Video landing pages are the first thing you see when you open a website. According to Wyzowl, 87% of marketers say video has helped them increase traffic, and 82% agree that video has helped to increase website viewing time.
Video landing pages are a great way to amaze visitors when they land on your website.
They can make people stay, think and take notes about how different your company is from its other competitors in the same niche.
In this article, we will look into video landing page makers and why you should use one for your landing page.
A video landing page is a landing page dedicated to using a video to convert visitors into customers or just be interesting enough to catch the attention of its viewers.
It aims at increasing conversion rates with attractive videos.
When visitors land on your website, the landing page video is the first thing they see. Here is an example of a video landing page used by the art of travel website.
They use a video collage of their travel videos as a landing page video.
We all know how far video content travels on social media, and videos also happen to be a widely watched content format.
So, here are a few reasons why we need a video landing page maker to make the best landing pages that deliver to your website’s needs:
Video landing pages make your product or service more attractive and engaging, so your visitors are more likely to stay on the same page as you and eventually convert into customers.
Videos help you interact with your target audiences and share details about what you are trying to sell. They help to develop more personal contact with your audience.
Adding videos to landing pages increases conversion rates by 80%-86%. Using “video” in your email subject lines boosts open rates by 19% and click-through rates (CTR) by 65%.
Video is a great format to be shared among your peers and your target audience. 86% of video marketers say that video has increased website traffic.
And if you choose to optimize your video for search engines, you can boost its visibility.
Make sure that you enable sharing your video on all social media platforms so that your viewers can share your video with their audience and increase its reach.
Videos can make your audience be on your landing page longer by adding trending sounds and aesthetically pleasing visuals.
People are likely to watch a video completely but might need more patience to read through lengthy texts because we know how people’s attention span has been rapidly decreasing.
On average, people spend 2.6X more time on web pages with video than simple texts or images.
People spend more time on video landing pages because videos have longer run times, thus capturing a longer attention span of the audience than just plain texts or images.
Videos help portray and explain your product or service to your potential customers. It will be helpful if your product is complex or its operation is difficult and cannot be easily explained in words.
According to Think with Google, nearly 50% of internet users watched videos of a product or service before purchasing it. Videos increase popularity and help your product or service in building trust.
People can see how your product functions and operates and how it would benefit them. They are also more likely to remember what they see in a video than what they read in the instruction manual.
Free landing page builder should enable you to build landing pages that are easy to surf through and customize without any serious coding or programming.
It should be as simple and user-friendly as possible. Make sure it is a beginner-friendly interface so you can navigate without prior knowledge of operating a landing page builder.
When you use a video landing page builder, your website visitors can interact with your video content in real-time.
If a customer clicks on an embedded link within your video, they can see exactly how your product or service works right in front of them.
Social media marketing is about formulating a strategy that gets the most out of your efforts.
Whether you go with email and social media campaigns, make sure your page builder can help you connect with your audience in meaningful ways that allow you to sell.
Choose landing page builders that offer email and social media marketing integrations, so your CTA can be fruitful.
With the right landing page builder, you can quickly create some of the most effective and engaging e-commerce landing pages.
You can define page layouts and add gorgeous images, videos, and text for your customers to view.
You can also choose from several landing page templates optimized for mobile viewing.
Your website is your most important brand asset. Your visitors’ first impression of you can change their opinion of you over time and set the foundation for whether they choose to engage with your business.
With a flexible landing page builder, you can have all the design options and flexibility you need to create a powerful, attractive landing page that converts.
Your landing page builder should help you create a high-quality experience that converts better.
It should include the tools and resources you need to create a landing page that delivers your message effectively and helps drive visitors to buy.
Your page builder should help create a unique and highly effective sales funnel. It would be best if you made the templates with ease of use in mind so anyone can design and publish content in minutes.
Your landing page should be helpful to in conveying your message to your viewers in such a visually appealing and convincing manner that your viewers turn into customers of your business.
Ucraft is a tool that allows you to craft your landing page quickly and for free.
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Carrd is best for users still learning how websites work and want to start with a straightforward solution. It mainly focuses on creating one-page websites.
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Wix is a website-building tool that aims to let people without coding skills create their website or online store.
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Wave.video is a next-generation video editing tool. It provides the best innovative and standard video editing features.
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It is a solution with cross-integrated modules, including Contact Center, Website builder, Task and Project management, and Team Collaboration and Communications.
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Landbot is an application that enables you to communicate with your audience using a drag-and-drop builder and multi-channel online interactions, such as Web, Whatsapp, and Facebook Messenger multi-channel communication without coding.
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Launchrock allows users to easily create responsive websites, capture email addresses, and a comprehensive suite of analytic tools to help users assess their product launch’s performance.
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ConvertFlow is the all-in-one funnel builder for e-commerce. Create, test, and personalize pop-ups, forms, quizzes, product recommendations, landing pages, and more : no coding or developers needed.
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Grapedrop is a powerful website and landing page no-code builder, allowing you to build highly converting web projects with an easy-to-use builder. Great for lead generation, selling products, portfolios, events, and more.
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ConvertKit would be well-suited to an established business/blog that has a steady revenue stream to afford the investment/cost of this premium email service provider.
It is beneficial if the organization needs to set up many advanced funnels/automation or other drip-content style email chains.
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Readymag is a good option for a magazine-style website, as you can access a wide selection of graphical elements.
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Renderforest is an online video production platform that promises to allow individuals and businesses to create broadcast-quality videos for private or business use.
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Yes, you can create landing pages for free.
Keep it short. While there’s no hard and fast rule for the exact length a video should be on a landing page, err on the side of brevity. We recommend about 30 seconds for an offer, 60 seconds for an explainer, and no more than 90 seconds for a testimonial or overview.
You can have a landing page without a website since landing pages are individual, standalone pages. Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.
Good landing pages have a call to action (CTA), usually a lead generation form or some kind of button: Sign up, buy now, book a meeting, download, etc. Your landing page video should help drive this action through its content and when it ends.
You can add these videos to your landing page:
A video landing page makes your website memorable. All visitors, no matter what they do on the Internet, are accustomed to seeing an excellent landing page with a clear call to action.
It is what helps visitors convert into buyers. Online video has become a massive part of consumer marketing.
Consumers are always looking for information and entertainment online, and video can provide both.
A landing page is an excellent way to increase interest in your product or service, whether a product, service, or business strategy.
A landing page allows you to demonstrate value with compelling imagery and text. Ensure your page is attractive, so visitors become interested and excited to learn more.
You can use the free video landing page makers mentioned above to create an attractive landing page.
We want your website to have a lasting impression on people. But we also want it to succeed and be as easy as possible for visitors to navigate so that you can give them exactly what they need.
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