Fitness and health have been quite a buzz lately. Every other person is determined to be fit and work towards their goals. Many businesses these days try to get into the fitness niche as it is a great place to make a mark. But, if you really want to position your business and build brand awareness then the best way to do so is by using health and fitness advertisements.
Advertisements can remind people of a brand or encourage a purchase. You may have seen a fitness commercial on TV or a poster in a store. But have you ever been to a gym? Fitness businesses really have to be creative with advertisements because they are so competitive. After all, it's hard to get new clients when people are so busy and everyone's looking for the best program.
Advertising is essential for all businesses to survive. Fitness advertisements helps create leads, bring in new customers, and make your product recognizable. You can increase brand awareness by health and fitness advertisements. However, it's important to understand the competitive environment you are in. The fitness industry is growing more competitive, which means there are more ads available. Today, millions of adverts and messages about staying fit have dominated our social media. It's difficult for a new fitness center to break through the noise. It takes a mix of constant posting, flexible strategy, and absolute consistency to reach new heights and win over more hearts on social media.
The tips in this blog can help you create a compelling fitness advertisements that will leave a lasting impression on your desired audience. We have also compiled a list of best fitness ads for you to use as inspiration to grow your business. Before that let us look at the step by step process in creating fitness ads.
Successful fitness advertisements contain a variety of building blocks, such as a focus on positive body image and a message that resonates with your target audience. It also makes sense to promote healthy advertisements. Below we will discuss some pillars for fitness advertisements.
Reebok's newest campaign #Be more Human is all about celebrating women and their accomplishments. The Reebok campaign is about change. It captures the inspiring stories of women who are making a difference in their communities. The campaign features multiple inspiring role models such as Ariana Grande, Gal Gadot, Gigi Hadid, and Nathalie Emmanuel. Along with the campaign, Reebok released ten limited edition t-shirts.
The Reebok Women's Campaign is a fundraising effort that champions female stories of strength. With each shirt purchase, 100% of the donations go to the Women's Strength Coalition and The Movement Foundation. The campaign also features ten limited-edition t-shirts with messages from inspirational women who are leaders in the movement to change the status quo.
The USN brand is a sports nutrition company that launched a campaign to find the “face of USN.” The goal was to select new faces that would represent the brand. The brand is focusing on finding new faces instead of using models because viewers can relate to them and connect with them more easily.
Applicants were asked to submit an application of 200 words, showing why they should be the new face of USN. This helped the company secure an image among the audience and cut through the crowd. This gave fresh faces the opportunity to win a supply of USN products and a 12-month ambassador contract as well. That sounds interesting, isn't it?They asked those who wanted to be considered to submit an application of 200 words to show their reasons for being the new face of the brand.
When Adidas heard that female athletes were not getting the same support as their male counterparts, they decided to do something about it. Women in sport deserve more attention and Adidas' support. Adidas wants to put more women in sports, so it supports the Women in Sports Foundation. Doing so helps increase awareness of female sports and increases the visibility of Adidas. An extension of this is donating clothes and merchandise to the Foundation, because this also benefits the participants in the program. This way, Adidas can quickly spread its name through a new audience, while simultaneously helping the people working with the Foundation. In addition to this, Adidas partnered with Goals4Girls to promote sports for women. Goals4Girls helps keep female football players fit, healthy, and passionate about the sport. It also helps bring more attention to women's professional football and build organic presence.
Gold's Gym, a longstanding provider of fitness services, used a clever ad to convey the message of being overweight and not being able to find clothes that fit. It's a common problem people have. This advert shows this dilemma in a witty way so that the masses can relate to it.This Gold's Gym ad personified the inanimate buttons. The shirt in this ad features a problem that many people have. The ad is brilliant because it shows the common issues that overweight people face. Gold's Gym is a known brand in the fitness industry. This ad was effective because it brought these problems to the masses in a way that they could relate to. Alongwith it,this commercial follows overweight people as they struggle with common problems on a day-to-day basis. This ad told overweight people they can get started without the mental barriers of the "inconvenient" clothing and build a confident personal identity.
