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Instagram is a photo-sharing social networking app that encourages users to take pictures and share them. Instagram also promotes video sharing and Instagram Stories, a feature equivalent to that of Snapchat's Stories.
This is why Instagram is one of the biggest social media platforms on the internet these days. What started as a picture-based platform eventually became video-focused.
It became aware of how excellent video content is doing on other platforms like YouTube, TikTok, Snapchat, etc. So, it launched its short video-sharing format and called it "Instagram Reels" in 2020.
Apart from that, it also supports live videos and enables sharing videos on your Instagram feed.
Given below are some of the statistics from various sources in recent years about how Instagram videos are better than Instagram photos:
The numbers do the talking and prove that videos are Instagram's best form of content. In this article, we will talk about Instagram video ideas you can use for your next post.
Instagram offers its users to upload their videos in three formats:
Instagram feed videos are videos that you can post directly to your feed. The length of your feed video must be at least three seconds long, and they can be expandable up to 60 seconds.
Feed videos are great for attracting more views because Instagram's Explore page shows more videos to users who watch and interact with feed videos.
Therefore, the more the videos are on trending topics, the higher the number of views on your feed videos.
Instagram stories are a very lucrative and addictive way to grab the attention of viewers and the user.
It adds that personal touch to your handle, giving your audience a quick sneak peek of what you want to share.
The story videos are 15 seconds long, and for the best results, vertical stories are a great way to keep your audience more hooked, as there will be no need to turn the phone for a better viewing experience.
Technically, there are no limits to the number of stories you can post. However, they expire after 24 hours from posting. If you need your past Stories to appear in your profile, you can permanently save them to your highlights.
Instagram Reels are full-screen vertical videos that can be from 15 to 90 seconds long and are accompanied by unique sounds and visual effects.
Reels include video clips, filters, captions, interactive backgrounds, stickers, and more.
Reels are currently heavily favored by the Instagram algorithm, which will attract more viewers even if they don't follow your account.
Instagram stories are great for connecting and engaging with your target audience daily because they are easier to see than post feeds.
You can also post in order or sequence; there is no limit to the number of stories you can post, and it stays on your profile for 24 hours.
And even after that, you can save it on your profile highlight so that it still will be accessible to your profile visitors.
Instagram reels are a great way to reach your audience. Just know how to use the trending audio tracks to your benefit and utilize your creativity in your video.
Ensure you have good lighting and background to make your little video look more attractive. We know how much the Instagram algorithm favors reels.
So your reel video has a great chance to go viral if it has the potential. Do your research, know what trending soundtracks are popular now, cater to the right audience, and watch how your reels do wonders.
With the right know-how about what works and how it works, Instagram reels have a huge potential to impact your audience.
If you have a product or service you need to advertise or promote, the best way is to make tutorials and explanation videos about your stuff.
Make that how-to-use and how-it-helps videos for your product on reels and post them on your stories.
By doing so, you get to explain and show your product in action, and it will go a long way if it caters to the right audience.
Make sure to catch your audience's attention and make your explanation video exciting and worth their view.
Teamwork makes dream work. If you have a team or another member who works with you, you can film them and ask them to share their experience.
Or you can also make a team-focused reel that may be related to your product. This would make a good product video, in turn.
With a splash of humor and fun, behind-the-scenes videos could also win your viewers over.
Try to accommodate your team members in your video. Their presence, ideas, and insights will help you a lot in your video because more creativity means better content.
Teaser videos are great for launching a new product or service.
Make concise but creative videos and create hype about your product and launch.
You can have countdown videos posted on your Instagram stories. Or you can post short glimpses of your product to give y our audience an idea about what they can expect from you.
Be mysterious but subtle about your product to make people watch your videos and make your products hype-worthy.
A stop-motion video combines some still images assembled to make an animated story.
This is a great way to show off your products in a creative and organized manner. You can make it funny or even more attractive to catch your audience's attention.
You must decide how creative and wild you can go with your ideas and implement them in your stop-motion video.
Instagram has a feature called Instagram live, which helps to conduct live streams in real-time. You can use this feature to answer questions and interact with your audience.
You can get closer to your audience with the interaction and show them a glimpse of your progress or even your personal life to be relatable and keep in touch with your audience.
Show your audience and walk them through what goes into making both your video and your product.
What goes in behind the scenes of your videos? Walk your audience through your setup, workspace, etc., so they feel more invested in your videos rather than just being silent viewers.
Tell your audience about your favorite content creators in the same genre. Ask them for collaboration.
Collaborating and discussing projects you like or support is an excellent way to create easy content ideas for your videos.
This helps to portray a different image of your business and will also help to create bonds that may prove profitable in the future.
Use countdown videos to create hype around your product development and releases, get your followers involved, and care about your work projects.
They act as a reminder, reminding your audience about your product from time to tie and the curiosity to know what is coming and what will be next is a great idea to make videos, be it through Instagram stories or reels.
Q&As or questions and answer sessions are a great way to interact with your audience.
Instagram has this option in its stories where you can conduct opinion polls, multiple choice questions, and even short answers.
They are a great way to increase your interaction and know what questions your viewers have about your product, or you can ask suggestions about how to improve your product, thus making this a desirable option to make your videos about.
You can ask your customers, brand ambassadors, team members, and experts and create discussions and panels around any subject related to your business.
You can ask your customers to send you testimonials for your product or post feedback or messages from satisfied consumers on your stories.
Instagram videos like this help build up the goodwill and image of your company, and this will further attract more customers to buy your products and services.
By repurposing, we mean that you reuse your blog, fit it into Instagram formats according to Instagram standards, and post it to your stories, feeds, or even your reels.
