Tips & Tricks on how to make a Commercial Video

People tend to buy what they can remember, so when customers watch a commercial, it creates an impression in their minds and moulds their trust towards the brand in a positive way. A commercial conveys the exact message by the brand and motivates the viewers to purchase your service. Over half of the people watching a commercial have the possibility and tendency to buy the product. A good commercial can help the audience to know about it and this in turn helps them to make a right decision. Commercials that are primarily telecasted on electronic media have a better impact as compared to the print media. This is because it contains visuals, music, action and sound together which leave a very good impression on the viewers. Without further ado let us look into details about commercials.

How to make a 30 second Commercial?

Many business owners fail to understand that a commercial is the tool that would allow you to rake up your sales and that is why they don’t give it a thought to consider making an advertisement. It is the best marketing tool to take into consideration if you really want to earn a fortune out of your business. A commercial helps the viewers to know about the product and the service provided by the company. However, many new and start up companies do not consider it wise to invest so much in the advertisement. But, just to be clear you don’t really need a lot of money for that. With the advancement in technology, you can create a professional commercial video in a shorter time frame without involving an ad agency from the back of your home.

Things you need to consider while making a commercial:

1. Flaunt your products – Any business can run great if you exhibit your product’s qualities in front of an audience. You can showcase the best you have by doing this, and just see your revenues soaring up.
2. Fortify your business – An effective commercial can strengthen your business, because the ads reach more people and the more chances you have of people purchasing your product.
3. High impact – Advertisements leave a huge impact if made properly,they don’t take much time but can create a long lasting impact on the audience. The content of the ad and the creative nature is something which always attracts the viewers and they like the service you are providing.

In addition to the above three, you should also take into account the following things.

1. An Engaging Story – A story can tell how people are going to react to the advertisement. It helps to decide what is the fate of the product. The attraction of people towards it comes from the way it is presented, if the story in the ad is something that the audience can connect to then there is no doubt that they are definitely going to buy it. A good story resonates with the audience and they can identify through it. Raise a question about the problem, and develop your story around it, also give a solution about how the problem can be solved using it. This will help the viewer to see himself in it and go and get it.
2. An Interesting brand personality – A commercial should always depict who you are and what is your brand about. You make an ad but have no reflection on it relating to your service then it is all in vain. Instead of beating about the bush with unnecessary drama make it real and authentic. This will help your audience to understand what it really is and that will make it recognisable and memorable. While advertising, care should be taken to match the feel, look and tone the ad to who you are as a brand,which will increase people’s fascination for it.
3. An enthralling script – Firstly know who your audience is and create a script that will speak to them directly. From the starting to the end it should be precise and clear. Secondly, always write it by keeping your viewers in mind and look at it from their point of view and just run the story by them.

Always make the video, relevant and different, so when it ends the viewers feel a call to action and think of what to do next, whether to buy it or not. This increases the effectiveness of the video.

4. A strong edit – If there is anything that is not contributing to the goodwill of the video it is better that you cut it off. The story becomes stagnant because those videos are badly edited. It should be just long enough to get the story out else if the video is longer it won’t work. So, it is  advisable to only put that much which is appealing to the audience, not boring. An unnecessarily long video will make the audience disinterested.

How do you make a Commercial fast?

A lot of people are of the opinion that if you make a commercial it is going to take a lot of time from days to months. Yet there’s no need to worry as nowadays the time frame for a video to be made has reduced from 3 days to 3 hours due to free commercial makers apps.

Firstly, you need to have a theme, which should give the audience an overall brand and feel and should match the goals of the company. Secondly, add ingredients in the video that help it to be better. You can customise the colours, music, logo and by the use of this the correct emotion is conveyed. Thirdly, select any nice music, according to the mood and make it strong and driven.

How much do you need to Invest to make a Commercial?

Screenshot from Dalibor Truhlar “10 Best Super Bowl Commercials 2020″ from YouTube

Talking about television ads, normally $1500 to $150,000 is spent. But the cost is actually determined and dependent on you and your business. With many new businesses flourishing, ads have to be the best so that the viewers can get to decide easily what they want. A 30 second done by any agency can cost you around $1500 to $3500.

