With nearly 300 million active users each day Pinterest is one of the largest online hubs for visual content. The social media site has become synonymous with scrolling through stunning yet static visuals that inspire ideas and help users plan their days. While functioning as an image-driven site has worked for the platform for years now, Pinterest has introduced video as video is becoming more and more of the main medium of online content these days.
Pinterest has always been a good place for pinning videos from the web, even before the time when they were popular. Nowadays, video is one of the best ways to discover more inspiring ideas. To move with the times, Pinterest keeps adding new features for videos and distributing them on its platform.
In August 2017, Pinterest introduced promoted video pins to its platform. This was a huge step for the company because it made videos available for companies who want to promote their products and services. In addition, it became a place where marketers can use the power of video content marketing to reach their audience more effectively. In this article, we will be discussing everything you need to know about Pinterest videos.
Pinterest videos engage more people than any other type of post. They’re a great way to tell your brand story and show off your products or services. Pinterest video Pins automatically play when they’re halfway on the screen. This makes them ideal for creating mini-trailers. Pinterest video pins have a high conversion rate because Pinners are so engaged with them. When Pinners see a video Pin in their Home Feed or on a board, they’re more likely to stop and watch the video than look at images. If there are brands looking to increase their exposure then Pinterest video pins are the best way to do so.
Video is a powerful marketing tool. If you’re already sharing or consuming video content on platforms like Instagram, Facebook, TikTok, and YouTube, then Pinterest is an amazing platform for video too. It brings some key benefits for businesses. Since Pinterest is a visual discovery platform, it’s a great place to reach new audiences and inspire others.
The benefits of Pinterest video pinning go far beyond just added visibility on Pinterest. Pinterest video Pins are an excellent way to draw users’ attention to your product pages. The added visibility makes them great for increasing the number of clicks on product pins, which is tied directly to conversions—and thus sales. This feature also allows brands to share more information on the platform. They can use it for authentic storytelling, as well as product demos.
Pinterest videos can be used for tutorials, how-to’s, and recipes. Once users click on your video Pin, they are more likely to engage with the content. Pinterest video Pins are more engaging than image Pins because of the interactive nature of video content. Now is a great time to start using Pinterest video !
A Pinterest video can be uploaded in three ways two of them being from other sources while one being a native Pinterest video.
Let us first talk about how to upload a native video on Pinterest.
1. The first step in uploading a native video on Pinterest is to create a video. We will be discussing in the latter part of this article how we can create videos for Pinterest that work.
2. After creating a Pinterest video you have to log in to your business account. And if you don't have one we are going to explain the same here. There are two ways to do it.
Using a personal Pinterest account to create a business account
Create a business account without a personal Pinterest account.
Once the profile is created Pinterest will give you options on what you want to do next. It could be to create a pin, create an ad or build a profile. Select the option accordingly and go ahead in the process of posting Pinterest videos.
3. After you have logged in to a business account on Pinterest Go to the "+" icon at the upper right corner.
4. Click on "Create pin"
5. Upload your Pinterest video.
6. Next there is a selector which enables you to slide left/right to the image that you would like to add as a cover photo.
7. Give the Pinterest video any title, description and then add it to the board. This can be done using a drop-down menu under "select".
8. Add a video link to it.
9. Finally you can publish your Pinterest video.
If you want to upload multiple Pinterest videos then click on create additional video pins. Videos up to 2 GB can be uploaded at once. Approval from Pinterest within 24 hours to make sure that the video does not violate any community guidelines.
How to Pin a Youtube video
We now know how to upload native videos on Pinterest, let us see how to pin a Youtube video
As Pinterest videos are mostly viewed on mobile pins therefore vertical pins are the best option. Apart from vertical pins square pins are the next favorite. Other specs to keep in mind are -
The File type can be .mp4, .mov, or .m4v and the size can be a maximum of 2GB.
The ideal length of the video is 4-15 seconds, but your Pinterest video can go up to 15 minutes also.
The description can contain up to 500 characters where the first 50-60 characters are likely to show up in the feed.
The title can accommodate up to 100 characters.
It is not easy to download Pinterest videos as compared to images. This is because you will not find a "save as" option by right-clicking on a Pinterest video. Therefore using a third-party tool to download Pinterest videos is considered wise.
All content found on publicly available non-private accounts may be downloaded by anyone on pinterest.com by going to the desktop site. You can also do it on your mobile phone browser by going to pinterest.com but it is not that convenient to download Pinterest videos from a mobile phone. It's perfectly safe.
The Pinterest video you want to save is available on the Pinterest website pinterest.com on your mobile or desktop.
Search for the video ad you want to download on the Pinterest website pinterest.com.
To download Pinterest videos first expand it by clicking on it. Now highlight the link on the browser and copy it.
Next, open the Pinterest video downloader that you have on your desktop and paste the link there. Check if the link is valid and includes “/pin/”. Next click on the download button to download videos. After downloading you can see it on your screen save Pinterest videos in a folder and name it.
Yes, people can download the videos on Pinterest using any browser. It's a web application that can be read by any computer browser.
So, if you want to create Pinterest video ads that will convert try our user-friendly OFFEO ad maker. This helps you to create interactive and engaging Pinterest video ads that put an impact on the target audience and you will gain more audience and customers.
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