55 Best Private Label Products to Sell in 2023

April 5, 2023

Private-label products are probably the easiest way to start your business. These products are manufactured by one company but sold under another company's name. 

This allows businesses to sell products without investing in expensive production equipment or research and development. Instead, they can focus on branding, marketing, and distribution. 

Private-label products are becoming increasingly common in various industries, including food, cosmetics, and electronics. 

Both manufacturers and retailers have a role in creating innovative new products that meet consumer demand. 

Want to know more about private-label products and which trending products to sell? Don't worry; we got you covered. Read along to find all the answers.

Private Labeling Pros

Private labeling has its advantages. These are some of them:


Smaller retailers can act quickly to get a private-label product in comparison to large retailers in terms of rising market demand for a new feature,

Endless Customization Options

You decide the promotion and packaging of your private-label products before making them available for sale

You Control the Pricing Strategy

As the seller, you can control your pricing strategy and choose how you optimize production costs, which will help create a healthy profit margin.

You Control the Branding

You can instruct third-party manufacturers regarding materials, ingredients, quality, and production rate.

Private Labeling Cons

There are always two sides to a coin. Similarly, private labeling has its disadvantages too, which are:

Dependence on the Manufacturer

You're mostly in their favor as a third-party manufacturer takes care of the production. 

Therefore you need to consider a reliable manufacturer to work with. The quality of your product largely depends on which private-label manufacturer you choose.

You'll Have to Compete with the Big Guns

It may take time to get into pace while starting a brand from scratch. This is one reason private-label products are great for people and brand names with an established audience that trusts them. 

But if you are a beginner, you will have to face competition from the existing brands in the same niche.

55 High Potential Private Label Products to Sell

Given below are some of the best potential product choices for your private-label product which you can consider selling. We have also added excerpts from Google trends to some of the products that show the trending demand for the products in the past five years. Here we go:


Free Woman Wearing Eyeglasses Standing Beside Window Looking Out Stock Photo

Sunglasses and eyeglass frames are trendy items for your wardrobe.  

With the growing awareness of eye protection and the increasing trend of wearing glasses as a style statement rather than a necessity, eyewear has become a popular product category. 

From sunglasses to prescription glasses, there are numerous options for private labeling.

Reusable Bags

As the world becomes more environmentally conscious, people are trying to reduce plastic and paper bag usage. 

Reusable bags, such as tote and shopping bags, are gaining popularity, particularly those made from eco-friendly materials like organic cotton or recycled plastic. 

So reusable bags can be a great product to think about. As you can see from the Google trends graph, they are always in demand. 

Pet Products

Free Assorted Color Kittens Stock Photo

The demand for pet products is high. You can sell countless items, from toys to pet monitoring devices, pet grooming, and travel products. 

You can also go wild with new innovative ideas and sell them. People want the best for their pawed buddies. Give them that.

Yoga Accessories

With the rise of a more health-conscious lifestyle, yoga has become a popular exercise routine worldwide. 

Including yoga mats, yoga blocks, yoga straps, and resistance bands, there are many options for private labeling in this category.

Gaming Headset

The gaming world has exploded recently, and gamers always seek high-quality gaming gear. 

Gamers prefer gaming headsets with better sound quality, noise cancellation, and comfort. Private labeling for gaming headsets can bring in steady income year-round.

Yoga Pants

The right clothes for the right work are the key to a comfortable experience. 

Yoga requires flexibility which is made more convenient by the right pair of yoga pants. And with the rising craze for yoga, yoga pants are an excellent choice for a private-label product.

Beach Towels

Beach towels are a perfect canvas for some bright and cheerful designs, making them an excellent option for private labeling. 

From funky patterns to witty slogans, beach towels have endless possibilities for personalization.

Fashion and Apparel

Clothing is an evergreen product category. Although competition may be fierce, high-quality clothing private-label brands can stand out with personalized branding and designs. 

Clothing and apparel are a sure-shot profitable business idea. Keep up with the fashion trends, provide affordable clothing, and watch your business do wonders.

Laptop Bags

Laptop bags and cases are essential for anyone with a laptop or tablet. 

With more people working remotely and studying online, there's an increasing demand for protective and stylish laptop bags. 

Brands that offer eco-friendly, waterproof, or shockproof features will stand out in the market.

