Your business identity, or brand identity, will be the foundation of your content creation efforts as it's the sum total of all your interactions with your customers. One of the most common ways to show your brand identity is through the about us page. But, how do you write an about us page?
In this article, we will show you how to do it. However, you need to keep in mind that an about us page doesn’t just help you establish your brand identity. It’s also the primary source of information about your company.
In short, you can say it's an online, slightly longer business card for site visitors who want to know about your brand.
However, many companies treat the About Us page as an obligation rather than a priority. This is where they are wrong.
An About us page can win more customers, and this means that any information you write on this page needs to be accurate. Want to learn how to make an interesting About Us page? Let us begin.
An about us page is a page on your website that explains what your business does and is an essential aspect of your company's website. This is because this page is where you can reveal your company identity, company's mission, company's history, vision, and values.
By explaining in-depth about those kinds of information, people could view your company as more credible and trustworthy than your competitors. However, many companies still fail to understand how important this page can be, making most "about us" pages look bland, dull, irrelevant, or poorly designed.
Surprisingly, some websites of established brands still don't have an About us page. That's why, if you need your company to be perceived better than your competitors, you should create an about us page.
Your “about us” pages should look like a goal-orientated sales page to highlight the main selling points of your brand. This is because, according to Shopify’s Customer Trust Survey results, shoppers tend to navigate to a store’s website to learn more about the brand.
Similarly, you can easily accommodate many different goals when you have an About Us Page. In short, your “About Us” page is home to your founding story, a place to show off your business winnings, and a sales page that answers the most pressing questions that new customers have about your business.
In an era where brands are fighting for attention, conveying the difference between your brand and the competition is necessary. Your website provides an excellent opportunity to do this, and creating a page that explains your story and why people should care about you more than anyone else will make all the difference.
It takes a lot more than a single page—you need to have a good product and a mission—but a well-designed one can go a long way. No other company has a story about how you ended up in business.
Knowing this difference is vital to help make someone become more than just a one-time buyer. They could even be loyal brand advocates and, with time, even brand marketing partners. In conclusion, “About Us” pages are important because:
In this digital era, it's crucial to have a face for your business. Putting a personality behind your brand can help humanize it and communicate your company culture. Your About Us page is a chance to build your brand and share how your story and experience make you a perfect fit for your market.
Talk about the team members. Put a face to the brand name. Let people know who all are behind the company. It is a fantastic way to gain credibility with the audience. Your team is the most crucial part of your brand, so make sure you introduce them to your website’s visitors.
About us pages are a great way to express your company’s uniqueness. So, if your business model is your unique selling point, it should be included on the About Us page. This could include information on how you cut out the middleman or provide jobs for a specific community.
Transparency can be an excellent brand-builder. An About Us page is the perfect place to educate your customers about your supply chain, business model, and mission—often done with an illustration or infographic.
In short, you should explain your business model, how it works, and how it all ties back to your brand’s mission.
Numbers have a lot of power. They can persuade, convince, and illuminate numbers-related issues much better than any other form of communication. Consider the statistics you can share on your About Us page to make a point about your company mission or to highlight your business’s impact as a whole.
Whether you’re explaining the problem early in your story or highlighting the climax at its end, tying eye-catching figures into your narrative can help you communicate your message more effectively.
Your About Us page is a chance for you to showcase all of the amazing things your company can do. For example, you may want to link to your blog, social media links, or job opportunities.
Be sure to include any relevant call-to-action links into your copy, and keep in mind that you want visitors to continue their journey by following you on social media, joining your email list, checking out products, and so on.
Every brand has a story to tell. It's one of the most enduring ways to engage customers and build a sense of authority.
No matter how big your business is or how long your brand has been around, you must share a few details about your brand on your About Us page. This includes any information from company history to industry accolades.
You can share your brand’s story on the About Us page, but where to start? Use the following steps to share the brand narrative.
Have you ever written without a plan? Without knowing where you're heading, it's easy to get lost, accidentally skip essential points, and eventually result in a mess. Similarly, when you have to write an About Us page, you need to plan.
To do that, you need to determine what elements you want the page to have and what points you want to cover. To write a page efficiently, be sure to know the following:
Other than what we wrote above, you'll need to find experts to help you display this information in an aesthetically-pleasing way. If you have a design team, you can discuss the best way to do it with them. If not, then you'll need to figure out how to create graphics.
Example: Refinery29
Many companies try to go with your run-off-the-mill pages that tend to look dull. However, boring pages can drive people away. To reel people in, try to write something short and sweet. And that's what Refinery29 has done on their “about us” page.
It says that it has a mission, an essence, a promise, and a vibe. They decided on what to showcase on their page and did precisely that.
When creating a new page, it’s essential to list what you need to do beforehand. Generally, here’s what you need to write down to write (and publish) an awesome “about us” page.
Like Google Sheets and Excel, checklists make it possible to create a to-do list for your project. This is the best way to make sure you don’t miss anything. Start by creating a new project on the calendar and selecting your desired content type (such as a WordPress page, article, or label of your choosing).
Before moving forward, list all the steps you’ll need to complete when creating your page.
Today, customers want to buy from companies they can believe in. It's not always about churning out products and placing them in the marketplace. Many industries, particularly those like apparel or food, are changing.
For example, TalEx writes down their company story on their “about us page”. This page not only talks about their company’s story, but TaiEx also states their brand values very clearly.
