34 Tips for Creating Great Marketing Videos (+7 Real-Life Examples)

March 14, 2023

One thing is clear from all the buzz about TikTok and Reels, the popularity of services like Netflix and Amazon Prime, and YouTube's steady growth: video is one of the most popular forms of content consumption in the modern world.

Because of this, videos are a vital medium for businesses to use to inform their audience, advertise their goods or services, and boost revenue. 80% of video marketers claim that it has increased their direct sales.

In this post, we'll show you some of the best video marketing strategies to help you plan your videos and get better results. Whether you're new to video marketing or want to improve your existing efforts, these tips will help you succeed.

We will also give examples of videos you can make and brands doing them correctly, so keep reading through this article!

Tips for Creating Captivating Marketing Videos

Video marketing is a powerful tool for promoting your brand, product, or service. The key to success is reaching, attracting, and educating your target audience, converting them into paying customers. 

The impact of video marketing is reflected in recent data: a Wyzowl poll showed that since 2018, internet video consumption has nearly doubled, making video marketing a buzzword in the industry. 

87% of marketers claim that video increases traffic and provides a favorable return on investment (ROI).

96% of marketers think videos improve users' comprehension of goods or services. Additionally, 90% claim that video has assisted them in generating leads.

All of these significant figures provide compelling evidence for the usage of videos in marketing campaigns for businesses. Even clients like watching videos to understand more about brands, products, and companies. 

91% of those polled claimed they would like to see more online videos from brands in 2023 to learn more about goods and services.

In conclusion, using videos to reach, inform, and entertain your audience may greatly aid in developing a trustworthy brand reputation and accelerating business growth.

Define Your Target Audience

Consider your target audience before producing any videos. What is the purpose of the video? And how will you define success for yourself?

Determining your purpose is a crucial first step since it will dictate the type of video you make, the video content, who it is for, and where you post it.

Knowing where your video sits in the marketing funnel can help you define its purpose:

  • Awareness stage: Do you want to create videos to showcase your company, service, or goods to more people, spark their curiosity, and increase brand awareness? If so, explainer videos, brand or business culture videos, and snackable social videos might be the solution.
  • Consideration stage: Is your goal to position yourself as an authority or to inform target customers of your product or service's different features and advantages and encourage them to purchase? Then think about making how-to videos, detailed explainers, and product demos.
  • Decision stage: Do you want to persuade customers on the fence to buy by using a video? Case studies, social evidence, customer testimonial videos, or customized videos may be a wise choice.

Choose the Right Video Platforms

Before you begin developing video content, consider the channel where you want to upload it and proceed with that in mind to optimize your videos for success.

For instance, you might create a testimonial video for your site or landing page. In such an instance, you would want to keep it brief—ideally, less than 2 minutes—to communicate key points while keeping your audience's attention and preventing them from drifting away.

Your target audience's preferences and where they hang out will significantly impact your chosen channels. So, to maximize your return on investment, you should generate video content and run video advertisements on Facebook rather than TikTok if your target demographic is there more frequently.

The kind of video you are producing will also affect your channel. For thorough instructional and explainer videos, for example, head to YouTube. Meanwhile, Instagram and Facebook may be more effective platforms for short and snackable listicle videos than the former.

Repurposing your videos is another great idea, but you should make them specifically for one channel so that you can arrange the video content accordingly.

Create an Attention-Grabbing Title

First impressions matter a lot. In addition to the thumbnail, your YouTube titles are among the first things potential viewers will see—the words you use in a title need to attract someone's attention and pique their interest. 

You need much traffic to your title to appear first in the landing page's search results. Similarly, your video's title should be enticing and attention-grabbing to draw viewers in. 

Additionally, by including pertinent keywords in the title, viewers are more likely to find the video when searching for the subject online.

Maintain a High Production Quality

Most viewers demand a television-like viewing experience for every online video they view. 

Understandably, as video becomes more commonplace, we expect it all to be of the same production quality, whether it be a show on our television screens, a social media video, or a YouTube ad. That implies that the caliber of your video marketing efforts must also be on point.

Production value should be a priority for marketing videos your company will use for a long time, such as explainer and product videos. Of course, the production quality is not as important in some situations, such as when shooting personalized one-is-to-one sales videos or for less polished social media platforms like TikTok.

