A Detailed Guide on How to Promote Videos on Twitter

November 25, 2022

We all have witnessed the rise of video content on the internet in the past few years. Video content can reach the targeted audience.

We have seen millions and millions of views on all the viral Instagram reels, YouTube Shorts, and even TikTok videos.  

Twitter is no different. On Twitter, videos also get viral and have more impact than written content.

Twitter ranks as the 15th most popular social networking site in terms of users. So promoting videos on Twitter will help generate plenty of interest in your brand. It also offers Twitter ads feature for the same. 

With about 396.5 million active users on Twitter, your videos have a great chance of going viral and reaching the right audience. So, what better way to connect with the right audience than video format?

Twitter Video Statistics 

  • 82% of Twitter users watch video content on Twitter.
  • 65% of senior marketing executives believe that visual content, like photos, videos are essential to communicating their brand story.
  • Twitter users are 1.9 times more likely to upload a video to Twitter than the average US Internet user to upload a video to another online platform.
  • 55% of users say they’ve spent time watching branded video ads on social media.
  • 43% of users say that after viewing a video ad, they’ve gone on to like or follow that brand.
  • 76% of users have visited a company’s website after watching one of its video ads on social media.
  • 41% of users say that they’ve bought a product or service after watching a video ad on social media.

Therefore, you could boost your business with the proper methods and the correct way to use Twitter video ads. To know more about Twitter ads, stay tuned and read to find out more.

What are Twitter Video Ads?

Twitter Ads allow you to reach new users and promote your products or services to people interested in your product or service.

A Twitter video ad is any Twitter advertisement that uses a video format as its content. Advertising on Twitter via Twitter Ads allows you to reach a massive number of people around the world. 

The motive behind launching a promotional campaign on Twitter is to increase the reach of your posts. However, it also allows you to target your ads to reach your target market.

By doing so, you can focus on getting in touch with your intended audience on Twitter.

Types of Twitter Ads

Twitter allows you a variety of ads to choose from, we have mentioned a few below-

Twitter Promoted Ads

They look a lot like the regular tweet.  But they are labeled as an ad and they will always say “Promoted” in the lower left-hand corner.

It is visible even to the people who aren’t already following your account. Promoted Ads come in various formats in different types of media.

Twitter Promoted Ads
Image Credit
  • Text Ads: Look like a basic Tweet, with no extra media.
  • Image Ads: Include a single photo.
  • Video ads: These include a single video. The video will loop if it is under 60 seconds.
  • Moment Ads: A collection of Tweets that helps you promote your ad.
  • Twitter Live Ads: A promoted Livestream.
  • Carousel Ads: Include up to six horizontal images or videos which can be swiped.

Twitter Follower Ads

Twitter ads allow you to promote your brand’s entire Twitter account by asking your audience to follow your account. 

Follower Ads are shown in your potential followers’ timelines. Twitter also shows the ads in the Who to Follow suggestions and in search results.

Twitter Follower Ads

Twitter Amplify

Twitter Amplify Pre-roll makes your brand place pre-roll video ads on content from 15+ categories of pre-screened brand-safe publishers.

Twitter Amplify
Image Credit

Twitter Takeover

There are two kinds of Twitter takeovers:

Twitter Trend takeover
  • Trend takeover: It places a sponsored ad in the What’s happening section of the Twitter homepage and the Trending tab on the Explore screen.

Trend takeover+ includes an image, video, or GIF and appears at the top of the Explore tab.

Twitter Timeline takeover
  • Timeline takeover: It is an ad that appears at the very top of a user’s timeline when someone opens Twitter for the first time in the day.

Branded Hashtags

Branded hashtag ads allow you to add a visual component, like an Emoji, that automatically appears when someone uses your hashtag.

Twitter Ad Specs

Given below is a table that shows Twitter ad specs:

Types of Twitter ads Tweet copy Size Aspect ratio Video length Acceptable file types Max file size
Text Ads 280 characters
Image Ads 280 characters 1200 x 1200 pixels or 1200 x 628 pixels. If you add conversation buttons: 800 x 418 pixels 1:1 or 1.91:1 PNG or JPEG 5MB
Video Ads 280 characters 1200 x 1200 pixels or 1920 x 1080 pixels. If you add conversation buttons: 800 x 450 pixels 1:1 or 16:9 Max 2:20. Twitter recommends 15 seconds or less MP4 or MOV 1GB, Twitter recommends keeping the file under 30MB
Carousel Ads Number of slides- 2-6 Video size: 800 x 450 pixels or 800 x 800 pixels
Image size:
800 x 418 pixels or 800 x 800 pixels
1:1 or 1.91:1 for images; 1:1 or 16:9 for videos PNG, JPEG, MP4, MPV
Follower Ads 280 characters
Amplify Pre-roll N/A 1200 x 1200 pixels 1:1 Max 2:20, but Twitter recommends 15 seconds or less MP4 or MOV 1GB
Amplify Sponsorship N/A 1200 x 1200 pixels 1:1 or 16:9, depending on publisher content Max 2:20, Twitter recommends 6 seconds or less MP4 or MOV 1GB
Twitter Live Event page copy: 280 characters 1200 x 720 pixels recommended; 1920 x 1080 maximum
Trend Takeover Hashtag: 20 characters
Description: 70 characters
Trend Takeover + Hashtag: 16 characters
Description: 30 characters
16:9 GIF, MP4, PNG, JPEG 5MB image; 15MB GIF
Branded Hashtags Emoji design: Max 72 x 72 pixels, must be clearly visible at 16 x 16 pixels

How Much do Twitter ads cost?

