Impactful Video Communication & Why Every Business Should Invest in it

July 15, 2022

Video communication isn't new. But in today's world, we are seeing a rise in the importance of video communication. 

With more and more teams working remotely, video communication is on the rise. 43% of the remote and in-house teams use video communication to facilitate conversations and better collaboration. 

Whether you're talking to your partner across the world or even video chatting with friends at the office, video communication is becoming a huge part of team culture. 

In this article, we will talk about impactful video communication. Its benefits and some of the best video communication tools. 

What Is Video Communication?

Video communication is a method of transmitting information using the visual aspect. 

It may refer to live-video feeds from remote locations(video conference) or recorded videos sent over the Internet, or it may refer to the transmission of visual data via a computer network.

You can use video communication for many purposes, including real-time two-way communication, recording of events that are not real-time and sharing files.

Video calls are one of the most popular ways to communicate with friends or relatives. You can use this feature for free on most modern devices such as smartphones, tablets, and laptops. 

Businesses are using video communication to boost productivity and ensure seamless interactions within the team. 

You can also use online tools for effective video conferencing. 

What Are The Best Tools For Video Communication?

Video is the most effective way to communicate with your customers, partners, and employees. 

It’s an excellent way to build relationships, show them how great your business is and make them want to work for you!

But you need the right tools to make it all work — here are our top picks:

Google Meet

You do not have to spend much time using video communication for your business. Thanks to Google, you can use enterprise-grade video conferencing software for free. 

Google Meet is a powerful video conferencing solution that lets you host meetings, webinars, and more in the cloud. 

You can also schedule video calls using your Gmail account, making it easy to communicate with anyone with an email address. 

Anyone with a Gmail account can host a video conference with up to 100 participants. Using the free version, you can only host the meeting for up to 60 minutes. 


  • Free for anyone with a Gmail account. 
  • Screen sharing with participants. 
  • Live caption during meetings. 
  • Compatible with desktop/laptop, Android, or iPhone/iPad
  • Flexible layouts and screen settings. 
  • Anyone can easily pin, mute, or remove participants.
  • Messaging with participants. 
  • Integrations of Google and MS Office are available. 


Zoom is a web conferencing tool that allows users to connect on their mobile devices or laptops. 

Zoom's free version includes basic capabilities such as video conferencing and file sharing, but you can add additional features by purchasing an upgrade.

Like Google Meet’s basic version, Zoom only allows you to add 100 participants in a video call, which can last up to 40 minutes. 


  • All versions support cross-platform communication. 
  • Meetings are password protected. 
  • The waiting rooms feature comes in handy while taking interviews. 
  • The host has permission to record meetings and share them. 
  • The host can change in-meeting permissions under the role privilege section
  • Virtual background feature available for participants. 
  • Remote control feature available. 


Slack is a team communication platform that allows employees to connect in real-time using text messages, voice calls, or video chats.

Slack offers paid plans which allow businesses to create private channels for specific groups of employees or work areas within an organization.

Users can chat privately or in groups with other team members worldwide — all in real-time! 

All messages are encrypted to keep data safe from hackers or eavesdroppers. 

Slack offers the video conferencing feature but isn’t as strong as other tools mentioned before. 

But if your team already uses Slack, and you want to jump in on an instant, urgent meeting, then you can use Slack. 


  • Screensharing is available
  • You do not have to leave the app to make a video call. 
  • Zoom integration is also available. 
  • Instantly add more people to the conversation by the “Invite people” option. 
  • Reaction buttons are available. 


Before Zoom made its mark, Skype was the tool that dominated face meetings. Anyone who wanted video conferencing would install Skype and instantly reach people worldwide. 

Skype might have been the only option back in 2010 for video calls, but now, there are other options in the market. 

However, it still has its benefits. It allows you to integrate voice, conferencing, and instant messaging into your organization. 

It's an excellent tool for small businesses looking to cut costs on traditional technologies and help employees communicate more efficiently.


  • HD video-calling 
  • Live captions
  • Call recordings
  • Screen sharing. 
  • Smart messaging
  • Private Conversations. 

Microsoft Teams

Microsoft Teams is a collaboration hub that lets you create groups and rooms for your team members. 

You can chat with other members in real-time, share documents on the go, or schedule meetings through it. 

Microsoft Teams is a fantastic alternative to Skype. With Microsoft Teams, you can integrate your Skype presence with other Microsoft products and services such as Outlook, OneDrive, and more.


  • Video recording available
  • Live chat
  • Live captions
  • Raise hands during the video conference
  • Customized background
  • Manage meetings by muting background noise, removing uninviting attendees, and designating presenters.

Does Video Conferencing Improve Communication?

The answer to this question is a resounding yes. 

Video conferencing improves communication because it allows you to see and hear on screen, which means you can ask people questions and listen to their answers.

Video conferencing also allows you to share documents and files. This means that you can collaborate more effectively on projects, which will make the whole process more efficient and productive.

Top Reasons Why Video Conferencing Benefits Communication

Video Reveals Nonverbal Expression

When you're speaking to someone on an audio call, there's an invisible barrier between you and them — making you unable to see their facial expressions. 

Video conferencing eliminates this barrier and allows you to see your employees' reactions as they speak to you on screen.

Seeing someone’s facial expressions, body language, and tone of voice is invaluable in helping you understand how they feel about something. 

You can use video conferencing as an opportunity to see how another person is reacting to what you are saying, which allows you to understand how they are processing information.

This helps foster a sense of connection with those around you, which is vital for building trust within your team.

