There is no doubt that video is the most popular form of content right now. If you want to reach your target audience, then the best way to do that is to share videos.
Creating a YouTube channel will help you connect with potential customers and increase your brand visibility.
So, you create a YouTube channel and start posting videos. Your goal is to guide your viewers to your other business sites, whether your website or your e-commerce page.
But how do you do it? You can create YouTube links to add to your videos. But before we get into that, let us get an idea about the types of links on YouTube Videos.
Video links are the links that may be linked to your videos or other relevant videos.
You can mention it in your video, add a watermark related to it, or add it to the screen at any time of the video.
But the catch is that you need to be a member of the YouTube Partner program to be able to add clickable video links. To be eligible for the YouTube Partner program, you should -
If you are a member of the YouTube partner program, you can attach any link to your videos.
YouTube cards used to be ugly and intrusive. But thankfully, now YouTube has worked on making seamless links in the form of cards.
On the top right-hand side of the screen, you can see an exclamation mark, and if you click on it, you can see the card.
If you click on the card, it will guide you to the linked video. Cards come in handy when you want to attach your related videos, merchandise, or your blog links.
It will not only have your link, but you will also be able to attach a custom thumbnail to it.
Unlike other links, which can be pretty bland, cards seem to be one the most aesthetically pleasing types of links you can add on YouTube.
You may have noticed an end screen when watching some YouTube videos lately. An end screen is very similar to a card; it's just an image with text and possibly an icon or two (similar to the ones shown above).
The difference is that an end screen appears after the video ends (rather than before it starts), which gives viewers more time to read and act upon any information provided there.
It generally appears in the last 20 seconds of the video. You can add a channel URL, video link, subscribe link, or even link to your website address.
Another method of linking is through the description field found at the bottom of every video page on YouTube.
This allows you to enter any hyperlinks you wish, whether for your website or another. When viewers click this link, it will take them directly to a specific destination on another website (e.g., your website).
This link is suitable for promoting resources viewers would like to learn more about or purchase.
NOTE: Remember to add “HTTPS://” before the link, or the links will not be clickable.
Yes, You can add a link to your official website. You have to prove that you own the website. YouTube needs to confirm that you are indeed the owner of the site.
On top of that, you also need to be part of the YouTube Partner’s Program.
Yes, you can add links to other YouTube videos. YouTube allows its creators who are members of the YouTube Partner’s program to link to other YouTube videos. However, you should try linking more of your videos.
Yes, you can also add links to crowdfunding sites and e-commerce sites. But you need to be careful when adding these links. Make sure YouTube allows and approves of the links you are adding. Or else you can be banned from the platform as well.
No, YouTube does not authorize the selling of illegal goods or services. Hence it’s forbidden for you to link to sites that sell them.
You are not allowed to add clickable links that lead viewers to paid content. May it be a seminar or a movie link, you are not allowed to do that.
It is a copyright infringement and is considered piracy by YouTube.
No, you can’t add links to sites or apps that phish for user information and has malicious software. This is a serious issue because it can lead to stealing vital information from users. It can cause identity theft and data loss.
This is a strong no. YouTube does not allow you to add links to any videos, sites, or content that supports child abuse. The use of child abuse imagery is strictly prohibited.
YouTube also does not allow pornographic content links. YouTube has a sex and nudity policy, and creators must stick to it.
YouTube End Screens lets you add a link and a call-to-action button at the end of each one of your videos. This feature lets you create a link that displays every time someone watches any video on your channel.
If used correctly, this can be very powerful because it allows you to build brand awareness by directing viewers away from YouTube and towards other parts of your website or social media profiles.
Here is how to add links using end screens:
YouTube Cards enables you to add several elements to your videos, including text and images.
Cards allow you to create interactive content on YouTube and other social media platforms. You can use card links to direct viewers to external websites or other videos.
To insert a card into your video, follow these steps:
If you want to track the traffic generated by your YouTube video links, then you can use UTM codes. These codes are a set of parameters that tell Google how to track the activity on your site.
A UTM code is a short string of letters and numbers that you add to the end of your URL. When someone clicks on that link, Google will record the type of referral (for example, Google search) and the source that brought them to your site.
This gives you valuable information about where people are coming from when they visit your website and helps you determine which marketing strategies are working best.
You can use Google's free Campaign URL Builder tool to create UTM codes. It can help you create different types of tracking codes.
Once you have created the UTM codes, you can insert them into your links.
Go to the video you want to share, tap the Share button, then tap Copy Link. If you're using a mobile device, open the YouTube app, go to the video you'd like to copy, and tap the Share icon.
Select Copy Link from the menu. If you're using a computer, click the Share button on your browser toolbar (for example, Chrome), then select Copy Link from the pop-up menu that appears.
To do this, click on the Share icon below on any YouTube video page. Then, click Copy Link at the bottom of the pop-up menu that appears.
If you want to share a specific video on your website or blog, copy and paste the embedded code into your post.
If you want to share a video link, click or tap on the Share button and copy or share the URL that appears in your YouTube video.
Since adding clickable links to your YouTube videos has so many benefits — making it's worth a shot.
There's no downside and plenty of upsides—if you find that it doesn't work well for you, you can go back to using only the default title and description. But, if you're willing to put in the work, the rewards could be considerable.