Your company's message could be lost entirely if your video marketing content does not provide an excellent viewing experience, and you could not be seen as legitimate or deserving of attention.

Your video's sound, editing, and overall quality are comparable to your website's user interface (UI). To be taken seriously, they must effectively communicate your message and provide a satisfying user or viewer experience. 

Viewers will stop tuning in if they do not, and you can miss out on a conversion.

Be Entertaining

Consumers consciously choose videos over other forms of marketing content because they are instructive, enjoyable, and motivating. Video works well as a storyteller. 

Using video marketing to advertise your business can bring your brand to life and capture the viewer's attention. Movement is more effective in attracting the eyes than static images, making communicating your story and marketing your brand easier.

You can talk to your audience, encourage them, and relate to them through video content. Good storytelling relies on empathy, so humanizing your brand and appealing to your audience's emotions is essential.

By doing so, they will feel more comfortable and have greater trust in your brand.

Video marketing can translate rich information if your buyers can hear about your brand in a conversational tone of voice, in addition to how pictures help you establish credibility. And with high-quality audio, it entertains viewers much more effectively than writing. 

To keep your audience's interest, use entertaining video marketing to interact with them. Video elicits a wide range of emotions in viewers, including laughter, tears, anger, and learning; this will keep them glued to the screen.

Get a Little Bit Risqué!

While having too much explicit content is unlikely to improve your company's credibility significantly, having the appropriate amount can increase video views as long as it is not excessive.

Putting a touch of risqué to your content will quickly get the attention of most viewers. It tickles their curiosity and makes them want to watch and finish the video.

Although not all viewers are attracted to sensual content, having a little risqué in your content will make it even more clickable. It does not directly add value to the credibility of your business, but it surely does add entertainment value to your content.

A reminder to be careful not to overdo it. You must be able to distinguish into which content you will incorporate carefully. 

Suppose you can master the proper balance between facts and the use of sensuality in your content. In that case, you can use this as a video marketing edge that makes your content entertaining and exciting for your audience.

Make it Mobile-Friendly

Marketing videos need to be mobile-friendly because more and more people are utilizing mobile devices to access the internet. In fact, YouTube claims that yearly growth in mobile video consumption is 100% and ever-increasing! 

Especially now that everything is slowly returning to normal, people go to work and run their errands outdoors. Few people have time to scroll on social media through their computers.

Some even rarely have the time to face and scroll through their computer.

People use their mobile devices to check online updates on trains, in the parking lot, and even on office breaks. Only limited to very little time is allotted to watch advertisements and marketing videos.

If your marketing videos are not mobile-friendly, they will not get as much engagement and interaction from your audience. The convenience of using smartphones to connect and interact is integral to brand recognition and your company's growth. Mobile devices make video marketing easy to digest and more relatable.

People are only a few clicks away from watching your marketing video, while you are also a few clicks away from turning them into paying customers.

Therefore, marketing videos must be available for download and viewing on mobile devices.

Think About SEO

Are you aware that Google actually indexes YouTube videos? That's right; the almighty search engine loves video content! That's why it's essential to have an effective video marketing plan that includes Search Engine Optimization (SEO).

To maximize your SEO value, it's vital to ensure that your videos have well-written titles and descriptions that are optimized with relevant keywords.

By taking this step, you can increase your chances of appearing multiple times in search results when someone searches for your brand or a specific product in your catalog.

And that's not all! You can also optimize your videos by using keywords in the descriptions. But why stop there? Including shortened links with calls to action in your videos is a great way to drive traffic to your website or a landing page with a special promotion.

You can also use YouTube's tagging feature, which classifies your videos based on similarity and assesses their relevancy. When people watch content similar to your video, this will help it show up as an associated video.

Focus on the Mission and Less on the Product

Instead of focusing solely on the product and its benefits, channeling the video's message toward the end goal is often more effective. For example, some brands have gained recognition for their expertise in producing emotionally compelling and relatable viral videos that prioritize their goal over their specific products.

It can quickly become trivial and boring if you only explain your product's technical details and basic features in a video. To create engaging videos, it's crucial to make them relatable to your target audience.

For example, if your brand focuses on beauty and wellness, you should showcase how your product can help people improve their lives.

This approach doesn't directly invite viewers to purchase but builds trust by demonstrating the real advantages of your product or service.