There’s no minimum spending limit for Twitter ads, so you can pay as much or as little as you like. Like most other social media platforms, Twitter runs its ad campaigns based on an auction system. 

In terms of dollars and cents, most Twitter ad objectives cost between $0.50 and $3.00 per action, according to AdEspresso

The bid you can pay for a specific action depends on you, and so does the daily budget for your campaign. The higher you pay, the more will be chances of your content being accessible to a high-demand audience.

Here is the payment chart of all the actions:

Goals Payment to be made per
Reach Thousand impressions (CPM)
Video views View
Pre-roll views View
App installs Impression or click
Website Traffic Click
Engagements engagement
Followers follow
App- re-engagements Click

Create A Promoted Video Views Campaign on Twitter

These are the reasons why a promoted video views campaign for your ads goes a long way and benefits you in the long run:

Twitter First View Is The Most Effective Video Takeover

When you open Twitter, the first thing you see will always impact the viewers. Make sure you use your appeal and creativity to influence the right audience with your ad campaign.

Using First View video produces better recall, longer video views, and nearly double the upper-funnel metrics that lead to conversions.

Win The Battle For An Attentive Audience

Knowing what audience you need to appeal to for your ad to take off is essential. So, stage a takeover, spread a message, and change how people think. 

With online video growth exploding and becoming increasingly competitive, you’ll need the right strategy to break through the competition.

First View Video Ads Build Trust, But Shorter Ads Are More Effective.

We all know how short the attention spans of humans are. So, keep it short and sweet to generate higher interest levels. 

Say what you want to say and show what you got in the least duration of time. It is best if you try a six-second video ad to maximize trust levels with consumers.

How to Set Up A Twitter Ad Campaign

1. Choose Your Advertising Objective

1. Choose Your Twitter Advertising Objective

Log into your Twitter account and go to Twitter Ads Manager at ads.twitter.com to get started. Then, decide how you want your Twitter ads to be. 

Next, click on your objective. this will take you to the Campaign details screen. After that, name your campaign, choose how to pay for it, and set your campaign budget. Once you’ve chosen what you want, click Next.

2. Set Up Your Ad Group and Bidding

Divide your campaign into categories to target different audiences, use different aesthetics, or test different budgets and timing. 

Name your ad group and select a start and end time or allow your ad group to run indefinitely. You can also choose how much you’re willing to pay for each interaction.

3. Target Your Audience and Choose Your Placements

The targeting option helps you to choose the right audience for your ad and maximize your budget. Start with demographic targeting. Define your audience by gender, age, location, language, and technology.

4. Create Your Ads

The layout for your campaign has been set, therefore create some ads. You can use an existing Tweet as an ad or create a new ad by filling in the fields on the Ad details screen.

5. Launch Your Campaign

Then review all the options you’ve selected. Click “Launch campaign” to launch your ad.

Best Practices for Twitter Video Ads

These are some practices you can implement in your video ads while you make your Twitter ad video:

Make Your Video Short and Sweet

We all know how short an average human’s attention span is. So make sure you make the best of this little time by catering to your audience’s taste and showing them what they want to see. 

It is vital to keep your videos bite-sized and easy to consume while still providing value. This involves removing all the excess parts and keeping only the most relevant and engaging ones. 

Videos should capture attention, share a message, and get viewers to act quickly. 

Therefore, keep your content precise, to the point, and creative simultaneously. Say what you need to say and show what you need to show in those few seconds.

Make Sure Your Videos Are Mobile-Friendly

It is not strange that mobiles are the most prominent medium and sometimes the only access to an average person’s internet and social media connection.  

Nearly all of the Promoted Videos are viewed on a mobile device. Therefore, you must ensure your video’s requirements and dimensions are compatible with all mobile devices so your target audience can see your ads. 

Make sure that your calls to action are compatible with mobile phones to make it more convenient and easier for your customers to interact with your ad. 

Tell Users Why They Should View Your Video

 Make sure you fill your video with attractive and attention-grabbing context. Tell your audience why they should click on and play your video all the way through. 

Give them content that is worthy of their attention and time. Also, try to use an engaging call-to-action to encourage users to interact with your video, and last but not least, remember to include relevant hashtags.

Use Highly Engaging Types of Videos

You need to make compelling and engaging videos so that your ads make a great impression in the minds of your target audience. 