Most of us know the feeling: you happen to see a photo of your best friend or your neighbour or even oneself and feel embarrassed because we are not as fit as we once were. This Crunch Fitness advertisement proves the ideal environment for anyone looking to improve their fitness. The gym is a judgement-free environment, with their slogan even reading "No Judgement Here." Their philosophy of "fun with wellness" encourages people to enjoy exercise with like-minded people, instead of feeling embarrassed at home due to an unfit body. It's a place where people can laugh and have fun as they work on their fitness and personal training. In its marketing campaign, the brand blends fun and wellness with a total of 1.3 million participants and 300 locations worldwide. The gym ads use comedy to express the non-judgmental and fun environment that the company wants to create. In one fitness commercial, a buff man is shockingly defeated by a normal guy with a beard who is doing pull-ups. The commercial works because it claims to be true and uses comedy as a part of the story.
The Gym released this amusing commercial. This is one of those gym ads that plays on the old idea that people are falling into the trap of their screens, even while they are sitting on a couch at home. The tagline is “Run Away” to urge people not to fall into this easy trap, but instead spend their leisure time more wisely. Children and adults are often outside of the workforce and engaged in leisure activities such as video gaming, more like couch potatoes and occasionally neglecting physical activity. The message of this ad is so compelling that it would stick with people even when they put off going to the gym.
Video games and other non-physical activities are taking up more and more of kids' and adults' time. This is a topic that would be perfect for health and fitness advertising. If kids and adults see the ad, it probably won't immediately get them to go to the gym and be a fitness fanatic overnight, but it will pop up in their mind's eye the next time they put off going to the gym. The World Gym fitness ad managed to be relatable to its viewers despite not being health-related and set a positive example. The ad was clever and funny, and it managed to inform people about the dangers of not going to a gym.
Weight Watchers Doors' advertisement promotes the company's success stories by showing the transformation from before and after joining the program. The large door labelled as the entrance is a symbolic representation of a successful start to a program. The smaller door labelled as the exit signifies a successful end. This ad persuades viewers to sign up for fitness sessions because it shows the weight loss goals of their target audience.
TechnoGym is making a huge statement with its new ad, “Moving to a better world.” The ad illustrates the importance of staying fit at every stage of your life by showing a variety of people, from young to old, all participating in fitness activities.
The advert, ‘Moving to a better world,’ is made up of two people: a young model and an elderly one. They perform the same fitness routine to show how active living can give you a better quality of life.
Technogym’s newest fitness ad is about staying strong at all phases of life. The company wishes to promote the fact that exercise is an essential part of today’s lifestyle, and your health is what you make it.
TechnoGym’s “Moving to a better world” is one of the gym ads that has an important message. It is never too late to get fit. By doing physical activity, you are helping out with the “Let’s Move For a Better World” campaign by your donations.
SoulCycle is a brand that celebrates inclusivity and acceptance. Their pride campaign highlighted LGBTQ+ riders and instructors at SoulCycle, which led to tons of positive attention. To continue its message of openness, SoulCycle launched their "All souls welcome" campaign, which attracted even more traffic. Reinforcing the company's message that everyone is welcome, regardless of who they are. The brand has grown exponentially because of this message. This campaign highlighted the pride month through a series of fitness-focused videos. SoulCycle created a series of videos and murals to showcase its culture and Pride Month. SoulCycle also selected peer instructors for its videos, and had Colossal Media paint murals of the instructors. SoulCycle's marketing strategy was all-inclusive and used billboards, social media, and video content to push that message. It was a great way to do things differently and is one of the best examples in health and fitness advertisements.
"Commit to Something” is a lifestyle-based fitness campaign from equinox that strives to break barriers. This ad campaign features women with mastectomy scars and photos of people who don't fit the typical image of a fitness model. The photographs have a message of not being embarrassed about how you look and show that you can be proud regardless of your shape, size, or scars. A high-end clothing company wanted to show that commitment is powerful in life as well as at the gym. They advertised this idea by showing people's very personal stories and using imagery to express them. This is a great example of a global brand confronting cultural issues,spreading body positivity and using their advertising to do so.
The boutique fitness brand confronts identity issues in this new campaign. Their goal is to look past the surface of an individual's personal experience and explore what it means to be human. The campaign uses imagery to convey very personal stories that inspire people and targets a particular group of people. This is just one example of a global brand using its advertising to confront cultural issues, rather than avoid them.
Lucozade is a brand that believes in giving back. In September 2016, they launched their #MadetoMove campaign with the goal of getting one million people moving by 2020. They've teamed up with some amazing partners in the past few years to get this done. Last year, Lucozade worked with Pure Gym to create the largest-ever live-streamed workout ever! They've also teamed up with boxing champion Joshua Anthony to help get more people moving at Our Parks.