By having a mission and demonstrating how your brand, product, or service can positively impact people's lives, you humanize your business and appeal to your audience's emotions.

This connection can resonate with viewers by showing that your brand understands their daily struggles and can offer solutions.

Include Your URL in the Video

An effective video marketing strategy for your business to gain brand awareness and drive visitors to your website using a video is to include your website link in your marketing videos.

Including your website or landing page in your videos will help viewers know your brand deeper and explore your products and services. Inserting links can also make their purchase more straightforward and more convenient. 

It is vital to keep your videos short, engaging, and entertaining. Brand features, products, and services need more time to explain and understood thoroughly.

That is why taking your clients to your website is important, where they can further explore what you offer. 

Your website is essential for showcasing your credibility and reliability to potential clients. Including previous client reviews on your site can give new viewers a reference point and help establish trust.

To further enhance your online presence, you must include reviews and ratings on your website to vouch for your brand and business. Additionally, including a link to your site in your videos can improve the viewer's purchase journey.

For example, if you introduce a new product in your video, including a link on your website can make payment and checkout processes easier for viewers.

By including website links in your videos, you can encourage engagement both in the marketing video and on your website, leading to a higher conversion rate.

Educate Your Audience

As a digital marketing user, educating viewers is one of the most efficient ways to perform effective video marketing. Videos that include suggestions, recommendations, instructions, and other educational content are frequently more effective than promotional videos.

Ask yourself: "what does my audience get from watching my brand videos?" and then answer this question with a practical answer. Of course, your audience must have learned some life lessons from your videos.

Educational videos are often the best approach when creating compelling videos for product demos, instructional content, service explanations, or company culture.

By educating your audience, you can increase engagement while also establishing your authority in the industry. Viewers who see your videos' expertise and creativity are more likely to become paying customers.

To create engaging educational content, it's important to balance being informative and entertaining. Additionally, it's crucial to ensure that all the facts presented in the video are backed up by research and reliable sources.

Make the Video More Atmospheric with Music

Any video, including tutorials and advertisements, can be made more interesting by adding music.

Check to see if you can add catchy music to your video as you edit it. If your video contains talking, you can turn down the music and use it as background noise to ensure the audio is crystal clear.

If the video ad is brief and voiceless, you might use an uplifting sound to captivate and thrill viewers.

A few options are available if you need music for your video. Although you can hire a composer to write an original song for your video or marketing campaign, most video marketing uses music available without charge.

You can use royalty-free songs in your videos, but you must purchase them at a single flat rate. In the future, you will not have to worry about paying further licensing costs or royalties because royalty-free music charged at flat rates are available for one-time purchase but lifetime access and ownership. 

But if you are on a tight budget, these three websites—YouTube, Pond5, and PremiumBeat—all provide access to free music.

Take Viewers Behind the Scenes

Customers enjoy getting near brands, and video marketing provides the ideal chance to invite clients into the "natural surroundings" of your company.

Filming behind-the-scenes takes your viewers beyond the screen. It gives them a chance to have an idea of what it is like to work with your brand and company. 

Videos beyond what is shown on their screen introduce them to a more authentic version of your company. They see you interacting in real life and make your personality known to them. 

When showcasing behind-the-scenes footage of your company, it's vital to keep things genuine and natural. Avoid trying to orchestrate how your company appears behind the scenes; instead, let your authenticity shine through.

In addition to providing an authentic glimpse into your operations, You can use behind-the-scenes footage to introduce your audience to the unsung heroes behind your brand's success.

Whether you're showcasing video marketing campaign preparations, product shoots, or corporate meetings, sharing these moments with your viewers can demonstrate the effort you're putting in to provide the best products and services possible.

Make Sure It's Consistent with Your Branding

Suppose building brand awareness is one of your objectives for using video marketing. In that case, you should ensure that each of your videos has a recognizable aesthetic so that viewers will immediately know they are from you.

Shooting all of your videos in the exact location or with the same background can be helpful, but using your branding components consistently throughout your videos is more crucial. 

  • Include your logo in your video to familiarize and establish brand recognition with the audience.
  • Include the same break between your introduction and the major portion of the video, like a logo reveal.
  • Use brand colors in your video, such as on-screen text.
  • Be consistent with the colors, text font, size, and photos you use in your thumbnails.
  • Ensure that your brand's tone and voice are present in every video.

