The Ultimate Guide to Remote Sales Training

November 18, 2022
Contents

Let's face it; workplaces have evolved significantly in the past several years. Companies are still opting for remote work even if the worst of the pandemic is passed.

This tendency significantly impacts the sales division. About two-thirds of sales leaders expect to use a mixed strategy by 2021. 

Many salespeople favor it, and it benefits the company financially as well.Traditional sales training methods, such as seminars and shadowing top reps, are ineffective in a remote setting. 

As a result, there has been a proliferation of online training resources, many of which use video, for sales staff to use in their spare time.

Here is how to compile a collection of sales training films that your remote or hybrid staff can access on their own time.

What is Remote Sales Coaching?

Remote sales coaching aims to help all sellers succeed by providing them with the personalized feedback and assistance they need.

Limiting behaviors are identified and corrected remotely through many feedback/practice loops.

Despite the distance constraint, sales teams can remotely coach various sales abilities with the right approach and strategies.

Sales teams can benefit significantly from being trained with instructional videos. Here are some of the reasons why:

  • It is convenient for the audience to watch at their own pace.
  • It is incredibly entertaining.
  • It helps with knowledge retention.

Why are Remote Sales Coaching Important?

Without access to a Team environment, remote Sales Coaching helps enhance performance and keeps Salespeople interested. 

A sales team's morale, motivation, and output will suffer without consistent communication.

Always aiming to better their sales skills, the most effective sales professionals impart knowledge and inspire their charges. 

You can guide your sales force correctly through a dedicated sales coaching program. 

The "steering" is achieved by role-playing, feedback, and providing success stories they can build on, in addition to reinforcing goals and company culture.

With the right resources, remote sales coaching can be straightforward, engaging, inspiring self-discovery, and a choose-your-own-adventure journey.

What is Remote Selling?

Remote selling is prospecting, engaging, and closing a sale when the buyer and vendor are separated by physical distance. 

Often referred to as "virtual selling," remote sales can occur across several different online platforms. Email, video chat, phone, and social media are just some remote communication options for sales reps.

Some remote salespersons may need to meet with buyers during the process. Meanwhile, some salespeople might complete the deal entirely online. 

It is also important to note that "remote selling" encompasses synchronous and asynchronous modes of contact, such as a live video chat and email.

How to Manage a Remote Sales Team?

It is essential to devise a project management strategy that maintains the sales staff engaged in a highly fluid work environment where face-to-face engagements like in-person meetings and watercooler check-ins are declining. 

Here are five tips to help sales teams adapt.

Set Clear Expectations

Working remotely eliminates the possibility of "too much" communication. Since employees are located worldwide—and in various time zones—communication might be difficult. 

A sales manager of a sales organization should make it a point to communicate expectations with their teams. 

It ensures that all team members understand their roles and overall objectives. Tasks, meetings, and check-ins are all common alignment elements for a sales team that works remotely.

Establish Strategic Sales Process

Sales managers must develop and disseminate strategic sales processes to their teams via any available medium. 

It could be through a phone call, a Zoom or Google Meet video conference, a webinar, etc., to ensure that their employees meet or exceed their targets and improve their sales presentation skills.

Sales processes should also benefit from internal team communication workshops and training sessions.

Topics for in-house training can include the most effective ways to cold-call prospective clients, the most effective ways to follow up with prospects, and any recently developed strategies for generating new leads.

Invest in Remote Tools

A company's sales teams need the proper tools to increase sales and make more money.

Having robust interfaces allows for improved and streamlined business communications across all platforms, regardless of the software used to manage customer interactions. 

Regardless of the sales channel, this improves sales productivity and helps ensure that remote salespersons are as productive as possible.

Communicate and Collaborate

You can improve the trustworthiness of a sales team through open communication and collaboration. 

Sales stand-ups and unscheduled in-person check-ins were commonplace before the pandemic. Teams could connect with their peers and generate ideas on the whiteboard face-to-face at sales meetings.

Companies are now augmenting their in-person training with cloud-based remote communication and collaboration solutions.

Realign Meetings

Each team meeting must focus on the job at hand, but you must set time aside for socializing and getting to know one another. Working from home, a sales rep misses out on the camaraderie of being with coworkers. 

