How To Go Live on TikTok - A Complete Guide For Beginners 

February 3, 2023

Are you looking for the perfect TikTok video to make your account famous? We do have a way for you to approach it. Connect with your audience on TikTok LIVE, gain new viewers and followers, and earn gift points simultaneously.

With the recently launched live feature on TikTok, switch on the camera and begin speaking; in this article, we will show you how to go live on TikTok.

What is TikTok Live?

TikTok is quickly overtaking Facebook as the most widely used social media network online. TikTok has billions of active users and was the most downloaded platform in 2021.

You have already had remarkable success on TikTok by publishing entertaining and educational short content.  How can you make even more use of this exciting, widely used platform? By TikTok live-streaming videos!

The live-streaming market on social media is expanding quickly. Grand View Research predicts that the live-streaming market will grow from $70 billion in 2021 to about $224 billion in 2028.

And businesses immediately realize that.

Going Live on any other app, such as Facebook or Instagram, is comparable to TikTok live. Consider it as an online meet-and-greet. 

Any questions or comments your fans may have concerning your products and services are welcome, or you can say hi. It interacts with your followers in real-time, which helps you connect with them on a deeper level.

Continue reading if you want a piece of TikTok's rich live-streaming pie. This article will go through how to go live on TikTok, along with some tried-and-true advice for making your live-streaming video a hit.

What Are the Benefits of Going Live on TikTok?

Real-time interaction and having you respond to your followers' inquiries give your brand a more human touch. They remember you as a person they had conversations with rather than as a brand they only see on a screen.

This connection is essential to build community across all social platforms, notably on the quickly expanding social media app TikTok.

The advantages of using TikTok Live include the following:

Live Streaming Helps Content Creators Earn Money

TikTok has a unique feature that allows you to make money by doing Lives.

You can receive gifts and diamonds through live streaming. Diamond is a currency used on TikTok that may be converted into actual money in the external account of your choice. When your videos gain popularity, TikTok will reward you with Diamonds as one way to obtain them.

Creators can also obtain diamonds through TikTok Lives. When you do a Live session, your fans can send you virtual gifts and Diamonds as a token of their thanks. 

Then you can gather these diamonds and live gifts and eventually exchange them for real money.

Last but not least, TikTok has debuted a Live Shopping feature to assist content producers in showcasing their best finds to their community.

Live Streaming Helps Boost Brand Awareness

The Weekly ranking is a component of TikTok. TikTok ranks creators based on how many diamonds they gained in the past week. Your rank will increase based on the number of diamonds you possess.

Including the ranking, the page will be helpful in and of itself, but Tiktok also rewards the top 20 rankers!

Additionally, the pages of the top ten hosts will be available on the "Explore More" tab.

To join here, you must comply with all community guidelines and stay active to gain more diamonds. We do not want you to be dropped from the weekly rankings if you do not follow them.

Live Streaming Lets You Build Connections With Your Community

A live broadcast on any platform is a good strategy for your brand, but TikTok is the best option.

Why? The powerful algorithm behind TikTok displays highly customized content to users.

Connect with others who share your brand's interests when you go live on TikTok. The likelihood of their engagement with your content will surely increase. They are more likely to follow your TikTok profile because they are interested in what they see, not just because the For You page randomly suggested it.

TikTok Live is a powerful tool for brand marketing, as a result.

Live Streaming Helps to Create Authentic Relationships

Live offers authentic relationships with your followers that no other content formats can, even though Live's views and engagement might fluctuate a little.

Live streaming might be pre-planned or programmed. However, it retains a certain air of realism despite being planned. Followers can view events as they happen because TikTok Live is unfiltered and authentic. 

The broadcast is unedited and has no cuts; nothing is prerecorded. Live streaming enables you to engage with people on a personal level that is not achievable with other forms of content.

What Are the Requirements to Go Live on TikTok?

Before becoming live on TikTok, you must fulfill some requirements:

  • To access Tiktok live, you must be at least 18 years old. When you enter your birthdate when creating your account on TikTok, it automatically calculates this.
  • Before going live on TikTok, you must have at least 1000 followers.
  • We discussed the Diamond feature that is only accessible with TikTok Lives above. To be eligible, you must be at least 18 years old.

How to Stream Live on TikTok?

How to Go Live on TikTok is as follows:

  • Activate the TikTok app.
  • At the bottom of your screen, in the very center, select the Create option. It has a plus sign.
  • When you do, a variety of choices will appear. Swipe continuously until the live button appears.
  • The following image you choose will serve as your TikTok Live cover. Make sure it relates to your subject or live content!
  • Add a heading. While attempting to keep it brief, it should also describe the purpose of your Live stream.
  • Click "Go Live" when everything is ready. Before you go live on TikTok, you will have three seconds to prepare and position yourself.