Ahrefs is an accurate illustration of all the ideas mentioned above. Sam Oh is featured in most of their YouTube videos, so viewers quickly recognize him as one of their brand personalities when they see him on screen. 

You can also tell by watching a few videos that they use simple language and an ordinary speaking style while having a conversational tone.

Additionally, they use the same logo reveal, position their logo in the same location, and text in every video that uses their brand colors.

Because you will use a standardized process for every video, it is an excellent approach to establish consistency, brand recognition, and ease of editing.

Keep Videos Short and Sweet

The length of the most popular social media videos varies by platform. Even though some strategies require a lengthier video, try to video shoot yours in a way that will make it simple to cut it up into more manageable chunks.

Your video marketing will benefit from more traffic and interaction as a result.

Another pattern for your marketing videos is the "problem, teaser, and solution" format, which is very effective for short videos.

To grab their attention and make them feel like they have come to the proper place:

  1. Begin your video with a problem that your target audience is now experiencing.
  2. Tell them there is a solution to the issue and that you can assist them in finding one, which will serve as the teaser.
  3. Provide them with that resolution.

When producing such a video, a comprehensive understanding of the issue you are attempting to resolve is essential. The solution should also be presented as approachable so that viewers may begin putting it into practice. 

Combine interactive elements, text, and music to make the video easier to understand and follow.

Use Effective Call-To-Actions

Include a Call-To-Action (CTA) in every video to point interested viewers toward the next step you want them to take.

Your CTA can invite viewers to do many things, such as visit your website, register for an event, buy a product or service, like your video, or leave a remark.

Your CTA does not have to be placed after your video. You can put it in the following three critical positions:

  • Pre-roll: Before the main content of your video begins, you can announce your CTA at the beginning of the clip.
  • Mid-roll: To reach viewers when they are most attentive, include a CTA between your video clips.
  • Post-roll: The most typical placement; you can include a CTA at the end of your video to ensure you capture all of the viewers' attention and you can make them understand the whole essence of the content.

Tell a Story

Videos that overtly advertise your company, its goods, or its services will likely repel viewers and fail to accomplish their intended purpose. Contrarily, telling a story about your product is a great way to draw viewers in and keep them watching your video.

The purpose of narrative in marketing videos is to demonstrate how your good or service fits into your customers' daily lives.

Its purpose is to let the audience imagine what using your product or service would be like and how it could get them from point A to point B in every life circumstance.

There is little room for storytelling in instructional videos like how-tos because it is crucial to keep them simple. But you may increase the impact of your brand videos or advertisements by developing a narrative around your product. 

It will help your video's message get over without appearing overly promotional.

Make Sure the Introduction Stands Out

Most viewers' attention spans these days are estimated to be about 8 seconds, and will skip your video if they are not interested in what they watch. To ensure that your introduction stands out, it's vital to grab the viewer's attention right from the start.

In light of this, the video's introduction must be motivating, enjoyable, and educational to draw viewers in and persuade them to watch the entire thing.

One effective way to do this is by using a hook, such as a thought-provoking question or a surprising statistic.

Measure Results for Continuous Improvement

You must grasp and assess the efficacy of your video marketing strategies to develop successful video marketing campaigns. Many platforms that host videos also offer analytics, which can help you gauge how well your videos are doing.

You can use these analytics to examine statistics like the frequency of video playback and the proportion of site visitors that pressed the play button.

Additionally, you may incorporate your videos on your website and use Google Analytics to track the traffic. It will enable your videos to provide the same level of insight as the rest of the content on your website.

In marketing, video has rapidly acquired popularity, which is likely to continue for a while.

Include Tutorial Videos

Want to describe the function of your products?

You may provide content that demonstrates how to use them through video marketing. Before purchasing, potential customers can watch your videos if they have questions about your goods or services.

For instance, customers can browse internet reviews and video demonstrations of popular brands to purchase a new hiking backpack.

They can compare the characteristics more effectively and select the finest backpack for their intended purpose.

You can alleviate customers' worries through tutorials and demonstrations, which boosts their confidence in buying a particular good or service.

More site visitors will become happy customers as a result of this.