Plan online get-togethers for team-building exercises or regular check-ins and topical chats. Teams benefit from informal gatherings because they foster positive relationships that have both professional and personal repercussions. 

Mixing some fun into your team's schedule, discussing the newest movie episode, or a music tour coming to town will go a long way.

What's The Deal with Video Training?

When it comes to remote sales training, video instruction is by far the most time- and resource-saving method. 

Your team can view the videos at their convenience, and they are more engaging than written manuals and, therefore, will be easily remembered.

A Self-Serve Option for Remote Teams

One of its main selling points is that video instruction is not real-time. This is an excellent option for distributed teams.

Your team can go through a collection of training videos at their own pace. Log into a Zoom presentation or rushing across town to attend a training session between sales calls is unnecessary.

Your sales force does not have to rearrange their schedules or give up critical selling time to watch your training videos; they may do so whenever and wherever is most convenient.

Create Videos That Drive Action

Engage your target audience by producing powerful, on-brand videos. Create entertaining and engaging videos that motivate your sales team and drive action in your workspace.

It is vital to distribute training videos that push your sales team to work hard, reach the daily learning goals, and succeed in attaining the target skills of the training. 

The most crucial aspect of remote training is equipping salespersons with long-term knowledge and skills.

Exercises and skill tests are a great way of impacting and encouraging the sales team to persevere and improve. The goal of driving action should always be getting better and, later on, being the best.

Engaging and Memorable Content

The success of any remote sales training program hinges on the ability of the sales team to understand and retain the material presented. A room full of sleepy people will not help you or them.

One of the most exciting ways to spread your message is through a video. Consider the fact that the majority of people would rather watch a video than read a written piece. 

To top it all off, our minds can remember 80% of what we see in a video.

Salespeople are more likely to pay attention to, retain, and put into practice the information presented in training videos because of these factors.

How to Deliver Your Training Videos?

Create Your Video Library

You can start by making your collection of sales training videos. To achieve this, you can upload your videos to a shared folder in your company's intranet or a cloud storage service like Dropbox.

The fact that there are no hurdles to overcome while making a movie library is a significant perk. Save the finished training video to your collection after you are done with it.

It is easy to access whenever salespersons want to view it.

Use a Training Platform

You can save your videos on a training platform designed for this purpose if you can't build your collection.

Using a training platform has one main advantage: access to data. You can monitor when and how often people access your training materials on a training platform. 

Apply this knowledge to the development of future, more interesting, and engaging lessons.

Build Your Remote Sales Training Library with These Four Videos

A sales training video collection is a must-have for any remote, hybrid, or distributed team. With this method, your sales staff can gain knowledge quickly and easily.

Use these four video formats as a foundation for your sales training library.

1. Onboarding Videos

New reps can learn more about your company's values, products, and sales procedures with the help of onboarding videos.

You could do it with documents, but the quality will not have the same quality and impact. The text fails to capture the audience's attention compared with the video. Your representatives will likely only skim the information and arrive at work unprepared.

Create a series of brief movies that cover topics including the company's products, sales procedures, and pay plan when you set out to establish your sales training library.

2. Microlearning Videos

The sales industry is dynamic since preferences shift over time. The best way to ensure your sales team is ready for these shifts is to provide them with consistent updates. The best tool for this purpose is a short video lesson.

A microlearning video is a brief video that teaches its audience a specific skill or concept. The video's accessibility and practicality make it an excellent sales tool.

Microlearning films can keep salespeople up-to-date on changes in the market, client preferences, and product features. Alternatively, you can use microlearning films to share a series of best practices or highlight an important lesson from a recent sales call.

3. Training Updates

Most likely, your organization's sales procedures have been significantly and constantly evolving over the previous few years. When there are alterations, you should produce new videos.

Video training updates can instruct sales reps on new software, modified procedures, or revised sales playbooks.

4. Core Training Videos

The core training videos cover the most crucial parts of your sales procedures.

You may, for instance, produce an entire training video to discuss a particular type of customer. Alternately, to swap successful call scripts. Or use it as a guide when your sales team sets up an email campaign.

By watching core training videos, sales reps can learn the fundamentals they need to succeed in their roles. For this reason, they are of great importance. 

