Facebook Video Ads Specs: Everything You Need to Know

March 14, 2023

Many advertisers and agencies have already realized the importance of video. 

As people spend more time on their smartphones and social media sites, video is a great way to connect your content with your desired audience. 

And regarding Facebook, they require certain specifications and norms you must follow while creating videos for them.

In this blog, we will talk about Facebook video specs and how important it is for users to be aware of them. We'll cover everything from the ads on Facebook to your instream videos.

Facebook Video Specifications Chart

Shared Post Video (Landscape & Portrait) 1280x720 px 9:16 or 16:9 .MP4 and .MOV 4 hours 4GB
360 Video 5120x2560 px N/A .MP4 and .MOV 30 minutes 10 GB
Facebook Reels 1080x1080 px 9:16 .MP4 and MOV 0.3- 60 seconds 4 GB
In-Feed Video Ads 1080x1080 px 16:9,1:1, 4:5 or 2:3 .MP4 and MOV 240 minutes 4 GB
Carousel Video Ads 1080x1080 px 1x1 .MP4 and MOV 420 minutes 4 GB
News Feed Video Ads Specs 1080x1080 px 4:5 .MP4 and MOV 241 minutes 4 GB
Collection Video Ads (Mobile) 1200x675 px 1:1 or 16:9 .MP4 and MOV 120 minutes 4 GB
Facebook Messenger Video Ad 1080x1080 px 9:16 .MP4 and MOV 1 sec to 2 min 4 GB
Instant Experience Video Ads 720x70 and 720x720 9:1 and 1:1 .MP4 and MOV 241 minutes 4 GB
Slideshow Video Ad 1200x720 px 16:9 and 9:16 .FLAC, .MP4, .M4A 120 minutes 4 GB
Facebook In-Stream Video Ads 1080x1080 px 16:9 and 9:16 .MP4 and .MOV 5 - 120 seconds 4 GB
Instant Articles Video Ads Requirements 1080x1080 px 16:9 and 9:16 .MP4 and .MOV 240 minutes 4 GB
Facebook Marketplace Video 1080x1080 px 16:9 and 9:16 .MP4 and .MOV 240 minutes 4 GB
Search Result Video Ads 1080x1080 px 4:5 and 1:1 .MP4, .MOV and GIF 240 minutes 4 GB
Facebook Stories Video 1080x1920 px 1.91:1 and 9:16 .MP4 and .MOV 1- 15 seconds 4 GB

Facebook Video Specs (In Detail)

Shared Post Video (Landscape & Portrait)

As shown in the screenshot above, Facebook-shared post videos appear on your post feed. 

  • Dimensions: 1280x720 px are the recommended dimensions for landscape and portrait mode
  • Aspect ratio: The aspect ratio for landscape is 16:9, and the portrait aspect ratio is 9:16.
  •  Format: .MP4 and .MOV
  • Length: 4 hours
  • File size: 4 GB

However, this aspect ratio is for desktop use. On mobile, the videos are rendered to a 2:3 aspect ratio. 

360 Video

Image Link

360-degree videos are the new trend on social media, but Facebook has been supporting them since 2015. 360 videos give the viewers an immersive experience wherein they can gain a 360-degree view of the image by scrolling across the picture. 

  • Dimensions: For monoscopic videos, the max resolution is 5120x2560 px, and for Stereoscopic, the max resolution is 5120x5120 px. 
  • Format: .MP4 and .MOV
  • Length: 30 minutes long with a frame rate of 30 fps
  • Size: 10 GB

Facebook Reels

Facebook Reels are similar to Instagram reels. They are short videos users can upload in the reels section of Facebook. 

  • Dimensions: Minimum 1080P, and 4K if available (note: video will be capped at 720p after upload)
  • Upload aspect ratio: 9:16
  • Format: .mp4 format
  • Length: 0.3 seconds- 60 seconds
  • Size: 4GB

Facebook Video Ad Specs

After the Facebook video specifications, it is time to learn more about video ads on Facebook and their requirements. 

In-Feed Video Ads

Facebook allows users to get Facebook ads and advertise their brands. Facebook ads help users get more reach and engagement. Here are the video requirements for in-feed video ads you should know if you want to get started on Facebook ads-

  • Dimensions: 1080x1080 px
  • Aspect ratio: Horizontal - 16:9, Square video 1:1, Vertical video 4:5 or 2:3
  • Format: .MP4 and .MOV
  • Length: 240 minutes
  • Size: 4 GB

Carousel Video Ads

Facebook carousel video ads are the ads that allow you to split your ad into ten videos/images to send more information to the audience. The best thing about Facebook carousel video ads is you can include more information in a single ad post. 

  • Dimensions: 1080×1080 pixels.
  • Aspect ratio: 1X1 recommended
  • Format: MP4 and .MOV
  • Length: 420 minutes
  • Video Size: 4 GB max

News Feed Video Ads Specs

Apart from the video ads that appear with the organic videos, Facebook also allows you to have news feed video ads, wherein you can make ads appear in users' feeds. 