Important Tip: The only thing that can draw followers to your Live or turn them away are your cover photo and title. Do not pick the picture at random. Make sure to give both the title and the image a creative and relevant thought. Enjoy your live stream!

How to Schedule a TikTok Live Event?

Utilize TikTok's live features, such as the event schedule to alert your followers to your upcoming live stream.

  • On your TikTok profile, tap the calendar button in the top right corner.
  • Add a name, start time, end time, description, and duration to an event. 
  • You can share the link in a video or in-app chat when your event is ready.
  • Click "+" next to Related videos on your events page to start recording a promo video. Create your video, including the link to your scheduled live event, select Done, and then post it on your TikTok feed.

Do you need assistance promoting your Live? A Live Countdown special icon is now available. 

Make a video, open the sticker panel, and edit the Countdown sticker to include the day and time of your occasion. When you go live on TikTok, viewers can choose to receive a reminder.

How to Go Live on TikTok on Tablet?

Follow these steps to go live on TikTok on a tablet:

  • Launch the TikTok app.
  • Log in to the app.
  • On your page, click the Plus icon in the bottom center.
  • Your camera will then open. Now swipe left until the Live option appears.
  • Give your Livestream a catchy title. 

Important Tip: TikTok employs keyword filters. The usage of certain words in the title section is prohibited on TikTok. Words like "Follow," "Donate," "Duet," and "Fan" are not allowed. Ahead of time, research the restricted terms to avoid being late for a scheduled Livestream.

  • Tap Go Live when you are ready to go live.
  • You will be given a 3-second timer to get prepared before going live.
  • Tap the X in the top right corner of your screen to end your Live session.

How to Join Someone Else's Live on TikTok?

Follow these steps to join someone's Live:

  • Visit the Live session you want to join.
  • A few buttons are adjacent to the comment bar in the comments section.
  • You will notice a button that looks like two happy faces.
  • You will send a request to the host upon tapping the smiling/happy face buttons.
  • You will join someone else's TikTok Live when they accept your request, which will cause the Live screen to split in half.

How Many Followers Do You Need to Go Live on TikTok?

Country-specific follower count restrictions apply on TikTok live streaming. However, TikTok's official position is clear: you need 1,000 followers.

Before using the Live feature on TikTok, there are two requirements you must fulfill. You must first have 1,000 followers to unlock the option to go Live, and you must also be at least 16 years old, which is determined by your birthdate when you first create your TikTok profile.

With this, you must concentrate on getting your account to 1,000 followers. Once you reach that, it shows you have a supportive community. It will be advantageous when you can finally go live because you will have devoted followers watching and interacting with you.

3 TikTok Live Ideas You Can Try Right Away

TikTok Live events can significantly increase your engagement. But you might need help with inspiration or are unsure of the topic for your TikTok Live session.

Where do you begin?

Here are a few content ideas you might explore to spark your imagination and improve your live stream content. 

Host a Q and A

It is always an excellent live strategy to have a live Q&A session with your company's CEO, the product team, or even your customer service team and start sharing different client problems your company was able to manage skillfully.

Your team will have the opportunity to stream directly with your TikTok followers in real time, respond to their inquiries about your company, and develop a close relationship with them.

Live Challenges

In the social media realm, challenges are always prevalent.

Go live with a viral challenge that fits your brand's image. Engage your followers and let them know that you will do it live with them before the live stream begins!

Conduct a How-to-Live Session

An effective strategy to market an existing product from your brand and engage your audience?

Show your audience how to use that product by doing a live demo session. Get feedback from your followers on the process and address any of their important concerns.

8 Fool-proof Tips for Going Live on TikTok

When going live, there are a few things to bear in mind. We have included the most critical TikTok live tips from the Creator Portal for TikTok users in a few places so that you can prepare.

Even though live videos should be spontaneous, you should make plans to make them successful for you and your loyal fans.

Check Your Settings Before You Go Live

Choose a time for the live session that you know will be convenient for most of your followers.

Ensure that your camera is stable by purchasing a camera stand or a reliable tripod to mount your phone safely. Camera angle greatly matters in going live on TikTok.

Lighting comes next. Photographers will attest to the significance of good lighting for cameras. Make sure you are seated in a well-lit area where all necessary objects are visible. Natural light is almost always a good idea.

Ensure you have a steady internet connection so neither the video nor the audio can be interrupted during the Live broadcast.

Check your sound quality one last time. It would help if you were perfectly audible, neither too loud to harm the listeners' hearing nor too quiet that no one can hear you. Move to a quiet place to avoid background noise.

