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It is a fact by now that social media platforms are video focused.
The consumption of all kinds of video content, short or long, is rising on every social media platform you can find.
With the advent of Tiktok, Instagram reels, Youtube videos, and Youtube shorts, video content has become the most preferred form of multimedia consumption over the past few years.
Images used to be great, but now videos are the best way to interact with your audience.
Using videos to advertise your products or service is arguably the most effective way to draw the attention of your potential customers and increase sales.
And the best way to do it is to use product demo videos so that your audience realizes what, why, and how to use your product.
If you want to learn how to make good product videos, read on to find more.
A product demonstration video shows the viewers how your product works and what it is all about.
Demo videos are an intriguing way to show prospective customers how to use your product and how it will help them.
What better way to show your product being used and your product being useful if not in a video?
This is where demo videos come into the picture, where your potential customers get the idea of whether the product will be helpful in the long run and how they should use it.
Product demo videos are the best way to capture the audience's attention.
Following are some of the good reasons why you should make a product demo video for the advertisement and sales of your product:
Why spend time reading an instruction manual for a product when there is a demo video for the same?
The demo video saves your customers precious time and gives them a step-by-step guide about how to use the product.
It explains your product better to your customers. It answers most of their potential questions.
Research shows that 88% of people say they've been convinced to buy a product or service by watching a brand's video.
Furthermore, 78% of people say they've been convinced to buy or download software or app by watching a video.
With such high response rates and the impact videos have on the viewers, it is best to make a demo video for your product for more advertising and promotion.
Social media platforms like Tiktok, Instagram, and Youtube are heavily based on video content consumption.
So there is a big chance that someone who needs your product sees your video and goes on further to purchase it.
Social media is a great medium to promote and advertise your product. Therefore, what better way than showing your product in action and telling how easy are its functions?
Create various accounts on social media platforms for your product, and promote it on your business accounts for the best results.
There's one thing about all consumers: they will always have questions.
So, make sure through your demo video you answer all of the what, how, and why questions your prospective customers will have.
Nevertheless, these are some of the essential elements your demo video should include:
There are a few things you need to keep in mind to make a product video:
A good framework or an idea about how you want your product video to be is a crucial part of creating a product video.
There are four things to remember while you plan your demo video:
Understand what you want to demo
You need to know what you want to convey through this video. Have a fixed goal and aim to achieve it in the demo video.
You need to understand what you want to demonstrate in your video.
Have a plan for how you will show the product working
You need to have a basic storyline or an explanation to show your customers how and where to use your product, basically how your product functions.
So, outline a plan to show what purpose your product serves and how it functions.
Also, use your creativity, like adding voiceover or animation in your video or other things that will make your video good to see and hear.
Keep the video short and sweet
People have a short attention span these days, and time is precious to everyone, both the seller and the potential customers.
So, make your demo video as short and straightforward as possible.
Also, ensure that you keep your demo video to less than five minutes and your demo video is valuable and worthy of your target audience's view time.
Clearly state your CTA at the end of the video
Make sure to add a call to action so that your audience knows what to do next.
It could be a link to buy your product, a link to your product's website, or even a link to find out more about the product.
There are many video-making tools online where you can find templates for your video. It saves your time and makes your videos look more professional.
Offeo offers a massive collection of templates for product demo videos. Whether you want to make a video for your new watch launch or want to explain your online services, Offeo has a variety of templates for your use. Here is how you can find a template you like.
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The best way to demonstrate how to use your product or service is to do it yourself and record the entire process.
You are your best critic and know well what you would like if you were the audience.
Make a storyboard where you can add the elements that you will use in your video sequence.
Have a basic plot line to show where to use your product. Then write the script of your video.
Write the appropriate dialogues and instructions about how to use your product.
And when you are done with the planning, record yourself using the product to demonstrate how it works.
While recording your video, ensure you have good lighting, background, and the right audio gears so you can record audible and clear voiceover while instructing your audience about how to use your product or service.
When you are done recording yourself, make sure you properly edit the video for a more sophisticated and professional demo video showing that you mean business.
Also, if you are going to put it on social media platforms, make sure you edit your video according to the needs of each social media.
The aspect ratio of a Tiktok video might not work the same on Youtube.
So, make your video accordingly. Also, you can add special effects and transitions to make your video cooler and stand out from your competitors.
Some good video-making tools you can use to edit your videos are:
Promoting your demo video is as vital as creating it. You need to know what and how your product demo video will work on which platform.
You can promote your product demo video on every platform you want to market and advertise your product.
These are some channels where you can promote your product demo videos:
A landing page is a web page that a person gets redirected to after clicking through an email, ad, or other links.
Make sure to feature your products on your website's homepage and primary landing pages for your product.
Embed your product demo videos on relevant blog posts or posts closely related to your product.
Optimize and promote your product demo video on social media platforms like Youtube, Twitter, Instagram, Facebook, etc.
Make sure you adhere to the aspect ratios of your demo video and the length of your video according to the needs of the given platforms.
Youtube is exclusively an online video streaming platform. So, promote your video on Youtube through descriptions, hashtags, etc.
Through email newsletters and marketing, you can get in touch with your previous customers and your Youtube channel subscribers and promote your demo video by linking it.
