15 Ways to Thank Your Customers in 2022

July 15, 2022

People love to feel appreciated, especially when it’s unexpected. And that makes thanking your customers for their business one of the easiest ways to make them smile and keep them coming back for more. 

A small thank you message goes a long way. It makes a buyer feel like a valued customer. 

If you want to stand out from your competitors and be a bolder, classier brand with authentic customer appreciation, you need to take the time to thank your customers. 

Why do thank you messages matter?

Sending a Thank you message to the customer is crucial in communication with customers. It can be of great value if you use it the right way. There are many reasons to write thank you messages. 

  • Customer appreciation: It makes your customers feel appreciated and important.
  • Strengthen customer relationship: By thanking your customers for their purchases, you strengthen the relationship between them and your brand.
  • Increased retention rate:  If you thank your customers, they will remember you as a brand that cares about what they think, also increase their retention rate. 
  • Repeat orders: Sending thank you notes may increase customers' chances of coming back and buying from you. 
  • Boost sales: The loyal customers will bring new customers and recommend your services/goods to others.
  • Build and expand customer base: Thank you messages are a prime example of best customer service. It helps with building a loyal customer base and increasing sales as well.

What to Think About When Writing a Business Thank-You Note or Appreciation Letter

You might think that thank you messages may seem pretty easy to write, but a bland thank you won’t win customers. 

You need to thank your customers in a uniquely fun but professional way. Here are some things you should pay attention to while writing a business thank you note-

  • Remember who you are addressing: The tone of the thank you note should match your brand voice. If you are a chic beauty brand, you can’t send a thank you that says, “Hey Yo! Thanks, man, for buying from us. Appreciate it”. It just doesn’t work. Instead, choose a more professional tone that emphasizes your brand voice. 
  • Make customers feel special: The thank you note should make customers feel valued. Instead, people would order customized t-shirts with hand-written thank you notes than order stuff on Amazon because customer experience matters. 
  • Refer to the future: If you want to see higher customer retention, you need to refer to the future. It could be something like “We hope to be of service to you in the future.” or “See you next time”. 
  • Concise thank you note: Do not stretch out the thank you message. Let it be clear and concise yet personal. 
  • Always write with love and positivity: You serve your customers; you should do so with positivity. Your message should lift their spirits and put a smile on their faces. 

15 ‘thank you for your business’ messages


There are many instances where you can thank your customers. You can thank them when they buy a product from you or give customer feedback. Here is a list of 15 thank you for your business messages that you can use-

For customers who buy from you 

  1. Thank you so much for buying from us. We are honored to be your business of choice. We hope you like the products. Once again, thank you!
  2. Thanks for shopping with us. We have sent an extra token of love that we hope you enjoy. Have a great day!
  3. Did we tell you how much we appreciate you? Thank you so much for giving us this chance. We hope you love the product. 

For customer feedback

  1. Thank you for keeping us informed about how best to serve your needs. Together, we can make this business a success. 
  2. Thanks for your feedback. We will look into the issue and resolve it quickly. Thank you for your patience.
  3. Thank you for contacting our customer service department. We hope we were able to help you with your needs.

Express gratitude

  1. Thank you for your continued support of our small business! We wouldn’t be where we are today without you.
  2. Thank you for the continued trust you have put in our brand. We look forward to an enjoyable business experience with you.
  3. We are pleased to find people we can always count on. Thank you for being one of our loyal and trusted clients. Thanks for being part of the tribe!

Thank returning customers

  1. We would like to thank you for doing business with our company yet again. We’re committed to providing you with the best service. 
  2. It was great serving you again. Thank you for the opportunity. We hope you like the goodies. Have a great day!
  3. We love seeing you here again. Thanks for being a loyal customer. To appreciate you we have sent you a coupon. It’s a small token of our appreciation for you.

Random thank you notes.

  1. We would like to thank you for taking the time to visit us. Thank you for your business, and have a great holiday season.
  2. Hey, Joe! Thank you for recommending our services to your friend. Here is your discount code. Happy shopping!
  3. We would like to take a moment to appreciate the trust and confidence you have in us sincerely. Thank you for being our no.1 supporter from day 1. 

How do I start to thank customers?

The thing is, there is no hard-and-fast rule for thanking. These small steps can make a big difference in building a relationship with the rest of your audience and consumers. 

Everyone wants to feel acknowledged, which can be made with the right choice of words. Thank you notes do the job, but you can also do other things to show customer appreciation. 

Provide customers with value-added content


This can be as simple as a newsletter or as complex as a free online course on a topic relevant to the product or service you provide. If you have a blog or newsletter, start providing useful content that offers value to your customers instead of just promoting your products and services.

For example, if you own a restaurant, include recipes in your newsletter or offer tips on healthy eating habits. Your customers will appreciate the information and look forward to hearing from you each month.

Include a thank you note with every order


Include a thank you note with every order. Most companies send invoices with their orders, but not many take the time to send a thank-you note along with it as well. 

A simple thank-you note will win the customer over. You can make it simple or customize it, but when you thank your customer for their order, they will appreciate that you took the time to do so.

Think of the individual as well as the group

If you have a one-on-one personal relationship with your customers, a quick handwritten note or a phone call will sometimes do. But, if thanking all of your customers isn’t feasible to do individually, then consider addressing them as a group. 

You can send out bulk emails through MailChimp and Constant Contact or post messages on social media networks like Facebook, Twitter, and Instagram.

Send a handwritten letter

How do you feel when you read a handwritten note from a friend? Happy, right?

When your customer gets the product in the mail and opens the package, they’ll love that you took the time and effort to write them a personal message on pretty stationery. 

It will make your customer feel appreciated and help you stand out from your competitors.

Throw a thank you event

You could even host an event where you throw in some freebies or discounts and invite everyone who’s helped make your business successful. 

But remember: If you do this, make sure it’s not just about getting people to buy more stuff, it's to show customers your gratitude. 

FAQs: Thank your customers

How do you say thank you to your customers?

You can thank your customers by writing a handwritten thank you note with each order, thank you a letter, thank you email, or appreciation posts on social media. 

How do you write a thank you note after a purchase?

A thank you note for customers should contain:

  •  An introduction.
  • Thank you.
  • Appreciation.

 For example, Hey Ariel, Thank you so much for shopping with us. We do hope we were able to fulfill your needs. Have a great day!

How do you say thank you to online customers?

You can say thank you to online customers by sending, Thank you for your order text messages, emails, and social media messages. 

How do you show appreciation to your customers?

You can show appreciation to your customers by sending them thank you notes, offering them coupons discounts, and sending free/extra goodies(candies, scrunchies, sample products). 

The more care you put into your customer service and orders, the better business relationships you can build. 

Can I send handwritten thank you notes to customers?

Absolutely. You can send handwritten thank-you notes to customers. Most customers love receiving personal handwritten notes, with a side of free goodies. 

It makes customers happy to know you took the time to write a handwritten thank-you note for the order. 

Conclusion: Thank your customers

Thanking your customers isn't about returning gifts or being a pushover. It's about creating emotional connections with your customers that positively affect your business. 

Thanking customers doesn't have to be a time-consuming effort. If you take an attitude of gratitude, it will come through in your actions. 

Create different moments of delight, and build something special with your customers that lasts beyond just one transaction.

Written By

Create Stunning Videos Easily

Skyrocket your video marketing efforts today

OFFEO Video Templates

Create stunning animated social media videos in afew clicks

Related articles