Use a Professional Voice

An inexperienced speaker, whose lack of expertise in speaking on camera is evident, will always appear even worse in a business video that requires clear and professional speaking.

In light of this, it could be a good idea to have an employee accustomed to speaking in front of the camera record the video, or you might even consider hiring a professional.

Pose Questions

Asking viewers questions will help engage them in your video and spark dialogue. Post the questions and the viewers' responses in the comment box beneath the video.

Posing questions shows that you value your viewers' suggestions and concerns. Having a conversation with the viewers makes them feel seen and valued.

Ask thought-provoking and relatable questions. As your viewers about their struggles and give them possible solutions. You can also ask for their preference and sentiments on your new product release or what you can improve to serve them better.

Questions are important to capture the attention and interest of your viewers. Make it worth their while!

Build Hype Around the Launch of the Video

Promote the launching date of your video on your website, blog, and social media platforms to create buzz before releasing it.

Hyping the launch of your video will encourage the audience to have something exciting to look forward to. Releasing your video teaser with a new product or service is best.

Teaser videos also tickle your viewers' curiosity, making them invested in waiting for what you will release. With that, you must be creative in hyping the initial launch of your product or service.

The challenge here is to make your video exciting and creative. Make your marketing video worth the wait and the hype to avoid disappointing your viewers, who are your potential customers.

Establishing Shots

Establishing shots is one of the most important images you must have. The viewer can see the whole scenario with these wide pictures. These work well at the start of a scene or video. These shots are a b-roll.

When using a b-roll, ensuring each segment advances the narrative is crucial. Make a shot list with more b-roll ideas than you anticipate using, and check them off as you add them to your recording.

Include a variety of shots from various perspectives and distances when gathering the b-roll.

Provide Some Humor

Since you cannot be sure your audience will get the joke or find it funny, using humor can be challenging.

But if you plan it carefully, you may include some subtly humorous elements in your video to lighten the tone, pique viewers' interest if it had waned, and win them over to your business.

The goal is for your brand personality and voice to come through in the videos you produce.

You can also develop meme videos to make your instructional postings fun for your audience while remaining pertinent to your subject and delivering value.

Create Videos Around Your Audience's Pain Points

This tip focuses on how to produce videos, more specifically, how to select topics.

Making videos about fascinating and relevant topics for your audience is essential for successful video marketing; otherwise, it will be like throwing spaghetti at a wall and hoping it sticks.

Asking your present clients about their problems and what brought them to you will help you develop topics for your videos.

Additionally, if you run a blog, you can also look at the articles or themes that receive the most visitors; these are the subjects that your audience is curious to learn more about. 

You may also observe what your rivals do by browsing their websites and social media accounts to see how they use videos. It can help you decide what types of videos to make and how to integrate your products or services into them.

Record Extra Footage for Jump Cuts

Your producer is responsible for getting a ton of b-roll so your editor never runs out. We discussed recording your script in manageable chunks in the section on getting the talent ready.

If the editor combines these clips, the subject's hands and face might abruptly change between clips. It is known as a jump cut.

You can use an additional b-roll to cover these jump cuts, giving your video a more organic appearance and vibe. Shooting with two cameras is another technique for hiding jump cuts. This video marketing strategy can be helpful if you tap an interview without a script.

Plan Your Shot List and Get Used to Your Equipment

To ensure you cover every area of the plan, keep an inventory list and images you want to obtain before and throughout your video production.

Get those images before dismantling the set, for instance, if your marketing team needs photo stills from your video session for the blog. Your team will benefit more from your time and resources as a result of this.

When using a b-roll, making sure each segment advances the narrative is important. Make a shot list with more b-roll ideas than you anticipate using, and check them off as you add them to your recording.

Include a variety of shots from various perspectives and distances when gathering the b-roll.

Companies tend to avoid video marketing because of fear of new technology. However, learning to capture video does not have to be a daunting process.

It is okay if you do not belong to the video experts. Your smartphone is most likely an excellent, simple-to-use camera that you carry with you.

Video Marketing Tips for Video Editing and Post-production

After discussing the significant aspects of creating videos, we will move to editing and post-production. These will be the final polishing part of the process.

Make Sure Your Videos Are On-Brand

Brand videos are frequently produced as a part of a more significant marketing effort to highlight the company's goals, objectives, or goods and services.

