When Instagram introduced its new feature in 2020, we had a gut feeling that it is going to blow up. Like Tiktok, Instagram reel focuses on short videos. Instagram reels allow users to record 15-30 second long videos. Like the trends and challenges on TikTok, Instagram also embraced trends. From the "Buss it" challenge to the new Aurora trend, Reels has created some amazing trends. Many brands are trying out Reels for marketing and you should jump on the bandwagon to gain that extra exposure too.
The jewellery brand "The Morphostone" is run by a young woman from India whose business recently blew up because of a viral Instagram reel.
Instagram reels for business can scale up the sales. Your brand will get exposure just like "The Morphostone". Reels are the best way to get your brand seen straightaway.
According to Instagram - Reels is a new way for anyone – people, creators and businesses – to create and discover short, entertaining videos on Instagram.
Reels were introduced by Instagram as an answer to the popular app TikTok. It was one of a kind app that let users upload short videos. Instagram reels also let users record and edit 15-second or 30 -second multi-clip videos with audio, effects and new creative tools in 9:16 portrait mode. Reels became a huge hit because it is expressive as well as entertaining. People can express themselves while entertaining the viewers. A reel by @vievsmee or Vivian went viral. It was entertaining because it was part of the " dangerous" trend but it also called out the sexist workspace.
NOTE: Instagram reels are only mobile. It means you can't watch it on your computer without the help of a third-party app.
Finding the reels option on Instagram was easy at first because Instagram placed the button where the search button used to be. However, after a few updates, you can find the Instagram reels option by
Or
It will also help you to add a new reel.
What sets Instagram reels apart from others are the defining features. From its unique editing tools to timers, reels have a bunch of cool things you can use to make an exciting reel for your business.
If you want to take advantage of reels then you need to know how to make it. It is no rocket science. Anyone can figure out how to make reels.
The great thing about reels is that you can shoot in breaks. You can align a lot of clips together to make a reel. Moreover, you can also use pre-recorded video from your camera roll. Once you have recorded the reel, you can add text, stickers and tags to it. While TikTok allows only 100 characters, Instagram allows 2200 characters which give you a lot of room to add tags and captions.
Your reel is ready!
Instagram reels do not provide a lot of option when it comes to analytics. You can only know how your reels are performing through likes, comments and views. Moreover, Instagram has added the importance of a post as a metric as well, if audiences "save" your posts or reels then it will perform better. According to Hubspot, the Instagram reel algorithm is based on three factors -
Social media is fast becoming the launchpad for many businesses. Reels are something you should deploy in your marketing strategy to maximize your exposure.
Sharing reels is as easy as making it. If your account is public, you can share your reel to a dedicated space on Explore page. But if your account is private then you can only share your reel with your followers by posting it to your feed. Businesses, brands and creators mostly have public or professional accounts because it is easier to be discovered that way.
When you share reels featuring certain audio, hashtags or effects, your reel may also appear on dedicated pages. For example, if you have used the Aurora filter that is all rage now, whenever someone clicks on that Aurora audio, hashtag or effect your video will appear in that section.
When you share your reel, it becomes live on the Reels tab on your profile. You can also choose to make your reel appear on your main profile grid. Mostly when =creators post something new they share it with stories. You can share your Instagram reels on "my Story" but like all stories, it will be live for 24 hours only.
The first video feature that IG tried out was IGTv. It wasn't a huge success because user experience demanded shorter videos. When TikTok innovated the short video trend, Instagram wanted to try it out as well. As soon as reels as introduced it became a huge success. From micro-influencers to high-end brands like Louis Vuitton, everyone hopped onto the reels. Louis Vuitton made reels based on the viral TikTok trend of dropping phones and outfit changes. It gained millions of views on those reels. The highest viewed reel had 8.6 M views. Not only popular brands but small businesses also use reels to gain popularity. Here is why you should start using Instagram reels for marketing-
Facebook and Twitter may have a large number of users, but videos on Instagram hit differently. In the United States, most of the Instagram users are Gen Z or Millennials. If your target audience is either one of them, the job on Instagram is easier. Reels are popular among young people, so you have higher chances of reaching your intended audience through reels than through an image.
The reach you can achieve when you use Instagram reels is higher than when you post a picture or an IGTv video. On social media, everyone is busy scrolling through data and content. Reels have the perfect length, that is why people love watching them on their feed. New brands, small businesses, even newbie content creators have seen a huge amount of growth just by regularly posting reels. Through innovative ideas and creative reels, the word can spread out about you. Many users have reported a jump in the number of followers just after a hit reel.
Instagram is one of the prettiest apps in the store! Among all social media apps, it was Instagram that focused on Pictures. Now the platform is slowly shifting towards videos. If you want to create a brand identity, then there is no better place than Instagram. You can create an aesthetic Instagram feed that matches your brand. But now you can do more with reels. Use the video clip to share your brand ideas, ads, moments etc. Look at Rekk Prod, for example, they are a video production and drone videography brand based in Paris, and they gained immense popularity after their reel for Jetsurf.
Yes, Instagram reels are all the rage right now. Your explore feed will have a dedicated section just for reels. But to create reels that actually brings you more engagement and followers you need to follow few tips. You can either have a full-blown marketing strategy for Instagram Reels, or you can follow simple ideas.
Creating and sharing reels is a piece of cake. But everyone on Instagram is using the same filters and camera to shoot their video. If you want to stand out then Offeo has a solution for you. With the help of this video making tool, you can make scroll-stopping content in just a few minutes. Offeo is the answer to all social media needs - from video ads to intros, it can make it all in a span of 3 minutes. You can download the video and share it wherever you want! Animation? do not worry we got you covered. Even if you do not have the previous video-editing experience you can make short attractive animated videos for your Instagram profile. Welcome to the next generation of video-making. Give Offeo a try, and surprise your audience with dynamic content.
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