Doing test runs before the live event to ensure everything functions properly is an intelligent practice. It appears unprofessional if you rush to make changes during the Live when they should have been made well before it.

Have a Clear Goal

Any time you intend to engage with your audience, you ought to have a specific objective in mind. It may involve increasing brand recognition, discovering more about your target market, directing visitors to your website, creating leads, etc.

Outline your live stream after determining your objectives. It will guarantee that you convey your main points and accomplish your goal.

Here is an example of a basic plan for a company launching a new product:

  • Greet the audience and shout out particular usernames.
  • Make the new product known.
  • Examine the specifics of the product, such as its features, advantages, and first-hand consumer feedback.
  • Give out a coupon code.
  • Point viewers to the webpage so they can buy.
  • Respond to inquiries regarding the new product.
  • Guide users to the webpage, then have them sign off.

Set a Time Duration

While TikTok recommends a sweet spot of 30 minutes, live sessions are still only allowed for 60 minutes. Due to this, try to start your live stream on time and do not go over time. 

Utilize your target live stream duration to fulfill the goal of your content.

Hire a Moderator

A moderator is a person you designate to ensure the chatroom is fun and secure while your live stream is in progress.

Bots and trolls are well known in chat rooms for their ability to distract people and prevent you from receiving important messages from your audience. Add moderators to help you filter comments during your live streams. 

The moderator will assist you in controlling the live stream while you stay focused on engaging the audience and conveying your message in your live streams.

Engage With Your Viewers

Hosting practical Live sessions depends on engaging your audiences.

Engaging with them throughout the Live is crucial because the primary goal of airing live stream videos is establishing a relationship with your viewers. Try doing some of the things below: 

  • Stay active
  • Respond to their feedback.
  • Ask for their thoughts and suggestions.
  • Address any issues they may have.
  • Express gratitude for their support.

Become an Expert Moderator

With a live stream, you may engage with your target audience in real-time, so you should consider how to organize their experience for them efficiently. Will you adhere to a clear structure? How can you successfully introduce the broadcast to them? 

Keep an eye on the chat and reply to any comments, inquiries, or requests because contact is crucial. Do not hesitate to ask moderators to filter comments, mute viewers to prevent offensive comments, or block someone to control your audience and avoid offense and distraction.

Plan Your Live Sessions Based on Your Audience

Know when your audience is online so that you can make appropriate plans. Look at your stats to determine when your audience is not using the platform. Your final goal should be to have your audience scroll online to be on TikTok's "For You" page.

Keep your live stream brief and straight to the point. Even though you can go Live for up to 60 minutes, TikTok only advises a maximum of 30 minutes. Anytime between 10 and 20 minutes is also ideal.

Post a TikTok just before your Livestream to increase your visibility. Adding specific indicators, such as virtual offerings and event schedules to your existing TikTok videos while you are live-streaming on TikTok ensures that your audience is informed when you go live.

Optimize Your Setup

Raw and unfiltered content is essential, provided that it does not detract from your audience's experience. It may seem simple, but make sure your live stream has decent lighting, a reliable internet connection, and clear audio. 

Purchase a tripod and ring light for a smoother experience overall, for your phone to remain steady in place, and for excellent lighting.

FAQs: How to Go Live on TikTok

Why can't I go live on TikTok?

You might not be able to do a live stream because your follower count does not yet meet the requirement. Your account must have at least 1000 followers to unlock the live feature.

Do you need 1000 followers to go live on TikTok?

Yes, you need 1000 followers to do a TikTok live video. Although there are rumored hacks to do live videos for accounts with less than 1000 followers, there is no guarantee.

How to go live on TikTok without 1000 followers?

You can send a support ticket to TikTok to ask for the Live feature if you are at least 16 years old but have less than 1,000 followers. Although it will not ensure you can go Live, doing this will improve your chances.

How do you go live on TikTok 2023?

Tap the "create" icon to access the LIVE screen on TikTok to go LIVE. When you are ready to begin streaming, click Go LIVE.

How many followers do you need to go live on TikTok?

You need at least 1000 followers to unlock the live stream feature.

Conclusion: How to Go Live on TikTok

Now that you know how to go live on TikTok and run TikTok Live sessions effectively, start experimenting with live video streaming.

When done correctly, it enables you to build stronger relationships with your viewers, promotes your brand, and increases conversions.

You might be presenting a series, conversing with your viewers, offering a tutorial, or making product recommendations. Live videos, regardless of format, humanize your brand.

Start outlining your plan on how to go live on TikTok, whether you are working with fellow creators on the platform or going Live alone.

The ability to communicate with your audience on TikTok Live and help them better understand your company will increase your influence tenfold.

Written By
Kim Pañares

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