Fake Eyelashes

Get the fake eyelashes packaged, branded, and customized to your specifications with the proper manufacturer. 

But make sure you work with a trustworthy manufacturer because poor-quality glue or material can harm the eyes of your customers.

Nail Extensions

For people who do not like maintaining long nails but still want to add a wow factor to their looks, nail extensions are a great choice. 

And the demand for a good set of nail extensions is deemed to stay for the foreseeable future.

Phone Accessories

With smartphones being an everyday essential, phone accessories are a growing market. 

From screen protectors to phone cases and chargers, there are endless options. 

Businesses that offer unique designs, eco-friendly materials, or unique features such as UV phone sterilizers will attract customers.

Vegan Products

For a cruelty-free and healthier lifestyle, people are turning towards veganism. 

So whether it is vegan food or vegan beauty products, there has been a rapid surge for both. So, consider this a good option as well.

Party Games

Games make your party feel more intimate, engaging, and lively. 

Provide games that keep people away from their screens at parties. You can even explore adult-card games and sell them as private-label products. 

Luggage and Travel Accessories

Despite the pandemic, travel accessories, including luggage bags, toiletry kits, and travel pillows, continue to be a growing market.

Brands offering eco-friendly or lightweight travel products will appeal to visitors looking for sustainable options.

Hair Care Products

Hair care products, including shampoo, conditioner, and hair treatments, are constantly needed by any person with hair. 

Businesses that offer organic, cruelty-free, or botanical products have the potential to stand out in a crowded market.

Workout Equipment

The demand for home workout equipment has increased rapidly in the past few years, but with gyms closed due to the pandemic, the market for such products exploded. 

Fitness equipment that is lightweight and easy to store will have a higher demand than bulky high-tech machines.


Colognes or perfumes are a staple in anyone's collection. 

There are hundreds of options, but businesses that offer unique fragrances or eco-friendly alternatives will attract customers looking for something different.


Furniture is an evergreen industry; you can capitalize on that by creating your own line of products. 

Consider offering a range of furniture, from tables to chairs, to cater to a wide range of tastes and budgets.

Beauty products

The beauty industry is another sector that never goes out of style. 

From skincare to hair care, you can develop a private-label line of products that caters to the needs and preferences of your customers. 

Choose high-quality ingredients and packaging to stand out in this crowded market.

Camping Equipment

Camping has gained popularity over the years, and people are looking for high-quality, durable equipment to make their outdoor experience more enjoyable. 

You can create your label for camping gear, including tents, sleeping bags, cookware, and other essential items.

Stationery and Notebooks

Who does not want to smell pleasant? You can private-label some quality colognes and sell them. 

Get some unique fragrances custom-made. Or you can take inspiration from the products already in the market and create accordingly.

Hair Removal Products

Hair removal products are in high demand, as people always search for ways to keep unwanted hair at bay. 

Create a line of effective and safe hair removal products, including creams, waxing strips, and razors.

Home Decor

Home decor is an industry that is constantly evolving, with people looking for unique and creative ways to spruce up their living spaces. 

From wall decor to furniture, you can create a private-label line of products that caters to the needs and preferences of your target audience.

Lunch Boxes

Lunch boxes have become popular with the growing trend of people taking their food to work or school. 

Consider creating a line of customizable lunch boxes that cater to your customers' different dietary requirements and tastes.

Organic Cotton Clothes

 People are increasingly interested in eco-friendly and sustainable products, and organic cotton clothes are an excellent option. 

You can create your own private line of organic cotton clothes, including t-shirts, pants, and dresses, that are stylish and sustainable.

Eco-friendly Bath Products

The demand for eco-friendly bath products is on the rise, and you can capitalize on this trend by creating your line of products. 

Offer natural and eco-friendly ingredients in packaging that is both recyclable and biodegradable.


You can collaborate with a manufacturer to create a private-label cosmetics brand with your brand name and packaging design.

The options for private-label cosmetic products are endless, from skincare to makeup products.

Some popular cosmetics items you can consider selling are as follows.

  • Lip balm and lipsticks
  • Moisturizing creams and lotions
  • Scrubs
  • Cleanser
  • Toner
  • Serums 

Smart Backpacks

With the rise of technology, smart backpacks are becoming more popular. 

