How to Start an Online Store: The Step-by-Step Guide

July 15, 2022
Contents

Are you looking for a new way to make money? Have you considered starting an online store? It's a great way to make a passive income, and it's easier than you think! 

In this step-by-step guide, we will walk you through everything you need to know before starting your online store. 

We'll cover the basics, such as choosing a product and setting up your shop, and we'll also give you some tips on how to market your store and generate traffic. So what are you waiting for? Start your online store today!

What You Need To Know Before Starting An Online Store

Set Realistic Targets

You need to be prepared for the amount of time and effort starting an online store takes. It's not a get-rich-quick scheme, and it will take months (if not years) to see any real profits. 

But if you're willing to do the work, starting an online store can be a great way to make some extra income.

Create A Solid Business Plan

As with any business, it's crucial to have a plan before you start an online store. Decide what you will sell, how you will market your store and your long-term goals. 

This will give you a roadmap to follow as you get started and help you stay on track as your business grows.

Take Stock Of Your Current Resources

Before you start your online store, take inventory of the resources you currently have. Ask questions to yourself like:

  • Do you have a budget for marketing and advertising? 
  • How much time can you realistically dedicate to running your store? 
  • What skills and knowledge do you already have that will help you succeed? 

Knowing your starting point will help you determine what steps you need to take to get your business up and running.

How To Start An Online Store

Now that you know what it takes to start an online store let's walk through the steps you need to take to get your business up and running.

1. Decide On Your Niche And Target Audience

The first step to starting an online store is deciding on your niche and target audience. What are you going to sell? Who is your ideal customer? 

When you know the answers to these questions, you can start planning the rest of your business.

2. Choose Your Products

Now that you know what you're going to sell, it's time to choose your products. 

If you're selling physical goods, you'll need to source them from a supplier. If you're selling digital products, you'll need to create or purchase them yourself. 

Either way, ensure you have a good selection of products that appeal to your target audience.

3. Choose Between Dropshipping Or Holding Your Products

The next step is to decide whether you're going to dropship or hold your products. Dropshipping is a popular option for new online stores, as it's less risky and requires less upfront investment. 

However, it can also be more challenging to find reliable suppliers and control the quality of your products. 

If you decide to hold your products, you'll need to find a warehouse to store them in and set up a system for fulfillment.

4. Choose An eCommerce Platform

You'll need to choose an eCommerce platform to start an online store. This software will power your website and help you manage your products, inventory, and orders. 

There are many options, so take some time to research the other choices and find the one that's right for you.

5. Brainstorm A Business Name And Register Your Domain Name

Now it's time to start thinking about your business name and registering your domain name.

Your domain name should be reflective of your brand and what you sell. Once you have a few ideas, you can use a tool like GoDaddy to check availability and register your domain name.

6. Set Up Your Ecommerce Platform

Now that you've chosen your platform, it's time to set it up. 

This process will vary depending on the software you're using, but in general, you'll need to create your account, add your products, choose a payment processor, and set up shipping. 

If you need help, most eCommerce platforms offer extensive documentation and support forums.

7. Design Your Site

The next step is to design your store. This is where you'll decide on your website's overall look and feel. You'll need to choose a theme, add your logo, and select the colors and fonts you want to use.

If you're not a designer, plenty of resources are available to help you create a professional-looking site.

8. Choose A Business Structure

The next step is to choose a business structure. This will determine how you file your taxes and how much liability you have for your business. 

The most common options are sole proprietorship, partnership, LLC, or corporation.

9. Register Your Business

Once you've chosen your business structure, you'll need to register your business with the state. This process will vary depending on the state you're in, but in general, you'll need to file some paperwork and pay a fee.

10. Get A Business License

Depending on your business type, you may also need a business license. This process will vary depending on the state you're in, but in general, you'll need to file some paperwork and pay a fee.

11. Connect A Payment Gateway

The final step is to connect a payment gateway. This will allow you to accept credit card payments from your customers. 

There are several options available, so be sure to research the other choices and find the one that's right for you. 

Once you've chosen a gateway, you'll need to sign up for an account and add your payment information.

12. Get Your Store Ready For Launch

Now that you've done all the necessary preparations, it's time to get your store ready for launch.

This includes adding your products, setting up your payment gateway, and choosing a shipping method. Once you've done all this, you're ready to open your doors to the world!

13. Launch Your Store

And that's it! You've now launched your very own online store. Congratulations! Now it's time to start promoting your business and driving traffic to your site.

14. Market Your Store

There are many ways to market your store, including SEO, social media, and paid advertising.

The key is to find the right mix of marketing tactics that work for your business and start driving traffic to your site.

Why Starting An Online Business Is A Good Idea

There are several reasons why starting an online business is a good idea. 

  • It allows you to reach a global audience with your products or services. 
  • You'll be able to work from anywhere, as long as you have an internet connection.
  • You can set your own hours and work around your personal commitments. 
  • Gives you the chance to be your own boss and build a business that you're passionate about.

FAQs: How To Start An Online Store

Is it profitable to start an online store?

Yes, it can be profitable to start an online store. How much profit you make will depend on many factors, such as the type of products you sell, your overhead costs, and your marketing efforts.

Can I start an online store for free?

Yes, you can start an online store for free using platforms like Shopify or WooCommerce. However, investing in your platform and marketing efforts is essential to creating a successful online business.

Where do I find products to sell in my store?

There are many places you can find products to sell in your store. You can source products from suppliers, dropship them from wholesalers, or even create your products.

How much does it cost to start an online store?

The cost of starting an online store will vary depending on several factors, such as the platform you use, the payment gateway you choose, and whether you need to get a business license. However, you can generally expect to spend around $500-$1000 to get started.

Can I create an online store without shipping products?

Yes, you can create an online store without shipping products. This is called a digital or service-based business. Examples of businesses that don't ship products include online courses, software as a service (SaaS), and memberships. These businesses typically have lower startup costs since you don't need to worry about inventory or shipping.

How do I start an online store if I don't have any products?

If you don't have any products of your own to sell, you can become a reseller. This means finding products from suppliers or wholesalers and selling them in your store. You can also dropship products, which means that the supplier will ship

How to manage shipping costs and taxes for my online store?

When starting an online store, it's essential to factor in shipping costs and taxes. Shipping costs will vary depending on the type of product you're selling, the weight of the product, and where you're shipping it to. As for taxes, you'll need to research the tax laws in your country and collect taxes from your customers.

Conclusion: How To Start An Online Store

Starting an online store is a great way to reach a global audience, work from anywhere in the world, and be your boss. 

Before starting your store, research the tax laws in your country and factor in shipping costs.

With a little effort, you can build a successful online business that is profitable and enjoyable. Thanks for reading!

Written By
Rifqi Renanda

Create Stunning Videos Easily

Skyrocket your video marketing efforts today

OFFEO Video Templates

Create stunning animated social media videos in afew clicks

Related articles