  • Dimensions: 1080px x 1080px
  • Aspect ratio: 4:5
  • Format: .MP4 and .MOV
  • Length: 241 minutes
  • Size: 4 GB max

Collection Video Ads (Mobile)

Collection video ads are video ads that use one video as a cover, and you can add several images below it. You can use collection video ads to flaunt your range of products by sharing one hero video and several product images. 

  • Dimensions: 1200 X 675px
  • Aspect ratio: 1:1 or 16:9
  • Format: .MOV or .MP4
  • Length:120 minutes max
  • Size: 4GB

Facebook Messenger Video Ad Requirements

Regarding ads, Facebook allows you to share ads almost everywhere. Facebook Messenger video ads are the type of ad that will be displayed when users are going through their friends' Facebook stories. 

  • Dimensions: 1080x1080 px
  • Aspect ratio: 9:16
  • Format: .MOV and MP4
  • Length: 1 sec to 2 min
  • Size:4 GB

Instant Experience Video Ads

Facebook Instant Experience ads or IX ads are only meant for mobile phones because they are viewed in full-screen mode automatically. They are the best type of ads to attract your viewers' attention instantly. 

  • Dimensions: 720 X 79(landscape), 720 X 720 (square)
  • Aspect ratio: 9:1 and 1:1
  • Format: .MOV and .MP4
  • Length: 241 minutes 
  • Size: 4 GB

Slideshow Video Ad

The Facebook slideshow ad allows you to use 3- 10 images to create a slideshow that alludes to a video. You can also add text and music to make it more attractive. 

  • Dimensions: 1200x720px
  • Aspect ratio: 16:9 and 9:16
  • Format: FLAC, MP4, M4A, WAV, OGG
  • Length: 120 minutes
  • Size: 4 GB

Facebook In-Stream Video Ads

Instream video ads are like TV commercials; they appear when you are already watching another video. It can be a great way to target an audience already watching similar videos as yours.

  • Dimensions: 1080x1080
  • Aspect ratio: 16:9 and 9:16
  • Format: .MP4 and .MOV
  • Length: 5 - 120 seconds
  • Size: 4GB

Instant Articles Video Ads Requirements

While scrolling on Facebook, users come across image posts and articles. Facebook reports that 44% of users would instead click on an Instant article than a link. This means you should place your video ads inside these instant articles to gain more reach.

  • Dimensions: 1080x1080 px
  • Aspect ratio: 16:9 and 9:16
  • Format: .MP4 and .MOV
  • Length: 240 minutes
  • Size: 4 GB

Facebook Marketplace Video Size Specs

Facebook  Marketplace is ripe with buyers as well as sellers. Video ads can help you stand out among your competitors. 

  • Dimensions: 1080x1080 px
  • Aspect ratio: 16:9 and 9:16
  • Format: .MOV and .MP4
  • Length: 240 minutes
  • Size: 4 GB

Search Result Video Ads Requirements

Facebook search result ads will place you right among the top search results on Facebook. It may cost you more, but you will be reaching the right audience. 

  • Dimensions: 1080x1080px
  • Aspect ratio: 4:5 and 1:1 
  • Format: MP4, MOV and GIF
  • Length: 240 minutes
  • Size: 4 GB

Facebook Stories Video Specifications (Ads & Organic Posts)

Facebook stories are just like Instagram stories, but the only difference is caption is unavailable. But it is still a smart way to reach your audience while they watch their friends' stories. 

  • Dimensions: 1080 x 1920 px
  • Aspect ratio: 1.91:1 and 9:16
  • Format: MOV and MP4
  • Length: 1 - 15 seconds
  • Size: 4 GB max

Create Stunning Facebook Video Ads in Minutes With OFFEO

Creating a video ad can take time. But what if we tell you, you can create your Facebook video ad within minutes? Offeo can help you create short, snappy, impactful video ads in minutes. 

Follow these steps to create your stunning Facebook video ad:

  • Log in to your Offeo account. 
  • Click on "+New Design"
  • Click on "Auto Create" to use AI-generated videos
  • Choose Dimension, select Square or vertical size according to your needs. In this example, we are choosing Square. 
  • The next step is to upload the product photo or your logo.
  • Select an already existing image or upload it. 
  • Remove the image background if necessary. 
  • Offeo will take some time to customize your design. Then choose your design and click "Edit"
  • Edit the text in the video, and add more scenes if needed. 
  • Once you are done customizing your video, click "Download" and you are done!

FAQs: Facebook Video Specs

Can you upload 1920x1080 to Facebook?

No, you cannot upload 1920x1080 to Facebook. Facebook recommends dimensions 1080x1080 for optimal viewing. 

Does Facebook support 60fps video?

Yes, Facebook supports 60 fps video, but the recommended frame rate is 30 fps. 

What is the best bitrate for Facebook videos?

The maximum recommended bitrate for Facebook is 15 Mbps. 

Can you stream 1080p on Facebook?

Facebook caps most of the videos to 720p. But Gamers and creators of Facebook's Level Up program can stream in 1080p. 

Conclusion: Facebook Video Specs

Facebook is growing fast and is one of the most used social media sites globally. 

So it is vital to know every specification of Facebook video advertisement so that your video ads can be delivered correctly and you can get full returns without getting any error messages or problems.

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