These backpacks have features like smart charging, GPS tracking, and a remote-controlled lock, making them more secure and convenient for the user.

A smart backpack has USB charging ports for your device charging necessities. It is perfect for students, professionals, and travelers. Thus, it can be a fantastic private-label product to sell.


The best part about selling electronics is the high demand for these products. 

People use various electronics daily, meaning they'll likely purchase new devices every few years as the technology progresses. 

There are various choices of products to sell, starting from mobile phones to tablets, personal computers, and other electronics.

Customize these products with your brand and features to beat the competition.

Storage Products

Storage is a common issue in every household, making it an ideal niche to cater to. Customizable storage bins, boxes, or bags can help people to get organized. 

Storage products are easy to use and an efficient way to store perishable items like leftover food, juices, etc. 

You can sell storage products in various sizes, shapes, and colors according to your choices, from baskets and bins to large items like chests and toolboxes.

Shaving Equipment

Men's grooming is becoming increasingly popular, and men are looking for quality shaving equipment. 

Offer products like razors, shave lotions, and after-shave balms. Men's grooming, too, has a large market and can be a good idea. 

Organizational Items

With busy schedules and tons of paperwork, people want to be more organized. Things are easier to store and manage if they are appropriately organized.  

Organizational items like laundry bags, clothes racks, portable drawers, etc., could help you and your private-label business. 

Health & Wellness

The health and wellness industry is proliferating. Sell products like protein bars, supplements, and vitamins, and help people achieve their health goals. 

The health industry has a widespread market and is very much and will always be in demand. 

The right medicines and dietary supplements could be great for making it your private-label product.


Kids always need toys, and creative and educational toys sell well. Customizable building blocks, puzzles, and games are a great way to market to young children.

Toys are now not just limited to kids only these days. Demand for stuffed toys as a collectible or a decorative items is a great element people add to their home décor. 

Gardening Tools

Gardening has been one of the favorite hobbies of many people since (probably) the beginning of time. 

With more people opting to grow their produce and landscaped yards, gardening is increasing in popularity. 

Private-label garden tools like pruning shears and flower pots are great for helping your customers grow their own gardens.

The right equipment in the correct sizes and colors could be a great idea to be sold as a private-label product.

Fishing Equipment

Fishing is a popular recreational activity, so fishing equipment would be a high-demand item. 

Offer customized fishing rods, spools, hooks, and bait. Fishing rods, fishing nets, lures, fish food, etc., can be a good choice because fishing as a hobby and an occupation will always be relevant.

Grilling Accessories

Barbeques, grills, grilling tongs, sticks, etc., can be an excellent choice for your business because the food industry will never go out of business. 

Be it a restaurant or home, grilling accessories will be required everywhere.  

Outdoor grilling accessories such as BBQ sets, spatulas, and grill mats are popular and can be offered with various designs and materials to add uniqueness to your brand.


Snacks never go out of style; they are always in demand. Some examples of private-label snacks are popcorn, chips, and pretzels. 

Naming the snack product line under your brand gives customers a unique and personalized experience, creating brand loyalty and repeat sales opportunities.

Dried Fruit

Dry fruits are a great topping to your morning bowl of cereal or even ice cream. People try adding them to their diets and love substituting them with potato chips or popcorn for a healthier, gut-friendly lifestyle. It has grown in popularity in recent years, according to Google trends. Thus, it can make an excellent private-label product.


Footwear is a highly profitable and versatile product that can be branded and sold under a private label. 

Whether it is summer sandals, boots, or running shoes, your brand can produce unique and stylish designs that attract consumers seeking affordable and trendy footwear.


Another high-potential private-label product category is Jewelry. 

Everything from bracelets, earrings, and necklaces can be personalized with your brand name and sold through various channels, such as e-commerce websites, physical retail stores, and social media marketing.


Everyone needs kitchenware in their homes, and you can sell items such as dishware, baking sheets, and utensils to fulfill those needs with a personalized touch of your brand. 

So, depending on your target market's tastes, you can sell cutlery, pots, and pans in various sizes and designs.

Cleaning products

Cleaning products are another high-demand item; everyone must keep their living and working spaces clean. 

You could sell a line of cleaning products such as surface cleaners, dish soap, and laundry detergent that are eco-friendly, chemical-free, or scented with essential oils.