In NFL, super bowl commercials, you can’t imagine the cost behind it. In the year 2018 it was $5.20 million for super bowl commercial cost. Again the super bowl advertisers 2019 paid $5.25 million. But in the year 2020 the super bowl commercials cost has jumped to 5. 6 million for a 30 second duration. During the first super bowl the amount was only $37,500. When you decide to make a video like a TV commercial then you should have some money to make it happen. Yet, even if you don’t have the money to pay a director, you can create a commercial that is in budget and which will actually work. For making a professional commercial we think of the mood, clothes, actors, makeup, director, studio, that adds more money to the production.

But nowadays that cost has reduced. You are just a click away from making money out of it. Make sure you make the perfect video by crafting a story, in order to save money, use friends and family members as actors and plan the video accordingly. Then get rid of the content you didn’t like and it can be edited. Add some good music alongwith it to give a synergistic impact and make it more powerful. The music can be according to the motive behind the commercial which goes with it. This takes really less time when you use an app that can swiftly do all these things for you at once without you having to invest so much time, money and resources on making the advertisement. The quality of the video created by apps is again spot on and they fit your idea. A simple and easy way that can help you achieve your target.

Where can I make my own Commercial?

Instead of paying thousands of dollars for an effective TV or electronic ad you can create one perfectly sitting at your home in a couple of hours. You don’t have to be a professional to do that. For online marketing purposes it is considered best by many creators and brands to work in a way that gives them top class results. Youtube is a platform where we see a lot of ads coming up when we watch a video, but you like a few of them. Therefore, always try to create something compelling that can get people to immediately rush to purchase your product.

Video maker apps nowadays are equipped with so many features that your ad can be ready in a fraction of the time that you usually use. OFFEO Commercial Maker is one such site where you can do your work easily by sitting behind your phone without actually having to go somewhere.

You can follow the steps below to create an advertisement that covers all aspects of your concept and ideas to be used in it.

1. Log in to offeo with your ID and then select the commercial maker from the menu.
2. You can see the template option there, selecting it will lead you to the vast collection and then you must decide what template it should be based on your story.
3. Next, you can add information, text and logo to clear the idea behind it as a word that is written like a pick up line or the details will encourage the viewer.
4. Choose format and select the music, colours and length that will be in your work, based on the story of course. It should revolve around a well set theme. You always have the possibility to enhance and add richness to the advertisement by inserting clips and images.
5. You don’t need to learn animation and graphics because you have everything you need here in offeo,we offer high quality graphics and animation that can be designed according to your concept.
6. Once you are done with the creating and editing process you can save and export the video. Go ahead and publish it. Offeo.com helps you to create tailor made commercials in less time and resources. But you also need to think about some other things before you create an ad.

Tips to make a Successful Commercial

A successful ad has to be effective and resonating so that the audience remembers the ad and brand and also the message behind it. These 3 P’s might help you-

1. Proper Representation – Always try to showcase your content early without hiding it. Keep the pace of the video and display the logo (if any), the product, brand name and yes a tagline about it. If you want you ad to leave an impression, always make an original statement about your brand.
2. Perfect Story – A great story needs to be relevant and connects with the audience. It could be a happy one or emotional or even satirical. That what matters the most is it should engage the audience.
3. Prominent Signature character or theme – Setting a theme or character will strengthen the audience’s connection with your ad. A small ad of 30 seconds should have something that is remarkable according to your brand.

In addition to the above three we have some more ways to get people to like your product. For the desired outcome it is always crucial to have a solid, clear strategy before starting anything. For proper marketing your work should go hand in hand with strategy. Moreover the timing is important so the first 3 seconds is when people either lose or gain interest in the ad. This is a common mistake when people do commercials, thus make sure the starting is engaging. Also try to use a good voice over because history as speaks most of the videos get desired attention due to the voice over. Do not use excess of content which can overshadow the real message behind your brand. Give a single message clear and out.

Making a commercial doesn’t need a big production or experience, just the right resources and strategy and you are ready to rule!

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