Easy Tutorial on How To Edit Video On Instagram

August 17, 2022
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Instagram has become so much more than a social media platform. Gone are the days when photos were all that you could see on Instagram. Now, videos rule Instagram!

It's become a vital marketing tool for many businesses and a strong community of video creators.

While sharing photos on Instagram was pretty easy, videos are trickier. That's why it is essential you know how to edit your videos. It will help you gain an edge over your competitors.

In this article, we will talk about how to edit videos for Instagram, so you can finally raise that follower count and build a loyal Instagram follower base. 

Why Editing Your Instagram Videos Can Make It Stand Out

the most engaging types of instagram content is short video
Image Source

According to Sprout Social, the most engaging type of content on Instagram is short-form video. Thanks to Instagram Reels, making short videos have become far easier thanks to Instagram reels. 

Videos are becomingly increasing popular, which also means more competition. You must also deliver high-quality edited videos if you want to stay toe to toe with your competitors. 

Another reason you should start editing your Instagram videos is to create a brand aesthetic. Take a look at the video reel feed of Offeo.

offeo instagram reels feed

You can see that all the videos belong to Offeo. Editing your videos with a consistent design guideline will create a brand aesthetic easily perceivable by your audience. 

You can use similar filters in all your videos, logo, brand hashtag, or tagline. 

The more consistently you edit your videos, the more you will be seen. Using the right hashtags will ensure your content reaches the right audience. 

You can increase your following on social media by creating high-quality video content. Why editing your Instagram videos will make you stand out?

  • Video is the most engaging type of content on Instagram. 
  • Create a brand aesthetic 
  • Stay ahead of your competitors with your video content
  • Gain more audience with better-edited videos. 

Ensure To Plan Ahead Before Making Your Videos

Before recording your Instagram videos, you'll need to ensure you've planned out the whole process. 

Planning a script and making a shot list can save you time and effort when you edit your video together.

The video editing process for Instagram begins before you even start shooting. Planning will help you get through the editing process quickly and easily.

To start planning your shoot, ensure all the equipment is fully charged and ready to go! Next, write down a short script for your video—this will help give you direction when you are recording. 

Then, create a shot list for each scene in the script by marking which camera angle or combination you want to use for each clip segment. 

Finally, decide on the length of each scene before moving on to filming.

Basic Video Editing on Instagram

Instagram offers some basic video editing features for its users. You can use it as mentioned below. 

  • Open your app. 
  • Tap on the “+” icon on the right-hand side of the screen. 
  • You will get four options to choose from “Post, Story, Reel, Live.”
types of content to post on instagram
  • Choose “Post”
  • Then tap on the Camera icon on the right side of the screen. 
clicking on camera icon on instagram
  • Tap on the record button to start recording. (Note: You will have to press the button as long as you want to record the video)
  • Choose a filter you would like to add to the video. We choose Juno.
choosing a filter on instagram
  • Tap on “Trim”, and drag and adjust the video you want to be trimmed. 
  • Turn on or off the audio of the video the way you want. The audio icon is on the top of the screen. 
  • Tap “Next”

Your basic editing is done. You can now write a caption, add location, and tag people when you share the video. 

Once the video is ready, tap “Share,” and there you go! You just shared your edited Instagram video. 

Advanced, Yet Intuitive, Video Editing in OFFEO for Instagram

While Instagram does have some basic editing tools like filters and trimming, it's not enough to make eye-catching videos. You need that extra oomph to jazz up your videos and stay ahead of your competitors. 

With Offeo, you can create scroll-stopping videos for Instagram in just a few minutes. Moreover, you do not need to be a professional videographer to use it. It is for everyone!

Here is how you can use Offeo to edit videos for Instagram. Let us get started-

  • Log in to your Offeo account. 
  • Click on “New Design”
offeo app on homepage
  • Next, click “Auto-create” to let Offeo do the work for you.
offeo auto create
  • Select the dimension which suits your needs.
selecting dimension on offeo
  • Upload a photo of your product to create a product video. Or you can also use your brand logo.
uploading photo on product video
  • Click on “Upload” and choose the file you want to use in your video.
clicking upload on offeo
  • Tap on the selected image, and click “Use this image.”
clicking on use this image on offeo
  • You can choose to Keep the image background or remove it. Select anyone according to your needs. 
remove background on offeo
  • Choose any template from the hundreds of options available on Offeo. Then click on “Edit.”
choosing a template on offeo
  • You can add another slide or edit the first slide by clicking on it.
adding another slide on offeo
  • After editing the Scene, you can click on “Save.”
clicking save on offeo

If you want, you can add other scenes or choose to download them. 