Brand videos aim to build brand awareness for your business while captivating and attracting your target audience. Using uniform marketing video effects, music, logo, and colors for each video marketing campaign is essential.

View count—the number of times viewers have seen your video—helps you determine your branding is effective. It is also known as reach.

This measure is excellent for monitoring if you want to raise brand recognition. But it is crucial to remember that every video hosting platform measures a view differently.

Use Music to Make It Engaging

Music is a powerful tool that may change the tone and vibe of your video. You can improve a home project to the level of a polished piece of content with the correct music. 

The correct soundtrack and sound effects may captivate your audience, evoke feelings, and establish your editing aesthetic.

Let's review the process of adding music to your video marketing since multiple steps are involved.

  • Set a music budget and familiarize yourself with your region's copyright rules before you begin filming

Understanding copyright law can be challenging, mainly when working with digital information. 

Most music is not free. Videos may be removed and legal action taken against you if you use another artist's music without their consent or the appropriate licensing.

  • Determine the musical tastes of your intended audience.

Consider your audience as well as the overall atmosphere of your production. 

Others only need a few songs to combine the production, while some videos feel incomplete without them. Pay attention to similar-styled videos to see how other firms utilize music.

Are you looking for something that will resonate with a wide range of demographics, or are you aiming for a tiny group that will enjoy the newest hip-hop track? Are you writing a helpful instructional or a positive event summary? Make sure the music you select fits the audience's expectations.

  • Choose the music and sound effects you will require.

It would be best if you considered the goal of the song. Are you in need of background music or something more powerful? Will the video feature you speaking or narrating? If so, avoid letting the music distract from your message. Sometimes the music you do not even remember is the finest.

Decide if you want to add music to the intro and outro. You can use theme music for your content for the intro and outro. 

These are excellent options if your video does not require music throughout.

Add Text

After the long discussion about adding music, adding text to your video is another equally important step.

For your video, you should have a catchy header and description. The keywords in your title and description make it simpler for your viewers to find your video. 

Your description can be up to 5000 characters.

You may add closed captions to your videos on some platforms. You may generate captions that will increase accessibility for your video marketing using a variety of free captioning solutions.

You only need to select the language and upload your file when uploading your video. It is referred to as the transcript.

Decide Which Metrics You Want to Track and How You Will Measure Success

You must be able to identify the best measures to determine whether you have achieved your video goals after you finish the production process.

You can choose to use your preferred platform's stats by default. However, this may make it challenging to assess the long-term effectiveness of your video approach. Additionally, it may take time to determine the success of multichannel video strategies.

Alternatively, pick key performance indicators or KPIs that align with your video objectives. If you need help tracking your video marketing, looking for key performance indicators is a smart move to start.

Use Video Content Generated by Customers

Why not make your clients the focus of the video? People enjoy watching themselves in other people's videos. You can inspire them to take videos of their experiences utilizing your goods and services, and you can upload those films to your website and social media pages.

People are likely to share the films with their friends and family when they see themselves in them. Additionally, more people will see your brand in their newsfeeds whenever one of your films is shared.

Embed a Video on Landing Pages

When deciding where to display your marketing video, be strategic. According to statistics, including videos in landing pages can increase conversion rates by as much as 80%-86%.

With video predicted to account for more than 80% of all web traffic and 89% of customers stating that product videos assist them in making purchasing decisions, businesses must produce videos that connect with their audience and ultimately aid in the sale of their goods and services.

Successful Video Marketing Examples From Companies Doing It Right

Videos for brand promotion are more crucial than ever for businesses. To assist you in coming up with ideas for your own, we examined seven popular brand videos to see what makes them effective.

Welcome to Airbnb

Every business needs a brand video to help them become well-known, stick in people's minds, and appear excellent and credible. However, only some people strive to be interesting. The best thing you can do to make your brand memorable is to engage with your audience.

Airbnb is skilled at making promotional videos engaging viewers with its brand and fostering relationships between hosts and viewers.

The Airbnb team told a captivating story in this video that vividly depicts an Airbnb journey's wonderful moments. They demonstrate how you can use Airbnb to make yourself a home wherever you go by constructing a real-world, 85-square-meter platform.