Gifts and Specialty Items

Customers are always on the lookout for unique and thoughtful gifts. You could source a range of gifts and specialty items under your brand and sell them either individually or in gift baskets.

This would allow you to showcase your brand and give customers a unique and memorable experience.

Baby Products

Baby products, such as baby shampoos, soaps, diapers, and toys, are always in high demand. 

As a private-label business, you can offer premium, safe, and unique baby products with your brand name, catering to the parents' needs and gaining loyalty through their experience. 

Making them the right products in a pocket-friendly manner but also taking care of the baby's needs making product is a great idea. Some products you can consider are: 

  • Baby clothes
  • Baby powder and soap
  • Baby shoe 
  • Baby food and many more

Automotive & Transportation

Automotive & Transportation products are a high-potential private-label product category due to the ever-growing need for car maintenance products like lubricants, engine oils, and car wash products. 

Entrepreneurs can create their brands by selling high-quality products designed for their specific audience's needs. 

Some popular subcategories within this niche include car detailing products, car accessories, and electric scooters.

Children’s Books

The children's book market is a massive industry expected to grow in the coming years. 

Parents always look for high-quality books to help their children develop essential skills and learn new things. 

Entrepreneurs can create brands by selling unique, educational books catering to different age groups, interests, and reading levels. 

Entrepreneurs can establish a loyal customer base by continually releasing new, engaging books.


The crafts market is also a high-potential private-label niche, as many people are interested in DIY projects and creation. 

Organizing a wide range of high-quality, easy-to-use craft materials is a great way to establish a successful private-label brand in the crafts niche. 

Creativity and uniqueness, whether brand design or product features, are crucial to success in selling crafts.

Ring Light

Ring Lights are increasingly popular among vloggers, photographers, and influencers who need high-quality lighting to capture the best videos and pictures. 

Entrepreneurs can create their brands of ring lights by offering a wide range of affordable products that cater to different uses, from makeup to photography and everything in between. 

It is an excellent niche for entrepreneurs to step in and compete to establish their own brand identity.

Essential oils

Essential oils have a wide range of health benefits and are becoming increasingly popular in countries worldwide. 

Introducing top-quality essential oils specially formulated to address specific health concerns like stress, anxiety, or sleep, among others, may establish a reliable customer base. 

Selling essential oils is an excellent way to start your own private-label business. 

People look for natural, chemical-free products like essential oils to help them with their health and wellness. They have a long shelf life; you can sell them at a high-profit margin.


The wig industry remains a massive market, and entrepreneurs are taking advantage of this by creating their private-label wig brands. 

Offering high-quality wigs in various styles, colors, and lengths, as well as price ranges, can assist entrepreneurs in establishing a successful business that caters to a vast audience.

LED Lights

LED lighting systems are becoming increasingly popular for homes and businesses seeking efficient, low-energy lighting solutions. 

Entrepreneurs can create their own brands of LED lights for various uses, including outdoor, emergency, decorative, and more. Offering different LED lighting colors can also set the brand apart.


The coffee market is an industry worth billions, and it's expected to keep growing. 

Entrepreneurs can establish their own private-label coffee brands by sourcing the finest coffee beans from around the globe, creating unique blends, and implementing different flavors. 

It creates distinct coffee blends and unique flavor profiles catering to different customers' tastes.

How to Choose the Right Products to Sell

Analyze the market

Conduct a market survey before you finalize what you want to sell. Go through the trends of your target marketplace properly. 

Google Analytics, Google Trends, and Jungle Scout can help you with your market analysis. Google Trends is also an excellent option for getting insights into the latest market trends.

Price appropriately

Pricing is something to watch out for when choosing accurate private-label products for businesses. 

If you are selling a product in high demand but doesn't have the right market price, it might incur a heavy loss. 

Only start marketing after sorting out your pricing strategy. Go through the ideal price for your consumers and consider the pricing strategy of similar products in the same niche as your competitors.

Can you solve a problem?

Several products are answers to the problems of customers. 

Such products can help you do a sustainable private-label business. Look at the need of the hour of your customers and help them out with your product and watch how your brand grows.

Where Can You Sell Private Label Products

Building an E-commerce Store

Building your own eCommerce store is one of the best places to sell private-label products. 

With the help of platforms like Shopify, Magento, or WooCommerce, you can build your online store and fully control the entire selling process. 