Core training content and videos are lengthier and more in-depth than other videos.

When Not to Make a Training Video

Many good things can come from training videos. But it does not imply you have to convert all of your sales staff's training materials into video format.

We are referring to crucial details that you should not overlook, such as modifications to products and services, new methods for generating sales, etc.

Explain complex ideas and provide background information in writing. If you want to learn everything there is to know about a topic, then put together a lengthy paper.

You may better educate your off-site sales crew promptly and efficiently by combining written materials with the video content in a training library.

Virtual Selling Training Resources

Sales Gravy: Virtual Selling Skills Bootcamp

The main goal of this virtual bootcamp is to teach you how to use video-based technology, digital tools, and virtual communication channels in your current sales process. 

It is to engage remote buyers and take advantage of more chances in virtual sales.

The training includes training modules on, among other things, advanced time management techniques for remote sellers, how to offer compelling virtual demos and presentations, and how to balance synchronous and asynchronous communication to deliver a better client experience. 

As if that were not enough, this course may be completely tailored to your business sector, clientele, and corporate culture.

SalesLabs: B2B Sales Training for Modern Sales Teams

Thibaut Souyris of SalesLabs, based in Europe, provides many online training resources, courses, and downloadable sales training materials tailored exclusively for the tech sector.

His guiding principle, "the T-shaped SDR," pushes sales reps to build a more diverse skill set to contact more prospects and maintain engagement using strategies compatible with a contemporary lifestyle. 

SalesLabs provides online classes, a free download of a LinkedIn outreach sequence, and extensive coaching alternatives.

In the Funnel Sales Coaching: Virtual Sales Training

Funnel Sales Coaching provides in-depth, online B2B sales training programs. The live webinar-style seminars feature interactive tools, sales training activities, and role-play scenarios that improve learning and support salespeople who prefer hands-on training. 

Following that, In the Funnel provides one year of access to their online training academy for on-demand study along with follow-up group coaching calls. 

The topics covered are outbound demand generation, expert sales, and sales management.

HubSpot Academy: Remote Sales Training Lesson

The Remote Sales Lesson: How to Transition From Field Sales to Remote Selling training program is available from HubSpot Academy, a reputable source for all things sales and marketing. This course is an excellent overview for sales leaders ready to move their teams or want to brush up on their skills. 

It will take an hour of your time, and the session will cover fundamentals like the abilities required for online sales training versus in-person, advice for leading a remote sales team, and setting up a video for your team.

SalesHood and Winning by Design: Remote Selling Mastery Coaching Membership

This comprehensive Remote Selling Mastery Membership results from a collaboration between SalesHood and Winning by Design. It gives SaaS sales teams access to over 40 on-demand coaching videos and 30 sales training exercises, including collaborative virtual role-playing and personalized learning paths. 

Additionally, SalesHood provides a virtual sales kickoff experience, a platform created to support sales kickoffs in a virtual environment with an emphasis on interactivity and gamification to draw attendees to your next sales kickoff.

Make Sales Training Videos in Minutes with OFFEO

Make engaging training videos right in your browser. Easy to use, you do not need any prior experience with video editing.

1. Choose a Template

Pick a template that suits the theme of the training video you want to create. There are various templates for different purposes.

You can choose among the premade templates or create your own company template.

2. Customize the Template

Edit the template according to your preference. Input texts, demos, and graphics to make your training video interesting, entertaining, and engaging.

You can use your company's official colors and add your logo to personalize the training videos you will distribute to your remote sales team.

3. Save your Training Video

Save your finished training video as MP4 or MOV File. With OFFEO, all your videos are high-quality, up to 1080p.

Share interactive and informative training videos with your sales team with OFFEO!

Conclusion: Remote Sales Training

Sales reps who work from home can benefit greatly from video lessons.

Because videos are asynchronous, salespersons can watch them whenever it is convenient for them. Similarly, videos are more interesting than text-only reading material. 

Therefore, the likelihood of your sales staff consuming them increases significantly.

Now, you need to figure out how to make sales training videos. To accomplish it quickly and easily, use OFFEO.

OFFEO is an effective system for making videos. It allows you to easily create instructional films and other sales enablement content in a short amount of time.

Written By
Kim Pañares

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