure to smile while shooting and make eye contact with your audience as often as possible. 

This will help people feel like they're getting to know you or in the same room. 

It also helps if you have a friendly but professional background that makes the video feel more personal and less like you shot it on a stage. 

Shoot From a Variety of Angles

Whenever possible, shoot from different angles. This will give you more options when editing your video and help you stand out from your competitors.

The more angles you have in your video, the more likely someone will want to watch it repeatedly. It's a great way to get creative with your videos. 

End With a CTA

If you want people to follow through with their purchase, end every video with a call-to-action (CTA). 

This can be anything from an email signup box or social media sharing buttons. 

Think of it like an ending tagline at the end of your blog post — it's there to help drive engagement and conversions.

For example, if you're creating an eCommerce site and want people to buy something from it, then use a CTA like "Get 10% off when you spend $100" when showing off your promotions page – this will encourage people who are watching your video to go through with their purchase! 

Promote Your Videos

The best way to get your videos seen is by marketing videos. You need to be able to tell people you have a fantastic video and how they can watch it. 

However, this is not always easy, as many people need help knowing where to start. Here are some ways to promote your videos:

Social Media platforms

One of the best ways to promote yourself and your videos is through social media channels like Facebook, Twitter, Instagram, and Pinterest.

Although these sites aren't for everyone, if you have a large following, they can be great ways of getting people interested in your content. 

If you want to join these networks, you must understand how each platform works before you start posting content on them so that they don't become too overwhelming for you.

Groups and Forums

If you have a large online community, consider creating groups or forums to discuss relevant topics related to your business or industry. 

This helps build credibility with new customers and allows you to interact with people who may be interested in purchasing from you in the future. 

You can also use these groups to effectively market your products/ videos since many people regularly visit these forums for information about specific products or businesses. 

Email Marketing

Email marketing is a great way to promote your videos and other content that you produce in your business. 

Use email marketing to send out newsletters, important announcements, and even special offers on products and services that interest your customers. 

You can also use it as an additional channel for promoting your videos and other content.

You can use emails to promote new products or services and video updates from time to time.

FAQs: Tips for Making Videos Look Professional

What makes a video successful?

A successful video is not just watched but also shared. It's one that people want to share with their friends and family. An effective way to make your videos more shareable is by making them look professional.

How do you make a video visually appealing?

If you want your videos to look professional, use high-quality images and footage. 

Ensure your images are clear and sharp and your video clips are adequately framed and edited.

How can you make your videos look professional?

Here are some of the best tips for making videos look professional: Use a good camera, Get close to your subject and nail the video composition, Use appropriate lighting conditions and background colors, and Avoid shaky hands while filming videos. 

What important elements should be kept in mind while making a video?

The crucial elements you need to remember while making a video are the video's length, script, content, format, sound, lighting, editing, and captions. 

Conclusion: Tips for Making Videos Look Professional

Making videos look professional requires an understanding of the critical elements. You need a good camera, proper lighting and background colors, close-ups to capture details, and editing techniques to create an effortless video flow.

Additionally, keep in mind the length, script, content format, and sound when planning your video. Finally, use captions for accessibility purposes, and avoid shaky hands when recording footage. 

Videos have the power to impress your audience and win them over. But to make a lasting impact on your viewers, you must create professional-looking videos. 

With these tips in mind, you can create engaging and professional-looking videos.

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