TIP: You can always add your brand logo scene at the end of your videos to create a brand identity. We used Offeo’s logo at the end of this video. You can check out our video here.

Want to create beautiful videos to attract your viewers on Instagram? Use Offeo’s Instagram Story Maker to make your viewers’ thumbs stop!

Enhance Your Instagram Video with OFFEO's Graphics and Effects

If you're looking for a way to spice up your Instagram videos, you might have tried tweaking them in Photoshop or using many video editing programs.

  • But what if you could just use one tool that would take care of everything for you? 
  • What if you didn't have to spend all day learning about video editing software just to edit Instagram videos? 
  • What if you could just use something that works for you, so all you have to do is post?

Well, now there is! Offeo is an online video-making tool that can help make your Instagram videos look better by using its unique graphics and effects.

OFFEO is an online video-making tool that can help you create stunning videos for social media. With Offeo, you can use its templates to create your unique videos. 

When you use Offeo for Instagram, you'll have unlimited templates for your videos, which means you can create any kind of video you want—from funny dog clips to cool promo videos. 

You can also use Offeo's automated animations, which help you create more engaging content. The automated one-click animation will help keep things moving along smoothly without getting in the way of your creativity. 

Offeo gives you the freedom to add more scenes to your video. You can add more scenes and music using Offeo's "Add Scene" feature. This way, you will have more freedom to edit your videos.

If you want, you can also choose the appropriate dimensions for social media, such as Instagram or Facebook.

You can use Offeo to enhance your Instagram videos with new graphics or effects that will make them look professional and polished!

Instagram Video Editing Tips

Use The Proper Aspect Ratio

The aspect ratio of your video will determine how it looks on Instagram. If you want to upload a video for your Instagram feed, having it in a square crop, a 1X1 ratio is better.  But if you're going to upload reels or Instagram stories, you should use a 1080 x 1920 pixels 16:9 aspect ratio. The video may get cut off and have black sidelines when you do not use the proper aspect ratio. 

Make The First Three Seconds Count

Your first three seconds are essential—they should grab the viewer's attention and get them to watch more of your video. This means ensuring that your intro is well-edited and that there's something at the very beginning that sets up what's coming next in terms of content and visuals. Remember, you need to hook the viewers in.

Quality Over Quantity

Quality is vital in Instagram videos—you want to ensure that everything looks great and that there are no blurry parts or other technical issues with the footage (like a shaky camera). You need to create videos that look clean and professional. 

Be Quick and To The Point

Did you know that the attention span of a human being is about just 8 seconds? Yes! So if you want people to watch your video clip, you must ensure it is short and sweet. If you upload a reel, ensure it's 15-30 seconds. Sometimes 8-10 second reels also work. For feed videos and IGTv, you can use a longer video, around 1 minute.  

Make Use Of Extra Footage on Other Platforms

If there is extra video footage from your video project, you can use it on other platforms (like YouTube).  If there's some great behind-the-scenes footage that you can use in your video, don't hesitate—just grab it! 

You never know when something might come in handy later. You can also create Youtube, Facebook, and Instagram versions of your videos. No one size fits all, so you could always use a shorter version for Instagram Content and a longer version for Youtube videos. Don’t let your hard work go to waste. 

FAQs: How to edit videos for Instagram

Can I edit my video after posting it on Instagram?

The Instagram app does not let you edit your video after posting. The only things you can edit after posting your video are the caption, location, and the people tagged. 

Can you edit a video on Instagram before posting it?

Yes, you can edit a video using Instagram’s built-in editor. You can trim the video and add filters to it before posting. Instagram’s in-built video editor offers basic features. 

Does Instagram let you edit videos?

Yes, Instagram lets you edit videos. You can edit feed videos before you upload them. Add stickers, captions, transitions, and audio to your Instagram reels. 

Conclusion: How to edit videos for Instagram

Just sharing your videos on Instagram is not enough. You need to ensure they look attractive. 

Using video editing tools like Offeo will make your videos memorable and save you time. 

Remember, editing videos will always add a professional touch. Your viewers will acknowledge the effort you have put into making the video. 

A short edited video is worth more than a long, incoherent, unedited video. Ensure you use relevant hashtags, proper thumbnails, and trending audio in your videos. 

It will give your content a much-needed boost! So, what are you waiting for? Start making videos with Offeo to win more views!

Written By
Ankita

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