Video Helps Nurture Client Relationships

Video conferencing allows you to see clients in their natural environment, making it easier for them to get comfortable around you and open up about their needs and concerns.

This can help build trust with your clients because they feel they can trust that you will take care of their needs if they come back again when things become difficult or uncomfortable. 

Video communication is integral to customer service and can play a huge role in forging customer/ client relationships. 

Video Facilitates Creative Team Collaboration

Video conferencing is a great way to keep your employees connected and on the same page. It enables people from different locations to participate in meetings, conferences, and training sessions.

Video conferencing also helps individuals learn from each other. This is especially important for remote workers who can’t physically see their colleagues all the time.

The ability to see what someone else is seeing makes it easier for them to understand what’s going on in the team, which increases productivity and the quality of their work.

It also helps foster trust between employees because they know that their ideas will be heard by everyone on the team and not just one person alone.

Video Provides Indelible Records

When it comes to business meetings, the information that gets shared often doesn’t stick around long enough for another meeting to rehash what was said. 

But with video recording technology, all your meetings are recorded. This gives you an archival record of what went down and who said what. 

This is especially important if there was anything sensitive discussed during a meeting (e.g., trade secrets). 

By recording critical parts of all your meetings, you can go back later and review them with ease.

Video Helps Power Remote Workforces

Remote workforces are growing incredibly, and video conferencing is a great way to manage your remote workforce. 

Remote workers are more productive when they can see each other in real-time. Video conferencing makes it possible to do this no matter where they live, and it’s easier than ever to use it effectively.

When you have a remote employee who needs to be onsite, you can connect them with your onsite support team to receive help with any questions they might have.

This saves both time and money!

Video Improves Onboarding

Video communication helps new employees' onboarding process, which is a significant concern for many companies. 

Video conferencing allows you to educate potential recruits about your company culture, company values, and the role they’ll be playing in your organization.

Video communication is perfect for onboarding new team members because it allows your employees to quickly understand their job responsibilities without having to spend time reviewing the details in person. 

And by utilizing video conferencing software like Zoom, Google Meet, and Skype, you don't need to leave your desk to onboard new employees. 

5 Reasons To Invest In Video Communication

Here are five reasons why investing in video communication is a smart move:

Video Communication Makes A Message Easier To Remember

According to Techsmith, 83% of people use videos for information or entertainment. This means that you’re reaching more people than ever before. 

Videos are the way to go if you want to get your message across quickly and effectively.

Visuals have been proven to have more impact than text when it comes to making an impact on people's memories. 

Studies show that the human brain processes visual images faster and more thoroughly than words alone.

That means that if you want something remembered, then it's best if it's made visual!

Video Is A Versatile Format

Video allows you to create any content you want – from sales pitches or training videos to blog posts or tutorials. 

You can use it as part of your marketing strategy by creating videos for email campaigns, social media posts, and more. 

For example, you can use video when you have much information to share but don't have time to put it in written form.

Or you can use video when you want people to notice what you're saying.

Videos Create Engagement On Social Media

People like watching videos and sharing them with friends and followers on social media platforms like Facebook and Twitter. 

Viewers want to share videos with others who might find them helpful or entertaining. 

This means that when you invest in videos, you'll have much more control over how your brand message is spread across multiple channels. 

Video Has A Positive Impact On SEO

As Google's algorithm keeps changing every year, it's becoming harder to rank on page one.However, Videos have been shown to have a higher click-through rate than text-based content. 

When you combine this with videos being easier to share, they can have a much greater reach than text-based articles.

Videos are also shared on social media and can be embedded in your website to provide even more value.

Videos Generate Revenue

Would you believe that videos generate sales?

Adding a video to your landing page can increase the conversion rate by 80%. 

Videos help you generate revenue from a large audience in the short term while providing long-term benefits to your business through brand awareness and customer loyalty. 

FAQs: Impactful Video Communication

What Is The Impact Of Video Communication?

Video is a very effective means of communication. It is because video enables you to communicate your message more descriptively and often with greater detail than other forms of communication. 

The visual representation allows us to convey better the tone and context we are communicating.

Video communication is as close to face-to-face interaction as you can have virtually, making it a powerful mode of interaction in business. 

What Is The Most Impactful Form Of Communication?

Video communication has been proven to be more effective than any other form of communication.

It allows you to connect with others in a more personal and engaging way than any other form of communication. 

It also allows you to convey your message in a much more visual manner, making it more memorable, thus increasing its effectiveness.

Is Video Communication Effective? Why?

A video is a terrific tool for engaging audiences because it allows you to tell stories in a way that conveys meaning and emotion. 

It also helps you connect with your customers personally, making them feel more connected to your brand and its mission.

It is especially effective with remote working employees who want more interaction. It also overcomes time zone discrepancies and increases productivity. 

What Are The Advantages And Disadvantages Of Video Communication?

The advantages of video communication are that you can use it to convey information straightforwardly. It is easy to view and is more engaging than text messages. 

It also allows for more flexibility in how you present yourself. It helps you show empathy, express yourself better, and connect with your audience.

But, video calls can be disruptive if the connection is wrong or you have a large audience. 

Conclusion: Impactful Video Communication

Using video in communication is a time-consuming process, but it pays off. 

That's because there are many benefits to using video in team communication, like - helping your remote team, better conveying the message, ensuring seamless internal communication, increasing sales, and improving team understanding.

 If you have the time and budget, invest in improving team communication. 

It'll make your remote team feel less disconnected, sales and marketing interactions sparkle with this type of communication, and you will see your company run more smoothly.

Hopefully, this article has shown you how to use video communication more effectively in your business.

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