Social media marketers have a hectic job to do and this can be overwhelming too. From content creation to publication followed by reporting and monitoring can be difficult to manage. For your social media marketing strategy to be successful, you have to make sure that you have to learn how to make the most out of social media management. As a social media manager, you can use a social media management tool to help you achieve your goals easily. Let us look at some advantages of using social media management tools
With so many social media management tools it becomes difficult to figure out which one to use for social media marketing. Therefore to help you choose the perfect tool for your business, we have listed some of them to help you manage your social media well. Let's get started.
The list below is divided into tools for small to medium businesses and tools for enterprise business. You can choose anything based on what suits your company. All tools have their own features and are unique, so this is a generalized article on their features and qualities and it is up to you to select what particular tool you like.
Buffer is a streamlined social media publishing platform that helps individuals, brands, businesses, and agencies manage their engagement on multiple platforms including Facebook, Twitter, LinkedIn, etc. It has intuitively designed products for analytics as well to help users measure the effectiveness of their content marketing strategies. It offers four products for publishing content (buffer), engaging with followers/customers (buffer app), analyzing marketing data (small), or team collaboration in general through chatbots integrated into Buffer's stream of posts called "tweet chats".
Buffer has become so popular because it takes the hassle out of managing multiple accounts across different social media platforms as well as seeing analytics reports for specific campaigns. The content is really helpful and not only that the customer support too always has your back with their friendly and timely nature. This tool makes sharing your work on social media profiles easy.
You can add a specific time to share posts so that you get better results and drive more traffic from different channels to your blog or website. However, the free version only allows one profile per network while paid plans offer multiple accounts which is ideal for bloggers with many websites who need their content shared across these sites simultaneously but without compromising on the quality of service in any way.
Prices: Forever free plan, $15, $99, $199, and $399 per month (with a 14-day free trial)
The web-based Hootsuite social media management tool is considered one of the best since it first started in 2008. Used by over 15 million people Hootsuite allows you to manage all of your social media accounts from one dashboard. It features a scheduling tool that helps users plan for their campaigns and it also tracks conversations across many different platforms so nothing is missed.
You can create scheduled messages for every platform based on trending hashtags or keywords - pretty much anything under the sun! In addition to that, it helps to measure your social ROI, run social media ads, and bulk schedule social media posts which means you can upload several posts at once.
Hootsuite has a reputation for being the most blogged about social media platform out there and you will find they exist on many listicles. It is great for social media management, content curation, monitoring, and RSS integration. They're known for their educational Hootsuite Academy which helps you learn marketing skills from beginner to advanced levels at reasonable prices.
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
SEMrush is an SEO platform that also has a useful tool for social media management across Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It includes a built-in image editor, UTM builder, and link shortener for customizing your posts too! You can publish immediately or on predefined schedules. SEM Rush also helps manage ads across Facebook, Instagram & Messenger, and audience networks.
It can also be used to analyze and monitor user's engagement with posts across multiple platforms. The app provides you a dashboard that will allow you to track cross-platform engagements as well as your competitors' activities on various social networks such as Twitter or Facebook. This feature also allows for easy integration between all marketing campaigns that are carried out to maximize results from each strategy employed by marketers.
The biggest strength though is just how easy it integrates with other platforms including SEO tools making everything easier than ever before! The social media tracker SEMrush is a useful tool that helps you to streamline your marketing strategy and help bring everything together in one place.
Prices: $119.95,$229.95 per month, and $449.95 per month for enterprises with a free trial.
Sprout Social is a social media management tool that allows you to manage multiple networks like Facebook, Twitter, Pinterest, and more at once. You can schedule all of these accounts into one which makes it easy to manage. In addition to that, you can post content and view analytics through one simple platform.
Moreover, it doubles up as an innovative tool for analyzing data by sorting through various demographic and geographic measures to quantify exactly what content is working best for which followers. Making it further easier, this tool helps to redirect messages to the people within the organization which makes it handy for them to respond to customers.
The data analysis capabilities and customer support make it one of the best social media management tools. The social media analytics or we can say the reports are considered the best in the market as people feel you do not have to edit them further.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Agorapulse is a social media management platform that contains all of the main features, including scheduling posts with visual calendars for planning your content and campaigns and capturing audiences through boosted Facebook posts. Agorapulse has an inbox with analytics and team collaboration capabilities you can't find on the others. this feature helps you to assign specific posts, comments, and other tasks to people in the team. It also provides analytics reports to help you measure your success on social media platforms.
