Do you have a content marketing strategy? People prefer companies that stand up for something. As a matter of fact, more than 90 percent of millennials would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if you truly want to connect with your target consumers, you need to do it through purpose-driven content marketing.
On that note, let’s have a look at the four crucial steps that you need to conduct do define, and use your brand purpose to create content that resonates with your customers.
Original article at Devrix
Embed This Image On Your Site (copy code below):