Live shows have always excited us. May it be the Saturday night Live or the Late Night with Seth Meyers, people love watching shows in real-time. Other than Television it wasn’t possible to go live until recently, thanks to Facebook. In 2016, Facebook launched its Live feature, and the world went crazy. Celebrity influencers and marketers alike, all knew Facebook Live videos had incredible potential. However, not everyone knew how to use it for the better.
Even though Facebook Live video launched in 2016, it is still going strong in 2021. In a way, the pandemic has pushed people into using more virtual meetings. From live concerts to seminars, Facebook live streaming has become 4 times more than the last year, and that’s saying something.
Facebook is the most popular social media platform in the world. It has over 2 billion users. Facebook isn’t so popular among teens, but every second person you know who is an adult must have a Facebook account. That is how it is. With such a huge audience, do you really wanna miss out on it? Here are the reasons why you should start using Facebook live right now, for your audience.
It shouldn’t be a surprise that Facebook Live videos, attract more audience than videos that are not live. The engagement is 3X higher than normal videos/ posts. The audience loves a Facebook live broadcast. It is the curiosity of human beings that drives us to watch videos in real-time. According to Adweek, Facebook live broadcasts receive 5 times more engagement than a normal image post. So, if you want to reach more people and drive engagement, then use Facebook live.
We know the face behind Apple, we know the face behind Tesla. It is a proven fact that when you show yourself to the audience, you can connect more. Most of the brands are hidden behind a strict professional exterior. Being professional isn’t bad, but you also need to humanize your brand. By using Facebook Live video, you are interacting with your customers. You are building a relationship with customers. It shows that you and your brand are not robots. You get a chance to connect to your existent customer base, as well as the potential clients. Going live on Facebook lets you build trust and leads to improved customer loyalty.
On Facebook and Instagram, you can see many influencers and celebrities who go live. They do so to interact with people, share sponsored ads, and share information. The best way to build a loyal customer base is to stop pushing your brand on people’s faces. Rather, try to be the first source of information when it comes to your industry. Use Facebook live to keep your followers informed on industry news. Share authentic information without being overly sales-based, to gain the trust of your customers.
Another reason to go live on Facebook is to cater to your audiences’ questions. You may have the best Customer support in the world, but still Facebook live can help you. The best thing about Facebook Live is it lets you answer questions in real-time. It means the viewers do not have to wait to get the answer, or for you to”Get back” to them. This is an opportunity to engage with viewers when they’re most interested. Offeo went live on Facebook with Instagram’s Global Creative Product Lead. The live stream was incredibly successful, and by the end of it, a lot of viewers got the answers to their questions.
Do you think people live to see the same old type of videos? Absolutely not. The more quirky and different but is, the more the video will blow up. Facebook live is a great way to show off what happens in your company. Don’t just go live with the company head and a chosen few staring at the screen, but you can also stroll around the office show the people watching how your company works. Wistia does an amazing job of creating live company culture videos.
Facebook live has another mind-blowing advantage. You can host events online for people who can’t physically attend the event. This trend is catching on with many brands. There are real-life events, but hosting these events live on Facebook means giving the audience some advantages. Facebook users and customers who weren’t able to attend the event in person could still get value out of events. It may be a product launch, a seminar, or a Q&A, live streaming can bring the event to the user.
Many brands may think that Facebook is too saturated, but Facebook Live is a sweet spot that you can exploit to increase your reach, build brand loyalty and establish lasting customer relationships.
We know there are too many reasons to use Facebook live videos. But the big question is how to go live? Anyone who spends a lot of time on the internet and social media would know how to go live. There are easy ways in which you can go live, on your smartphone or your desktop
Anyone worth their salt who operates social media knows how to go live, but if you are one of the quiet ones who has never used Facebook live, these are the simple steps you need to follow to get started.
You can manage the privacy as you see fit from the Live settings
These 5 features need to be settled before you go live on your Facebook page.
– Privacy and Posting Settings
– Description
– Tags and location
– Camera orientation
– Filters and lenses
Once you have completed adjusting the settings, and you feel sure you are ready
You can save the video to your camera roll, and you also have the option to share it as a post-it story. While being live you may get many viewers, but posting it on the Facebook news feed will also be helpful for people who weren’t able to attend the live.
Going live from your Facebook profile on a mobile device is spontaneous. You can do so with it without little to no planning. But if you want to arrange a professional event through Facebook, then using a desktop is better. Recently we organized a Live event with The Global Creative Lead for Instagram, and we used desktop. It is a better choice for static filming. Moreover, you can go live on Facebook for up to eight hours on a desktop. Here is how you can do it.
NOTE – You can also use streaming software to go live on Facebook. This software is called “an encoder” or “encoding software,”, that allows you to go live right from the software because it is integrated with Facebook. Most of them are free and open-source. It is better to do your research and choose a streaming software that suits your use. BeLive, Bluejeans and Vmix are some of the software you can use.
When you start your journey to get fitter, you make a point to track your progress, or what’s the use of exercising, right,? Similarly, if you are posting videos, you must track their performance. Many Surveys imply that Facebook live videos work way better than traditional videos. But how do you know your compelling description, and excellent talking point, and incredible presentation are working? You can try out the Video Analytics on your Facebook business page.
Open Facebook business page, on the left-hand side of the “home page” you will see a series of options – home, about, videos, events, photos, etc.
After choosing the video, you will get the information on it, in Facebook metrics. The metrics for pre-recorded videos on Facebook are similar to that of Facebook live, with a few details changed We have mentioned a few tips to help you out –
Facebook live should be part of any business page’s ad campaign. It may not directly promote your brand but live content has power, unlike traditional videos. These videos grab the audience’s attention, forge a bond with them, and help you to interact with prospective customers. If going live is not a part of your Facebook marketing strategy yet, start incorporating it into your plans now.
This may be the most basic live tips you may get anywhere but it is nonetheless useful. Many businesses plan their content to the T before going live. But in all the preparation try to forget about how to present the video. Facebook live is also a video content you produce so it should be of optimal quality. Do not get around doing live broadcasts with shaky screens and ugly backgrounds. Your Facebook friends do not want to see that.
Live streaming on social media is tricky, you do not have a static number of participants in the video. More people are joining you throughout. So make a point of re-introducing yourself to the viewers again and again.
The reason why live broadcast is different from normal videos is that it is in real-time. It gives viewers the chance to connect with you and the brand. How do make more engaging videos and interact with people?
Do not be afraid to be spontaneous in the videos, the real spontaneous action is what makes live videos different from scripted, edited, or otherwise pre-recorded videos.
Signing off with pizzazz makes a lasting impression on the viewers. While the broadcast time can be anywhere between 10 minutes to 8 hours, it is always nice to have longer videos. How do you finish off with style?
The ultimate goal of business pages when they do a live post is to increase reach and draw more viewers in. Facebook live video has so much potential if a brand knows how to use it right. These Facebook live tips are meant to help you get started. Once you begin going live regularly, it will become a habit.
The good news about Facebook live is it is easy to use. Anyone who wants to go live can go live. As we sign off this is the last tip we give, if you are too shy to go live on the first try, try going live with the “Only me” privacy setting. You can test the waters and get a hang of it.
Facebook is a great platform to kick off your business. Live videos do the trick, but if you want an extra boost, Facebook ads can also be a game-changer. Here is how you can Make Facebook ads with Offeo That are better than Canvas. Scale up your brand by winning the audience with thumb-stopping content. Try Offeo now!