The platform has a competitor analysis feature and Facebook contest apps that really capture the audience. The only downside? Agorapulse doesn't have an influencer feature which is sad as it does not help you to take inspiration from them. Regardless, Agorapulse has a large following of niche users who love their software because the price point makes sense for them.
There's also a feature where you can build your own CRM database of followers and social media users to track. You'll be able to see their profiles, add notes on them, as well as give other important messages priority over the rest. It will have its very own inbox for monitoring replies to posts or mentions elsewhere which helps to maintain customer relations. The reporting tool gives analytics on content and engagement data in both CSV file downloads as well as PPT files!
Prices: Free, $79 per month, $159 per month, plus enterprise options
Sendible is an end-to-end social media management tool that can help digital agencies increase their brand awareness. It allows you to repurpose content and monitor keywords, competitors, mentions of your brand in real-time with its Social Inbox & listening tools. There isn't an influencer search but there are CRM features for when reaching out to potential customers or collaborating with fellow professionals on the platform such as other marketers/influencers!
Sendible is an advanced social media management tool that not only provides some great features but also allows you to customize your dashboard according to branding. Sendible can provide some integrations like Canva graphics editors, royalty-free images from the Google image search engine, or YouTube videos. The automation feature will save time on repetitive tasks for those who want it.
It helps you to schedule content, better communicate with your team and manage multiple marketing campaigns. You can easily stay on top of things using the handy mobile app that will notify you when away from your computer screen or use it for managing editorial calendars for blogs as well as brand mentions.
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
SocialPilot is a social media management tool used by agencies or businesses that manage multiple clients. It's unique in its ability to allow users with permission settings, collaboration tools, and custom reporting for their clientele. The addition of the full inbox feature allows them to engage with audience members as well as auto-post content on different platforms at once.
Social Pilot helps you find and organize content from various industries, which is great if looking for relevant information. Also, it offers white-label reports that are useful to agencies.SocialPilot allows you to schedule up to 500 posts, as well as image uploads. Another stand-out feature of Social Pilot is it doesn't need to ask clients about their login details directly rather it client accounts through the software.
Their post planner makes it easy for you to review content and map them out on the right social media platform before posting directly via web or mobile browser extensions. They provide content suggestions that will help develop your next set of digital marketing strategies! They do not have an influencer search feature but have social monitoring and listening feature as businesses shift to remote environments.
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Later's social media management software, which originally started as an Instagram scheduler and now incorporates most major channels like Facebook, Twitter, Pinterest, etc., is used for planning content. Their offering focuses mostly on visual scheduling with an analytics feature to optimize your research process.
Later originally started as an Instagram scheduler focused on aesthetic optimization to improve engagement rates with followers; however, it now integrates all major platforms - even Pinterest! Their offering focuses mostly on visual planning instead of RSS feeds or inbox messages between other profiles/channels.
If you have seen a Facebook ad for Later, it might surprise you that they allow up to add your own social media pages. The only problem is that it's limited in terms of posts and can't be used as an alternative social media channel due to its focus on Instagram and Pinterest at this time.
We love Later for its visual content calendar. It makes scheduling a breeze, and you can always drag-and-drop images if needed. It also has an easy link tool that makes it simple for you to share your Instagram feed or other websites and blog posts with links directly in your post description.
Prices: $9, $19, $29, $49 per month, and enterprise pricing
CoSchedule is a great tool for all marketers to manage their social media and other projects in one place. Sharing and publishing content can be both done simultaneously to save time while boosting your productivity with the ReQueue feature which fills gaps in your schedule automatically.
The ReQueue feature in this social media management tool automatically finds optimal posting times and fills gaps in the calendar. You'll save time by not having to manually do it yourself. In addition, CoSchedule is great for marketers who want to manage all their workflows(social media, content publishing, etc.) in a single place through one integrated dashboard application without any heavy technical expertise or training required!
This tool manages many aspects of your marketing and helps to manage and collaborate with the team to plan and publish social media posts, content, events, and tasks. The organized calendar is great for smart marketing campaigns, which can make the work much easier.
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
The comprehensive social media management tool eClincher has a diverse set of features that make it different from other tools. It is the only platform to enable you auto-post with smart queues, have access to an extensive image library for your posts, and search influencers on various platforms.