This will allow you to build a strong brand identity, stand out from competitors, and create a more personalized customer experience.


Amazon is one of the largest online marketplaces in the world, making it an ideal platform to sell your private-label products. 

With Amazon, you can create your own brand storefront and have access to millions of customers worldwide. 

Plus, with Amazon's Fulfillment by Amazon (FBA) program, you can have your products stored and shipped directly by Amazon, which will save you a lot of time and effort.

Facebook Marketplaces

Facebook has a marketplace allowing users to buy and sell products locally. 

This can be an excellent option for private-label sellers who want to target a specific audience in their local area. 

Facebook also offers the option to create a Facebook shop that can be integrated into your page, allowing you to quickly promote and sell your products through social media.


If your private-label products cater to a more visual audience, Instagram can be a great platform to sell your products. 

With Instagram, you can create a business account and use the platform to showcase your products through photos and videos. 

Instagram also offers shoppable posts, allowing you to tag your products in photos and making it easier for customers to purchase them.

How to Establish a Successful Private Label Business

Choose the Manufacturer Carefully

The manufacturer is a critical component of your business. Choosing a manufacturer that produces high-quality products and is committed to your success would be best. 

Research and evaluate the manufacturers before deciding, and ensure they can produce the desired product volume. 

Once you are done finding your ideal product, you can ask the following queries to locate a dependable supplier: 

  • Where can you find the best prices? 
  • Who can deliver the most trustworthy service? 
  • Who can give you the most continuous supply of the product? 
  • Do they do a comprehensive product inspection before shipment? 
  • What assurances and warranties do they provide?

Remove Obstacles From the Checkout Procedure

If you want to sell private-label products, stop your online store visitors from abandoning their shopping carts and leaving your website to purchase a similar product anywhere else. 

Friction is one of the most significant problems for most e-commercial businesses, particularly today. 

Make sure to make the checkout straightforward so your customers can do it easily. Eliminate the checkout friction. 

Give your customers access to convenient payment methods like cash on delivery, online payment, etc. 

Focus On Building a Brand

The design of a distinctive logo to identify your organization is really important to your private-label product. 

Your brand logo tells people about the nature of your business and the origin of your items. This logo should be put on all packaging, labels, and communication. 

Before deciding on one, check to determine whether a company or website name is already in use. 

Using this method, your private label will look more original and professional. Working with a reliable supplier is an integral part of private labeling. 

Invest Time in Market Research and Creating Customer-Centric Strategies

Market research and customer-centric strategies will provide insight into the products your customers want, the pricing they are willing to pay, and the best ways to reach them. 

Create a customer-centric strategy that aligns with your overall business objectives.

Don't Overlook the Legal Aspects

The legal aspects of private-label business are important, and neglecting them can lead to legal problems. 

It's important to have a lawyer review all contracts and agreements you sign with your manufacturer. 

Take the necessary steps to trademark your brand name and logo; this helps you stand out from the competition and protects your brand.

FAQs: Private Label Products

What are the benefits of selling private-label products?

 Private or store labels are exclusive labels that a particular store owns. Its benefits are:

  • Higher profit margins
  • Lower operating costs 
  • Better brand loyalty
  • Greater market stability

How do I find suppliers for private-label products?

Finding a private-label manufacturer is easier than you imagine. You can contact manufacturers through online e-commerce platforms and local sources and connections.

What are some tips for successfully selling private-label products?

Consider following these instructions for the best results:

  • Brainstorm Product Ideas
  • Consider Specific Product Attributes
  • Conduct Market Research
  • Research Product Suppliers and Manufacturers
  • Finalize Your Logo, Design, and Packaging
  • Determine Your Fulfillment Strategy
  • Decide On Your Manufacturer.
  • Create Your Amazon Listing

Is it legal to private-label products?

A supplier or a retailer legally owns private label brands. The suppliers and retailers do not make the goods themselves but get it done through a manufacturer under their private label. As a result, the manufacturing company has no legal rights over the brand or its products.

Conclusion: Private Label Products

Creating an extensive line of private-label products allows you to explore different marketing strategies and provide better value to your customers. 

Private-label products are beneficial because they are cheaper and give you more control over your business. 

It allows you to improve your profit margins, reduce expenses and save time and effort.

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