Pinterest is a fantastic resource for marketers and businesses. It's a new way to connect with others and share your brand, but it can be challenging.
Video requires more work than just making a regular blog post, but the results are more powerful than you might expect.
Developing an intuitive knowledge base of video best practices can improve your Pinterest experience and overall business goals.
This article will discuss Pinterest video best practices and how they can help your business.
Pinterest is a social network with loads of excellent content you can save and revisit.
One of its best features is the ability to save and share any photo or video from your feed. You can not only pin the videos but also download them if you want them.
Pinterest videos are a great way to get more out of your pins and make them more engaging for viewers. They are usually short videos (60 seconds) that viewers can find on their feeds.
Pinterest is one of the most popular social networks, beating Twitter in terms of overall traffic volume.
It's also one of the best places to get your business' message out and genuinely engage with your target audience.
That's why it's so crucial for businesses to take advantage of Pinterest's video feature — and make sure their videos are pinnable!
There are plenty of reasons why Pinterest video pins benefit your business; we have mentioned a few below.
Most people on Pinterest are looking for ideas, maybe a recipe or outfit inspiration.
Pinterest's video section has so much potential because it allows businesses to engage with their customers in a way they haven't done before.
You can use the content on Pinterest to communicate with existing or potential customers through captivating videos that inspire them and stay true to who you are as an organization.
This can help your business stand out from the competition because you will be genuinely helping users who are looking for video answers.
When Pinterest was launched, it was a picture-only platform, just like Instagram. But in 2019, Pinterest redesigned the platform to increase its video distribution rate.
Video gets prime placement on Pinterest! On average, pins containing videos get more clicks than those without videos.
So, just by using videos to market your business on Pinterest, you will be ahead of your competitors.
A study shows that 67%of Pinterest users who watched a video on the site took action– compared to just 32% of users who said the same for other social media platforms!
Using videos on Pinterest could get more users to take action for your business. You could convert potential buyers into loyal customers.
Pinterest is the best place to win new customers because most users take action on the platform compared to other social media platforms. You can use it to your advantage.
Uploading a video to Pinterest is relatively easy. However, uploading a video pin using a phone can be tricky.
With that in mind, you should use your computer for a video upload. Here are the steps you need to follow to upload a video to Pinterest.
Pinterest's recommended video dimensions and specifications are designed to help you create a compelling pin. Follow these guidelines and stick with them! If you deviate from the recommended specs, your video may look unprofessional or even blurry.
People who watch videos on their computers or mobile devices don't always have headphones handy.
That means there's no sound! The presence of audio can be distracting from what your viewers are seeing and listening to.
Remove any audio files from your video, so it only contains visuals and nothing else.
The first thing to think about when creating a video pin is the title of your content.
This should be short and simple but also descriptive enough, so people know what they'll see when they click on it.
The description text can be a little longer but should be concise and direct — not too wordy or long-winded.
It also needs to include links to other places where people can see more information about the topic or product promoted in the video.
Tags are another vital aspect of creating a great Pinterest video pin.
For people to find your video when they search for something related, make sure it has relevant tags (for example cooking tips or healthy recipes).
It's also good practice to add tags that aren't obvious (for example: 'healthy snacks') so that people searching for similar pins will find yours!
Pinterest pins are typically short videos with a lot of potentials to generate engagement and traffic.
The first impression is important, so focus on making your video eye-catching and capturing someone's attention early on.
For example, have the person who created your video introduce themselves at the beginning of their pin and then show off their skills or expertise in the video itself. The key is to get to the point as soon as possible.
This will help you stand out from other users on Pinterest and increase the chances of getting more comments and likes from other people who see it later down the line.
Your cover photo is one of the first things people see when they visit Pinterest, so make sure it has visual appeal!
Your cover image should be eye-catching and visually appealing to grab people's attention immediately when they first see your video on their feed.
In addition, it should also include some call-to-action to help viewers know what to do next.
Search engine optimization (SEO) is essential for any website or social media channel, especially if you're looking at attracting new followers through Pinterest video marketing.
You must ensure that your content, including titles, descriptions, and videos, is well-optimized for search engines. You'll want to include keywords, titles, and tags in your report.
Search engine optimization (SEO) is a big part of creating successful pins on Pinterest, so make sure your content isn't just good-looking but also high-quality content that will attract people looking for what you offer.
You can brand your video pin using branded images, graphics, and text overlays. Use these branding elements wisely, though – they can add value to your pin and make it look spam if not used properly.
Branding is essential because it shows viewers that you've taken time with this pin and customized it accordingly.
All your video pins should have branded elements that link your videos to your brand. That's how viewers will remember you.
After creating a video pin, make sure you have a call-to-action (CTA) in the description. The CTA should tell people what they need to do next: click on this link or watch this video.
If you're sharing a tutorial on using an app or service, make sure there are links to download the app and resources for further development.
If you're creating multiple videos for one topic, consider making them mini-series by linking them together using headlines and descriptions instead of just one video per topic.
This will help people navigate through your content without feeling like they're being overwhelmed by information overload.
They'll be able to find related topics quicker when they click through from one video to another.
The best way to get traffic from Pinterest is by creating and sharing content relevant to users' interests on the platform.
When we say "relevant," we mean something like "food," "fashion," or "home decor." If you haven't considered creating specific boards around these topics yet, now is the time!
Rather than creating new content for Pinterest, you can easily repurpose your video content from Youtube, Facebook, and Instagram.
For using your Instagram stories or Reels, all you have to do is save them and later upload them on Pinterest.
For Facebook stories as well, you have to follow the same steps.
One way to repurpose your YouTube videos is by posting them as video pins on Pinterest. Here’s how.
Now that your video is uploaded to Pinterest, you can promote it by setting up a Video awareness campaign.
To do this, you have to start a Pinterest ad campaign.
Pinterest also has its in-built analytics tool, like any social media platform. To use it, you have to follow the steps mentioned below-
You can also access the analytics on your mobile app. Just open your Pinterest app, then
Yes, videos perform well on Pinterest because Pinterest is currently focusing on video distribution across the app. Videos not only rank higher but also lead to conversions.
The best file format for Pinterest is .mp4, .mov, or .m4v. On top of that, the aspect ratio for videos is square (1:1) or vertical (2:3 or 9:16).
While the minimum duration of a Pinterest video has to be 4 seconds and go up to as long as 15 minutes, the ideal length followed on Pinterest is 60 seconds.
One of the best parts about Pinterest is that you can see a lot of cool ideas and be inspired to create your projects.
You may find a great outfit combo or a beautiful room. You may discover DIYs for everything from home decor to creative projects, crafts, and recipes.
The key is to use your videos to entice the viewer and provide something of value that educates, inspires, or entertains.
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