Below are some of the highly engaging types of videos:

  • Educational videos
  • Product videos
  • FAQs videos
  • Behind-the-scenes videos
  • Lead gen teaser videos
  • Customer success stories videos

Include A Call to Action

Always remember to add a call to action. When people reach the end of your video, they will want to know where to go or what to do next. 

And this is your chance to answer that question. Give the viewers a purpose and encourage them to act on what you want them to do. 

Remember that is your call to action sales-focused, as that’s when people lose interest. It must be a reminder of the campaign and business goals you’ve to achieve during the planning stage.

Lean Into Video, But Expand on It

Including at least one video ad in every campaign is a great idea. It is recommended to keep your video to 15 seconds or less

Remember that videos less than 60 seconds will play in a loop. Grab attention in the first few seconds, including clear branding within the first three seconds. 

Twitter research shows that video ads with clear logo placement lead to 30% higher brand recall. Using a combination of ad formats creates the maximum impact.

Twitter recommends using three to five different ad formats for the most significant brand lift, campaign awareness, and purchase intent. 

A variety of ad formats allows you to expose viewers to your message in multiple ways while avoiding ad fatigue.

Work on Your Bid Strategy

 When you first start advertising on Twitter, it isn’t easy to know exactly how much to bid. 

 In this case, it’s wise to take advantage of Twitter’s auto-bid feature to ensure your ads are served. Monitor your bids and ads’ performance in Twitter Ads Manager as your campaign runs. 

This helps you understand how much you should expect to bid and allows you to tweak your bids to maximize the performance of your most successful ads.

Tweak Your Targeting

When you start a Twitter ad campaign, you want to keep the potentially valuable prospects by targeting your ads too narrowly. 

Aim based on what you know about your audience, but keep things open to creativity. As your campaign works, watch your results to see which audiences are most responsive, and add layers of targeting to focus on them and people like them. 

If running more than one campaign simultaneously is your motive, add variety to your target audience so that the campaigns reach different audiences, so that your range and demographic of audience.

Create Separate Campaigns for Mobile and Desktop

People use Twitter differently on mobile and desktop and view ads differently. 

Not only do mobile ads need to be constructed for the smaller screen, but they also need to be optimized for the quick sessions and fast scrolling of mobile users. 

Running separate campaigns for mobile and desktop users lets you understand how people interact with your ads in each setting and get the most from your ad expenditure. 

Or you can also focus on one of these audiences if you see it works better for your goal.

How Brands Are Using Twitter Video Ads?

These are some of the brands that made the best use of Twitter video ads:

AMC Theatres

The video is advertising a Coke and a popcorn combo deal for $5, seen in the video and the Tweet copy. 

The Tweet copy also contains a call to action to follow the link to get the deal now, followed by the link visitors should click on. 

This is how you make a great ad campaign on Twitter. You cannot afford to miss a lucrative offer with a direct call to action; no doubt they significantly impact viewers.  


Insider uses a video to advertise a unique brownie recipe. The Tweet copy is just a short, sweet, and simple description of the video. 

This is why all the videos and tweet copy must be like this, so the viewers don’t lose interest before the video reaches its end. 

And then, there is a link to the brand’s website right in the top corner of the video, making it easy for viewers to visit the website when they are done watching the video. 

This is their call to action. The way they keep the short attention span of their potential viewers and manage to capture their attention is worth mentioning. 

And this makes it one of the best examples of a brand using Twitter video ads.

Universal Orlando

Universal Orlando uses a Twitter video for advertising a Promoted Trend. This 8-second video is simple, but they make sure that viewers will find it interesting enough to make them wonder what butterbeer is. 

For those who do not know what butterbeer is, it is a great, popular, and fictional drink in the Harry Potter movie franchisee. 

To further promote the trend, the brand uses the hashtag #Butterbeer in its Tweet copy. Using correct branded hashtags, short and simple videos, and creating the right hype makes the ad compelling.

FAQs: Promoting video on Twitter

How do I boost a video for Twitter?

Here are some tips to boost a video for Twitter

  • Create a tweet schedule. 
  • Involve your whole Team
  • Use diverse hashtags
  • Ask questions.
  • Create diverse content formats.
  • Monitor your results.

Is promoting a Tweet on Twitter worth it?

Yes, promoting a tweet on Twitter is completely worth it.

Can you promote YouTube videos on Twitter?

Yes, you can promote YouTube videos on Twitter. You can share your videos using some hashtags, such as popular hashtags. Look at the trending topics and share your tweet using the hashtag.

Is it free to promote on Twitter?

No, it takes a minimum amount of money to promote on Twitter. 

Conclusion: Promoting Video on Twitter

Twitter video ads can be a highly efficient way of generating traffic, leads, and sales for your marketing campaigns. Setting up Twitter video ads is only half of the work, though.

You have to keep the attention of your target audience with your content and be fair with what you spend on your ads.

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