Given below are some of the best demo videos we could find to inspire you to create your next product demo video:
IKEA is a Swedish-Dutch multinational conglomerate based in the Netherlands that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
IKEA announced the augmented reality app IKEA Place, followed by Apple's release of its ARkit technology and iOS 11. IKEA Place helps consumers to visualize true-to-scale IKEA products in a real environment.
Why we love it
The product demo video demonstrates the app and a montage of people struggling to design and furnish new spaces.
It clarifies its objective: to make it easier for people everywhere to imagine a better place.
It addresses the problem of furniture placement and explains why this product is here to solve it.
Duolingo is an American educational technology company that produces apps for language learning and provides language certification.
Duolingo users can practice vocabulary, grammar, pronunciation, and listening skills using spaced repetition.
Duolingo is taking push notifications from your phone and into the real world. With Duolingo Push, Duo the Owl will remind you to practice, so you never miss a day of language learning again.
Why we like it
The demo video is one of the funniest ads on the internet. The video shows that Duolingo can help you learn vocabulary more efficiently because it reinforces the correct usage of words in the day-to-day.
And the Duolingo owl rising out of nowhere to stop you from losing your streak is funny yet relatable.
The function of the Duolingo push is very well highlighted and portrayed throughout the ad and the whole 2:07 minutes of the ad is worth it.
The cosmetic brand The Lip Bar was founded by Melissa Butler. She is known for her 2015 appearance on Shark Tank, where every judge rejected her pitch for the vegan lipstick brand.
Why we like it
The way she demonstrates her product by herself, thus giving her subscribers a tutorial video about how to use her products.
She keeps her demo video short and sweet to less than five minutes. The demo video thus does the work it's meant to do.
Slack is an instant messaging program designed by Slack Technologies and owned by Salesforce.
Although Slack was developed for professional and organizational communications, it has been adopted as a community platform.
Users can communicate with voice calls, video calls, text messaging, media, and files in private chats or as part of communities called "workspaces."
Why we like it
The demo video makes sure that we indeed heard of Slack. It portrays a girl we would meet at a football practice ad shows how convenient her work is with Slack.
The video shows the functions of various channels and other features within the time limit of five minutes, thus making the demo video valuable and practical, just like Slack.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States.
Apple is the largest technology company by revenue and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales, and the second-largest mobile phone manufacturer.
WHY WE LIKE IT
Apple has arguably always delivered something good. The demo video is no exception.
The video shows an Apple card and how it is made. The photography, the transitions, and the music catch the viewer's attention, and the short span makes it more impactful.
Also, Apple knows its brand name's popularity, and the demo video lives up to it.
Google is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.
Its feature, Google Translate, is a multilingual neural machine translation service developed by Google to translate text, documents, and websites from one language into another.
Why we like it
The demo video shows how to use a Tap to Translate feature. Giving a direct example of using it on WhatsApp shows how and where it would be convenient for the viewer to use the app.
The simplicity and the shortness of the video, covering all of it should be within less than two minutes, is why the product demo video is so well produced and effective.
Nike is an American multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
Nike Free is a minimalist running shoe created and sold by Nike.
Source link
Why we like it
The demo video tells about the whole process behind the footwear design and how intricate and closely detailed all the elements are.
The demo video tells us the story of the origin of the idea behind the creation and the footwear demonstration in 2:33 minutes. This is why we appreciate this demo video.
Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City.
Peloton's main products are Internet-connected stationary bicycles and treadmills, enabling monthly subscribers to participate in classes via streaming media remotely.
Why we like it
It starts with the origin of the idea beyond the concept of Peloton. How it solves the problem of a cyclist cycling for hours even without going out?
The hype background music, the spotlight setup, and everything about the video captures not only the demonstration but also the essence, adding to the product's vibe beautifully. So, we love the video.
Amazon.com, Inc. is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
It has been referred to as "one of the most influential economic and cultural forces in the world" and is one of its most valuable brands.
It is one of the Big Five American information technology companies, alongside Alphabet, Apple, Meta, and Microsoft.
Why we like it
The demo video shows where and how, and what to use an Amazon echo dot.
The voiceover and the transitions work in favor of the product demo, and the product's functions are covered in this one-minute video, thus making it impactful and lovable.
Grammarly is an American cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English text.
It also detects plagiarism. It uses artificial intelligence to identify and search for an appropriate replacement for the located error.
It also allows users to customize their style, tone, and context-specific language.
Why we like it
Grammarly's software demo video highlights that a critical factor of storytelling is to show instead of tell.
Instead of simply informing the user of the benefits, the demo video shows how it corrects different texts.
And by showing us people working in libraries or walking around, we can see how anyone can use the tool on smartphones.
You get an accurate idea of how the tool works.
A product demo should be two minutes long, but if you want to go into details about the features, five minutes is a good length to stick to.
Demo videos provide a means to explain your product’s features and benefits in a way that doesn't explicitly feel like selling.
Throughout the demo, you can show what makes your product unique. You can also showcase why specific features have been included and how it simplifies the process of solving your customer's problem.
Product demo videos are one of the very best ways to sell your products and services.
They allow you to get potential customers excited about your business while giving them a clear idea of exactly what they will be getting with their purchase.
If you have an exciting product or service that is well worth showing off, then now's the time to start making demo videos. Your business will thank you for it!
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