That means that instead of hosting an event, they simply provide the opportunity for people to exercise in their communities. This way, everyone can take advantage of the partnership. And it gets even better! The brand also uses social media and high-quality content to create an incredible campaign.
Sports have always been about competition, and Fitbit knew that too. That's why you see Fitbit casually setting up competitions between two users. These friendly contests become an integral part of each person's daily routine. An exciting way to shift your mindset is to compete with someone else. We enjoy small competitions where you can show off your skills. We love the excitement of winning. Fitbit continues to inspire its users to stick to their goals. It also makes the act of rivaling your friends fun by spreading your achievements on social media. They are making it a priority to share their accomplishments with followers, which in turn will keep the brand in the spotlight.
Gymshark is a rapidly-growing company in the UK that has become popular on social media. One of their unique strategies is product advertisement through influencers in the health and fitness industry. Gymshark often posts images and video on Instagram, Facebook, and YouTube. They use an attitude and aesthetic that many companies do not. It's unique approach for gym ads has made it popular for its attitude and aesthetic, which is more important than other fitness material.Gymshark is a company that promotes wellness and fitness internally and externally. Every product has a story. Gymshark uses its brand ambassador' s too to tell their personal stories, to appeal to potential customers.
This Classic Fitness Centre campaign is straightforward but efficient. It's directed at people who are interested in fitness; it doesn't try to mislead you into thinking that you'll be happier or healthier if you join. Instead, it gives the facts and lets you know what you're in for. It rather focuses on weight loss and personal training. The gym ad may not be the most mainstream advertisement, and it may not be as profitable. However, it is tasteful and appealing to its niche audience.
Care/of's focus on personalization rejects the one-size-fits-all approach to nutrition. Vitamin and supplement company, Care/of is one of those fitness ads that focuses on individualized nutrition. It does this by emphasizing personalization through video ads. For instance, one video explains how Vitamin D can help. This emphasis reiterates the company's goal to improve wellness. With 51% of marketers naming video as the type of content that delivers the best ROI, it's clear that it's an essential element of today's digital age. Videos are practically made for relatability and to offer solutions in a quick and simple format.
This blink fitness ad does not just feature models with muscular bodies and professional athletes. Body positivity has been a major talking point these days, and conventional advertisers stuck to that idea by showing women who had six-pack abs and toned waists as the ideal body type. However, blink fitness scrapped this idea and decided to do things their own way. The Every Body happy campaign was instrumental in letting people know that no matter how you look you are great. This type of take on ads connect to more people and result in more sign ups.
8Fit is a fitness app that creates custom meal plans and workouts for any individual. It's perfect for those that are on the go, on a budget, or just need help with nutrition. The app appeals to not only those with health goals, but those who want healthy eating advice as well. 8Fit knows that it's unfair to expect some people to commit to a strict eating or workout schedule. Instead, it offers various options for people to come and go as they please.
In this day and age, it is important for companies to have a sense of humor. In order to appeal to a broad customer base instead of a particular group, businesses can try sharing content that is humorous in an ironic way. When followers say "haha, that's me," they are investing in the company and building a rapport. A campaign that is based on imperfections that we all have can be empowering and is another way to leverage emotion by showing our vulnerabilities. By being relatable you can make people accept their flaws and approach a healthier lifestyle.
Fitness brands are battling for customers in a hugely competitive industry. They need to employ creative and memorable marketing tactics to resonate with their audience. Ads are most successful when they speak to their audiences’ identity and promote an issue that their customer cares about. With so many different types of people, fitness brands should be able to find something that makes them stand out. Fitness ads are often designed to appeal to specific audiences. The message of each style of advertisement is unique. Some advertise through humor, others through inspiration, but the important thing is that the focus must always be on what your fitness business can do for an individual.
As an advertiser, it's your job to show them what you have to offer in a way that grabs their attention and encourages them to come in. Don't just sell the product. Sell the lifestyle. Advertise in a way that showcases your fitness studio and separates you from other platforms. So if you are dreaming of becoming a fitness brand that has a name and is popular among the masses, use the power of advertising to make a mark.
Try our ad maker to create your fitness ad that will drive success to you. Our ready made templates can be customized according to your needs. Add images from your design or from our vast library of Shutterstock images. Music ,additional texts and effects can also be added easily to match your social media accounts. You can easily create Facebook ads, Twitter ads, YouTube ads and other social media ads. Use OFFEO to create afitness commercial that will give an awesome touch to your next project.
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