Starbucks Coffee Perfection

With their brand marketing video script, Starbucks adopted a distinctive video marketing strategy of beginning the narrative at the conclusion. We all know how it will end: with a hot cup of superb coffee at our workplace. 

But what about the other steps of the process, which the majority of us have never considered? The long process of how Starbucks coffee beans are cultivated, sourced, roasted, and then prepared for consumption is depicted in this video. 

Starbucks increased brand passion and provided education and exposure to its brand while maintaining entertainment value because of its intelligent backtracking strategy.

Use this as motivation for your next marketing endeavor if you want to strengthen your relationship with your audience or win over new customers by establishing trust.

Aveeno Maxglow

This Aveeno advertisement uses various techniques to achieve success, including eye-catching product images. As it familiarizes viewers with the product while answering any questions they may have, the video describes the product and its advantages.

Depending on the audience, one individual in an advertisement might have much influence. 

Seeing a single individual in an ad could make it easier for your audience to relate to the video. This is because many people are accustomed to watching solo influencers on social media or solo streamers on YouTube.

Get Back Out There with Nurx

Compelling video content may help many contemporary healthcare businesses connect with their audience.

For those returning to the in-person dating scene after staying from home, Nurx, for instance, used the COVID-19 pandemic to create a realistic experience.

While keeping their target market in mind, they take advantage of this video to highlight a variety of goods and services, demonstrating that they have something for every member of their target market. 

Giving their audience a relatable experience will help potential buyers think of Nurx the next time they require one of their goods or services. You can do the same for your business, too!

Connected TV is the Future

Ryan Reynolds is in it, so that should be self-explanatory, but other things contribute to this video's success.

The first thing that draws the audience's attention in this video is a fascinating remark and an original picture. Who would not be intrigued by a robot watching TV while lounging on a couch?

It also speaks directly to its intended audience, including marketers and Connected TV professionals. Even though these individuals may already know about the market, the video script is written in clear terms that anyone interested in CTV may comprehend.

Stories of Better: Toyota

Toyota discovered a unique approach to telling its brand story by showcasing its well-known vehicles in a stunningly original visual manner. The finest thing you can do is display your items when they uphold the reputation of your business. 

There have been so many distinct models over the years, but "Toyota" is the word that unites them all. The video's creators cared to present the brand while charting its development from a traditional to a modern look.

The Story of Lyft

Another example that defies the explicit and implicit guidelines that marketing videos should not go longer than 60 seconds is The Story of Lyft.

Even though this video is longer than 3 minutes, viewers thoroughly appreciate watching it during that time as they learn the history of Lyft and what makes them so excellent.

The excellent design, vivid and contrasting colors, and seamless animation quality demonstrate how crucial it is to engage viewers visually in addition to emotionally engaging them with a compelling narrative. 

These two components are essential for producing fantastic content for marketing videos.

FAQs: Tips for Great Marketing Videos

How do I create an effective video marketing strategy?

An effective video marketing strategy has clear goals. Ensure your company's goals are clear, practical, and financially achievable.

How can I make sure my introduction stands out?

Begin with a nice hook to get your viewers' attention immediately. Be consistent with your energy and be conversational to encourage engagement.

What types of music should be used in videos to create an engaging atmosphere? 

Use energetic and lively music to make your video entertaining. Using entertaining music will create an atmosphere that encourages your audience to interact with your video.

What type of production quality is necessary for a good marketing video? 

A good marketing video requires consistently high production quality. It will help to keep high viewer engagement and turn the audience into paying customers.

How long should a marketing video typically be?

Ideally, a marketing video should last at most three minutes. But, if you can keep your audience's interest for more than three minutes, you can extend it as long as you do not compromise the quality of the entire video.

Conclusion: Tips for Great Marketing Videos

Videos are here to stay, and in the online world, they play a bigger and bigger part in connecting with your audience, fostering trust, and developing your brand.

Although video marketing can initially seem daunting, with enough skill and persistence, you can quickly create high-quality video content specific to your company.

Take a camera, start filming, and observe how your engagement improves. It is time to use video as a crucial component of your marketing plan.

Take things slowly and never stop learning. You never know how a fresh concept or strategy will assist you in reaching your goals.

Written By
Kim Pañares

Create Stunning Videos Easily

Skyrocket your video marketing efforts today

OFFEO Video Templates

Create stunning animated social media videos in afew clicks

Related articles