For example, you have a blog post about how to use your product. You can edit it, use it to make a short feed video or an Instagram reel and thus let Instagram do the rest for you.
What if you need more ideas about what to post next? Don't worry; this is where your old videos of existing campaigns come in handy.
Look at your profile and see which posts have the most likes or engagement. Try to figure out what worked and why did it work, and make your new video with similar ideas.
Know what makes you stand out and different from others, and implement that element in your videos.
Influencers are the backbone of Instagram. Make sure that you interact and collaborate with them from time to time.
Influencers have many followers, giving your videos even more views. Influencers are excellent when it comes to video content creation for your platform.
In exchange for cash or product, you can promote your page and your product. And also, people trust the influencers.
Them talking about your product and promoting it will be nothing but beneficial for you. Influencers have the power to convince people.
There's a reason they are called "influencers," right?
Competitions and giveaways are a great idea to tell your audience about your brand and Instagram account. Create a challenge for your target audience to do something and post it with your hashtag. You can start a competition using a hashtag in three steps:
Let an influencer, a celebrity, or even any of your followers take over your Instagram for a day.
This will be a great way to promote your account d build familiarity with the person. This will give your audience a change in perspective and something new and refreshing to watch.
Have fun with captions and written texts on your videos. Writing hashtags and tagging the correct accounts can make a huge difference.
Captions are essential when a viewer chooses to watch the video without sound.
Use a witty sentence and know the right words to use so that you can create a lasting impression on your audience.
Let's be honest. The first thing we look at in a reel is visual; the next best is the soundtrack. The voiceovers are okay, but the music is way better.
Because that is the kind of impact music has on us. The lyrics and the rhythm add more fun and relatable element to the video.
So, please do your research and find out what songs are trending and are being by other users and use them in your videos and watch them go viral.
Trust your taste in music and the trends and see how great your videos look with the right choice of background music.
Let your audience know how you put a smile on the face of those satisfied customers. Show how your product has impacted the lives of the customer who have used it.
This would help in exciting the goodwill of your brand name. Also, it will help attract more new customers if you show the authenticity and realness of your product and brand. So, customer success stories are a great content idea.
But also remember to ask for consent from your customers before posting their videos for your product promotion.
Find out what will draw the attention of your viewers and followers and post questions, debates, or even current events that will keep your audience engaged and your account get more engagement.
Know which button to push but keep our opinions debatable but not controversial.
Share facts and questions, and make sure to interact with your audience. Try to know what others think, and you can also bond with people who share the same ideas as yours.
Some days are extraordinary and are for everyone to celebrate. Be it international woman's or mother's day; you can wish your audience on these dates to show your appreciation and a more personal and supportive side to your brand.
Festivals and days like this are meant to be enjoyed; even small gestures like wishing people on a momentous occasion feel more personal and interactive.
Using hashtags is a great way to create organized and consistent video content, as you can post certain videos on specific days, considering the topic of your content.
Some great examples are #MancrushMonday, #tgif, #SaturdayNight, etc.
The people who follow your company on Instagram are also dedicated fans apart from being your customer. It acts as an award if you offer something exclusive, like gifts or discounts on the next buy, etc.
You can give your audience exclusive perks to make them feel unique and seen. Make hashtags or Create events exclusive to your audience.
Post stories about these perks to attract even more potential customers.
Find out what's trending and do your research. Find out what is working right now. If a trend fits your brand, you can create something new and authentic that adds to the ongoing trend but with your twist.
Instagram will help you reach a new audience altogether or even go viral. Hunt down what kind of videos in your genre have the most engagement or find out what new challenges your fellow creators are taking to promote their products and implement them in your video.
Follow what is popular, put your own spin on it, and stand out to your audience.
Animation and graphics can be good marketing strategies if you can use them properly. It educates your customer about your product in a far more creative manner and draws a lot of attention to your creativity.
If you are good at animating your ideas, then you have unlocked a whole new level of creativity and can put your talent to its best use.
Tips and tutorials are two things that will always come in handy and not disappoint when it comes to engagement.
Learning helpful stuff and good pieces of advice will always be appreciated by your target audience.
It doesn't hurt anyone to learn a new thing or two about something because you never know how that little piece of information will prove helpful or vital to you.
Create a compilation of your brand's milestones, or make a stop-motion video about all of the milestones you achieved this year.
It can be a little recap to brush up on how far your brand has come, how this year worked for you, and what your journey has been like.
It can create a nostalgic and emotional bond with your audience, so they feel like they are a part of your journey.
Host trivia with fun, creative and relevant data for your users, be it about a topic of your choice or your brand or product.
By doing so, you can find out how invested your target audience is in your brand and page.
And then, you can work accordingly on what impact you need to create to make your business work.
Just focus on what's valuable and relevant to your audience—that's how to create the most-viewed Instagram video. Also, reels get the most engagement and views on Instagram these days.
You can make your videos popular on Instagram by following these tips:
It's when your post appears among the top results of an Explore page or a specific hashtag page. This brings you high levels of visibility as your post shows up, even to non-followers.
One of the latest trends on Instagram is the Goth dance by Wednesday Addams, choreographed by Jenna Ortega for the Wednesday series on Netflix.
Your first Instagram post is your chance to tell your audience who you are, what you do, and why they should follow you.
Use the Explore tab or scroll through reels to find the most amazing content relevant to your taste on Instagram.
Instagram is an excellent platform for videos and images. But with the advent of reels, Instagram provides significant impetus to its reels, and your video could go viral too.
Above are some good ideas about what kind of videos you can post to please your audience. We hope these ideas gave you some inspiration. Happy Instagramming!!
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