Do you need to add more energy to your videos? There’s a sure-fire way to make your content worth watching: adding excellent music.
Adding music to your videos can make them even more entertaining and engaging. Not only that, but it also makes them look more professional as the sound from a less-than-professional-level camera isn’t great.
This can lower the production value of your video overall. The good news for you is that adding music to your videos is pretty straightforward, especially with the right tool.
In this article, you’ll learn how to add music to your video, how to pick the right kind of music for your video, and a more in-depth look at why you should add music to your video content in the first place.
Without further ado, let’s dig in.
There are five main reasons why videos need music:
We’ll explain more below:
While videos are indispensable as a source of inspiration, adding the right music can be highly effective in establishing an emotional connection with your audience.
Regardless if you want to make your audience in deep thought with a slow beat or engage them with high-tempo and dynamic tunes, music will make your audience appreciate your content even more.
In fact, according to a study by Nielsen, advertisements with music perform much better than those without it.
Background music helps your content look more dynamic and engaging, which will become even more important to hook the short attention span of today’s audience.
Adding musical cues can keep your audience focused on the message you’re trying to convey in your content.
For example, if you want to make your viewers feel the suspense of your video, you can use music with synthesizers and strings as the main instruments.
Music can also give brands extra value in various ways. According to Eric Sheinkop, President/CEO of Music Dealers, when speaking to Forbes:
"Music brings value to a brand in identity, engagement, and currency. Specifically, using music to establish an emotional connection with a brand increases brand recognition, creates excitement and buzz beyond its core products or services, and empowers consumers, giving them valuable content to discover and share.”
Furthermore, music also helps brands differentiate themselves in this world oversaturated with media — giving brands a more effective way of sending messages.
Alex White, Co-Founder & Former CEO of Next Big Sound, Inc., stated during an interview with Forbes:
"Brands increasingly need to stand out in a cluttered world, and music is one of the best ways to resonate with their customers. As for the role music can play – a song choice can reinforce the particular message the brand is trying to convey and demonstrate a brand’s personality."
With this in mind, it’s best if you use unexpected musical interventions. For example, you can use the words sung by the artist to emphasize the message you’re trying to convey to your audience.
Lastly, the music you decide to use should be (almost) instantly recognizable to the audience. This will in customers or even potential customers thinking of your brand when they hear the tunes or lyrics from the music you used.
You can go one step further and create jingles for your company to distinguish your brand even more.
Now that you’ve learned all the benefits of adding music to your videos, it’s time to add music to your project!
If you use OFFEO’s video templates, it typically already has music within it. However, there isn’t any music inserted if you start with a blank canvas.
Here’s how you can do it.
Open OFFEO or start up the OFFEO desktop app, start a new project, and start from scratch by creating an empty canvas.
Open the music menu by clicking on the left-hand sidebar and browse our vast selection of high-quality, royalty-free music provided by Shutterstock
Narrow down your selection by choosing the mood or genre that suits your project the most and click the play button to preview various tracks.
Drag the selection box on the top panel of the canvas to edit the music segment and place it where you want.
Preview the track to make sure it sounds right for your project. Use options such as adjusting the volume and fade in and fade out to add fading effects to finetune your track.
Click on save to render your video and save your project. You can either download your project or share the video link.
OFFEO enables you to select the most suitable music for your project thanks to the extensive categories that break it down even more to Mood and Genre
For example, if you need high-intensity music for your action-packed scene, you can click on the Action mood and select the most suitable track.
And If you prefer a specific genre for your video content, you can always click on the genre menu and choose the right genre.
Thanks to OFFEO’s integration with Shutterstock, you can choose from 5000+ royalty-free music in high quality. So, not only do you get crisp and highly engaging music on your video, you won’t ever need to worry about copyright infringement.
We understand that you probably won’t find the right music on your first go. With this in mind, we added a save button next to the play button so you can save several tracks that might suit your project to use later.
Yes! With OFFEO, you can add music to a video in only a few clicks. Select the mood or genre suitable for your project and place it where you want.
There are various excellent options where you can find royalty-free music. If you use OFFEO, you can find plenty of music to choose thanks to our integration with Shutterstock. You can also look them up on YouTube and convert the YouTube video to MP3 to add to your video.
Gain a deeper understanding of your audience and what they expect from your videos. For example, informational videos about digital marketing will typically need different music than a high-octane skydiving montage.
Yes, you can legally use music in your videos, provided you have permission from whoever owns the rights to the music. Typically, you’ll need to get permission from both the publisher and the record label.
Adding music to your videos is vital to help your videos reach as many people as possible.
And with ever-increasing competition and constantly changing trends, using the right tracks on your videos to increase their quality is a no-brainer.
From promos to ads, and social media content, the presence of music in your videos can enhance their quality, make them more engaging, and provoke emotions from your audience.
This way, your audience will be more likely to trust your brand, which eventually leads to more sales for your company.
If you use OFFEO, the right tool to add music to videos, you should be able to combine the right music to your fantastic videos confidently.
What are you waiting for? Sign up today to create engaging videos with thousands of high-quality and royalty-free music!