What makes it unique from other tools is the smart queues feature which schedules auto-posting for different times of the day based on user preferences; eClincher also provides an image library with visual search technology so users can easily find images related to their content without having any prior knowledge about how these images look like or where they are located in the system; lastly, it enables its users to track campaigns by providing comprehensive campaign reporting features.
The comprehensive content publisher will allow you to create professional and effective campaigns. The drag-and-drop visual calendar makes it easy for marketers. The drag and drop visual calendar, tracking the campaign, competitor analysis, and omnichannel tailored social media post-editing. With its comprehensive content publisher feature, there's no need for multiple tools - saving time while maximizing productivity!
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
MavSocial is a social media management tool with an emphasis on visual content. the common features include such as scheduling, monitoring, and reporting. In addition to common features like a digital library where one stores multimedia for posts on different platforms (including YouTube) and a search engine that offers millions of stock photos. Additionally, MavSocial helps repeat certain tweets over time if needed instead of having to manually post that yourself.
Prices: Starts at $19 per month onwards
Social media management tool SocialBee helps businesses automate their social profiles so they can make the most out of them without having to take too much time. If you want fresh content posted regularly, SocialBee has an easy-to-use interface for sharing the best mix of posts with your audience. The user-friendly interface allows for easy categorization so that users can enjoy an array of content tailored specifically just for them. It's awesome because all of this can be done from one place so scheduling becomes easier than ever!
This helps in saving plenty of time on busy days when you're trying not only to post fresh content but also as many posts as possible in one day! SocialBee is loved for its ability to recycle content without making it repetitive. This feature is loved because you can use SocialBee to posts consistently, all the while maintaining a balanced mix of content in each category. Moreover, quality support makes up another valued asset of Social Bee.
Some other key features of social bee include that it can easily import content from various sources and then edit it in different formats. For every social media platform like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business you can customize and post content. based on the best practices for each platform you can have separate post schedules. Lastly, another standout feature of Social Bee is its collaboration features that help your team to work with you efficiently.
Prices: $19/ $39/ $79 per month (with a 14-day free trial)
Sked Social is a social media management platform that allows users to upload, crop, and filter photos for bulk sharing on Instagram. Earlier it was known as schedugram but it can only be used for targetting Instagram audiences. The free version doesn't include support or any customization options for photos. You get access to an unlimited number of accounts in one place using Sked's simple layout that even lets you change filters before uploading shared posts!
Prices: Starts at $25 per feature per month.
HubSpot is a suite of tools that help marketers manage their social media across different platforms. This social media management platform aims to save time and prioritize the most valuable networks for your business like Facebook, Twitter, Instagram, and LinkedIn. The marketing hub has various useful features, such as publishing and sharing content, monitoring mentions or reviews on the internet about your business or products/services offered, etc. All of these can be used to report how engagement levels translate into actual metrics or conversions.
These tools are available as part of the Hubspot Marketing Hub, a marketing platform that allows you to use it alongside other focused marketing platforms. Not only can this help with social media management and monitoring your ROI but also ensures that all work put into it has an actual measurable effect on the business return. This will allow for integration across your marketing channels (such as social media, email, SEO, and CRM) into a single platform, and also allow comparison across the efforts made and measure social ROI to see what areas need improvement or focus on moving forward.
Prices - which start at $1,120 per month.
Falcon.io is social media management software that allows for all the necessary features in one app, including- Social media management and monitoring, customer experience management with DIY landing page builder; a social inbox feature (in addition to monitoring); no influencer search feature but fully encompassing regardless of business size/type. The content calendar allows users to plan create and schedule all content with team collaboration.
This software offers pre-designed templates that deliver metrics to integrate existing CRM, CMS analytics systems for campaign building across multiple channels like Facebook & Twitter, etc. Social media management software helps businesses create and manage social pages on behalf of their clients. It provides support through guides, tutorials via email, or a ticket submission portal 24/5 on business days with custom hours over the weekend.
Prices: $129 a month and increases based on custom features.
Social media management tools come in many forms, and what suits you depends on your needs. I hope the article above has listed at least one tool that might suit your business goals for each social network channel. Take another look at which platform is most suited to support all of the channels you need whether it’s a fully integrated end-to-end solution or an automated lead generator as well as a monthly content planner for both blogging and social networks. What it comes down to is whether or not this fits with how your brand wants to engage its audience online. Want to create videos for your social media that convert?
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