Do you have a content marketing strategy? People prefer companies that stand up for something. As a matter of fact, more than 90 percent of millennials would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if you truly want to connect with your target consumers, you need to do it through purpose-driven content marketing.
On that note, let’s have a look at the four crucial steps that you need to conduct do define, and use your brand purpose to create content that resonates with your customers.
Original article at Devrix
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