A unique point of distinction for TalEx is that it has an interesting origin story. Two women left their old employer, AOL's client, before starting their recruiting firm. They saw success early, with 4,900% growth in three years.
But the biggest takeaway is that they're a company that cares deeply about social responsibility. They dedicate nearly half of their page to discussing their dedication to giving 5% of their net profit annually to philanthropic organizations.
The way you tell your company's story should also reflect the brand's core values. So, while writing your page, emphasize your company’s mission statement.
People like to know what they buy. So make sure your website is clear and straightforward. When people visit your site, they see what you create or sell. With this in mind, here are some points you should consider including.
For example, the About Us page of MVMT incredibly describes humble beginnings and how the founders built the company. More importantly, it also showcases what they sell, an essential element in an About us page.
The MVMT "About Us" page tells the story of its founders, who dropped out of college to pursue their passions.
The page features their faces, their product promise, and the philosophy they live by. Three sections are worth noting: Who you are, what you sell, and why you do it. You can also use these three sections to organize your own "About Us" pages.
NOTE: Mention the light bulb moment while cooking up the business idea. What was that "lightbulb" moment when you knew you had to go into business for yourself? Share your entrepreneurial story, which is the backbone of your company. What are some obstacles you faced while developing your brand? How did you overcome them, and how did they shape what you are today?
Sometimes it’s helpful to know the history of your company so you can have a better understanding of where you are.
One way to show this is by mapping out your company’s history. Not only will this help customers get to know your company better, but it can also help reinforce your brand authority if you’ve been around for some time.
Figure out your company’s critical historical milestones. Create an outline of all the remarkable brand events, and note down relevant information on important milestones.
Luvvie Ajayi is an excellent example of an “About us” page that utilizes the milestone method. Her About Me Page has an authentic and authoritative voice. You can see that she is a seasoned blogger, which is apparent in her article voice.
But above all, she mentions the timeline of her writing career and noteworthy events. You can do so too.
You need to identify and mention your core customer on your "About Us" page. You can't please everybody. Some people don’t need your product, and some people aren’t part of your target audience, which is why it's crucial to identify who your customer is.
There are many ways to find out who your target audience is, but there are two key questions you should ask yourself.
You should identify your core customer to serve them better and create a more insightful web presence. Your customers are excited to learn about your business, but they need you to tell them precisely what you offer.
Too many business owners are afraid of being too literal with their product descriptions. Still, if they invest in telling their target audience what they'll receive, they'll keep the customer on the website longer and engaged.
Example
The About Us page of a brand is the quintessential business representation. There is a lot of pressure to represent oneself in a informative and inviting way.
To do this, one must start with a condensed autobiography of sorts. In Marie Forleo's About Me page, she does just that before refocusing on the reader with a section aptly titled "Which brings me to you."
People like to feel connected with your brand. How can you inspire trust and turn potential customers into loyal customers? You have to humanize your brand; whether you run your online store or have a huge company, you must make your website’s visitors feel welcome.
Brand values ensure that people look up to your brand. Core values are essential for guiding employees and informing customers. As businesses grow, you should ensure your core values are adequately cultivated. Core values are often valuable points that guide culture and business philosophy.
Yet, when they're created deliberately and utilized by the company, they can be powerful guiding posts for how employees should approach their work and for customers to know what to expect.
Example
SkinnyDipped's About Us page tells a sweet story about the company's origins while also highlighting the values that drive the company.
The page displays photos of the employees, including three of the co-founders as kids, and a nod to Josh Dickerson, a family friend whose death inspired them to start their business.
Their story is down-to-earth and inspiring. By the end of it, you'll be as impressed by their company values and might as well buy a product or two.
The final step to designing an “About Us” page is including visual design elements. This includes company photos, designed graphics, slide decks, videos, and anything else that can help tell your story.
If you need a designer to create graphics, be sure to give them your clear direction in the document you use to write your page.
Graphics can make a bold statement on your landing page, so make sure to use them to your advantage.
Example
The Kuno Creative About Us page sets itself apart, focusing on the people behind the company. They mention the agency’s origin briefly, but it's mostly filled with black-and-white shots of all its employees, accompanied by individual descriptions.
First-time visitors get to know about the company and the faces behind it. It’s an excellent way to gain their trust and make the About us page interesting.
Visual elements can make or break a website. The first page, or the about us page, needs to be immaculate. You can add images, videos, use cool page templates, do anything to make the About page irresistible to visitors.
In the end, you need to direct the potential clients to another page. You have to move things further down the funnel.
Mentioning contact details is incredibly important. You can add your email id, phone number, and even the office address on the contact detail.
What you have to say about your company is essential. The more insight you offer, the better your About Us page will be. If you're new, start by explaining your point of view and why you're doing what you do. As you grow, expand on your milestones, improving your About Us page over time.
Incorporating videos is an easy way to make an About Us page pop. You may think videos are a huge deal. They are tough to shoot and edit, but with Offeo, you can make professional-looking videos with minimum effort.
Even with no editing experience, you can create fantastic videos for your “About Us” page in just 3 minutes with our templates! With over five hundred customizable templates, there's a professional video for your every need on Offeo. Making video content is as easy as uploading your video and customizing it with a template that suits your needs.
So, what are you waiting for? Create scroll-stopping videos now with Offeo!
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